We use it just for test purposes in our organization.
System engineer at a transportation company with 51-200 employees
Useful for testing purposes while offering effortless installation and unwavering stability to its users
Pros and Cons
- "Data deduplication is one feature I found to be the most valuable in the tool...Stability-wise, I rate the solution a ten out of ten."
- "From a scalability perspective, it is a very small storage solution, so it's not very expandable."
What is our primary use case?
What is most valuable?
Data deduplication is one feature I found to be the most valuable in the tool. We don't use any special features in our organization.
For how long have I used the solution?
I have been using Pure Storage FlashArray for about six years. Also, I am using Pure Storage FA-420. I am a customer of the solution.
What do I think about the stability of the solution?
It is a stable solution. Stability-wise, I rate the solution a ten out of ten.
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What do I think about the scalability of the solution?
I can't comment on the solution's scalability since we use it in a test environment. From a scalability perspective, it is a very small storage solution, so it's not very expandable. It is only me who is using the solution in our company.
How was the initial setup?
The solution's initial setup process was easy. It may look like a lot of work, but it is easy.
What's my experience with pricing, setup cost, and licensing?
The solution is expensive.
What other advice do I have?
It is an old storage we use for testing, and our production storage is IBM. It will be five years old since we are using the solution. We are also planning to buy a new storage solution. So, we are looking out into the market to see what we can buy.
I recommend the solution to those planning to use it since I trust it is a great storage solution.
I rate the overall solution a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Team Lead for Storage and Back-Up at a comms service provider with 201-500 employees
User-friendly, high performance, and reliable
Pros and Cons
- "The most valuable features of Pure Storage FlashArray are management and administration user-friendliness, provisioning, and performance."
- "Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography."
What is our primary use case?
We are using Pure Storage FlashArray for VMware data storage.
What is most valuable?
The most valuable features of Pure Storage FlashArray are management and administration user-friendliness, provisioning, and performance.
What needs improvement?
Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately one year.
What do I think about the stability of the solution?
Pure Storage FlashArray is highly stable.
What do I think about the scalability of the solution?
Pure Storage FlashArray is scalable, but it has a 5 GB ratio for data which helps with the reduced need for more investment for it to be more scalable.
We are using the solution with approximately 20 VMware hosts.
Which solution did I use previously and why did I switch?
I previously used other solutions.
How was the initial setup?
The initial setup of Pure Storage FlashArray is straightforward. The time it took for our complete implementation took one week. However, it could be done in one day but we had some challenges.
What about the implementation team?
We used the Pure Storage FlashArray team to do the implementation.
What other advice do I have?
I recommend this solution for production because it has good performance and capacity management.
My advice to others is they need to fit the solution to their needs. There are many models available and the one they choose is going to depend on the front-end data that they're going to accommodate in storage. Additionally, the latencies needed are important to consider, such as how many milliseconds they can tolerate and overall performance.
I rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Pure Storage FlashArray
June 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
861,524 professionals have used our research since 2012.
Chief Technology Officer at perfekt
High performance, efficient deduplication, and maintenance is not difficult
Pros and Cons
- "The most valuable feature of Pure Storage FlashArray is the all-flash storage performance, low latency, and efficiency of their de-duplication technology. Additionally, the ease of use is good compared to other storage systems. The features in data protection, snapshotting, and replication between data centers and sites are superior to other solutions."
- "Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features."
What is our primary use case?
Pure Storage FlashArray is used for hosting applications, such as Vmware, HyperV, and virtualized applications.
What is most valuable?
The most valuable feature of Pure Storage FlashArray is the all-flash storage performance, low latency, and efficiency of their de-duplication technology. Additionally, the ease of use is good compared to other storage systems. The features in data protection, snapshotting, and replication between data centers and sites are superior to other solutions.
What needs improvement?
Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features.
The integration with other vendors, such as antivirus and security vendors they are lacking.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately seven years.
