I like the fact that you can find almost any product connection that you need and the list is always expanding.
Business Analyst/Data Engineer with 51-200 employees
You can find almost any product connection that you need.
Pros and Cons
- "I like the fact that you can find almost any product connection that you need and the list is always expanding."
- "It needs to be a little more intuitive but it’s really not bad."
What is most valuable?
How has it helped my organization?
Basically, it just allows connections with Amazon AWS/S3/Redshift.
What needs improvement?
It needs to be a little more intuitive but it’s really not bad. There are plenty of examples as how to use the product from Informatica and YouTube.
For how long have I used the solution?
I have used this solution for less than a year.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
March 2025

Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
841,152 professionals have used our research since 2012.
What do I think about the stability of the solution?
After the initial setup, the tool seems pretty stable.
What do I think about the scalability of the solution?
There is plenty of online support available from Informatica.
Which solution did I use previously and why did I switch?
In the past, we have used Informatica PowerCenter.
What about the implementation team?
We implemented this product in-house and my advice is just read all the available online support documentation that you can find.
What other advice do I have?
Read through the online documentation that is available.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Consultant at a wellness & fitness company with 1,001-5,000 employees
The initial set up and configuration is fairly straight forward, which is one of the strengths of this product.
What is most valuable?
- Matching, merging and survivorship
- Maintaining cross reference and merge history information
How has it helped my organization?
A lot of my pharmaceutical clients had to implement an Aggregate Spend application to track how much money they are spending on their prescribing physicians. This was need to comply with the Sunshine Act and their was a need to uniquely and unambiguously identify these physicians. The Informatica MDM tool provided a very robust and cost effective solution to implement a single view of physicians.
What needs improvement?
The major area of improvement is its GUI front end. The out of the box solution call Informatica Data Director is not at all user friendly, it is a data stewardship tool. A user friendly and feature rich front end will be a great improvement.
For how long have I used the solution?
I've been using it for over eight years.
What was my experience with deployment of the solution?
Only minor issues which can usually be resolved by the Informatica Support team.
What do I think about the stability of the solution?
Never when the implementation and sizing guidelines were followed.
What do I think about the scalability of the solution?
Never when the implementation and sizing guidelines were followed.
How are customer service and technical support?
Customer Service: Customer service is very timely and consists of very capable and competent staff.Technical Support: Technical Support is very timely and consists of very capable and competent staff.
Which solution did I use previously and why did I switch?
I was implementing the Siebel UCM product before while working for Oracle. I had to switch because my client opted for the Informatica/Siperian MDM solution. I have been implementing this product ever since.
How was the initial setup?
The initial set up and configuration is fairly straight forward, which is one of the strengths of this product.
What about the implementation team?
I have implemented this solution with vendor teams as well as in-house ones. A rigorous Vendor Selection process including reference checks are a must if using a vendor to ensure successful implementation. I prefer to work with in-house teams so that it becomes a great learning process for everyone who will have to enhance, maintain and support the MDM application.
What was our ROI?
In most of the implementations we used relative implementation costs rather than ROI and the Informatica MDM solution is very cost effective.
What's my experience with pricing, setup cost, and licensing?
It varies by the size of the projects based upon number of sources, data volumes and quality, complexities, etc.
Which other solutions did I evaluate?
Most of my clients go through a Product Evaluation and Recommendation phase during their MDM implementation and the other options usually evaluated are solution offerings from IBM, Oracle, SAP, SAS, Trillium, etc.
What other advice do I have?
Always start by forming a robust Data Governance organization to ensure implementation of good data quality standards, policies and processes.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
March 2025

Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
841,152 professionals have used our research since 2012.
Architect at a tech services company with 501-1,000 employees
Offers great features; suitable for both technical and business users
Pros and Cons
- "The solution is applicable for both technical and business users."
- "The ability of the product to leverage the power of big data could be improved."
What is our primary use case?
Our primary use case of this solution is to improve issues of security, quality and accuracy.
We are partners of Informatica and I'm an architect.
What is most valuable?
In terms of Data Quality, the feature most valuable to me is that the solution is applicable for both technical and business users. I like that instead of using on-premises processing power, you can now use your on-cloud platform processing power to process the data and get a faster turnaround time. From a product perspective, everything is well done.
What needs improvement?
I think improvements can be made regarding the ability of the product to leverage the power of big data. It would also help if we could get the software as a services product so that we feed in the requirements and it's a more customized solution. I think that would increase the adoption by customers.
For how long have I used the solution?
I've been using this solution for three years.
What do I think about the stability of the solution?
Informatica is a very stable product, I haven't had any issues with it.
What do I think about the scalability of the solution?
It's a very scalable solution and it has all the other big data components.
How are customer service and technical support?
We have a business partnership with Informatica and they are very responsive.
How was the initial setup?
I've had a lot of experience with this solution so I don't have any issues with implementation. Perhaps someone from a different background or different circumstance, may face challenges but it is user friendly so it shouldn't be a problem. Implementation generally takes about six months depending on the dimensions required. This solution cannot be implemented in a day or a week.
What's my experience with pricing, setup cost, and licensing?
The pricing of this solution is definitely at the higher end and they don't provide the option of a trial version. If you look at Talend, for example, they provide a free version, so the cost of IBM and Informatica is a little high.
What other advice do I have?
The cost of the product is high, but feature wise, it provides a whole lot of features that can easily solve your problems. I would recommend this product.
I would rate this solution an eight out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
Assistant Consultant at a tech services company with 1,001-5,000 employees
The tool manually checks on applying business rules and helps to implement them
Pros and Cons
- "Address Doctor gives an accurate combination of information provided with a level of returned threshold value."
- "The tool manually checks on applying business rules and helps to implement them."
- "Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."
What is our primary use case?
