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HPE Primera vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Primera
Ranking in All-Flash Storage
11th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
40
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of HPE Primera is 4.3%, down from 5.4% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Taufeeq Rauf - PeerSpot reviewer
Offers a simple user interface and is useful for data replication
I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Everything, especially the VMs inside, is pretty fast."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"I appreciate the performance."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"The solution uses newer technology for deduplication and compression."
"The latency is good."
"The performance of the solution is good."
"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."
"The most valuable feature of HP Primera is that you don't have to buy an additional product for application replication. It's a stable product. The tool is scalable. I recommend HPE Primera because it's one of HP's most stable product."
"The interface is simplified."
"For over a year, I have not seen any downtime in the product."
"One of the most valuable features is the ease of deployment."
"HPE Primera is stable."
"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."
"The dashboard is nice. It is easy to manage compared to other storage solutions such as Dell EMC."
"As we needed to grow in capacity, we were able to do so without increasing footprint by replacing smaller devices with larger ones."
"The compression rate is one of the most valuable features of Pure Storage FlashArray. Additionally, it is all-flash storage with excellent IOPS, and hardware failures are very less."
"The most valuable feature is how it simplifies the management of the SAN."
"The reliability is very good."
"The connections are a lot faster than what we had in the past. One InfiniBand does what we did on all of our Fibre Channels."
"One of the lesser sung advantages was when we started running our interface engine on Pure Storage. The ability to process messages and pass them through in our organization skyrocketed purely because of a disk that I owned which we were getting out of Pure Storage."
"Very stable; no worries about how much it can handle."
 

Cons

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"There is room for improvement in the pricing of the product."
"The tool's pricing is higher than competitors."
"I'd like to see the product implement active replication for vehicles such as VMware."
"The tool's portfolio is minimal. It is expensive."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"There are certain features that require engineering-level access, which should be accessible to storage admins as well."
"The initial setup is not straightforward."
"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."
"We used to receive hardware errors a lot of times. The ambient temperatures rise rate was approximately 35 to 55 degrees, but when it was approximately 27 or 28, we used to get errors a lot."
"One of the drawbacks of the model we purchased is that it is not running NVMe drives. Even though they say that it is NVMe-ready, it is still on the SSD drives. The model that we purchased has only eight hard drives, and only the ones on the top could work on NVMe. The rest of them are still on the SSD. Its competitors, such as EMC and Pure Storage, are moving or have already moved to NVMe. HPE should improve this solution for NVMe. HPE should also improve IOs in this solution. IOs in HPE are weaker than Hitachi and Pure Storage."
"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."
"The IOPS and throughput could be better. That's the only drawback compared to other vendors."
"The product’s price needs improvement."
"The connectivity needs improvement. You do not have the possibility to have a file and block connectivity at the same time on the same machine. It has limited ability to do so."
"We would like to integrate it more with our backup solutions."
"I would like to see support for NVMe, end-to-end."
"I want to improve the overall service level of the solution."
"The problem is that we can only make a few groups, around five or six groups. I like groups and we need a lot of them. We had to put all the information in only a few groups and cannot make a more detailed separation of them."
"I had to contact customer support when a drive failed as I was doing a couple of OS upgrades."
"Going forward, don't complicate things for the customers."
"The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything."
 

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive."
"As far as the licensing costs, everything is included in the license."
"With VMware, we pay $300,000 annually."
"The support cost per array is about $20,000 a year for 24/7 support."
"We pay approximately $50,000 USD per year in licensing fees."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The licensing is on a yearly basis."
"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."
"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."
"HPE Primera is less expensive than HPE Alletra."
"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."
"HPE Primera is an expensive product but has competitive pricing."
"The price of HPE Primera could improve, it is expensive."
"The solution’s pricing is affordable and worth the money."
"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."
"The price is reasonable."
"I don't know the exact cost but it's around $1,000."
"We are finding the TCO of flash to be lower than SSD implementations."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again."
"We have 16 or 18 arrays. We like to do the three-year support model so that we get Evergreen and therefore, we get free upgrades. We pay around more than 1.5 million dollars."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Educational Organization
44%
Computer Software Company
9%
Manufacturing Company
7%
Financial Services Firm
6%
Educational Organization
34%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What do you like most about HPE Primera?
For over a year, I have not seen any downtime in the product.
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Primera
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about HPE Primera vs. Pure Storage FlashArray and other solutions. Updated: March 2025.
842,388 professionals have used our research since 2012.