What is our primary use case?
I work as an MSP and integrate Everpure FlashArray while also using it internally in my company. I then moved to a partner role at an Everpure partner and now work as a solution architect for this partner while managing my own devices and clients' devices.
My usual use cases for Everpure FlashArray include VMware ESXi or Hyper-V clusters running on Everpure FlashArray as storage with synchronization of snapshots between two FlashArrays. I have one FlashArray here and one as a DR site, and I use snapshot replication between them.
Everpure FlashArray has helped decrease my storage footprint because of deduplication and compression. I managed to decommission at least four storage systems at one customer and replace them with only one. The 5:1 or 4:1 ratios were very good for the customer.
Everpure FlashArray has helped decrease the total cost of ownership for my clients by at least half.
I cannot imagine my workflow without Everpure FlashArray because I do not have any other type of storage in use. All my clients currently run on Everpure FlashArray. In total, I have around six to eight FlashArrays and two FlashBlades. I am an Everpure FlashArray customer across all the customers I serve.
What is most valuable?
I have found the most valuable features or capabilities of Everpure FlashArray over time to be automatic deduplication and compression up to SafeMode, immutable data, and snapshots. I use the whole infrastructure that Everpure provides, not just one feature. I fully utilize all the features available.
Evergreen architecture is very important for my organization and for my customers' ability to maintain continuous uptime. This is the main selling point I always explain to customers. I describe to customers that with Everpure, they have a full running system in any condition. I have not managed to get any FlashArray into a state where I cannot access the data or cannot place it in a non-production environment. I perform in-place upgrades, controller updates, software updates, and everything works without any downtime. This is the main feature I sell to customers.
The single management pane of Everpure FlashArray is very important for me and my customers because I have all the FlashArrays from customers and my own clients directly in the same place. I have one Pure1 for partners and one for customers, and I can see the whole fleet. Having that kind of view across the entire architecture is very important for me.
The advantages that Everpure FlashArray has over other similar solutions include a flat rate so you know exactly what you can do with the money and the subscription you have. Deduplication and compression are very important and I emphasize them to every customer. The flat rate of support means that even after three, six, or nine years, the customer knows exactly what to pay. These are the main advantages I express to customers.
What needs improvement?
The pricing and licensing of Everpure FlashArray is a problem because Everpure is considered more expensive than competitors. IBM, Lenovo, and Dell are more aggressive on prices. It is a very complicated market, especially now, and I understand the prices are higher at Everpure because of the software and all the enhancements it has. However, in this competitive market, we have a big problem selling to customers that are on a tight budget. A product with better pricing would be a win in the end. The RC or C20, for example, was a very good product that I could sell more easily than other options. Everpure FlashArray//C is sufficient for most workloads and virtualization workloads if you do not have very large databases. A product like that helps, and perhaps a new product in the future that is a little cheaper than the current options would be a possibility to gain more market share.
I see the return on investment clearly from using Everpure FlashArray, but the challenge is selling it to customers for the first time. There are many customers who fall in the sweet spot where they are too small for an X or even a C model. They need something a little cheaper, they have the money for a cheaper version, and they need the performance of a Pure system. These customers could be more easily approached if Everpure offers a version of a local device in the future that is even cheaper than the C-class. I am trying now to help customers understand the concept behind AG1. I know that AG1 is not profitable if capacity is less than 50 terabytes. However, some customers would be very willing to pay for 25 terabytes in a cloud operated by Pure and to have it accessible with very good speed. We will see what the future brings.
What do I think about the scalability of the solution?
Everpure FlashArray scalability is sufficient because until now, I have only needed to extend the chassis to add a second shelf one time. The scalability was sufficient for my scenarios.
How are customer service and support?
My experience with the technical support of Everpure FlashArray is positive. Each time I had an issue, my technical problems involved software updates, configuring something, changing a drive, or replacing controllers. I experienced both client and partner support, and each time the team was very good, very willing to help, and very fast.
