- Matching, merging and survivorship
- Maintaining cross reference and merge history information
Consultant at a wellness & fitness company with 1,001-5,000 employees
The initial set up and configuration is fairly straight forward, which is one of the strengths of this product.
What is most valuable?
How has it helped my organization?
A lot of my pharmaceutical clients had to implement an Aggregate Spend application to track how much money they are spending on their prescribing physicians. This was need to comply with the Sunshine Act and their was a need to uniquely and unambiguously identify these physicians. The Informatica MDM tool provided a very robust and cost effective solution to implement a single view of physicians.
What needs improvement?
The major area of improvement is its GUI front end. The out of the box solution call Informatica Data Director is not at all user friendly, it is a data stewardship tool. A user friendly and feature rich front end will be a great improvement.
For how long have I used the solution?
I've been using it for over eight years.
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Informatica Intelligent Data Management Cloud (IDMC)
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What was my experience with deployment of the solution?
Only minor issues which can usually be resolved by the Informatica Support team.
What do I think about the stability of the solution?
Never when the implementation and sizing guidelines were followed.
What do I think about the scalability of the solution?
Never when the implementation and sizing guidelines were followed.
How are customer service and support?
Customer Service: Customer service is very timely and consists of very capable and competent staff.Technical Support: Technical Support is very timely and consists of very capable and competent staff.
Which solution did I use previously and why did I switch?
I was implementing the Siebel UCM product before while working for Oracle. I had to switch because my client opted for the Informatica/Siperian MDM solution. I have been implementing this product ever since.
How was the initial setup?
The initial set up and configuration is fairly straight forward, which is one of the strengths of this product.
What about the implementation team?
I have implemented this solution with vendor teams as well as in-house ones. A rigorous Vendor Selection process including reference checks are a must if using a vendor to ensure successful implementation. I prefer to work with in-house teams so that it becomes a great learning process for everyone who will have to enhance, maintain and support the MDM application.
What was our ROI?
In most of the implementations we used relative implementation costs rather than ROI and the Informatica MDM solution is very cost effective.
What's my experience with pricing, setup cost, and licensing?
It varies by the size of the projects based upon number of sources, data volumes and quality, complexities, etc.
Which other solutions did I evaluate?
Most of my clients go through a Product Evaluation and Recommendation phase during their MDM implementation and the other options usually evaluated are solution offerings from IBM, Oracle, SAP, SAS, Trillium, etc.
What other advice do I have?
Always start by forming a robust Data Governance organization to ensure implementation of good data quality standards, policies and processes.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior IT Application Specialist at a tech company with 10,001+ employees
We started with Firstlogic then switched to Informatica for it's ease of use.
What is most valuable?
Data cleansing and address validation are the most valuable features. Also the web services which can be called on the fly. Data Duplication plays a very important role.
How has it helped my organization?
It has improved the customer data management where we had the incorrect addresses and data cleansing. Also in finding the duplicates so as to ensure the customer data is not duplicated.
What needs improvement?
Asia pacific region address validation needs to be improved.
For how long have I used the solution?
3 years
What was my experience with deployment of the solution?
None
What do I think about the stability of the solution?
None
What do I think about the scalability of the solution?
None
How are customer service and technical support?
Customer Service: 4 out of 5Technical Support: 4 out of 5
Which solution did I use previously and why did I switch?
We previously used Firstlogic as a data quality tool. We found that Informatica is more feasible and user friendly than Firstlogic.
What about the implementation team?
In-house.
Which other solutions did I evaluate?
Yes. Trillium.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
September 2025

Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
867,676 professionals have used our research since 2012.
Data Analyst / Data Integration at a comms service provider with 51-200 employees
Solid Integration tool. GUI is poor and needs improvement.
What is most valuable?
IDQ integration with Power Centre Designer Repository. On the fly you can move your IDQ artefacts to Power Centre Designer. Later you can use them in a workflow and for scheduling etc.
How has it helped my organization?
