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MicroStrategy vs Oracle Analytics Cloud comparison

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Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

IBM Cognos
Sponsored
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.0
Number of Reviews
134
Ranking in other categories
Reporting (4th)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
8th
Average Rating
8.2
Reviews Sentiment
5.7
Number of Reviews
159
Ranking in other categories
Embedded BI (3rd)
Oracle Analytics Cloud
Ranking in BI (Business Intelligence) Tools
9th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
25
Ranking in other categories
Data Visualization (6th)
 

Mindshare comparison

As of December 2024, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.3% compared to the previous year. The mindshare of MicroStrategy is 3.4%, down from 3.5% compared to the previous year. The mindshare of Oracle Analytics Cloud is 2.4%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Carlos Larrad Salgado - PeerSpot reviewer
Improved the quality of our KPIs, while reducing calls to the IT department
I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.
Azhagupandi Parthiban - PeerSpot reviewer
Good for security and performance but lack of user-friendliness
MicroStrategy, for me, it's the visualization and user-friendliness that needs improvement. When compared to Power BI and Tableau, that's their sweet spot. They're super easy to pick up and use. Plus, they've got this cool association feature that updates when you change the timeframe. But with MicroStrategy, there's a lot of room for improvement, especially in integrating with developed mobile solutions using MicroStrategy. We struggled to deploy to iOS, and the Android adaptation was a big challenge for us. Everything that worked in iOS wouldn't work in Android, and videos and calendars were a whole other mess. So, user-friendliness for non-technical users and mobile performance on Android, particularly in India, where it's the dominant platform, those are my two big areas for improvement.
Hafiz Abdul Mannan - PeerSpot reviewer
Empowers your entire organization to ask any question of any data—across any environment, on any device
The migration of older dash tools from the classic interface of Oracle BI prior to OAS launch to the newer Data Visualization and Oracle Analytics Cloud interfaces, including dashboards and metadata, is currently a cumbersome process. Improvements in this area would be highly beneficial. Additionally, the administration of the cloud, particularly the startup of services and linking of the WebLogic server and integrated components, takes longer than desired. In today's enterprise landscape, waiting forty minutes for the server to be operational is quite lengthy; ideally, this process should take a maximum of four minutes. It would be excellent to incorporate metadata management as an integral part of the Oracle Analytics Cloud. When dealing with integrated data from various sources, tracking data lineage and the entire data life cycle, from sources to report development and the mapping of reports to specific dashboards, should be seamlessly managed within the Oracle Analytics Cloud. This would eliminate the need for additional tools. Drawing a comparison, tools like Tableau have a feature enabling metadata management, making it easier to trace the complete data lineage of reports. Managing over seven hundred and thirty-six business dashboards, the metadata management capability within Tableau simplified the process of understanding how reports were developed, including details like associated tables, users, linked views, materialized views, data segmentations, ETL jobs, and the data warehouse stages. Enhancing metadata tracking within the Oracle Analytics Cloud layout would facilitate easy and practical management of the complete data life cycle, encompassing user accessibility and report permissions.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable product."
"This solution allows you to input a wide range of file formats."
"Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users."
"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."
"Mapbox integration for geospatial analytics down to longitude/latitude layers."
"The initial setup was straightforward."
"The tool can join data from different sources, write back to databases, generate alerts, and be customized to our preferences. It's an enterprise BI tool that's more powerful than just visualization tools like Power BI or Tableau."
"The three IBM Cognos features I find the most valuable are Dynamic Cubes, PowerPlay, and Watson."
"Workstation and Desktop on the client side will speed up some development activities."
"Having the analytics capabilities on a single platform."
"​Visual Insight gives you the capability of doing self-service analytics. This has been the most powerful and valuable feature.​"
"The solution is ideal for enterprise-level companies or corporations."
"Building apps is easy. You just drag in your data, and then you drag in all the elements that you want on your app. It's drag and drop design, and then you can customize your visuals. They make it all easy with plug and play widgets."
"Project Schema/metadata- Very flexible, connects to a variety of different data sources and is very flexible for many specific tasks. Attributes/metrics/filters created once used by everyone."
"The simplicity of MicroStrategy is what I like the most."
"It has landing pages, and that makes life easy for exhibiting things."
"This is a stable and scalable solution."
"Mobility is the most valuable feature for us. All employees can access it from anywhere. It is a big advantage for us."
"It's robust. It has the ability to handle massive amounts. After reporting has been developed, there is an ease of use or a user-friendly interface for a trained workforce."
"The features that I find to be the most valuable are the BAS (Business Analytics), the Narrate feature, and the auto-visualization."
"A valuable feature is the speed of the solution."
"The best feature may be data flow, which is used to prepare and clean data."
"Oracle Analytics Cloud's most valuable feature is its visualization."
"The specific capability I find important in Oracle Analytics Cloud is that it allows the basic user to easily drag and drop data. I also like that the solution allows the user to decide what to measure and what to see in the reports."
 

