Microsoft Dynamics CRM vs Sales Creatio comparison

Microsoft and Creatio are both solutions in the CRM category. Microsoft is ranked #2 with an average rating of 7.9, while Creatio is ranked #24 with an average rating of 9.0. Microsoft holds a 14.1% mindshare in CRM, compared to Creatio’s 0.9% mindshare. Additionally, 92% of Microsoft users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Microsoft Dynamics CRM

Read 73 Microsoft Dynamics CRM reviews

4,342 Views
4,164 Comparison Views

92% willing to recommend

Sales Creatio

Read 8 Sales Creatio reviews

450 Views
361 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Sales Creatio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Microsoft Dynamics CRM and Sales Creatio based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Microsoft Dynamics CRM vs. Sales Creatio Report (Updated: November 2024).

Buyer's Guide

Microsoft Dynamics CRM vs. Sales Creatio

November 2024

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Helped 816,406 peers since 2012

Categories and Ranking

Microsoft Dynamics CRM

Ranking in CRM

2nd

Ranking in Sales Force Automation

2nd

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd)

Sales Creatio

Ranking in CRM

24th

Ranking in Sales Force Automation

8th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2024, in the CRM category, the mindshare of Microsoft Dynamics CRM is 14.1%, down from 14.5% compared to the previous year. The mindshare of Sales Creatio is 0.9%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Arun Srivastav

CEO at Planfirma Technologies Private Limited

Easy to use and integrates well with emails, WhatsApp, and SMS gateways

The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.

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HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is highly scalable, particularly in the cloud environment, where resources can be increased as required."

"The initial setup is very easy."

"The solution is easy to use and stable. It offers a 360-degree view of your customers. It allows you to track interactions, giving you full visibility into customer habits and behavior"

"Dynamics is a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline."

"Microsoft Dynamics CRM brings the most value in terms of its ease of implementation."

"The feature I like best in Microsoft Dynamics CRM is being able to market to segments instead of choosing individual people to market to."

"The most valuable feature of Microsoft Dynamics CRM is the flexibility with Microsoft Office 365."

"Microsoft Dynamics CRM is a stable solution."

More Microsoft Dynamics CRM pros

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"Intuitive, low-code CRM platform that's easy to integrate and use."

Cons

"The UI could definitely be improved."

"This CRM system needs to be more configurable. Its performance still needs improvement, because its screens hang while querying data. It's also not highly scalable, so scalability also needs improvement."

"Microsoft Dynamics CRM is operational enough, in terms of frequency, but an area for improvement would be its dashboard. Currently, it's widget-like, so hopefully, it could be improved, particularly to allow you to create a custom dashboard using a query. A custom dashboard would make the solution better and is an additional feature I'd like to see in the next release of Microsoft Dynamics CRM because right now, it only has a default dashboard, but maybe my account has limited access, so I can only see the default version of the dashboard."

"The solution should improve the user experience in the process of creating and activating offers."

"The performance could be improved."

"Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs."

"When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems."

"The manufacturing module could be improved. I would like to see customization in the next release."

More Microsoft Dynamics CRM cons

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"Sales Creatio should include better customizations."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"Creatio's mobile app could be more intuitive."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"There is still some room for improvement in the overall look and feel of the software."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

Pricing and Cost Advice

"I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."

"It's kind of pricey. It's about $50 or $60 per user."

"The customers that have Microsoft Office 365, the license price is competitive. It is competitive because the next solution above it is Salesforce, which is licensed quite high. The price annually was approximately $55 per user but we did a combination of users with some of them having the higher range of approximately $85."

"The cost could be cheaper. I would rate them 3 out of 5."

"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."

"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."

"The solution is expensive."

"I'm not aware of any licensing costs for Microsoft Dynamics CRM."

More Microsoft Dynamics CRM pricing and cost advice

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Government

10%

Manufacturing Company

19%

Computer Software Company

16%

Financial Services Firm

13%

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

See all answers

What needs improvement with Microsoft Dynamics CRM?

The UI/UX needs improvement as it is not intuitive from day one. It becomes intuitive once learned, however, it should be less complex initially.

See all answers

What is your primary use case for Microsoft Dynamics CRM?

The use cases are for HR management, resource management, project insight, and timesheet management. It is mostly connected with people and resource management.

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

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What needs improvement with Sales Creatio?

See all answers

Comparisons

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Compared 23% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

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ServiceNow vs Microsoft Dynamics CRM

Compared 16% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 12% of the time

Oracle CX Sales vs Microsoft Dynamics CRM

Compared 4% of the time

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QuickBase vs Sales Creatio

Compared 64% of the time

Oracle Fusion Service vs Sales Creatio

Compared 36% of the time

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Product Reports

Buyer's Guide

Microsoft Dynamics CRM

November 2024

Download Microsoft Dynamics CRM product report

Buyer's Guide

Sales Creatio

October 2024

Download Sales Creatio product report

Also Known As

Dynamics CRM, MS Dynamics CRM

No data available

Learn More

Microsoft

Creatio

Overview

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Microsoft Dynamics CRM vs. Sales Creatio

November 2024

Free Report: Microsoft Dynamics CRM vs. Sales Creatio

Find out what your peers are saying about Microsoft Dynamics CRM vs. Sales Creatio and other solutions. Updated: November 2024.

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