We use it for data modeling, joining data from different data sources, and visualizing dashboards and reports for end-users and business process owners in the company.
Head of BI and Data at a hospitality company with 201-500 employees
Easy to adopt and quite easy to roll out into the business for end-users
Pros and Cons
- "The various different ETL tools within it and the ability to have different data refreshes and scheduled refreshes [real-time data refresh capabilities] have most significantly improved the data analysis processes."
- "Licensing could be improved."
What is our primary use case?
How has it helped my organization?
The various different ETL tools within it and the ability to have different data refreshes and scheduled refreshes [real-time data refresh capabilities] have most significantly improved the data analysis processes.
What is most valuable?
Power BI is easy to adopt. It's quite easy to roll out into the business for end-users, and the functionality for modeling and such is quite extensive for the data department.
It has connected to quite a few different things. We use the Microsoft stack, so it's fairly connected.
What needs improvement?
Better structure and stability in terms of licensing and capacity. Microsoft is changing things with Microsoft Fabric and how it's impacting different functionality for premium users, capacity users, and pro users. So, that's where licensing could be improved.
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For how long have I used the solution?
I have been using it since it came out. It's been many years.
What do I think about the stability of the solution?
I would rate the stability a seven out of ten.
Sometimes, updates can cause data refresh issues.
What do I think about the scalability of the solution?
I would rate the scalability an eight out of ten.
There are 100 end users in my organization. We use it daily.
How are customer service and support?
It takes a while to get the issue described, looked into, and resolved. It's a lot of troubleshooting and "try this, try that," rather than acknowledging that they've had this issue elsewhere. There doesn't seem to be a joined-up approach for people experiencing similar issues and how to resolve them.
Which solution did I use previously and why did I switch?
I have used various different modeling tools and BI tools.
We used Tableau before, and general Excel modeling, etc.
How was the initial setup?
I would rate my experience with the initial setup an eight out of ten, with one being difficult and ten being easy.
It's cloud-based.
Initially, it's quite straightforward. It depends on how you want it set up, like with gateway refreshes, etc.
What was our ROI?
Just more visibility for end-users to use and interact with data.
What's my experience with pricing, setup cost, and licensing?
I would rate the pricing an eight out of ten, where one is cheap and ten is expensive.
What other advice do I have?
Overall, I would rate it an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Manager, IT Security at Averis Sdn Bhd
Easy to visualize our data through dashboards and modify views based on our requirements
Pros and Cons
- "It has greatly improved our reporting capabilities."
- "There are certain features that are only available in the cloud version. It would be beneficial if they could be brought down to the on-premise version without the necessity of using the enterprise SQL database, as that can be very costly. We need more cost-effective features that are available in the cloud to be accessible on-premise."
What is our primary use case?
We use it to create dashboards. We input our data and visualize it as dashboards.
How has it helped my organization?
While it hasn't significantly enhanced collaboration, it has greatly improved our reporting capabilities. It allows us to present visually appealing dashboards to management.
Our main focus with Power BI is dashboarding rather than collaboration.
What is most valuable?
Power BI makes it easy to visualize our data through dashboards. It is quite dynamic. We can easily modify views based on our requirements, which helps us see the data more clearly and makes it visually appealing for management.
Moreover, the integration of Power BI with other Microsoft products is quite easy.
What needs improvement?
There are certain features that are only available in the cloud version. It would be beneficial if they could be brought down to the on-premise version without the necessity of using the enterprise SQL database, as that can be very costly. We need more cost-effective features that are available in the cloud to be accessible on-premise.
For how long have I used the solution?
We've been using Microsoft Power BI for about three years now.
What do I think about the stability of the solution?
It is a stable product for me. I would rate the stability an eight out of ten. There are less than ten end users in my company using this solution.
What do I think about the scalability of the solution?
I would rate the scalability an eight out of ten.
How are customer service and support?
The customer service and support are okay.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We're essentially a Microsoft house. We use a wide range of Microsoft products and are very happy with them. So far, we have no plans to switch, as we haven't found alternatives for essentials like Office or Windows.
Azure DevOps is something we're starting to explore to enhance our desktops. We also work with Microsoft Dynamics, DPM, Hyper-V, and Microsoft Exchange.
Cost was a decisive factor when opting for Power BI.
How was the initial setup?
I would rate my experience with the initial setup an eight out of ten, with ten being easy to set up.
The deployment process took one to two days.
What's my experience with pricing, setup cost, and licensing?
I would rate the pricing an eight out of ten, with one being cheap and ten being expensive.
What other advice do I have?
I would recommend it, especially the Pro or Premium versions. They are better.
Overall, I would rate the solution a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Power BI
March 2026
Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
886,426 professionals have used our research since 2012.
