Matillion ETL vs Zapier comparison

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Matillion ETL

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Executive SummaryUpdated on Dec 3, 2024

Zapier and Matillion ETL both compete in the automation and data integration sector. Zapier has an edge with its broad integration capabilities, while Matillion ETL stands out for its robust tools tailored for AWS services, streamlining large-scale data workflows.

Features: Zapier offers a wide range of integrations, allowing complex workflows without coding, and efficiently connects multiple applications. Users find it saves significant development time. Matillion ETL excels with built-in verification tools, seamless integration with AWS services, and an intuitive interface, making it ideal for large-scale data transformations.

Room for Improvement: Zapier could improve by enhancing error detection and expanding integrations to niche applications. Users also suggest better API connections and real-time bidirectional data sync. For Matillion ETL, more frequent updates in response to API changes, along with broader database integration and additional customization options, would increase flexibility.

Ease of Deployment and Customer Service: Both Zapier and Matillion ETL deploy effortlessly on public clouds. Zapier's setup is straightforward, though its technical support varies in responsiveness. Matillion ETL's deployment is praised for its AWS integration, with generally positive support facilitating a smoother onboarding process.

Pricing and ROI: Zapier's costs can rise with increased usage, but its pricing structure is straightforward, with entry-level plans accessible for startups. It provides significant ROI, especially for automating repetitive tasks. Matillion ETL employs a pay-as-you-go model based on runtime and instance size, considered moderately expensive but cost-effective for large data orchestration.

To learn more, read our detailed Matillion ETL vs. Zapier Report (Updated: March 2025).

Matillion ETL vs. Zapier

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Matillion ETL

Ranking in Cloud Data Integration

5th

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Zapier

Ranking in Cloud Data Integration

9th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2025, in the Cloud Data Integration category, the mindshare of Matillion ETL is 3.5%, down from 4.8% compared to the previous year. The mindshare of Zapier is 1.8%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration

Featured Reviews

Jacques Du Preez

Chief Executive Officer at Intellinexus

Offers good user interface and easy to navigate

Our experience is mainly around using Snowflake Data Cloud with Matillion. And the two of them combined, offer superior performance and price point benefits. Using them together is very efficient because Matillion's processing and Snowflake's own scalability and consumption based on pushing down code work well together. They are very efficient. We've used Azure Data Factory (ADF) for integration. So that's an alternative, depending on customer choice for the integration. And then on AWS, a few of the other services, like Terraform, and S3 storage, and that's about it. It's on a case-by-case basis. If they've chosen ADF as a technology, then we implement using that choice.

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FrankHo

Analyst at MSXI

Though the tool offers a visually appealing UI, it needs to improve its documentation

With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation. The product has many bugs, so users have to wait for a period ranging from five minutes to an hour to see where the Zap went. In Zapier, Zaps aren't very understandable owing to the way they work. As a user, you would think that in Zapier, a Zap works in a particular way once you set it up, but it won't happen. At times, some Zaps can interfere with each other, because of which there might be infinite loops that may occur, owing to which multiple Zaps continue to run or break down in general, after which nothing would run in your environment. You would not be notified about the breakdown of Zaps. The bugs in the product may be considered to understand or get an explanation of how Zaps works between software systems, so for something between Gmail and HubSpot, Zapier would explain through better documentation what would work and what wouldn't work. Maybe if Zapier had better functionality with Python or any other coding language in general, it would make the product a lot better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Matillion ETL is the ETL. The solution is open-source which provides advantages, such as good performance and high efficiency. Additionally, it supports three data types which eliminates predefining the data, and we can write script models in Python."

"It has helped us to get onto the cloud quickly."

"It's highly scalable. It takes upon itself the Redshift scalability, so it's very good."

"It has good integrations with Amazon Redshift and other AWS services."

"It is an incredibly user-friendly and intuitive tool, making the learning curve quite smooth"

"The tool's middle-dimensional structure significantly simplifies obtaining the right data at the appropriate level. This feature makes deploying our applications easier since we utilize a single source without publishing data from various sources."

"The new version with the Productivity Cloud is very simple. It's easy to use, navigate, and understand."

"It takes less than five minutes to set up and delivers results. It is much quicker than traditional ETL technologies."

More Matillion ETL pros

"What's most valuable in Zapier is its simplicity, seamlessness, and smooth plug-in, so you won't need to build code for every action. I'm not a developer, but I can use Zapier."

"The initial setup is pretty easy to do."

"The product's most valuable feature is automation."

"The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses."

"Zapier handles everything under the sun that you would think you need in automation. It is the most mature integration platform and service on the market."

"The most valuable aspect of this solution is that it is very intuitive and has a very flat learning curve."

"Zapier’s most valuable feature is its ability to interconnect applications or devices."

