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Pure FlashArray X NVMe vs Pure Storage FlashArray comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"Technical support has been helpful and responsive."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"Everything, especially the VMs inside, is pretty fast."
"The high availability of the product is the most valuable feature."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"The most valuable features of Pure Storage FlashArray are simplicity, ease of use, and dashboard management."
"The benefits were realized right away. Between the flash array and the compression, you can really see how good it is. Our databases run a lot better now."
"Simplicity and reliability are the most valuable feature of Pure Storage FlashArray."
"Non-disruptive upgrades: You can upgrade at anytime without worry."
"FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."
"The Direct FlashArray stands out as one of the best features in the market. The Pure1 storage management lets us see the details about utilization and everything else for all 40 storage boxes in one place."
"I find Pure Storage FlashArray to be much better than traditional storage because it has a GUI interface. It makes the process of allocating the storage much easier, and most activities are automated. It is like clicking a button for every task."
"We can store more for a cheaper price as opposed to paying for larger devices and larger rack spaces which get outdated sooner and which we'd have to change every two years. It simplifies storage for us."
 

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"In the future, I would like to see integration with enterprise backup systems."
"The tool's pricing is higher than competitors."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"In terms of what needs improvement, the dashboard and management could be simplified."
"It is on the expensive side."
"There are some challenges with data encryption and reduction."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"Enhanced documentation and beginner-friendly guidelines would benefit users with less configuration experience."
"In some cases, we get into very in-depth conversations around movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that."
"We would like more extended historical data to help with some of the capacity planning. This is something that we are asking for all the time. E.g., what was the historical performance of this particular volume? So, we would like more historicals."
"The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
"I would like to migrate to the cloud in the future and know how that would actually work with this product."
"Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features."
"FlashArray could improve on the administrative side. For example, when you need to upgrade the boxes, we can't do that ourselves. We need to open a ticket with support and have them do that for us. You don't need to be on the call with them. We tell them we have a slot that we want to upgrade, and they send us an email when it's done."
"The connectivity needs improvement. You do not have the possibility to have a file and block connectivity at the same time on the same machine. It has limited ability to do so."
 

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"As far as the licensing costs, everything is included in the license."
"The licensing is on a yearly basis."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Given its price, Pure is not the first option."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"The support cost per array is about $20,000 a year for 24/7 support."
"The product is expensive."
"The price was more favorable than Dell EMC."
"We feel that the pricing is fair and the licensing process was easy for both."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"The licensing is $100,000."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Storage. It may be more expensive, but it should pay for itself for its functionalit...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, ma...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Pure FlashArray X NVMe vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
848,716 professionals have used our research since 2012.