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Fivetran vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fivetran
Ranking in Cloud Data Integration
7th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
25
Ranking in other categories
Data Integration (13th), Data Replication (3rd)
Zapier
Ranking in Cloud Data Integration
10th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
41
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2025, in the Cloud Data Integration category, the mindshare of Fivetran is 5.7%, up from 4.8% compared to the previous year. The mindshare of Zapier is 2.1%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration
 

Featured Reviews

Erik Jones - PeerSpot reviewer
Solution reduces time-to-value; high ROI
Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.
FrankHo - PeerSpot reviewer
Though the tool offers a visually appealing UI, it needs to improve its documentation
With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation. The product has many bugs, so users have to wait for a period ranging from five minutes to an hour to see where the Zap went. In Zapier, Zaps aren't very understandable owing to the way they work. As a user, you would think that in Zapier, a Zap works in a particular way once you set it up, but it won't happen. At times, some Zaps can interfere with each other, because of which there might be infinite loops that may occur, owing to which multiple Zaps continue to run or break down in general, after which nothing would run in your environment. You would not be notified about the breakdown of Zaps. The bugs in the product may be considered to understand or get an explanation of how Zaps works between software systems, so for something between Gmail and HubSpot, Zapier would explain through better documentation what would work and what wouldn't work. Maybe if Zapier had better functionality with Python or any other coding language in general, it would make the product a lot better.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."
"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."
"Fivetran's most valuable feature is replication."
"The solution is stable. We've never faced any stability issues."
"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."
"It is not like a traditional ETL, but it gives quite a lot of flexibility."
"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."
"For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well."
"Zapier luckily has a wide range of integrations, I would say."
"Zapier's interface, for me, is the solution's greatest value proposition. It is designed and developed for people who don't have a clue about what they're trying to do. It has a very user-friendly interface."
"The solution is a SaaS and does not require a complex setup."
"With the previous CRM we were using – the Google Ads landing pages we had – we were collecting leads manually. That process was not efficient and took a sales team a lot of time to insert these leads manually. Currently, the process is smooth and we use Zapier to collect the leads for us."
"Webhooks are the most valuable feature of Zapier."
"The product's initial setup phase was very easy."
"Zapier is a really good tool for connecting multiple different platforms and data sources. For example, with Quickbase, I can easily integrate data from other sources like AWS or task-tracking platforms such as ClickUp or Asana."
"The product's most valuable feature is automation."
 

Cons

"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."
"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."
"The interface needs to be more user-friendly."
"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."
"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."
"An in-line data quality checking capability is missing"
"This solution needs to improve its real-time data and transformation availability."
"The documentation is decent, but it's hard to find information online about Fivetran. For example, if you try to search for an error code, you won't find much information about it in forums."
"I think that this solution should have more apps connected to it."
"After mapping them out, and they'd worked for a while, I've had Zapier fail."
"I would like to see them improve the Quickbase integration. Currently, it only allows triggering actions when records are added, but it would be more useful if we could also trigger actions when records are modified or deleted."
"The user interface for Zapier could be improved. It also takes some time to sync the data between different environments."
"It is not worth the money if you have a little bit of a technical mind...Zapier is not able to set up different modules. When automation doesn't work, it's not that easy to find why it didn't work."
"Some recent changes to the solution have made it bulky and not as intuitive to use as it previously was."
"Zapier needs more YouTube or video tutorials or more training for people. That would help a lot. In particular, Zapier should have documentation for every connector. Its documentation needs to be more detailed and visual."
"The pricing of the solution is quite expensive."
 

Pricing and Cost Advice

"The product is reasonably expensive"
"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"The pricing model is okay and mid to large companies will not have an issue with it."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"The solution is affordable."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."
"It's very affordable."
"The product is reasonably priced."
"The price of Zapier is approximately $75 monthly."
"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."
"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."
"Zapier's price is good."
"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."
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Top Industries

By visitors reading reviews
Educational Organization
30%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
8%
Computer Software Company
19%
Financial Services Firm
9%
University
9%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is suitable. It's not cheap, but not expensive.
What needs improvement with Zapier?
The pricing could be a little cheaper.
 

Comparisons

 

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Overview

 

Sample Customers

DocuSign, Oldcastle Infrastructure, Crossmedia, Talkdesk, Chubbies, Brandwatch
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Fivetran vs. Zapier and other solutions. Updated: December 2024.
830,526 professionals have used our research since 2012.