Salesforce Marketing Cloud vs Teradata comparison

Salesforce Marketing Cloud

Read 76 Teradata reviews

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Executive SummaryUpdated on Jul 27, 2025

Teradata and Salesforce Marketing Cloud both operate in the enterprise software sector, focusing on data management and customer engagement. While Teradata leads with its data processing capabilities, Salesforce Marketing Cloud takes the upper hand with its marketing automation features.

Features: Teradata offers parallel processing, advanced workload management, and in-database analytics for handling vast amounts of structured data. Its architecture supports scalability across varied environments. Salesforce Marketing Cloud excels in cross-channel marketing with tools like Journey Builder and Social Studio, facilitating sophisticated customer engagement strategies.

Room for Improvement: Teradata requires enhancements in pricing, cloud integration, and support for unstructured data. Its licensing costs and complexities in on-premises scaling are significant concerns. Salesforce Marketing Cloud needs to address its high cost, user complexity, and third-party integration. Improvements are also necessary in support efficiency and data handling options.

Ease of Deployment and Customer Service: Teradata provides strong support for on-premises setups and receives high ratings for technical support, although its cloud offerings are limited compared to others. Conversely, Salesforce Marketing Cloud's robust cloud deployment capabilities appeal to firms relying on digital interfaces. Both solutions deliver solid customer service, although Salesforce users must deal with frequent updates that may affect ease of use.

Pricing and ROI: Teradata is known for its high cost, but users report substantial ROI due to its performance and analytics capabilities. Salesforce Marketing Cloud's premium pricing justifies itself for large enterprises, emphasizing customer engagement and retention despite costs. Both solutions focus on delivering substantial returns through enhanced organizational capabilities and data-driven insights.

To learn more, read our detailed Salesforce Marketing Cloud vs. Teradata Report (Updated: September 2025).

Salesforce Marketing Cloud vs. Teradata

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.6

Salesforce Marketing Cloud boosts ROI with successful campaigns, valuable features, and enhanced marketing efficiency despite measurement challenges.

Sentiment score

8.1

Teradata boosts analytics speed over 100%, enhancing customer service and satisfaction, with high ROI and user approval.

I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

No quotes available

For more quotes and insights, download the Teradata report

Customer Service

Sentiment score

6.6

Salesforce Marketing Cloud support is rated highly for Premium, less so for Standard, with noted improvement areas in speed and knowledge.

Sentiment score

7.1

Teradata's customer service is praised for expertise but criticized for delays, with ratings ranging from 6 to 10 out of 10.

Salesforce customer service is excellent.

Lead BSA at cloudperitus

I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.

Consultant at SNDT

Customer support could be improved, especially for new features.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

The technical support from Teradata is quite advanced.

Principal Consultant & Director at Quensulting

Customer support is very good, rated eight out of ten under our essential agreement.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Scalability Issues

Sentiment score

7.7

Salesforce Marketing Cloud effectively scales large data volumes, benefiting enterprises despite costs, with high user satisfaction and advancement capabilities.

Sentiment score

7.4

Teradata is praised for its scalability, speed, and flexibility, despite some complexity and cost challenges in cloud environments.

The scalability of Salesforce is very good.

Practice Manager at Katzion

On a scale of one to ten, I rate its scalability at 9.5.

For more quotes and insights, download the Salesforce Marketing Cloud report

Lead BSA at cloudperitus

When you deploy in clouds, they provide scalability.

NIKO KARANTONIS

Enterprise Architect at Optus

This expansion can occur without incurring downtime or taking systems offline.

Principal Consultant & Director at Quensulting

Scalability is complex as you need to purchase a license and coordinate with Teradata for additional disk space and CPU.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Stability Issues

Sentiment score

8.1

Salesforce Marketing Cloud is stable and reliable, with occasional data issues, recommended for enterprise stability and security.

Sentiment score

8.4

Teradata excels in stability with minimal downtime, robust architecture, 99.9% uptime, and reliable performance, despite minor large dataset issues.

Salesforce Marketing Cloud is highly stable.

Practice Manager at Katzion

The maximum downtime I faced was about two to three hours.

For more quotes and insights, download the Salesforce Marketing Cloud report

Consultant at SNDT

I find the stability to be almost a ten out of ten.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The workload management and software maturity provide a reliable system.

For more quotes and insights, download the Teradata report

Principal Consultant & Director at Quensulting

Room For Improvement

Salesforce Marketing Cloud users face challenges with interface changes, integration, customization, and desire improved workflows, security, and mobile enhancements.

