Pure Storage FlashArray is used for hosting applications, such as Vmware, HyperV, and virtualized applications.
Chief Technology Officer at a tech services company with 11-50 employees
High performance, efficient deduplication, and maintenance is not difficult
Pros and Cons
- "The most valuable feature of Pure Storage FlashArray is the all-flash storage performance, low latency, and efficiency of their de-duplication technology. Additionally, the ease of use is good compared to other storage systems. The features in data protection, snapshotting, and replication between data centers and sites are superior to other solutions."
- "Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features."
What is our primary use case?
What is most valuable?
The most valuable feature of Pure Storage FlashArray is the all-flash storage performance, low latency, and efficiency of their de-duplication technology. Additionally, the ease of use is good compared to other storage systems. The features in data protection, snapshotting, and replication between data centers and sites are superior to other solutions.
What needs improvement?
Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features.
The integration with other vendors, such as antivirus and security vendors they are lacking.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately seven years.
Buyer's Guide
Pure Storage FlashArray
December 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
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What do I think about the stability of the solution?
The stability of Pure Storage FlashArray is good.
What do I think about the scalability of the solution?
Pure Storage FlashArray is scalable.
How are customer service and support?
I have used the support from Pure Storage FlashArray.
I rate the support from Pure Storage FlashArray a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup of Pure Storage FlashArray is very simple and it takes four hours for a new system.
What about the implementation team?
Pure Storage FlashArray is not difficult to maintain.
What was our ROI?
My customers have received a return on investment.
What's my experience with pricing, setup cost, and licensing?
The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive.
There are no licenses outside of the storage. When you buy the solution, you receive all the software capabilities and license with the box.
Which other solutions did I evaluate?
One of the advantages of Pure Storage FlashArray to other solutions is the Evergreen Program. The program allows you to never have to purchase storage that you already purchased again. For every terabyte that you purchase, you don't have to purchase it again, they will replace it. As you maintain the solution, even if the old storage becomes at the end of life, it will replace with newer technology as part of the maintenance.
What other advice do I have?
My advice to others is they should try the solution, it works well.
I rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
Lead Storage Analyst at a financial services firm with 1,001-5,000 employees
Useful dashboard management, helpful support, but missed guaranteed storage capacity
Pros and Cons
- "The most valuable features of Pure Storage FlashArray are simplicity, ease of use, and dashboard management."
- "Pure Storage FlashArray could improve some aspects. There are certain features that are good and there are some features that I see some issues with at the technical level. Those issues are related to replication. They need to resolve those issues, which I have already highlighted to the Pure team. Additionally, there are some issues in the active cluster that could improve."
What is our primary use case?
We are using Pure Storage FlashArray for data protection. We keep our backup data on the solution.
What is most valuable?
The most valuable features of Pure Storage FlashArray are simplicity, ease of use, and dashboard management.
What needs improvement?
Pure Storage FlashArray could improve some aspects. There are certain features that are good and there are some features that I see some issues with at the technical level. Those issues are related to replication. They need to resolve those issues, which I have already highlighted to the Pure team. Additionally, there are some issues in the active cluster that could improve.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately one year.
What do I think about the stability of the solution?
The stability of Pure Storage FlashArray has been stable.
What do I think about the scalability of the solution?
We have had some issues with Pure Storage FlashArray capacity. We were guaranteed capacity which we did not receive.
The solution is scalable, all storage solutions are scalable.
We do not have end users of this solution, but all of our data from the company is going to the Pure Storage FlashArray.
We plan to increase the usage of the solution in the future.
How are customer service and support?
The support from Pure Storage FlashArray is very good.
How was the initial setup?
The initial setup of Pure Storage FlashArray is quick and was not a difficult process.
What about the implementation team?
We used the reseller to do the implementation of Pure Storage FlashArray. It took one engineer from the reseller and one engineer from my team.
We have approximately 10 users who are managing Pure Storage FlashArray.
What's my experience with pricing, setup cost, and licensing?
Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed.
What other advice do I have?
I would recommend this solution to others.
I rate Pure Storage FlashArray a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Pure Storage FlashArray
December 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,899 professionals have used our research since 2012.
