Try our new research platform with insights from 80,000+ expert users

Salesforce Marketing Cloud vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 6, 2024
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Social Media Management Solutions (2nd)
Teradata
Ranking in Marketing Management
6th
Average Rating
8.2
Number of Reviews
74
Ranking in other categories
Customer Experience Management (3rd), Backup and Recovery (20th), Data Integration (17th), Relational Databases Tools (7th), Data Warehouse (3rd), BI (Business Intelligence) Tools (10th), Cloud Data Warehouse (6th)
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
SurjitChoudhury - PeerSpot reviewer
Feb 20, 2024
Offers seamless integration capabilities and performance optimization features, including extensive indexing and advanced tuning capabilities
We created and constructed the warehouse. We used multiple loading processes like MultiLoad, FastLoad, and Teradata Pump. But those are loading processes, and Teradata is a powerful tool because if we consider older technologies, its architecture with nodes, virtual processes, and nodes is a unique concept. Later, other technologies like Informatica also adopted the concept of nodes from Informatica PowerCenter version 7.x. Previously, it was a client-server architecture, but later, it changed to the nodes concept. Like, we can have the database available 24/7, 365 days. If one node fails, other nodes can take care of it. Informatica adopted all those concepts when it changed its architecture. Even Oracle databases have since adapted their architecture to them. However, this particular Teradata company initially started with its own different type of architecture, which major companies later adopted. It has grown now, but initially, whatever query we sent it would be mapped into a particular component. After that, it goes to the virtual processor and down to the disk, where the actual physical data is loaded. So, in between, there's a map, which acts like a data dictionary. It also holds information about each piece of data, where it's loaded, and on which particular virtual processor or node the data resides. Because Teradata comes with a four-node architecture, or however many nodes we choose, the cost is determined by that initially. So, what type of data does each and every node hold? It's a shared-no architecture. So, whatever task is given to a virtual processor it will be processed. If there's a failure, then it will be taken care of by another virtual processor. Moreover, this solution has impacted the query time and data performance. In Teradata, there's a lot of joining, partitioning, and indexing of records. There are primary and secondary indexes, hash indexing, and other indexing processes. To improve query performance, we first analyze the query and tune it. If a join needs a secondary index, which plays a major role in filtering records, we might reconstruct that particular table with the secondary index. This tuning involves partitioning and indexing. We use these tools and technologies to fine-tune performance. When it comes to integration, tools like Informatica seamlessly connect with Teradata. We ensure the Teradata database is configured correctly in Informatica, including the proper hostname and properties for the load process. We didn't find any major complexity or issues with integration. But, these technologies are quite old now. With newer big data technologies, we've worked with a four-layer architecture, pulling data from Hadoop Lake to Teradata. We configure Teradata with the appropriate hostname and credentials, and use BTEQ queries to load data. Previously, we converted the data warehouse to a CLD model as per Teradata's standardized procedures, moving from an ETL to an EMT process. This allowed us to perform gap analysis on missing entities based on the model and retrieve them from the source system again. We found Teradata integration straightforward and compatible with other tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"It is easy to send emails and SMS's."
"We use this solution for reporting, pipeline generation, and forecasting."
"The most valuable feature is the ability to get quotes out in a timely manner."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"Email automation is most valuable."
"The Journey Builder and the Email Studio features are most valuable."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"Intelliflex is very scalable. In fact, scalability has improved 100 times by Intelliflex, in my personal opinion."
"It is very stable. It's 100% uptime. Speed and resilience are one of the greatest features of this product. In almost twenty years we've never had downtime, except for outages for patches and upgrades. We've never had a system failure in twenty years."
"It has a solid set of tools and consulting services."
"A conventional and easily defined way to build a data warehouse or a layer of data marts."
"Teradata can be deployed on-premise, on the cloud, or in a virtual machine, which means customers can move without having to create their architecture all over again."
"There are several features of Teradata that I like. One of the most basic is the indexes. I also like that it provides lower TCO. It also has the optimizer feature which is a good feature and isn't found in other legacy systems. Parallelism is also another feature I like in Teradata because when you are running or hosting on multiple systems, you have this shared-nothing architecture that helps. Loading and unloading in Teradata are also really helpful compared to other systems."
"The ease of deployment is useful so clients are up and running quickly in comparison to other products."
"Designing the database is easy."
 

Cons

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"User management could be better."
"I've noticed on one-to-one leads, the customer objection option is not available."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"The data extension tools are not very user-friendly."
"Clarity around new features could be improved when they are released."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"It needs a teaching web site with more training on third-party tools used for BI."
"They should add more connectors to different platforms."
"The only issue our company has with Teradata IntelliFlex is that it is not cost-effective because of the way the product has been designed."
"Query language and its functionality are rather limited, compared to Oracle or even SQL Server. However, it is possible to perform any kind of logic in it (though some workarounds may be required)."
"Teradata hardly supports unstructured data or semi-structured data"
"I would like more security and speed."
"Since I was working on the very basic, legacy systems, the memory thing was always a challenge. If Teradata is moving to the cloud, the space constraint or the memory issue that my company generally faces will eventually resolve, in time. What I'd like to see in the next release of Teradata is that it becomes full-fledged on the cloud, apart from better connectivity to various systems. For example, if I have to read or include a Python script, if I write some basic codes, I should be able to read even unstructured data. I know that it's not supported even in Snowflake, but at least semi-structured data support, if that can be a little more enhanced, that would be good."
"Teradata should focus on functionality for building predictive models because, in that regard, it can definitely improve."
 

Pricing and Cost Advice

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"The solution is a bit expensive."
"The solution is paid for monthly."
"This is a low cost solution suited to larger organizations."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"The solution's pricing is very high and should be more flexible for smaller companies."
"The price is expensive."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"I rate the product price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"It is still a very expensive solution. While I very much like the pure technological supremacy of the software itself, I believe Teradata as a company needs to become more affordable. They are already losing the market to more flexible or cheaper competitors."
"Teradata is a very expensive solution."
"The initial cost may seem high, but the TCO is low."
"We had a lot of parties involved when purchasing from the AWS Marketplace. They are very flexible and aggressive in trying to close the deal. They are good at what they have to offer and listening to the customer. It's a two-way street."
"The price needs to be more competitive as Hadoop, Redshift, Snowflake, etc are constantly making way into EDW space."
"Teradata is not cheap, but you get what you pay for."
"The price of Teradata could be less expensive."
report
Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.
813,418 professionals have used our research since 2012.
 

Comparison Review

it_user232068 - PeerSpot reviewer
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
Educational Organization
53%
Computer Software Company
9%
Financial Services Firm
6%
Manufacturing Company
4%
Financial Services Firm
25%
Computer Software Company
11%
Manufacturing Company
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

ExactTarget
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture
 

Learn More

Video not available
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Netflix
Find out what your peers are saying about Salesforce Marketing Cloud vs. Teradata and other solutions. Updated: October 2024.
813,418 professionals have used our research since 2012.