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Salesforce Marketing Cloud vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
Teradata
Ranking in Marketing Management
6th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
76
Ranking in other categories
Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (17th), Relational Databases Tools (7th), Data Warehouse (3rd), BI (Business Intelligence) Tools (10th), Cloud Data Warehouse (6th)
 

Mindshare comparison

As of April 2025, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 15.8%, down from 18.7% compared to the previous year. The mindshare of Teradata is 3.6%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
SurjitChoudhury - PeerSpot reviewer
Offers seamless integration capabilities and performance optimization features, including extensive indexing and advanced tuning capabilities
We created and constructed the warehouse. We used multiple loading processes like MultiLoad, FastLoad, and Teradata Pump. But those are loading processes, and Teradata is a powerful tool because if we consider older technologies, its architecture with nodes, virtual processes, and nodes is a unique concept. Later, other technologies like Informatica also adopted the concept of nodes from Informatica PowerCenter version 7.x. Previously, it was a client-server architecture, but later, it changed to the nodes concept. Like, we can have the database available 24/7, 365 days. If one node fails, other nodes can take care of it. Informatica adopted all those concepts when it changed its architecture. Even Oracle databases have since adapted their architecture to them. However, this particular Teradata company initially started with its own different type of architecture, which major companies later adopted. It has grown now, but initially, whatever query we sent it would be mapped into a particular component. After that, it goes to the virtual processor and down to the disk, where the actual physical data is loaded. So, in between, there's a map, which acts like a data dictionary. It also holds information about each piece of data, where it's loaded, and on which particular virtual processor or node the data resides. Because Teradata comes with a four-node architecture, or however many nodes we choose, the cost is determined by that initially. So, what type of data does each and every node hold? It's a shared-no architecture. So, whatever task is given to a virtual processor it will be processed. If there's a failure, then it will be taken care of by another virtual processor. Moreover, this solution has impacted the query time and data performance. In Teradata, there's a lot of joining, partitioning, and indexing of records. There are primary and secondary indexes, hash indexing, and other indexing processes. To improve query performance, we first analyze the query and tune it. If a join needs a secondary index, which plays a major role in filtering records, we might reconstruct that particular table with the secondary index. This tuning involves partitioning and indexing. We use these tools and technologies to fine-tune performance. When it comes to integration, tools like Informatica seamlessly connect with Teradata. We ensure the Teradata database is configured correctly in Informatica, including the proper hostname and properties for the load process. We didn't find any major complexity or issues with integration. But, these technologies are quite old now. With newer big data technologies, we've worked with a four-layer architecture, pulling data from Hadoop Lake to Teradata. We configure Teradata with the appropriate hostname and credentials, and use BTEQ queries to load data. Previously, we converted the data warehouse to a CLD model as per Teradata's standardized procedures, moving from an ETL to an EMT process. This allowed us to perform gap analysis on missing entities based on the model and retrieve them from the source system again. We found Teradata integration straightforward and compatible with other tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"The most valuable part of the solution are the selling features."
"The user interface is easy to use, especially for my staff who use assistive technology."
"It is easy to send emails and SMS's."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"This is a very powerful and scalable solution."
"The most valuable feature of Teradata is security. It runs on Unix and Linux platforms which provide better security."
"It is a stable program."
"Intelliflex is very scalable. In fact, scalability has improved 100 times by Intelliflex, in my personal opinion."
"IntelliFlex is easy to scale - one of its best features is that you can upscale it to the size you want."
"​Building a data warehouse with Teradata has definitely helped a lot of our downstream applications to more easily access information."
"The most valuable feature is the ease of running queries."
"Teradata's best feature is its speed with historical data."
"The most valuable features of Teradata are that it is a massively parallel platform and I can receive a lot of data and get the queries out correctly, especially if it's been appropriately designed. The native features make it very suitable for multiple large data tasks in a structured data environment. Additionally, the automation is very good."
 

Cons

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"I've noticed on one-to-one leads, the customer objection option is not available."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"We'd like to see more integrations with third-party products."
"The UA could be better designed for a mobile connection."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"They could improve the product's data integration functionality for larger companies."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The solution could improve by having a cloud version or a cloud component. We have to use other solutions, such as Amazon AWS, Microsoft Azure, or Snowflake for the cloud."
"Apart from Control-M, it would be nice if it could integrate with other tools."
"If I want to implement an upgrade, I'd like to see how it will be different. Ideally, Data Lab should help me test production items and also do future things. Future releases should be downloadable and testable in Data Lab."
"They should add more connectors to different platforms."
"The capability to implement it with comparable performance across various private cloud environments, ensuring adaptability to different infrastructure setups would be beneficial."
"​I think the UI is not there yet. It could be improved by being more user-friendly.​"
"​The initial setup was complex as we had to rewrite a lot of the code.​"
"I've been using the same UI for 20 years in Teradata. It could use some updating. Adding more stability around Teradata Studio would be outstanding. Teradata Studio is a Java-based version of their tool. It's much better now, but it still has some room for improvement."
 

Pricing and Cost Advice

"Licensing fees are paid on a yearly basis."
"Salesforce is an expensive solution."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"The solution's pricing is very high and should be more flexible for smaller companies."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"My company pays to use this solution."
"In this day and age, we want to get things done quickly. So, we go to the AWS Marketplace."
"Make sure you have the in-house skills to design and support the solution, as relying on external sources is extremely costly and tends to lock you into specific platforms, tools, and paradigms."
"I rate the product price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"Teradata is expensive but gives value for money, especially if you don't want to move your data to the cloud."
"The price of Teradata is expensive. However, what they deliver they are outstanding. If you're looking for an inexpensive solution to run a database, this isn't your tool. It's the Ferrari of databases for data warehousing."
"Users have to pay a yearly licensing fee for Teradata IntelliFlex, which is very expensive."
"Teradata is expensive, so it's typically marketed to big customers. However, there have been some changes, and Teradata is now offering more flexible pricing models and equipment leasing. They've added pay-as-you-go and cloud models, so it's changing, but Teradata is generally known as an expensive high-end product."
"We are looking for a more flexible cost model for the next version that we use, whether it be cloud or on-premise."
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Comparison Review

it_user232068 - PeerSpot reviewer
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
Financial Services Firm
26%
Computer Software Company
11%
Manufacturing Company
7%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

ExactTarget
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Netflix
Find out what your peers are saying about Salesforce Marketing Cloud vs. Teradata and other solutions. Updated: March 2025.
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