What do I think about the stability of the solution?
The stability of Pure Storage FlashArray is good.
What do I think about the scalability of the solution?
Pure Storage FlashArray is scalable.
How are customer service and support?
I have used the support from Pure Storage FlashArray.
I rate the support from Pure Storage FlashArray a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup of Pure Storage FlashArray is very simple and it takes four hours for a new system.
What about the implementation team?
Pure Storage FlashArray is not difficult to maintain.
What was our ROI?
My customers have received a return on investment.
What's my experience with pricing, setup cost, and licensing?
The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive.
There are no licenses outside of the storage. When you buy the solution, you receive all the software capabilities and license with the box.
Which other solutions did I evaluate?
One of the advantages of Pure Storage FlashArray to other solutions is the Evergreen Program. The program allows you to never have to purchase storage that you already purchased again. For every terabyte that you purchase, you don't have to purchase it again, they will replace it. As you maintain the solution, even if the old storage becomes at the end of life, it will replace with newer technology as part of the maintenance.
What other advice do I have?
My advice to others is they should try the solution, it works well.
I rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
IT Contractor at a financial services firm with 51-200 employees
Good replications, excellent resiliency, and helpful support
Pros and Cons
- "The scalability is good."
- "There was some complexity in the initial setup."
What is our primary use case?
We primarily use the solution for storage.
How has it helped my organization?
It has improved the way our organization functions by improving the resilience of our infrastructure by quite a bit.
What is most valuable?
The tool size is good. We have a tool size and then each size has one Pure Storage and they form the active cluster. We can just access the data on both sides with a uniform access design.
The scalability is good.
It can do some replications. They're very easy to perform.
What needs improvement?
We're quite happy with eh solution overall. I can't recall coming across any features that were lacking.
There was some complexity in the initial setup.
While they've improved a lot, many features have been released recently and they are not that mature just yet. My understanding is they just released some features, for some transport services over the NVMe and then the file service. However, the file service is not so mature. I had some problems with the file service when we used it.
Other new features, such as the active clustering over the FC, and the verification over the FC feature, we didn't use. We have to have a trial on it first before commenting on it.
For how long have I used the solution?
I've been using the solution for five years.
What do I think about the stability of the solution?
It's very, very, very stable. There are no performance degrades during any upgrade or replacement of the parts.
What do I think about the scalability of the solution?
The product is extremely scalable.
There is only one person using the solution currently.
How are customer service and support?
I've dealt with technical support previously. Their response is fast and mostly very, very helpful. We just need to enable the remote console on the array and then they just can easily troubleshoot by themselves. That way, we do not need more time to work with them. They just fix the problem for us.
Which solution did I use previously and why did I switch?
We also use HPE Nimble. This solution scales much better. That said, it is a bit more complex to implement when you compare it to Nimble.
There are two different classes in our design. We put more critical applications on Pure due to its stability and resilience. Less important or less critical applications or servers are on Nimble. However, the capacity of Nimble is far larger than Pure Storage.
How was the initial setup?
The initial setup is more complex than the Nimble. Mostly the configurations must be done by the Pure engine at the back end.
It took two or three weeks to deploy the solution.
You only need one person to deploy and maintain the solution.
What about the implementation team?
We handled the initial setup by ourselves. We did not need any outside assistance from any integrators or consultants.
What's my experience with pricing, setup cost, and licensing?
With Pure Storage, we buy the array and then all the features can be enabled on that.
It is more expensive than Nimble. The price is likely double Nimble's.
You do not have to pay for any extra features or add-ons. Everything is included.
What other advice do I have?
I'm a customer.
We use the Pure Array X model with a version of Purity 5. Recently, we bought the Pure C series.
We use it with a private cloud and on-premises as well.
I'd rate the solution nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CIO at a manufacturing company with 1,001-5,000 employees
Speedy monitoring, top level support, and high availability
Pros and Cons
- "The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring."
