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Oracle CRM vs Zeta Marketing Platform comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
38
Ranking in other categories
CRM (9th)
Zeta Marketing Platform
Ranking in Marketing Automation
13th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Management (14th), Predictive Analytics (13th), Customer Data Platforms (CDP) (9th)
 

Mindshare comparison

As of December 2024, in the Marketing Automation category, the mindshare of Oracle CRM is 1.2%, down from 1.6% compared to the previous year. The mindshare of Zeta Marketing Platform is 3.7%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

SrinivasReddy2 - PeerSpot reviewer
Typical configuration, no customization needed and quick to deploy
The product is straightforward to set up. There's no difficulty. It doesn't create any problems. The deployment took around four to five hours. It is a typical configuration, not customization is needed. Once we do Oracle installation, the configuration will be done based on business requirements. Customization should be done on the application. That will take around a month. CRM is integrated with ECP for data and stock-related information with respect to vendors. It is mostly integrated with other Oracle products. Moreover, the integration is easy.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
University
11%
Government
9%
Financial Services Firm
14%
Computer Software Company
10%
Retailer
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
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Also Known As

Market2Lead
Boomtrain
 

Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
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