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Oracle CRM vs Zeta Marketing Platform comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Number of Reviews
38
Ranking in other categories
CRM (9th)
Zeta Marketing Platform
Ranking in Marketing Automation
13th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Management (14th), Predictive Analytics (14th), Customer Data Platforms (CDP) (7th)
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Oracle CRM is 1.1%, down from 1.7% compared to the previous year. The mindshare of Zeta Marketing Platform is 3.1%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

SrinivasReddy2 - PeerSpot reviewer
May 2, 2024
Typical configuration, no customization needed and quick to deploy
For CRM, my company mostly uses it for automated placement, with requests to the customer endpoint. Customers will place their product orders through the CRM portal.  I work on the technical side, managing servers and applications. I handle integrations The user interface could be better. It's…
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."
"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."
"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
"The product’s pricing is very high."
"The solution is expensive."
"The licensing is on a yearly basis."
"Compared to alternative solutions Oracle CRM is expensive."
"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
University
11%
Financial Services Firm
11%
Government
8%
Financial Services Firm
15%
Retailer
10%
Computer Software Company
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
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Also Known As

Market2Lead
Boomtrain
 

Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2024.
814,649 professionals have used our research since 2012.