Head of Administration Group at a financial services firm with 1,001-5,000 employees
Helpful support, feature rich, and highly stable
Pros and Cons
- "The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides."
- "The price of Pure Storage FlashArray could be better."
What is our primary use case?
We use Pure Storage FlashArray for databases.
How has it helped my organization?
Pure Storage FlashArray has helped our organization because it effectively (price/performance) stores databases and we do not need an every day/detailed administration.
What is most valuable?
The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides.
What needs improvement?
The price of Pure Storage FlashArray could be better.
I don't think NEW features are needed. And I want to point out that the Pure team regularly updates the functionality.
For how long have I used the solution?
We have been using Pure Storage FlashArray for approximately three years.
What do I think about the stability of the solution?
Pure Storage FlashArray is highly stable. If we experience any issues the support resolves the issue immediately.
What do I think about the scalability of the solution?
The scalability of Pure Storage FlashArray is good. We are able to upgrade changing disks and controllers and it is simple to do.
How are customer service and support?
The technical support from Pure Storage FlashArray is perfect. If we have some trouble or we need to change something, we need to ask for support and they are helpful and answered immediately.
I rate the technical support from Pure Storage FlashArray a five out of five.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I previously used IBM, HDS, LSI Storages.
How was the initial setup?
The initial setup of Pure Storage FlashArray was simple. The process took approximately one week.
What about the implementation team?
We did the implementation of the solution ourselves and when we had some issues we contacted the support for assistance.
All vendor support engineers are good qualified. In case of escalation it was quick and effective.
What's my experience with pricing, setup cost, and licensing?
The cost of the array includes the cost of the basic functionality. The Evergreen support includes free upgrades. This is not an inexpensive solution, you need to understand the value of your data before you buy it.
Which other solutions did I evaluate?
We evaluated Dell, IBM, HP, and Huawei solutions before choosing Pure Storage FlashArray, which was the best (3 years ago!).
What other advice do I have?
We are wanting to expand and we are looking at other solutions currently, such as Huawei, which is a very good solution from China. However, the documentation can be difficult to understand and their support was not very good but they successfully try to improve it now.
I rate Pure Storage FlashArray an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
KYC Quality Assurance at a financial services firm with 10,001+ employees
Quick and responsive performance, good compression and deduplication features, responsive support
Pros and Cons
- "The compression and deduplication features help to make the best use of the capacity."
- "The system has dual controllers but does not have a high level of resiliency built-in."
What is our primary use case?
This product is for database usage and consolidating performance.
How has it helped my organization?
The Pure Storage FlashArray provides us with faster data access. Our processing time is faster for tasks that used to take a long time before. Now, it's a lot quicker and more responsive.
What is most valuable?
The low latency and the performance, in general, are very good.
The compression and deduplication features help to make the best use of the capacity.
Replication and active-active features are available.
What needs improvement?
The system has dual controllers but does not have a high level of resiliency built-in. For what the peak says, I'm very happy with it. However, if you compare it to similar devices with multiple controllers that are scaled-out, it's not a true active-active.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately one year.
What do I think about the stability of the solution?
Over the past year that we have been using it, the stability has been good. That said, we're still testing it. It is very low maintenance; on the Pure side, they don't have much involvement apart from a bit of monitoring.
What do I think about the scalability of the solution?
We've not had to increase the capacity yet but it does have the flexibility to scale if we need to. At this point, we have 25,000 end-users and we don't expect that to increase. Our user base is fairly static.
How are customer service and support?
We have been in contact with technical support a couple of times. They are quick to respond and we are very happy with the customer support team.
The support plan makes it simple to plan ahead.
Which solution did I use previously and why did I switch?
We have used other flash arrays in the past.
How was the initial setup?
This initial setup is very straightforward. A couple of hours on-site is all that was needed for the engineer to complete it. It took that long to make sure that everything was in place and available.
Overall, it is very simple.
For the deployment, we didn't need many people but we do have a wider storage team that deals with it.
What about the implementation team?
Installation was included with the purchase. We didn't do it ourselves.
What's my experience with pricing, setup cost, and licensing?