Head, Development Chapter (DevOps) at First Bank of Nigeria Ltd.
Flexibility and usefulness of the data are good features, but dashboards could be improved
Pros and Cons
- "The initial setup is straightforward."
- "Trend data and dashboards need improvement."
What is our primary use case?
I've been using it for financial data.
What is most valuable?
Flexibility and usefulness of the data.
What needs improvement?
Trend data and dashboards need improvement.
For how long have I used the solution?
I have been using Microsoft Power BI for some time.
What do I think about the stability of the solution?
The stability is a seven out of ten.
How was the initial setup?
The initial setup is straightforward.
What other advice do I have?
Overall, I would rate the solution a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Consultant at LinkDev
Helps with data analysis and visualization tasks
Pros and Cons
- "Scalability-wise, I rate the solution a nine out of ten."
- "At times, I feel that the system needs improvement in single sign-on, especially for the on-premises side of the tool."
What is our primary use case?
I use the solution to generate analytics reports for most of the projects we are engaged in within our company.
What needs improvement?
Some controls and integration capabilities of the product require configurations with the help of NoSQL databases, as it is one area where the product has certain shortcomings.
At times, I feel that the system needs improvement in single sign-on, especially for the on-premises side of the tool.
At times, I see the product freeze in unexpected areas. Unknown exceptions appear in the tool for no reason. One problem with the tool arises from the fact that it does way too much monitoring, impacting areas like reports and performance. The aforementioned areas can be improved in the product.
The tool should provide cloud support to help users deal with problems related to the frozen servers.
For how long have I used the solution?
I have been using Microsoft Power BI for five years. My company has a partnership with Microsoft.
What do I think about the stability of the solution?
It is a stable solution. Stability-wise, I rate the solution an eight out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a nine out of ten.
Around 100 people in my company use the product. Most of the product's users are managers in my company.
The problematic licensing part of the product influences my company's decision on whether to increase the use of the product.
How are customer service and support?
I haven't seen any major problems when dealing with the product's support team. The product's support team is friendly, but I think there are problems in Microsoft's internal communication since a problem gets distributed between multiple internal teams.
How was the initial setup?
The product's initial setup phase has no problems unless we choose to have it integrated on an on-premises model and not on a cloud version.
Most of the product deployments are carried out manually by our company.
My company opens reports and publishes the report files for the projects being handled. My company gives required permission for other users to access the reports.
The solution is deployed on an on-premises model.
The solution's deployment process is simple to handle, but problems appear in the area of domains, considering that Microsoft Power BI manages the configuration part.
What's my experience with pricing, setup cost, and licensing?
My company needs to make monthly payments towards the licensing costs attached to the product. Considering my company's turnover, we need a tool that offers more flexibility and allows us to increase or decrease the solution in our environment.
Which other solutions did I evaluate?
Tableau offers more flexibility in service compared to Microsoft Power BI. Microsoft Power BI is simple to use compared to Tableau.
What other advice do I have?
Microsoft Power BI has improved our company's data analysis and visualization tasks since it helps simplify our work. My company is able to generate data analysis and easily deal with visualization tasks.
The most valuable feature of Microsoft Power BI for data storytelling stems from the integration with different types of products along with the support option it provides to help integrate with other tools. Caching in Microsoft Power BI would improve the organization's performance.
Microsoft Power BI's Q&A feature impacted our company's data exploration efforts since it is an area used by many types of users, including those involved in management and analytics, as it helps with cross-filtering.
The product's real-time dashboard and data refreshing capabilities are good, but it freezes without showing any status during the data retrieval if the volume is high.
It is not possible to use the product's in-depth features since it requires many controls and user interfaces.
The product is mainly for managers who want to track work details.
I rate the overall tool an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Statistician / Data Scientist at a government with 1,001-5,000 employees
Offers data visualization, including filtering data, creating graphs, and dashboards
Pros and Cons
- "The sharing features are vital, especially the ability to share and test different shared dashboards."
- "Better mapping capabilities and easier administration access would be beneficial, especially for understanding who has viewed reports."
What is our primary use case?
I use it primarily for some application services. It's primarily for government statistics.
I use it for visualization as well, mainly for filtering data, and creating graphs and dashboards.
How has it helped my organization?
Power BI helped me to improve the decision-making process. It was particularly useful when I had data in a table, and I was able to use it as a dashboard with filters for better insights.
What is most valuable?
The sharing features are vital, especially the ability to share and test different shared dashboards.
It's quite manageable and easy to learn. It took me about a month to learn how to use it effectively.
What needs improvement?
Better mapping capabilities and easier administration access would be beneficial, especially for understanding who has viewed reports.
For how long have I used the solution?
I have been using it for a year.
What do I think about the stability of the solution?