Teradata users seek better transaction processing, enhanced scalability, modern interface, cloud focus, advanced analytics, and improved support and documentation.

It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.

Lead BSA at cloudperitus

We cannot debug the AM Script or SSJS code, which makes code debugging manual.

Consultant at SNDT

There are inaccuracies in how AgentForce retrieves information or interprets data.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Setup Cost

Salesforce Marketing Cloud, though costly, is a feature-rich solution favored by large enterprises requiring advanced marketing services.

Teradata's high cost is justified by its superior performance, competitive total ownership costs, and flexible pricing models.

The pricing is around $10,000 per annum per user.

For more quotes and insights, download the Salesforce Marketing Cloud report

Practice Manager at Katzion

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

Principal Consultant & Director at Quensulting

Teradata is much more expensive than SQL, which is well-performed and cheaper.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Valuable Features

Salesforce Marketing Cloud excels with cross-channel management, automation, personalization, and integration, enhancing efficiency and customer engagement.

Teradata offers efficient, scalable data management with fast query performance, robust security, automation, and cloud flexibility for businesses.

The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.

Consultant at SNDT

The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.

Practice Manager at Katzion

Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management.

For more quotes and insights, download the Salesforce Marketing Cloud report

Lead BSA at cloudperitus

The data mover is valuable over the last two years as it allows us to achieve data replication to our disaster recovery systems.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Teradata

Ranking in Marketing Management

5th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Backup and Recovery (22nd), Data Integration (17th), Relational Databases Tools (8th), Data Warehouse (3rd), BI (Business Intelligence) Tools (14th), Cloud Data Warehouse (4th)

Mindshare comparison

As of September 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 16.3%, up from 16.3% compared to the previous year. The mindshare of Teradata is 3.0%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	16.3%
Teradata	3.0%
Other	80.7%

Marketing Management

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Harnessing advanced parallelism for top performance while embracing cloud trends

Principal Consultant & Director at Quensulting

Teradata is primarily used for data warehousing across all customers. My clients have built-in applications that use Teradata, and their use varies from customer to customer, depending on the industry and database size. The primary function is as an OLAP analytical ecosystem Scalability is…

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

25%

Computer Software Company

10%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	25
Midsize Enterprise	12
Large Enterprise	49

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

Marketo vs Salesforce Marketing Cloud

Comparisons

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Compared 11% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 8% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

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Oracle Exadata vs Teradata

Compared 12% of the time

IBM Db2 Database vs Teradata

Compared 7% of the time

Snowflake vs Teradata

Compared 7% of the time

SQL Server vs Teradata

Compared 7% of the time

OpenText Analytics Database (Vertica) vs Teradata

Compared 6% of the time

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Product Reports

Salesforce Marketing Cloud

August 2025

Download Salesforce Marketing Cloud product report

Download Teradata product report

August 2025

Also Known As

ExactTarget

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Teradata is a scalable data analytics platform designed to meet enterprise demands for large-scale data management and processing, focusing on performance, scalability, and security for complex query executions.

As a leading data warehousing solution, Teradata integrates advanced analytics enabling organizations to derive insights from massive datasets. It supports high-volume data workloads with its architecture optimized for analytical queries. Users benefit from its robust scalability, allowing seamless expansion as data grows. Teradata's SQL engine is compatible with a wide range of data types, ensuring flexibility in data analysis. With advanced security measures, it protects sensitive data across various environments, providing peace of mind to users handling critical information.

What are the most important features of Teradata?

Linear Scalability: Easily expands data processing capabilities to handle increasing data loads without performance degradation.
Advanced Analytics: Supports complex analytical operations integrating machine learning and AI for predictive insights.
SQL Compatibility: Offers a comprehensive SQL interface that supports complex queries across diverse data types.
Data Security: Implements rigorous security protocols to protect data integrity and confidentiality.

What benefits and ROI should users look for?

Improved Decision-Making: Derive actionable insights quickly for strategic business decisions.
Cost Efficiency: Optimized resource usage reduces operational costs associated with data processing.
Increased Productivity: Streamlined data operations save time, allowing teams to focus on analysis.
Enhanced Scalability: Seamless growth without significant additional investment as data volumes increase.

Teradata is widely used in industries like finance, telecommunications, and healthcare, where data-driven decisions are critical. Companies leverage its robust analytics capabilities to enhance customer experiences, streamline operations, and ensure compliance with regulatory requirements. In these sectors, quick access to data insights can significantly impact competitive advantage.

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

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