Improved Data Quality, after we run the IDQ session which we customize for each client (Developed custom business rules in IDQ).
What needs improvement?
GUI is poor in IDQ
For how long have I used the solution?
Over a year
What was my experience with deployment of the solution?
No
What do I think about the stability of the solution?
No
What do I think about the scalability of the solution?
No (Depends upon your design and architect)
How are customer service and technical support?
Customer Service: Customer service is OKTechnical Support: Technical support is OK
Which solution did I use previously and why did I switch?
Earlier we used ODI and IDPQ, but the new client wants the development in Informatica.
How was the initial setup?
It was a ittle complex, as there are post installation services you need to create in Informaitca Administrator.
What about the implementation team?
In house team (I was part of the team as an Informatica Administrator and IDQ Developer)
What was our ROI?
Better data quality
Which other solutions did I evaluate?
IBM Data Stage, IBM Information Analyzer and IBM Quality Stage (More cost Centric). Oracle ODI (Oracle Data Integrator) and ODPQ (Oracle Data Quality and Profiling).
What other advice do I have?
Informatica Data Quality is a solid Integration tool.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Architect at a insurance company with 1,001-5,000 employees
Excellent MDM in my opinion. Needs better workflows for our business users.
Valuable Features:
- Seamless integration of MDM, data quality and data integration modules
- Repository of data models from other customers - very useful!
- Support for multiple domains including product and location data
- Flexible architecture supports registry, consolidation, coexistence, and transaction styles. We use the coexistence style.
- Management of party data
- Performance is good, even as our database has grown in size over the past year
Room for Improvement:
- When we compared Informatica to SAP, we realized that we lose the ability to integrate easily with our SAP business applications
- Needs more preconfigured business rules and services
- Weak in data stewardship. The UI in particular needs improvement.
- Reporting can be improved.
Other Advice:
Facebook integration looks interesting, but we haven't taken advantage of it. Informatica is a very innovative company in my opinion.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Regarding SAP integration- Depends on your scale, existing infrastructure, SLAs, etc. - it's always a minefield. In abstract terms, the products themselves will integrate without major issues. My personal biggest gripe with Informatica is their pricing model, it is outrageous for large data volumes, everything is good until one looks at the price tag.
Data Engineer at BBI
Provides valuable functionality for task replication, but the user interface needs enhancement
Pros and Cons
- "It allows the creation of identical tasks that can be applied across multiple tables, ranging from 100 to even 1,000 tables."
- "The product interface could be improved to be more intuitive."
What is our primary use case?
The solution was part of building our data warehouses, where we needed a tool for bulk data migration that didn't require mappings when migrating from a source to a target.
What is most valuable?
The product's most valuable feature is the replication tasks. It allows the creation of identical tasks that can be applied across multiple tables, ranging from 100 to even 1,000 tables.
What needs improvement?
The product interface could be improved to be more intuitive. It requires navigating through several steps to access mappings and pre-created metrics. Enhancing it to provide a more streamlined structure or dashboard would allow quicker access to maps and other essential features.
For how long have I used the solution?
We used Informatica Cloud Data Integration for six months.
What do I think about the stability of the solution?
The product was stable. I rate the stability a ten.
What do I think about the scalability of the solution?
We had 30 Informatica Cloud Data Integration users in our organization. I rate the scalability an eight.
How was the initial setup?
The solution didn't require much setup, and since it was browser-based, it was fairly easy to use. I rate the process a ten out of ten.
What other advice do I have?
The product was pretty easy to use. The connections to other platforms worked fine.
I recommend it to others and rate it a seven.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Architect at a tech vendor with 1,001-5,000 employees
Reliable, scalable, but integration could improve
Pros and Cons
- "I have received feedback from certain teams and there is a steep learning curve to use this solution."
What needs improvement?
I have received feedback from certain teams and there is a steep learning curve to use this solution.
In a future release, there should be better integration with other governance tools.
