Microsoft Dynamics CRM vs Sales Creatio comparison

Microsoft and Creatio are both solutions in the CRM category. Microsoft is ranked #2 with an average rating of 8.0, while Creatio is ranked #24 with an average rating of 9.0. Microsoft holds a 12.2% mindshare in CRM, compared to Creatio’s 0.7% mindshare. Additionally, 92% of Microsoft users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Microsoft Dynamics CRM

Read 76 Microsoft Dynamics CRM reviews

4,161 Views
4,026 Comparison Views

92% willing to recommend

Sales Creatio

Read 8 Sales Creatio reviews

364 Views
286 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Microsoft Dynamics CRM and Sales Creatio compete in the CRM market. Microsoft Dynamics CRM has an upper hand due to its comprehensive integration features appealing to enterprises, while Sales Creatio excels in offering ease of deployment and customization, advantageous for businesses seeking flexibility.

Features: Microsoft Dynamics CRM offers a robust suite of integration tools, analytics, and automation features, providing seamless processes for businesses. It integrates effectively with the Microsoft ecosystem, ensuring scalability. Sales Creatio provides advanced customization options and intuitive design, enabling tailored workflows and user-defined processes.

Room for Improvement: Microsoft Dynamics CRM could improve its deployment speed to accommodate businesses with restricted tech support and simplify customization to match alternatives on the market. A better user interface orientation might enhance new user experiences. Sales Creatio might improve in scaling for larger businesses, strengthen integration with non-CRM platforms, and expand advanced analytics offerings while ensuring better cost-effectiveness in larger deployments.

Ease of Deployment and Customer Service: Sales Creatio stands out for its quick deployment, user-friendly interface, and responsive customer support, making it accessible for businesses lacking extensive IT resources. In contrast, Microsoft Dynamics CRM, despite its comprehensive support, can require longer deployment periods due to in-depth features, posing challenges for companies with limited tech support.

Pricing and ROI: Microsoft Dynamics CRM may involve higher initial setup costs due to extensive configuration requirements, potentially leading to significant ROI for enterprises with complex needs. Sales Creatio, with lower setup costs and rapid deployment, offers quicker ROI for small to medium businesses. It provides a cost-effective customized solution, while Microsoft Dynamics CRM justifies the investment for businesses needing deep integrations.

To learn more, read our detailed Microsoft Dynamics CRM vs. Sales Creatio Report (Updated: January 2025).

Buyer's Guide

Microsoft Dynamics CRM vs. Sales Creatio

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Dynamics CRM

Ranking in CRM

2nd

Ranking in Sales Force Automation

2nd

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd)

Sales Creatio

Ranking in CRM

24th

Ranking in Sales Force Automation

8th

Average Rating

9.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2025, in the CRM category, the mindshare of Microsoft Dynamics CRM is 12.2%, down from 14.4% compared to the previous year. The mindshare of Sales Creatio is 0.7%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Arun Srivastav

CEO at Planfirma Technologies Private Limited

Easy to use and integrates well with emails, WhatsApp, and SMS gateways

The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.

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HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Microsoft Dynamics is user-friendly and intuitive. It's easy to understand how it works."

"Microsoft Dynamics CRM has the same features as Salesforce CRM, but what I like about the solution is that it's customizable. It's also one of the top-rated CRMs in the market. I also like that the coverage system of Microsoft Dynamics CRM is very, very broad, which means you can do a lot with it versus what you can do with Salesforce CRM."

"Microsoft Dynamics CRM has good integration with the Microsoft Stack of solutions. However, the Salesforce ecosystem is stronger."

"The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center."

"The product is user-friendly."

"The most valuable feature of Microsoft Dynamics CRM is its ease of use."

"Microsoft Dynamics CRM has plenty of valuable features."

"The most valuable feature of Microsoft Dynamics CRM is its performance."

More Microsoft Dynamics CRM pros

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

Cons

"It is difficult to qualify opportunity in Microsoft Dynamics CRM."

"The options for customizing Microsoft Dynamics CRM are very limited or highly complex."

"Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day."

"Sometimes Microsoft's support can be difficult to contact, and it can take a while to get a response to a ticket."

"The price of Microsoft Dynamics CRM could improve."

"The UI/UX needs improvement as it is not intuitive from day one."

"The tool should be micro-services-based. If it's not already implemented, the architecture could be enhanced by transitioning to a microservices-based model. This would allow each module to be managed independently, reducing downtime and enabling teams to work autonomously on specific services."

"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."

More Microsoft Dynamics CRM cons

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"There is still some room for improvement in the overall look and feel of the software."

"Creatio's mobile app could be more intuitive."

"Sales Creatio should include better customizations."

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis."

"The customers that have Microsoft Office 365, the license price is competitive. It is competitive because the next solution above it is Salesforce, which is licensed quite high. The price annually was approximately $55 per user but we did a combination of users with some of them having the higher range of approximately $85."

"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."

"The solution is not expensive."

"There is a license required to use Microsoft Dynamics CRM."

"I'm not aware of any licensing costs for Microsoft Dynamics CRM."

"My organization pays for the license, and I do not know how much it costs."

"I give the price of the solution an eight out of ten."

More Microsoft Dynamics CRM pricing and cost advice

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Government

10%

Manufacturing Company

23%

Computer Software Company

18%

Comms Service Provider

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

See all answers

What needs improvement with Microsoft Dynamics CRM?

Costing might be a reason for concern. It could be an issue for the organization, or maybe not. It's uncertain.

See all answers

What is your primary use case for Microsoft Dynamics CRM?

I use the solution to manage the lead sales pipeline and enable the marketing department to maintain customer data.

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

See all answers

What needs improvement with Sales Creatio?

See all answers

Comparisons

SAP CRM vs Microsoft Dynamics CRM

Compared 22% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 19% of the time

ServiceNow vs Microsoft Dynamics CRM

Compared 18% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 12% of the time

Oracle CX Sales vs Microsoft Dynamics CRM

Compared 4% of the time

More Microsoft Dynamics CRM Competitors

Oracle CX Sales vs Sales Creatio

Compared 100% of the time

More Sales Creatio Competitors

Product Reports

Buyer's Guide

Microsoft Dynamics CRM

January 2025

Download Microsoft Dynamics CRM product report

Buyer's Guide

Sales Creatio

January 2025

Download Sales Creatio product report

Also Known As

Dynamics CRM, MS Dynamics CRM

No data available

Overview

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Microsoft Dynamics CRM vs. Sales Creatio

January 2025

Free Report: Microsoft Dynamics CRM vs. Sales Creatio

Find out what your peers are saying about Microsoft Dynamics CRM vs. Sales Creatio and other solutions. Updated: January 2025.

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