HPE Primera vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between HPE Primera and Pure Storage FlashArray based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed HPE Primera vs. Pure Storage FlashArray Report (Updated: March 2024).
771,170 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The initial setup was extremely simple and straightforward.""The most valuable feature of this solution is its ease of use.""It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users.""Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates.""The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes.""Technical support has been helpful and responsive.""We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

More Pure FlashArray X NVMe Pros →

"It is stable and reliable.""In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence.""The interface is simplified.""The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive.""HPE provides good support through their customer service.""HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution.""The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers.""The initial setup is simple."

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"We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency.""Access speed and power consumption are most valuable.""This solution has helped my organization by cutting down on provisioning time. I used to have to provision a VM and it would take ten minutes. Now, it takes thirty seconds.""The stability of Pure Storage is very very good.""All our junior partners can administer the storage arrays. It is simple and easy to use. We don't have to dedicate a whole team of full time people to work on it.""It's reduced our overhead management time on storage, since it is so simple to get in and just provision a volume, present it to the host, and then you are done.""The back-end data reporting for Pure Storage is phenomenal. The data that you can see on the performance of your customers' array, so you can be proactive about upgrades or enhancements, and is a phenomenal tool to have access to as a partner. I haven't seen this type of stuff out of anything of the other storage systems.""Because we were able to afford to go all flash, we don't manage the tiers, we're not moving data up, and we're not waiting for overnight cycles."

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Cons
"The UI for this solution needs to be improved.""I'd like to see the product implement active replication for vehicles such as VMware.""We've seen that when we create a POD in synchronous mode, it increases the latency.""The tool's pricing is higher than competitors.""It is on the expensive side.""We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly.""Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient.""If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

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"We would like to have more flash storage and its stability. This is an area of challenge for us.""We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support.""The pricing is very high.""The solution could prove the reporting.""One of the drawbacks of the model we purchased is that it is not running NVMe drives. Even though they say that it is NVMe-ready, it is still on the SSD drives. The model that we purchased has only eight hard drives, and only the ones on the top could work on NVMe. The rest of them are still on the SSD. Its competitors, such as EMC and Pure Storage, are moving or have already moved to NVMe. HPE should improve this solution for NVMe. HPE should also improve IOs in this solution. IOs in HPE are weaker than Hitachi and Pure Storage.""There are certain shortcomings in the technical support offered by HPE where improvements are required.""HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage.""The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."

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"In the configuration, which we brought in or tested it in, it has a very limited config as far as the array goes. That said, it still did more than our anticipation.""We would like to integrate it more with our backup solutions.""I'd like to see a move towards individual VMs for what the performance of each VM is in a VD infrastructure. I can see the overall volume, but I would love to see things in a more granular level on the VM side.""The product should improve its response time. I have also encountered issues with its configuration.""I feel like there is too much automation; the user doesn't have any manual input.""We haven't seen ROI.""The GUI could improve, it could be more intuitive. There is hidden functionality.""In the next release, I would like to see file-level encryption."

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Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "The price of this solution is good for medium-sized and large businesses."
  • "From what I see, this is competitively-priced and HPE are doing their best to stay competitive."
  • "The price to capacity ratio is good."
  • "It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."
  • "Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."
  • "I believe HPE Primera and Pure Storage are similar in price."
  • "There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."
  • "The price of HPE Primera could improve, it is expensive."
  • More HPE Primera Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. The… more »
    Top Answer:HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective… more »
    Top Answer:For over a year, I have not seen any downtime in the product.
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Primera
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
    HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Information Not Available
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company9%
    Government7%
    REVIEWERS
    Computer Software Company29%
    Financial Services Firm24%
    Comms Service Provider10%
    Government10%
    VISITORS READING REVIEWS
    Educational Organization39%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company6%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business47%
    Midsize Enterprise18%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise47%
    Large Enterprise36%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    Buyer's Guide
    HPE Primera vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about HPE Primera vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    771,170 professionals have used our research since 2012.

    HPE Primera is ranked 7th in All-Flash Storage with 38 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. HPE Primera is rated 8.4, while Pure Storage FlashArray is rated 9.2. The top reviewer of HPE Primera writes "A highly stable and easy-to-configure solution that provides excellent features that enable smooth migration". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". HPE Primera is most compared with HPE 3PAR StoreServ, HPE Nimble Storage, Dell PowerStore, NetApp AFF and Huawei OceanStor Dorado, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, HPE Nimble Storage, IBM FlashSystem and Dell PowerMax NVMe. See our HPE Primera vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.