Fivetran vs Zapier comparison

Fivetran and Zapier are both solutions in the Cloud Data Integration category. Fivetran is ranked #8 with an average rating of 7.9, while Zapier is ranked #9 with an average rating of 8.4. Fivetran holds a 5.6% mindshare in CDI, compared to Zapier’s 1.8% mindshare. Additionally, 88% of Fivetran users are willing to recommend the solution, compared to 95% of Zapier users who would recommend it.

Fivetran

Read 25 Fivetran reviews

1,992 Views
1,391 Comparison Views

88% willing to recommend

Zapier

Read 41 Zapier reviews

717 Views
482 Comparison Views

95% willing to recommend

Fivetran

Zapier

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 3, 2024

Zapier and Fivetran compete in the automation and data integration markets, respectively. Zapier stands out for its user-friendly interface and extensive app integrations, while Fivetran is preferred for its strong data integration capabilities, implying it's superior for businesses requiring robust data solutions.

Features: Zapier connects multiple apps and flows, reducing the need for coding and making complex workflows manageable; it automates repetitive tasks efficiently. Fivetran leads with reliable data replication, connectivity across popular applications, and robust ETL pipelines, particularly beneficial for data-focused businesses.

Room for Improvement: Zapier could improve its Google Sheets integration, API limitations, and customer support, enhancing its Zap builder flow with more custom apps for complex logic. Fivetran should enhance customization options, expand connector offerings for lesser-known sources, and boost real-time data processing and customer support features.

Ease of Deployment and Customer Service: Zapier facilitates easy cloud-based setup, ideal for non-technicians, though there is room for real-time support improvements. Fivetran provides flexibility with cloud and on-premises deployment, appreciated for quick support, yet clarity in contract negotiations regarding changes and pricing is suggested.

Pricing and ROI: Zapier offers affordable plans for startups, delivering good ROI through its efficient automation, though costs can rise with higher usage. Fivetran's pricing is data-driven, more suitable for larger corporations due to its comprehensive data management, justifying its higher cost with predictable integration efficiency for medium to large enterprises.

To learn more, read our detailed Fivetran vs. Zapier Report (Updated: March 2025).

Buyer's Guide

Fivetran vs. Zapier

March 2025

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Helped 842,466 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Cloud Data Integration

8th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (12th), Data Replication (3rd)

Zapier

Ranking in Cloud Data Integration

9th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2025, in the Cloud Data Integration category, the mindshare of Fivetran is 5.6%, up from 4.9% compared to the previous year. The mindshare of Zapier is 1.8%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration

Featured Reviews

Erik Jones

Head of BI and Analytics at HyperScience

Solution reduces time-to-value; high ROI

Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

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FrankHo

Analyst at MSXI

Though the tool offers a visually appealing UI, it needs to improve its documentation

With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation. The product has many bugs, so users have to wait for a period ranging from five minutes to an hour to see where the Zap went. In Zapier, Zaps aren't very understandable owing to the way they work. As a user, you would think that in Zapier, a Zap works in a particular way once you set it up, but it won't happen. At times, some Zaps can interfere with each other, because of which there might be infinite loops that may occur, owing to which multiple Zaps continue to run or break down in general, after which nothing would run in your environment. You would not be notified about the breakdown of Zaps. The bugs in the product may be considered to understand or get an explanation of how Zaps works between software systems, so for something between Gmail and HubSpot, Zapier would explain through better documentation what would work and what wouldn't work. Maybe if Zapier had better functionality with Python or any other coding language in general, it would make the product a lot better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."

"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."

"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."

"The compare feature is the most valuable piece of it."

"Making the decision to implement Fivetran was supported by the fact that they have better connectors than other competitors."

"The solution is stable. We've never faced any stability issues."

"The product is very easy to use and very easy to configure."

"The simplicity of the solution is its valuable feature."

More Fivetran pros

"Webhooks are the most valuable feature of Zapier."