- "The price of the solution can improve."
What is our primary use case?
Pure Storage Flash Array is used for data storage.
How has it helped my organization?
Pure Storage Flash Array has helped my organization by having the ability to have access to our data immediately.
What is most valuable?
The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring.
What needs improvement?
The price of the solution can improve.
For how long have I used the solution?
I have been using Pure Storage Flash Array for approximately seven years.
What do I think about the stability of the solution?
Pure Storage Flash Array is highly stable.
What do I think about the scalability of the solution?
The scalability of the Pure Storage Flash Array is good and it is easy to do.
We have approximately 2,000 users in my enterprise that are using the solution. The whole company is using the solution.
How are customer service and support?
The support from Pure Storage Flash Array is amazing. I have never seen a vendor support a product this well. They knew challenges even before my team was able to figure them out.
Which solution did I use previously and why did I switch?
We were using another solution previously and we switch to Pure Storage Flash Array because we wanted the latest and greatest solution.
How was the initial setup?
The initial setup of the Pure Storage Flash Array was of a medium range of difficulty. It was not easy or difficult. The full deployment was not very difficult.
I rate the initial setup of the Pure Storage Flash Array a two out of five.
What about the implementation team?
We use a consultant from Pure for the implementation of the Pure Storage Flash Array.
What was our ROI?
We have seen a return on investment from using Pure Storage Flash Array.
What's my experience with pricing, setup cost, and licensing?
The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity.
Which other solutions did I evaluate?
We evaluated every solution at the time before we chose Pure Storage Flash Array.
What other advice do I have?
My advice to others is to evaluate the Pure Storage Flash Array. Do a proof of concept if you can it is a fantastic solution.
I rate Pure Storage Flash Array a ten out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Reasonably priced, reliable, and easy to install
Pros and Cons
- "It is always out of the box, and ready to use."
- "Automation could be simplified."
What is our primary use case?
I help our customers build FlashArray.
What is most valuable?
It is always out of the box, and ready to use.
It is very simple to set up, and very simple to use.
The interface is easy to use.
It is very easy to implement.
What needs improvement?
It falls far short of protocol support. Our customers frequently ask us how we can use NFS or if we can use it as a copy or something similar. If you have any suggestions, I believe they could use more protocol, and have easier automation.
Automation could be simplified. For example, we can ask the storage to create a folder and then monitor it automatically.
For how long have I used the solution?
I have been working with Pure Storage FlashArray for three years.
What do I think about the stability of the solution?
Pure Storage FlashArray is a very stable product.
What do I think about the scalability of the solution?
Pure Storage FlashArray is a scalable solution.
Which solution did I use previously and why did I switch?
I am also working with Pure FlashArray X series and Pure Storage FlashBlade.
How was the initial setup?
The initial setup is straightforward.
What's my experience with pricing, setup cost, and licensing?
The price is very reasonable when compared to other solutions.
What other advice do I have?
I would rate Pure Storage FlashArray a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer.
Hardware Architect at a comms service provider with 5,001-10,000 employees
Stable NVMe storage solution with an easy setup, lower response time, and good technical support
Pros and Cons
- "NVMe data storage platform that's easy to set up and easy to use. It's stable, with a lower response time, and quick technical support."
- "The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
What is our primary use case?
Pure Storage FlashArray is applicable for virtual environments, e.g. CSS, VR, and YouTube platforms. It's an NVMe data storage platform.
What is most valuable?
One of the things I like about Pure Storage FlashArray is that it has a high data reduction average, e.g. 4.5.
Pure Storage FlashArray is also advantageous for data centers in terms of rack space for maximum capacity.
What needs improvement?
Many high-end platforms from other vendors like Dell EMC or Hitachi, their backend has Active/Active architecture, unlike Pure Storage FlashArray which doesn't utilize an Active/Active architecture on the backend. Instead, it has an Active/Passive architecture. Its frontend is Active/Active, but its backend is not. I see this as a disadvantage of this product.