For how long have I used the solution?
I have been using Informatica Cloud Data Integration for approximately three years. We have been using it consistently for one year in a large project.
What do I think about the stability of the solution?
The solution is reliable.
What do I think about the scalability of the solution?
Informatica Cloud Data Integration has a strong enterprise customer base and this is one of the main reasons why we choose to work with them. The solution is scalable.
Which solution did I use previously and why did I switch?
We use other similar products similar to Informatica Cloud Data Integration.
How was the initial setup?
The initial setup is not easy.
What about the implementation team?
The implementation would be best to be done by experts.
What's my experience with pricing, setup cost, and licensing?
Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor.
What other advice do I have?
I rate Informatica Cloud Data Integration a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Informatica Product Manager at a tech services company with 11-50 employees
Excellent mass ingestion functionality and great elasticity
Pros and Cons
- "The mass ingestion functionality and the elasticity of the solution are great."
- "The price modeling could be more flexible."
What is our primary use case?
Our primary use case of this solution is for data integration; integrating cloud warehouse or cloud layout. Cloud Data Integration offers capabilities that didn't exist in the on-prem version. I'm the company product manager.
What is most valuable?
The mass ingestion functionality and the elasticity of the solution are great. It enables you to leverage the elasticity capability that the cloud provides. You can build a process, scale-up and leverage all the elasticity and the automatic provision the cloud has. What took 10 hours to do in the on-prem version, takes less than an hour in the cloud. It's a huge difference. The solution is designed for a cloud-native approach with native components and connectors for all the cloud-ready solutions we need nowadays.
What needs improvement?
I think the price modeling could be improved. Currently, the IPU consumption is defined on a monthly basis and if you don't use all the IPUs available in a particular month, they are lost. A more flexible pricing model is something Informatica should look at.
What do I think about the scalability of the solution?
The solution is scalable.
How are customer service and support?
The technical support is good, we raise the tickets in the Informatica Support Portal.
What other advice do I have?
The solution is great once you have a clear roadmap of migration to the cloud. In the cloud migration journey, it's important to be clear of the entire process.
I rate this solution nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Data Engineer at a tech services company with 51-200 employees
Flexible user interface, good visibility of data, good support
Pros and Cons
- "The user interface is flexible and the visibility of the data flow is amazing."
- "The tool's performance is an area that should be given further consideration."
What is our primary use case?
I starting with the design and discovery phase to detect data issues by using the profiling service, then started to analyze the data to determine and fix issues with it.
How has it helped my organization?
This product really improves my organization and fits all of the needed requirements for working with cleansed data. This helps to prevent issues from appearing in the business layer.
What is most valuable?
The user interface is flexible and the visibility of the data flow is amazing. You can see your data throughout the flow and then you can determine where issues are before fixing them.
What needs improvement?
The tool's performance is an area that should be given further consideration.
For how long have I used the solution?
I have been using Informatica Data Quality for more than one year.
What do I think about the stability of the solution?
This is a stable product.
What do I think about the scalability of the solution?
The solution is scalable.
How are customer service and technical support?
Technical support has been very helpful. Whenever we have a problem, they are able to solve it.
Which solution did I use previously and why did I switch?
I have experience with a similar solution by IBM.
How was the initial setup?
Informatica platform installation is straightforward. As long as the prerequisites check is done successfully, it will be very easy to do.
Which deployment model are you using for this solution?
On-premises
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
IBM
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Hi There,
You make learning and reading addictive. All eyes fixed on you. Thank you being such a good and trust worthy guide.
Thank you for your helpful sugestions Informatica IDQ training USA.
I tried the option IS_EXPR_VAR and it is treating the string as a expression.
But my requirement is that I have this expression logic changing for each record.
so I need to lookup for each record, fetch the logic and set this to mapping variable.
But when i try to set it , it gives me below error.
Excellent tutorials - very easy to understand with all the details. I hope you will continue to provide more such tutorials.
Best Regards,
Kevin