"Webhooks are the most valuable feature of Zapier."

More Zapier pros

Cons

"Matillion’s on-premises capabilities don’t allow you to build something customized."

"The current version is a bit more limited because it's on a virtual machine, and everything executes on that one virtual machine."

"To complete the pipeline, they might want to include some connectors which would put the data into different platforms. This would be helpful."

"It can have multi-environment support. We should be able to deploy it in different environments. Its integration with SAP connection is not so nice, which should be improved. It can also support an on-prem database."

"The improvement area could be possible if the tool provides better integration capabilities with other ecosystems, including governance tools or data cataloging tools, as it is currently an area where the solution is lacking."

"The product's scalability needs improvement. Perhaps adding more connectors would be beneficial."

"The product must enhance its near-real-time data capture feature."

"When using the SQL loader type there were not a lot of pre-processing features for the data. For example, if there is a table with twenty columns, but we only want to load ten columns. In that case, we can use a security script to select the specific columns needed. However, if we want to perform extensive pre-processing of the data, I faced some challenges with Matillion ETL. I did not encounter many challenges, but my overall experience is limited as I only have three years of experience."

More Matillion ETL cons

"I think that this solution should have more apps connected to it."

"The pricing of the solution is quite expensive."

"It could support various languages along with Python."

"My biggest concern with Zapier would be their pricing strategy."

"After mapping them out, and they'd worked for a while, I've had Zapier fail."

"Zapier needs to improve in the same way most RPA solutions should, such as Robocorp, Make, or UiPath. They are not good at helping you find the connections that you need for the problem that you have. For example, if need something on Instagram. I'm going to have to do research for hours to be able to find the components or the app, which is going to do what I need it to do. It makes it difficult to use the system when you don't know what to use."

"I would like to see them improve the Quickbase integration. Currently, it only allows triggering actions when records are added, but it would be more useful if we could also trigger actions when records are modified or deleted."

"The solution does not work properly when we apply filters and we get errors."

More Zapier cons

Pricing and Cost Advice

"The product must improve its pricing."

"It is cost-effective. Based on our use case, it's efficient and cheap. It saves a lot of money and our upfront costs are less."

"It is not necessarily a cheap solution. However, it's reasonable priced, especially with the smaller machines that we run it on."

"It was procured through the AWS Marketplace because it keeps things simple. They offer retail-like checkout and bill through your existing Amazon Web Services account."

"It was very easy to purchase through the AWS Marketplace, but it was also expensive."

"The cost of the solution is high and could be reduced."

"The price of Matillion ETL is reasonable."

"A rough estimation of the cost is around 20,000 dollars a month, however, this is dependent on the machine used and how Matillion ETL is used."

More Matillion ETL pricing and cost advice

"It's very affordable."

"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."

"The price of Zapier is approximately $75 monthly."

"Think your Zaps through to make sure you don't use more Zaps than you need."

"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."

"Zapier's price is good."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."

More Zapier pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

15%

Manufacturing Company

Energy/Utilities Company

Computer Software Company

18%

Financial Services Firm

University

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Matillion ETL?

The new version with the Productivity Cloud is very simple. It's easy to use, navigate, and understand.

What is your experience regarding pricing and costs for Matillion ETL?

The solution's pricing is not based on the licensing cost but on the running hours when the Matillion instance is up and running. Its pricing model is different from the traditional pricing models ...

What needs improvement with Matillion ETL?

Depending on the use case, the solution's pricing could be improved. Matillion ETL should include more enhanced capabilities for extracting data from the SAP systems.

What do you like most about Zapier?

The product's most valuable feature is automation.

What is your experience regarding pricing and costs for Zapier?

The pricing is suitable. It's not cheap, but not expensive.

What needs improvement with Zapier?

The pricing could be a little cheaper.

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Product Reports

Matillion ETL

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Also Known As

Matillion ETL for Redshift, Matillion ETL for Snowflake, Matillion ETL for BigQuery

No data available

Overview

Matillion ETL is a powerful tool for extracting, transforming, and loading large amounts of data from various sources into cloud data warehouses like Snowflake. Its ability to load data dynamically and efficiently using metadata is a standout feature, as is its open-source ETL with good performance and high efficiency.

The solution has a graphical interface for jobs, is easily adjustable and extensible, and allows for scheduling and error reporting. Matillion ETL has helped organizations move to a cloud-based solution, bridge the gap between on-premises and on-cloud, and perform complex migration projects.

Matillion

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.

Sample Customers

Thrive Market, MarketBot, PWC, Axtria, Field Nation, GE, Superdry, Quantcast, Lightbox, EDF Energy, Finn Air, IPRO, Twist, Penn National Gaming Inc

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Matillion ETL vs. Zapier