The highest storage capacity of Pure Storage FlashArray is the petabyte, and it should be expanded. This is what I'd like to see in the next release.
What do I think about the stability of the solution?
This product is stable. It's working very well. Our elementary response time is 0.5 milliseconds, and with 100,000 IOPS in our virtual environments.
How are customer service and support?
The technical support for Pure Storage FlashArray is good. Support is quick and responsible. We get quick responses from the team.
How was the initial setup?
The initial setup for Pure Storage FlashArray was easy. It was completed within one hour.
What about the implementation team?
Pure Storage FlashArray was implemented by a local product solutions team.
What other advice do I have?
I'm working for a telecommunication company, and we use different products.
We have five people in our company working with this product.
My advice to people who want to implement Pure Storage FlashArray is that it's a good NVMe solution, has a lower response time, and also good for entry-level storage purposes, e.g. small offices, small to medium-sized business, etc. It's also easy to use, e.g. comparable to an iPhone in terms of ease of use. This solution also works very well on the Active/Active version, for combining two storage.
I'm giving Pure Storage FlashArray a score of nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
GIDC India - Architecture Design and Engineering Leader at a computer software company with 10,001+ employees
Easy to set up, quick to upgrade, and reliable
Pros and Cons
- "The code upgrades are very smooth."
- "Pure Storage support could be a little better."
What is most valuable?
Pure Storage has been the go-to storage array for me. It's a lot smaller, easier to set up, faster to upgrade, and more reliable.
The performance is very stable. This is something which I don't get out of a solution such as, for example, 3PAR.
The code upgrades are very smooth. They're actually all tracking their vulnerabilities. As a customer, Pure Storage gives sufficient time to the customer to showcase the new features and to say this is how to go about going over to the upgrade, and so on. We are quite prepared. We can schedule ahead and be ready for these things. That's something which I like - the selective approach - and everything is on the cloud which helps Pure reach out to their customers and gives these new features.
Its ability to use multiple services such as the file services, the block services, backup, fast backups, lightning backup, and so on, is great. These features are something that StoreServ or HP doesn't have. They have multiple products for that. Pure tries to bundle them together. That's something which I really like. It reduces the footprint and helps me sell this a lot more to the customer.
What needs improvement?
Pure Storage support could be a little better.
The pricing can be a bit high.
In general, I'm quite satisfied with what product they have on offer, and what new features are being released.
For how long have I used the solution?
I've used the solution for a while.
What do I think about the stability of the solution?
The stability is good. The performance on offer is excellent. There aren't bugs or glitches. It doesn't crash or freeze.
How are customer service and support?
Technical support needs improvement.
With respect to them being able to respond, they're more marketing people, less technical. Some of these technical SMEs who I've worked with on Pure Storage, they're really good. However, overall, some accounts still have that thing in their mind that the support isn't as great as some of the bigger companies like Dell or HPE.
That said, that's not the experience for me.
Which solution did I use previously and why did I switch?
I've also used 3PAR. Performance on Pure Storage is a lot faster than 3PAR.
How was the initial setup?
The initial setup is easy. It's also quick to upgrade. A company shouldn't have issues with the process.
What's my experience with pricing, setup cost, and licensing?
They're okay with the pricing. They're expensive compared to some of the hyperscalers today. When it comes to a private cloud, enterprise-class, where we're looking at highly encrypted, high-performance, highly reliable systems. I might not go with Pure. If I can go with the data center class, I can go with Pure Storage. For enterprise-class, I would still lean back to Hitachi or Dell.
What other advice do I have?
We are partners.
Most of my accounts have multiple storage arrays, and Pure Storage always happened to be one of them.
I'd rate the solution at an eight out of ten. We're pretty happy with it overall.
Disclosure: My company has a business relationship with this vendor other than being a customer. partner

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