It is a stable product. I would rate the stability an eight out of ten.
What do I think about the scalability of the solution?
It is a scalable product but it could be improved to better suit the overall size of projects.
I would rate the scalability a seven out of ten.
There are around 50 end users in my organization. We plan to increase the further usage.
How are customer service and support?
The customer service and support are not as easy to access as I'd like. I don't often find a direct portal to support. I end up looking up the internet. I would rate it one out of ten, but I would put it a five out of ten.
I have to go and look up the internet. I sometimes just bring in expertise. I would prefer some tech support instead of bringing in someone else.
I have to run a case. I want to have something easy and readily accessible. There is good stuff on the website, but it would be better if I could easily ring somebody.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I've used Tableau, but now we primarily use Power BI.
Each has its advantages, but Power BI supports our needs effectively.
How was the initial setup?
I would rate my experience with the initial setup an eight out of ten, with ten being easy to set up.
We use it on the cloud. For us, deployment took six months.
What's my experience with pricing, setup cost, and licensing?
The pricing is reasonable, at about 6.3 euros per user per month.
What other advice do I have?
I'd recommend it for its features and cost-effectiveness. I find this product pretty okay. It works well for me.
Overall, I would rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Assistant Manager - Forensic Data Analytics at Grant Thornton
Intuitive, user-friendly, and enables to manage and share reports across different teams easily
Pros and Cons
- "The product is intuitive and user-friendly."
- "The solution struggles with large amounts of data."
What is our primary use case?
We use the tool for data analysis and reporting through dashboarding, identifying trends, and mapping.
What is most valuable?
The product is intuitive and user-friendly. It could be rolled out to anyone across the business. DAX is a good feature. The real-time dashboard updates are good. The ease of integration is good. We connect it to different databases. The clients we work with work on different databases. It is easy to manage and share Power BI reports across different teams and departments.
What needs improvement?
The solution struggles with large amounts of data. It has some limitations. Sometimes, we don't know if we have the full picture.
For how long have I used the solution?
I have been using the solution for four years.
What do I think about the stability of the solution?
I rate the tool’s stability a ten out of ten. I haven't come across any issues.
What do I think about the scalability of the solution?
I rate the tool’s scalability an eight out of ten.
How was the initial setup?
The deployment is not difficult. It is relatively easy to maintain the product. For our needs, we need one person to maintain the tool.
Which other solutions did I evaluate?
I have used MicroStrategy. Power BI is more user-friendly. When we roll it across the business, it's easier for the users to use. MicroStrategy can handle large amounts of data.
What other advice do I have?
Overall, I rate the product an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Project and Consultant Manager at a consultancy with 1-10 employees
Offers comprehensive features, user-friendly interface, and strong community support
Pros and Cons
- "The most valuable feature of Power BI is its ability to provide customized visualizations and insights tailored to specific business needs."
- "Areas of Power BI that could be improved are the learning curve for developers who come from non-technical backgrounds."
What is our primary use case?
Across retail, logistics, legal, finance, and more, I use Power BI to craft custom solutions. From analyzing sales to optimizing operations, Power BI helps me extract actionable insights for informed decision-making across diverse industries.
How has it helped my organization?
I'm working with a law firm that has hundreds of professionals working across various areas for different clients. They struggle to accurately track hours worked per client and compare profitability. With Power BI, I can integrate data from their ERP systems and create insightful reports. These reports not only show the hours worked per client but also compare profitability between clients and highlight KPIs. By providing clear and actionable insights, Power BI helps the firm make informed decisions quickly, leading to improved profitability and efficiency.
What is most valuable?
The most valuable feature of Power BI is its ability to provide customized visualizations and insights tailored to specific business needs. By offering a range of visualization options and customization capabilities, Power BI enables users to quickly analyze data and gain actionable insights. Depending on the preferences and requirements of the customer, different visualization styles can be utilized, from simple and standardized views to more colorful and dynamic charts and graphs.
What needs improvement?
Areas of Power BI that could be improved are the learning curve for developers who come from non-technical backgrounds. While Power BI is a powerful tool, mastering its development aspects, including coding and formulas, can be challenging for those without a technical background. Additionally, some users find the default visualizations in Power BI Desktop to be outdated and prefer more modern and customizable options.
One additional feature I would like to see in Power BI is tighter integration with Power Apps. This would allow for easier development without extensive coding, making it more accessible for users who aren't familiar with technical aspects like JSON files or Visual Studio Code. Simplifying the development process would streamline workflow and enhance overall usability.
For how long have I used the solution?
I have been working with Microsoft Power BI since 2016.
What do I think about the stability of the solution?
I would rate the stability of Power BI at around nine out of ten. It has been consistently reliable over the past year, and any bugs are quickly addressed by a supportive community.