There are no licensing fees aside from the support. The support plan is simple and quite easy to understand, and it covers issues such as hardware failures.
Which other solutions did I evaluate?
We evaluated all of the options that were presented to us at the time, and Pure won.
What other advice do I have?
Feature-wise, there's nothing specific that is lacking for us at the moment. The features that are there now are really what we need.
Overall, this is a good product and I recommend it.
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Infrastructure Engineer at a financial services firm with 51-200 employees
Meets our needs, and has good speed and good programmability
Pros and Cons
- "I like the speed, and I like the API and how programmable it is."
- "Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."
What is our primary use case?
At the moment, we're migrating our complete infrastructure onto Pure Storage. All of our storage is going onto it.
We are using its latest version.
What is most valuable?
I like the speed, and I like the API and how programmable it is.
What needs improvement?
Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations.
In terms of features, we are really happy with it. We haven't had it long enough to give feedback on that.
For how long have I used the solution?
I have been using this solution for a year now.
What do I think about the stability of the solution?
So far, it has been brilliant. We haven't really had it long enough to judge it.
What do I think about the scalability of the solution?
It seems pretty good, but we haven't really tested it.
We have about a hundred users. We will possibly increase its usage. It will be done slowly.
How are customer service and support?
It has been really easy to use. Their support has been very helpful.
Which solution did I use previously and why did I switch?
We were using another solution. We switched because it was very old, and we were looking at something that was an SSD.
How was the initial setup?
I was not involved in the initial setup. For its deployment, we had a couple of engineers.
What's my experience with pricing, setup cost, and licensing?
It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure.
Which other solutions did I evaluate?
We evaluated Pure and NetApp, and we eventually went with Pure. A positive point with NetApp was the price.
What other advice do I have?
If it's financially viable for you and you can afford it, it's worth it.
I would rate it a nine out of 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director of Information Technology at a logistics company with 10,001+ employees
Simple to set up with a great interface and great scalability
Pros and Cons
- "The solution offers amazing performance."
- "I can't see where they can make anything better, unless, of course, they lower their prices even more."
What is most valuable?
The setup was extremely simple.
The solution offers amazing performance. The speed and reliability of their flash arrays are great. In terms of flash storage, they're on it. The performance is there.
Their evergreen solution is probably the most needed in any industry. Especially today in unprecedented times and supply chain issues, their evergreen solution is amazing.
Whenever we come out with a new feature for our system, we just swap out the storage controller. We don't change anything on our desk and we get the new features. That evergreen approach in your third year costs you nothing.
It's a great company, great solution. They're dominating in their space for a good reason.
Even their management, their interface, is just the best in the industry.
The solution can scale.
What needs improvement?
They're in a continuous act of improvement with a continuous delivery state. Everybody should be following their model right now. We are so impressed with Pure that even as we are an M&A-based company, if we acquire another company, Pure is automatically selected to be the storage that's going to replace whatever they have if they're not already using it. We have no complaints about how they run things.
I can't see where they can make anything better, unless, of course, they lower their prices even more. Even so, it's not so expensive. Even at the price point that they have right now, no one's complaining.
What do I think about the stability of the solution?
The solution is very stable. Its performance is amazing. There are no bugs or glitches, it does not crash or freeze.
What do I think about the scalability of the solution?
The scalability is right there if you need it. It's instantaneous. You add another roll of flash right in there. It's literally plug-and-play. That flash becomes online and immediately available. You couldn't ask for a smoother experience. It's just been amazing.
We have 19,000 employees and 3,000 employees from a corporate level. There are about 4,000 different businesses functions that all run their products off of these solutions that we provide from IT.
How are customer service and support?
We've never really had to call tech support for this product as we haven't had any issues. I attribute that to these guys paying attention to everything, every single detail, to make sure that their product is seamless.
Which solution did I use previously and why did I switch?
We used to use IBM XIV.
How was the initial setup?
We migrated from IBM XIV into Pure Storage FlashArray and we did that migration ourselves. Due to Pure Storage's professional services, we did an entire migration in under 30 days, which was unprecedented for a company this size and we did that without impacting business.