Cons

"I think the GIS pieces maybe not as good as we would like."
"I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality."
"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help."
"It would be good if the solution had conditional formatting."
"The charts and graphics are weak."
"The AI-based features could be further enhanced by the solution."
"I would like to see the introduction of mapbooks for supporting some geographical information."
"There are some small features that are missing. It would be nice if the graphics were better. You can use external sources for charts, but it's quite complex to use and not easy to implement. If you want a new chart, you can download it from multiple tools and implement it into IBM Cognos."
"We had some problems with customer service and support."
"In the developer, there are things that you able to do in a document or a report that you are not able to do in the Dossier."
"From a stability standpoint, from MicroStrategy, I would say it's fairly consistent. I would give it a "B" because there are times where we have issues that are just inexplicable. They go away and then we have no resolution. To me, that's not acceptable. There are just times where our users can't access things and we're not sure why, and that's a problem to me."
"It needs better visualizations."
"The solution lacks good visualization. They should work on the user interface to make it more slick and modern."
"We're starting to open it up to more and more people to give them the ability and start looking at these things themselves, but it's not the most intuitive system, Enterprise Manager that is, so it's tough. We're trying to bridge the gap between usability and who we let in the system, because you're not going to come in and just pick it up."
"MicroStrategy should become more user friendly. It should behave more like Tableau."
"Needs more visualizations out-of-the-box."
"The product should be improved in terms of connectors; right now the top twenty connectors are available, but OneDrive and Teradata are missing."
"At this time, dataflows cannot be shared, but I think that this should be enhanced."
"It's not a failure of the product; it's just an architectural choice. It has to do with data modeling. I'm comparing this to another product, which is Oracle's developer client and probably called Oracle BI Developer Client Tool. The data modeler, which is cloud-based, and Oracle BI Developer Client Tool, which is local or on-premises-based, both can do the same thing in data modeling. However, the cloud tool does not have as many features as the Oracle BI Developer Client Tool, which is closest to the OBIEE Administration Tool with full feature data modeling, metadata development, and so forth. In a complex environment or implementation, that is the capability that you need."
"The solution could be more flexible."
"The implementation of generative AI and machine learning should improve"
"As with most BI tools, the visualizations can be made much nicer. Currently, it has standard visualizations. They've been adding new visualizations, but we see animated visualizations from other vendors. It would be nice to have similar visualizations, such as the swarming visualizations, which are fairly new and very popular at the moment. I haven't seen that with Oracle. That would be nice."
"When you implement the product on a small scale, it doesn't generate any ROI."
"The migration of older dash tools from the classic interface of Oracle BI prior to OAS launch to the newer Data Visualization and Oracle Analytics Cloud interfaces, including dashboards and metadata, is currently a cumbersome process. Improvements in this area would be highly beneficial. Additionally, the administration of the cloud, particularly the startup of services and linking of the WebLogic server and integrated components, takes longer than desired. In today's enterprise landscape, waiting forty minutes for the server to be operational is quite lengthy; ideally, this process should take a maximum of four minutes. It would be excellent to incorporate metadata management as an integral part of the Oracle Analytics Cloud. When dealing with integrated data from various sources, tracking data lineage and the entire data life cycle, from sources to report development and the mapping of reports to specific dashboards, should be seamlessly managed within the Oracle Analytics Cloud. This would eliminate the need for additional tools. Drawing a comparison, tools like Tableau have a feature enabling metadata management, making it easier to trace the complete data lineage of reports. Managing over seven hundred and thirty-six business dashboards, the metadata management capability within Tableau simplified the process of understanding how reports were developed, including details like associated tables, users, linked views, materialized views, data segmentations, ETL jobs, and the data warehouse stages. Enhancing metadata tracking within the Oracle Analytics Cloud layout would facilitate easy and practical management of the complete data life cycle, encompassing user accessibility and report permissions."
 

Pricing and Cost Advice

"It's more expensive than similar solutions like Tableau and Power BI."
"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"Pricing should be improved."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"It is my understanding that the cost is very low. It's not very expensive."
"The solution’s licensing cost is expensive."
"There is no subscription, I am using the free version."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
"It is an expensive platform."
"A highly cost-effective solution"
"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."
"Oracle Analytics Cloud's pricing is generally higher than that of other vendors."
"We pay on a monthly basis and it is $10 per user each month."
"The tool's pricing is not unreasonable or non-competitive."
"I rate the product's pricing a nine on a scale of one to ten, where one is cheap, and ten is expensive."
"The price is reasonable; it's quite a bit lower than Tableau and Spotfire."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Educational Organization
55%
Financial Services Firm
7%
Computer Software Company
4%
Government
4%
Financial Services Firm
18%
Computer Software Company
10%
Retailer
8%
Insurance Company
7%
Educational Organization
38%
Financial Services Firm
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
There is a need to improve the automatic generation of metrics in MicroStrategy, as currently everything must be done...
Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to ass...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
The solution is highly cost-effective and easy to customize. The pricing is quite reasonable if the long-term benefit...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Sejong Hospital
Find out what your peers are saying about MicroStrategy vs. Oracle Analytics Cloud and other solutions. Updated: December 2024.
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