"What's most valuable in Zapier is its simplicity, seamlessness, and smooth plug-in, so you won't need to build code for every action. I'm not a developer, but I can use Zapier."

"Zapier handles everything under the sun that you would think you need in automation. It is the most mature integration platform and service on the market."

"Zapier's interface, for me, is the solution's greatest value proposition. It is designed and developed for people who don't have a clue about what they're trying to do. It has a very user-friendly interface."

"The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses."

"Zapier is a really good tool for connecting multiple different platforms and data sources. For example, with Quickbase, I can easily integrate data from other sources like AWS or task-tracking platforms such as ClickUp or Asana."

"The solution is a SaaS and does not require a complex setup."

"We find it effortless to set up. We really don't have to do anything other than finding the application in the Zapier catalog. And as long as the application has been re-integrated into Zapier, they're able to then just provide the connection details and hook it up."

More Zapier pros

Cons

"Fivetran could improve in the area of customization, especially in how they socialize their tools."

"Fivetran is very expensive for data sources with a lot of rows, such as email data. I would like to see cheaper pricing for data sources like that."

"The interface needs to be more user-friendly."

"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."

"The environment must be more development-friendly."

"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."

"We experience cost issues because Fivetran is charged on a usage basis. When you reach a certain level, the tool should focus on reducing the costs. The solution is expensive when you are moving gigabytes and petabytes of data. It should also focus more on REST APIs and webhooks."

"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."

More Fivetran cons

"Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client."

"Zapier needs to improve in the same way most RPA solutions should, such as Robocorp, Make, or UiPath. They are not good at helping you find the connections that you need for the problem that you have. For example, if need something on Instagram. I'm going to have to do research for hours to be able to find the components or the app, which is going to do what I need it to do. It makes it difficult to use the system when you don't know what to use."

"Zapier could be a little faster, but that might not be possible. I would encourage Zapier to make more API endpoints for each application"

"The user interface for Zapier could be improved. It also takes some time to sync the data between different environments."

"I would like to see them improve the Quickbase integration. Currently, it only allows triggering actions when records are added, but it would be more useful if we could also trigger actions when records are modified or deleted."

"Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials."

"I think that this solution should have more apps connected to it."

"With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation."

More Zapier cons

Pricing and Cost Advice

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"I rate the pricing a six out of ten."

"The product is reasonably expensive"

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

More Fivetran pricing and cost advice

"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."

"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."

"The product is reasonably priced."

"Zapier's price is good."

"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

"The price of Zapier is approximately $75 monthly."

"It's very affordable."

More Zapier pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

27%

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

Computer Software Company

18%

Financial Services Firm

University

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

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Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

See all answers

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

See all answers

What do you like most about Zapier?

The product's most valuable feature is automation.

See all answers

What is your experience regarding pricing and costs for Zapier?

The pricing is suitable. It's not cheap, but not expensive.

See all answers

What needs improvement with Zapier?

The pricing could be a little cheaper.

See all answers

Comparisons

AWS Database Migration Service vs Fivetran

Compared 16% of the time

Oracle GoldenGate vs Fivetran

Compared 14% of the time

Qlik Replicate vs Fivetran

Compared 9% of the time

Azure Data Factory vs Fivetran

Compared 7% of the time

Denodo vs Fivetran

Compared 2% of the time

More Fivetran Competitors

Coefficient vs Zapier

Compared 27% of the time

AWS Glue vs Zapier

Compared 15% of the time

Alteryx Designer vs Zapier

Compared 11% of the time

MuleSoft Composer vs Zapier

Compared 11% of the time

Coupler.io vs Zapier

Compared 10% of the time

More Zapier Competitors

Product Reports

Buyer's Guide

Fivetran

March 2025

Download Fivetran product report

Buyer's Guide

Zapier

March 2025

Download Zapier product report

Overview

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.

Zapier

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Buyer's Guide

Fivetran vs. Zapier

March 2025

Free Report: Fivetran vs. Zapier

Find out what your peers are saying about Fivetran vs. Zapier and other solutions. Updated: March 2025.

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