Nobody was taken down, our stores were still running, our warehouses were still shipping. However, the entire time, this was the equivalent of basically moving the basement from underneath your house, while you are sleeping and replacing it with one we wanted. The process was amazing.
We use one person to handle the maintenance. There's a backup to them if we need to have something covered, however, they've not had to do anything with the storage. One person might look at it one hour out of the week to make sure we're doing fine.
What about the implementation team?
We were able to do our migration due to the brilliant people at Pure Storage. We worked through all of it together. It was an amazing setup experience.
What's my experience with pricing, setup cost, and licensing?
There are true cost savings with this product. If you're an OPEX-adverse organization the cost per period is just really low. We were paying $90,000 per period with IBM and we have 13 periods. We went to Pure Storage and now we're doing $38,000 per period - and yet we have the highest performance here. Pure Storage will give you savings.
What other advice do I have?
We entered into a partnership with Pure Storage.
I'd rate the solution at a ten out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Cloud Solutions Architect at a tech services company with 10,001+ employees
A high-performance storage appliance that is stable and easy to install and maintain
Pros and Cons
- "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."
- "We understand that they're thinking about it, but one of the things that would be nice is if they added some basic file-level capabilities to the platform. The idea is that they would run a basic NFS or CIF share from the controllers. FlashBlade is the powerhouse for File and Object storage, but if you don't need all that power, a lightweight file function would make FlashArrays more versatile."
What is our primary use case?
We have FlashArray and FlashBlade. We're using FlashArray primarily for VMFS storage tools for the VMware environment.
We have its latest version. It is on-premises, but we operate a private cloud.
What is most valuable?
We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin.
We do a lot of data replication as well, and the replication features are all easy to set up. The networking controls for setting up interfaces and sub-interfaces are also easy to manage.
What needs improvement?
We understand that they're thinking about it, but one of the things that would be nice is if they added some basic file-level capabilities to the platform. The idea is that they would run a basic NFS or CIF share from the controllers. FlashBlade is the powerhouse for File and Object storage, but if you don't need all that power, a lightweight file function would make FlashArrays more versatile.
The other thing is multiple key support for encryption. The standard solution encrypts the whole array, but we also have certain tenants that use dedicated LUNs. So, it would be nice if, in addition to just supporting the VMware stuff, we could have a per LUN key. Even better would be interfacing with an external Key Management Server (KMS) so that tenants could manage their keys.
For how long have I used the solution?
I have been using this solution for about three years.
What do I think about the stability of the solution?
It is very stable. There are no stability issues. The bugs we've encountered have been nuisances or minor things, such as how some metrics are reported, but there hasn't been anything that has affected our service.
What do I think about the scalability of the solution?
It is very easy to scale. We have about 4,000 users.
How are customer service and support?
They are very good, but we are a large enough customer. We always deal with the same people, so it's not like we're going into the tier one service desk.
Which solution did I use previously and why did I switch?
We previously used Dell EqualLogic. It was going under life, and it was just a legacy spinning disk with an SSD cache. So, the main reason for switching was just a tech refresh and an upgrade.
How was the initial setup?
It is very straightforward and very simple.
What's my experience with pricing, setup cost, and licensing?
We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it.
What other advice do I have?
If you need a high-performance storage appliance that is easy to install and maintain, you pretty much can't go wrong.
I would rate Pure Storage FlashArray a nine out of 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT System Engineer at a tech services company with 501-1,000 employees
Easy to use and manage with a helpful mobile app
Pros and Cons
- "The mobile app is very helpful."
- "The solution is not cheap."
What is our primary use case?
We put the solution onto the VMware environment and all the Microsoft SQL servers. We do the synchronization between two data centers, so that is has a very low latency. We just have a few milliseconds of latency which is a ready performance, and near perfect.
What is most valuable?
If I compare it to SAN Symphony, for instance, it's much faster, much reliable level.
The maintenance is very good. The support is very, very good. If you do any maintenance on it you have the support, and it's nice to know they are there to assist.
It's a very good product. It's very easy to manage everything.
With a snapshot, you can schedule it and you can remove it afterward. You can do a kind of production cope. That's very, very good now, and it's performing very well. The storage is amazing. It's so fast.