What do I think about the scalability of the solution?
Power BI is scalable, but its scalability depends on factors like the amount of data, infrastructure, and database type. For large BI data, other tools might be more suitable. However, Power BI offers great flexibility, and its scalability varies based on specific needs and circumstances.
How are customer service and support?
The technical support for Power BI is generally good, but it can be limited in handling diverse customer needs. While Microsoft technicians are highly knowledgeable, they may provide standard solutions based on their expertise, which might not cover all possible scenarios. Finding solutions often requires additional research, practice, and exploration of community resources. Overall, I would rate the support at a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
Deploying Power BI isn't difficult, but it requires time and experience. With regular updates and new features from Microsoft, staying current and understanding changes can be a continuous learning process. While it is manageable with experience, teaching someone from scratch would require significant time and effort.
What's my experience with pricing, setup cost, and licensing?
The price of Power BI is very good. It is reasonable.
What other advice do I have?
Power BI has revolutionized our reporting and decision-making processes. Instead of spending hours manually working with static data in Excel, we now have dynamic information at our fingertips. With Power BI, we can quickly make queries, access answers, and generate reports in minutes. By efficiently extracting data from databases and creating visually appealing visuals, such as KPI dashboards, Power BI enables us to identify trends, compare data, and make informed decisions promptly. It streamlines the entire process, from data extraction to visualization, saving us time and providing valuable insights for effective decision-making.
My advice for someone looking to use Power BI would be to start with the Pro license, as it is usually sufficient for most users. If you are dealing with a large number of customers, consider consulting with a Microsoft partner to find the best licensing solution. Based on my experience, I would recommend Power BI to others. Overall, I would rate the product as a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
BI Development & Validation Manager at JT International SA
Flexible with good charts and reports, but not yet ready for enterprises
Pros and Cons
- "It is really flexible. The charts and reports are really nice. You have the flexibility of self-service."
- "It is really flexible, the charts and reports are really nice, and you have the flexibility of self-service."
- "It is not yet ready for enterprises. For a big enterprise data model, it is not so stable, and it also doesn't scale so well."
- "It is not yet ready for enterprises. For a big enterprise data model, it is not so stable, and it also doesn't scale so well."
What is our primary use case?
We have many projects in the company. Some of them are self-service where they can connect on their own to local on-premises databases. Some of them are with big databases on the cloud, such as Azure SQL or Azure Synapse, and some of them are with local sources, such as Excel files, etc.
What is most valuable?
It is really flexible. The charts and reports are really nice. You have the flexibility of self-service.
What needs improvement?
It is not yet ready for enterprises. For a big enterprise data model, it is not so stable, and it also doesn't scale so well.
I am not really satisfied with their support. Their support should be faster. They should also be more knowledgeable.
For how long have I used the solution?
I have been using this solution for two and a half years.
What do I think about the stability of the solution?
It depends. It is not really for enterprises. Even though Microsoft is trying, it isn't yet ready for enterprise use. For self-service, it is pretty fine. If you don't have a huge data set, it is quite stable.
What do I think about the scalability of the solution?
If you try to have a big enterprise data model, it doesn't scale so well. You wouldn't get results similar to some of the other on-premises tools.
In terms of its users, I don't know the exact number, but we have about 10,000 to 20,000 users. Its usage is increasing.
How are customer service and support?
I have contacted them a lot of times. I am not really satisfied with their support. Lately, it has become even worse. They are probably overloaded, and it takes really long. Many times, they just say, "That's how it works." In reality, it is a bug.
Many times, their first-level support doesn't understand what the problem is, and they don't reach out to the proper people to get into the issue. It is not really good.
Which solution did I use previously and why did I switch?
We have been using different tools, such as QlikView, on-premises OBIEE, Tableau, Excel, etc. We are trying to migrate almost everyone to Power BI. So, eventually, we will have only Power BI. Its usage is growing.
How was the initial setup?
It is really easy. It is mostly automated. You simply publish the dataset.
It doesn't take too long. It takes about 5 to 10 minutes.
What about the implementation team?
I'm a part of the team that manages all the projects that are done with Power BI within the company. We guide them and help them with the development and all the architecture.
The number of people required depends on the size of the project. For one of the big projects we have, there are a couple of developers. There is one person for the management of Power BI. We also have 10 to 12 people doing the reports, etc.
What's my experience with pricing, setup cost, and licensing?
We have premium licenses, but you can use it for free. You can share the content with anyone else, so you can use it for free.
What other advice do I have?
I would recommend it, but if you want to use it enterprise-wide, you need to be really careful because you might face problems. In general, it's really a great tool. For self-service, it is more than okay, but when you try to use it enterprise-wide, it doesn't really work well.
Overall, I would rate it a seven out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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