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Plotly vs Tableau comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Plotly
Ranking in Reporting
18th
Average Rating
7.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Tableau
Ranking in Reporting
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
295
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of February 2025, in the Reporting category, the mindshare of Plotly is 1.1%, down from 1.5% compared to the previous year. The mindshare of Tableau is 22.9%, up from 22.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

CharlesBrewer - PeerSpot reviewer
Helps to visually present datasets
In my experience, I primarily work with R when using Plotly. However, I understand that the integration of Plotly with Python is also excellent. I'm working with a sales and marketing consultancy that has operated for 20-30 years. They are transitioning to incorporating machine learning, AI, and statistical analysis into their traditional methods. The consultancy primarily works with B2B companies, recognizing that B2B firms with a limited pool of potential customers tend to be less engaged in social media than B2C companies. The focus is on platforms like LinkedIn, Facebook, and Instagram while acknowledging that TikTok is not considered valuable for their analysis. The consultancy actively uses large language models to analyze various aspects, such as social media engagement, and assess how companies present themselves. In statistical and analytical terms, we aim to create impactful analyses for our clients. The approach involves comparing the target company with four to six similar companies, keeping the identity of these competitors confidential. Our goal is to assist clients in understanding their position in the market and provide tailored insights using modern tools. The focus is on identifying areas of weakness and highlighting strengths to refine sales and marketing efforts. To make this process effective, we utilize Plotly, as they offer impactful presentations. Building databases of company data and conducting analyses on various aspects like websites, social media, and other marketing presentations, we present comparative analyses of how a particular company stacks up against its competitors. I rate the overall product a seven out of ten.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When reviewing and interpreting data, I typically examine it in a tabular form to understand its structure. However, when explaining or presenting the findings to others, I often use visualization tools such as Plotly. These tools allow me to create visual representations of datasets."
"The level of interactivity that the product provides is valuable to me."
"It is a scalable solution. Scalability-wise, I rate the solution a nine to ten out of ten."
"It's very easy to set everything up."
"I have found the solution easy to use and the interface is very good."
"One of the most valuable features is that the solution allows users to build interactive dashboards. This allows the end user to modify the criteria or the filtering if need be. As far as for my personal use as a QA Engineer, I really value how extensive their API document support has been."
"The most important feature in Tableau is visual analytics."
"The solution deployment was straightforward."
"The most valuable feature is the aggregation function."
"Tableau has improved my organization in a variety of ways, one of its uses being that of data analysis. A feature I have found most valuable is the ease of use and straightforwardness, in addition to the flexibility of Tableau."
"Tableau is an advanced specialized tool. One of the best features I've seen is the lack of an intermediate semantic layer. I think that's an advantage compared to any other tool like BusinessObjects or Power BI, which are Tableau's biggest competitors."
 

Cons

"I believe that the prices of the tool's paid services could be on the premium side, so the pricing model can be considered for improvement."
"The tool needs to improve its pie charts. Regarding Plotly, I find the online documentation somewhat challenging to navigate, especially when dealing with many parameters. Searching through thousands of parameters can be a tedious and less straightforward process. While the documentation is available online and serves its purpose, I often encounter difficulties in finding the information."
"The solution cannot be deployed on the website and shared with others through its own platform."
"The extraction, transformation and loading of data in Tableau takes a lot of time and we do not have confidence that Tableau is showing all the data we need."
"The Hyper Extract functionality is not as strong as that provided by Microsoft SQL."
"A strict security measure is needed. I believe it is weak in terms of security."
"Include forecasting on table calculation fields."
"The solution could improve the scalability, it is difficult to make changes."
"When you're working on a dashboard, you can't select multiple components at a time and align them, so you have to go one by one. This is very cumbersome."
"It's not an aesthetic platform at the moment."
"I also work as an SME on the platform side. Tableau is very nice and jazzy for the end-users, but there are pain points for the admins. Performance is something about which we hear a lot of complaints, such as the dashboard doesn't open in time. It performs well on the desktop but not on the server. I know that there is always a limitation when it comes to a huge amount of data or the complexity of the calculations, but we often hear from end-users about the performance on the server side. It is easy to drag and drop all the columns and do what we want, but if it is not going to load better on the server, users are not going to like it."
 

Pricing and Cost Advice

"It is an open-source tool. My company hasn't explored Plotly's premium services yet, but I believe the prices could be on the premium side."
"I only use the free tier of the product."
"There is a license for this solution and we pay on an annual basis."
"Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."
"In Korea, the tool's pricing depends on the scale of usage. For instance, it's reasonable for a department with fewer than 50 users to adopt Tableau, like sales. However, the pricing becomes an issue when considering an enterprise solution for a larger user base, say 10,000 people."
"The solution's licensing is based on user-basis. It depends on the business ROI it offers. It's not on the higher side or too cheap; it falls in the medium-cost range. The price is determined by user usage, so the cost will also increase as the number of users increases."
"It is a bit overpriced."
"The product's price is relatively inexpensive and manageable for enterprise-level companies."
"In general, if someone is new and wants to learn Tableau, it's around $70 per month."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
12%
University
7%
Computer Software Company
7%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Plotly?
It is a scalable solution. Scalability-wise, I rate the solution a nine to ten out of ten.
What is your experience regarding pricing and costs for Plotly?
It is an open-source tool. My company hasn't explored Plotly's premium services yet, but I believe the prices are on the premium side. I rate the product price as five or six on a scale of one to t...
What needs improvement with Plotly?
I believe that the price of the tool's paid services is on the premium side, so the pricing model can be considered for improvement.
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Comparisons

 

Also Known As

No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Google, Goji, VIT, Smpl Bio, U.S. Air Force, C12 Energy, New York University
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Plotly vs. Tableau and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.