To cleanse and create standardization third-party data by implementing business rules and Address Doctor.
How has it helped my organization?
- Manually checks on applying business rules,
- The tool helps to implement business rules.
- It helps to get quick results as well.
What is most valuable?
Address Doctor. This is the best feature to gives an accurate combination of the information provided with a level of returned threshold value.
What needs improvement?
To implement the new workflow with simple steps and a quick visualization with a 360 view of the data.
For how long have I used the solution?
One to three years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Great interface with easy functionality, we can easily create applications and integration processes
Pros and Cons
- "The interface has a great look and feel, and the functionality is so easy."
- "The pricing model is problematic."
What is our primary use case?
The use case for Informatica Cloud APi and App Integration is creating service connectors or integrating applications using API calls or REST services. We interconnect different applications and can extend functionality of that integration using APIs in order to connect with third-party applications. We are partners with Informatica.
What is most valuable?
The most valuable feature for me is the easy interface; it has a great look and feel, and the functionality is so easy. The friendly interface means we can easily create applications and integration processes to interconnect different applications.
What needs improvement?
I'd like to see a change in Informatica's pricing model. It's a common issue with Informatica in their cloud offerings.
What do I think about the scalability of the solution?
The solution is scalable and stable.
How are customer service and support?
The support process is good and similar to the support offered for all Informatica solutions. We have access to the portal and raise a ticket when we need to.
How was the initial setup?
The initial setup is straightforward and part of the Informatica Cloud Data Management service.
What's my experience with pricing, setup cost, and licensing?
As mentioned, the pricing model needs to be improved but maintenance and deployment are included in the cost.
What other advice do I have?
I recommend this solution and rate it nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Master Data Analyst at a healthcare company with 10,001+ employees
We can see all our information on a single screen. However, we can't sell the product without an additional layer.
Pros and Cons
- "We can see all our information on a single screen."
- "We cannot sell the product directly with an additional layer."
What is our primary use case?
We are using the product data for building maintenance and item creation, then putting all the structures in for our new e-Catalog launch. It has been performing well.
How has it helped my organization?
- Its key capability is in data maintenance.
- We can maintain all the organizational data in a single software.
- It is nice to learn.
- We can see all our information on a single screen.
What is most valuable?
It is good for centralized data.
What needs improvement?
We cannot sell the product directly with an additional layer.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
It would be more stable if we could merge all the products into a single software.
How is customer service and technical support?
I haven't used the technical support.
How was the initial setup?
I wasn't involved in the initial setup.
What other advice do I have?
We were looking to market this solution, which is how we ended up using it.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner.
MDM Lead at a tech vendor with 10,001+ employees
The Match-and-Merge feature helps us to address customers' issues, although setup is complex as it requires understanding of PAM documents.
What is most valuable?
The Match-and-Merge feature is valuable.
How has it helped my organization?
We are now more equipped to address the customers' issues.
What needs improvement?
- Performance issues can be looked at
- Improved release documentation is expected because I feel that the current release document doesn't give you the clear picture of what has been fixed and what has not been fixed from previous versions.
For how long have I used the solution?
3 Years
What was my experience with deployment of the solution?
We faced issues with User Exits post deployment, but those were addressed by Informatica.
What do I think about the scalability of the solution?
If the guides are followed then the instructions are very well documented about issues that may crop up during up-scaling/upgrading.
How is customer service and technical support?
Customer Service:
Excellent. Informatica has one of the best customer services with an excellent turn around time.
Technical Support:Very good, a couple of technical support team members are excellent and they handle the case very professionally.
How was the initial setup?
Complex, it is not just a NEXT NEXT NEXT button click setup, it requires understanding of PAM document provided by the vendor and mapping it with your hardware and then carefully setting up each of the elements - database, application server and then the software itself.
What about the implementation team?
In-House along with some help from third parties. Understanding the business and collecting the initial requirement is the most important aspect and moreover verifying the collected requirement should be done so that there are no disconnects or gaps in understanding how the eventual implementation will look like.
What other advice do I have?
The product is the best in the industry (as it is multidomain) and the vendor support is excellent.
Disclosure: My company has a business relationship with this vendor other than being a customer: We're a partner.
Software Engineering Team Lead with 1,001-5,000 employees
Simple to use and results are always correct but data source need to be increased to support new markets.
What is most valuable?
I use AddressDoctor to validate address on a e-commerce site (based on WebSphere Commerce) for a company lead on food production. It is simple to use and results are always correct. Options used to configure validation request and details provided in result, such as which field is changed and why.
How has it helped my organization?
I'm not involved in this aspect, but reports underline delivery failure decreased.
What needs improvement?
Nothing, according to me only data source need to be increased to support new market, like eastern Europe.
For how long have I used the solution?
Since 2012, when new site version was released. 2011 if you consider also build time.
What was my experience with deployment of the solution?
No problem during deployment; only some issue during development to fit AddressDoctor model whit OOB one.
What do I think about the stability of the solution?
No.
What do I think about the scalability of the solution?
No.
How are customer service and technical support?
Good, response is fast and detailed.
Which solution did I use previously and why did I switch?
Yes, switch was decided by client because previous system is not reliable like AddressDoctor and it doesn't support market where client is.
How was the initial setup?
Complex to adapt data model provided using web service and e-commerce one. Furthermore, I developed two different result management (for customer service and for end user) to fit business requirement.
What about the implementation team?
I implemented it.
Which other solutions did I evaluate?
Yes, previous versions of address validation (QAS).
What other advice do I have?
Pay attention to configuration. Correct configuration can help implementation and reduce integration time.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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Updated: March 2025
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It has the capability to integrate other data cleansing suites such as Trillium, which need to be configured in landing to staging mappings or we can use Platform staging.