I will give a 10 for the technical support because they fixed problems that they are not technically supposed to fix. Those problems were outside their area, yet they fixed them anyway.
Which solution did I use previously and why did I switch?
Before Everpure FlashArray, I used different technology for the same use cases. I have used Dell Unity, Lenovo storage, Qsan, and smaller storages with directly attached storage using TrueNAS. I have been in the storage business for over 20 years, so I really understand what can be done with storage regardless of the product name.
I decided to switch from previous technology to Everpure FlashArray especially for the deduplication, compression, and support. Pure Storage has had the best support to date, and I hope the support will continue this way.
How was the initial setup?
I usually participate in the initial setup and deployment of Everpure FlashArray.
The usual initial setup process I follow involves first talking with customers and preparing a worksheet. After that, I prepare the physical installation of the equipment by ensuring I have space and the necessary environmental requirements. Then I put the equipment effectively in the rack, connect the cables, add labels, and so on. After that, I perform the power up. I install the latest Purity because the latest FlashArrays do not come with Purity installed; they have the factory image. After that, I prepare the IPs and begin the configuration.
I sometimes find challenges in the initial setup process depending on the customer because the problem is on the customer side. Customers do not always have the necessary IPs or the complete infrastructure, but this is not something I cannot manage. It requires more planning than usual, but it is always doable.
Which other solutions did I evaluate?
I considered other options besides Everpure FlashArray, including Dell, HP, IBM, and Lenovo. I prefer to go with Pure each time the client has the budget for it.
What other advice do I have?
I use Pure Storage's EverGreen architecture for upgrades and scaling up. I am currently having discussions and will be selling Everpure support and also EverOne and AG1 to one of my customers. I am aware of the whole ecosystem and I am trying to implement it.
Downtime was reduced thanks to Everpure FlashArray because the other systems did not have the capability to make a very good upgrade on a running system while performing the upgrade. I had to plan a maintenance window just to make a reboot, or migration from one chassis to another created overload and performance problems. I had to migrate workloads in a different way. This is why we had a very good response after I implemented Everpure.
From my experience, I do not have anything that I need to list for improvements for Everpure FlashArray at this moment. I really do not have a real suggestion. I had waited for the Nutanix integration and it has become available. I use iSCSI, not FC, and this is why I do not have very big problems. I already embraced NVMe over TCP, which is another feature I like. At this moment, I do not have anything that I would like to have and do not have. This is the view from my perspective.
I have not encountered bugs or problems in the software. I know for certain that for one of my customers here in Romania, the Purity team made a special update because they had the ability to put the same volume on both iSCSI and Fiber Channel. After that, they modified Purity to not allow this because it was creating data corruption. However, I do not consider this a problem. I consider it a feature that was discovered after the fact. That is acceptable.
I would comment on how stable and reliable Everpure FlashArray is by stating that I have not encountered bugs or problems in the software. I know for certain that for one of my customers here in Romania, the Purity team made a special update because they had the ability to put the same volume on both iSCSI and Fiber Channel. After that, they modified Purity to not allow this because it was creating data corruption. However, I do not consider this a problem. I consider it a feature that was discovered after the fact.
I see that in terms of performance, power, cost, and sustainability, Everpure FlashArray is in the top layer of performance versus cost of power because power consumption is low. All flash systems have low power consumption, but in the whole environment, FlashArray does not work in a 99% CPU low state. Each time when working with Pure, normally you are under-rated, so you are overpowered. This means lower consumption and fewer hardware failures because of better thermal management.
I would say to a colleague from another company who is considering Pure Storage but already has a flash solution for their high-performance workloads to give it a try because Pure has the ability to conduct a PoC, and 99.9% of PoCs remain in place. Any device that you will have in a proof of concept will remain with the customer because they will like it.
I rate this review 9 out of 10.
Which deployment model are you using for this solution?
On-premises