The total reduction you can expect is excellent. You buy the bundle storage and they give you a ratio of what you can achieve within it.
The mobile app is very helpful. I have an application on my smartphone. I view the latency in real-time on my app. You can see everything on your smartphone. You can also set up alerts on it, and things like this. I don't think you can do this on Dell storage.
What needs improvement?
The solution is not cheap. It's much more expensive than DataCore. It costs much more.
The improvement I would expect from them is maybe more if there is integration with VMware. We are also using Amazon Cloud to provision snapshots or to move or to copy snapshots to Amazon. I would expect more integration within Amazon. Amazon has tree storage or last tier so we have that as an option instead of keeping it in Pure Storage as it costs a lot of money. If they offered a hybrid cloud, for example, it would be very helpful.
The solution needs to ensure they have good integration with VVol. VVol is the future of VMware. I have spoken with Pure Storage engineers and they have an integration with vVol. They have a kind of plug-in for VMware to work with VVol, however, it's not mature enough. It's my understanding they're working on it to get it done on that side. More integration with the Windows Server for snapshots would also be helpful.
One year ago I found that instead of having the new Pure Storage FlashArray on-prem, you can have it in Tokyo or you can have it in Virginia - it depends where you are. You can just pay a certain amount per minute and you can have a Pure Storage that you manage from your prem, but have it on Amazon. That may be in production. It will be a useful attribute.
For how long have I used the solution?
I've been using the solution since 2019 and therefore it's not so long. It's a little bit more than one year - nearly two years now as we have started in August, 2019.
What do I think about the stability of the solution?
5.3 is the latest stable version. They have a version 6 now, and 6.1 is in production, however, it's not as stable as the 5.3. We are running to the latest best stable version.
What do I think about the scalability of the solution?
Previously, you were not able to scale the snapshot. You had to do it manually.
For a flash array of 11 terabytes that you buy in a bundle, you can provision for 44 terabytes. We still have six terabytes free. We can come to a ratio of four on full storage. You can optimize four times what they give to you. They give you a ratio from three to four. It depends on the application you have running. Not everything is taken on the storage.
If you would like to expand, you can always just buy more storage disks. We will have to get a new license in two years and we might increase our usage then. For the moment, we have enough space.
How are customer service and technical support?
Technical support has been very helpful throughout the process. They can assist during the setup process. They make everything very easy.
Which solution did I use previously and why did I switch?
We also use the Dell EMC Storage Suite.
This solution is easier than what we've used in the past.
How was the initial setup?
For me, in terms of setup, the process much easier than Symphony, for example. Before, we had DataCore and Symphony. With this product, it was easier to do the zoning on the fiber channel side. On the network side, it was easier. Everything it's much easier than other products if I compare it to Dell or to DataCore and Symphony.
The maintenance, if you have to upgrade the firmware or the version, is very convenient. The support is good also. And they are working now to integrate more in Amazon which will be helpful for us.
What's my experience with pricing, setup cost, and licensing?
While it is my understanding that the solution is a bit expensive from a financial point of view, I don't know the exact costs.
The price, in general, is around $100,000, however, I know it costs more. I don't have the details anymore. I know it was much more than HP 3PAR and Dell Storage Center or DataCore.
We have a five-year contract. We would need to renew it in two years or so.
What other advice do I have?
We are just a customer and end-user.
With Pure Storage, you have two versions. You have the Pure Storage version 50 and version 10. 50 is a little bit bigger than version 10. With FlashArray M50, it's an X50R2, it's full flash.
We have the product currently on-premises, however, we would be more open maybe to Amazon or some other cloud.
I would suggest new organizations go with the product, even though it is new. Some companies are scared of new products. It's more mature in the United States. However, it's working well for us here in Europe. Even if it costs a little bit more, you do get more for what you pay. We've chosen the most expensive option, however, we have no regrets in that sense. It's been worth it.
Overall, I would rate the solution at a nine out of ten. It's very easy to manage and works very well. The maintenance is also excellent. I'd recommend the solution. You don't have to do anything on the FlashArray. You don't have to deal with tier levels, or build and optimize something. Everything is done from the Pure Storage side. You're just using it, and that's it.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: December 2025
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