We use flash storage for VDI architecture and database architecture.
IT Manager at a consultancy with 51-200 employees
Simplifies management for capacity-oriented workloads
Pros and Cons
- "It's very fast and very easy to use. It performs well and is both flexible and compatible. We like it because it's easy to use."
- "The integration capabilities could be improved."
What is our primary use case?
What is most valuable?
It's very fast and very easy to use. It performs well and is both flexible and compatible. We like it because it's easy to use. We transferred our old architecture from hyper storage to all-flash storage. It made our business faster and more connected to our customers.
The dashboard is very friendly. We can see information about IPs and the bandwidth and every host who connects to it — it's very useful.
We really like the easy-to-use GUI.
What needs improvement?
The integration capabilities could be improved.
For how long have I used the solution?
I have been using this solution for roughly three years.
Buyer's Guide
Pure Storage FlashArray
June 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
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What do I think about the stability of the solution?
Pure Storage FlashArray is a very stable and reliable solution.
What do I think about the scalability of the solution?
In our environment, there are only two nodes. We have three products. Each one has two nodes and they can't extend any further.
How are customer service and support?
We haven't needed to contact customer support.
How was the initial setup?
This solution is very easy to deploy. Deployment took roughly half an hour.
What's my experience with pricing, setup cost, and licensing?
I was not involved with the licensing of this solution.
What other advice do I have?
We recommend this solution to our friends and customers. It's perfect.
Overall, on a scale from one to ten, I would give this solution a rating of nine.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Datacenter & Cloud Architect - South America Zone at a manufacturing company with 10,001+ employees
Easy to set up and easy to use, with helpful vendor support
Pros and Cons
- "At this point, I don't know anything that they could provide in a better way."
- "It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated."
What is most valuable?
From the first test that we have conducted, we are very satisfied with this solution.
The interface is easy to use.
At this point, I don't know anything that they could provide in a better way.
What needs improvement?
We are not sure what needs improvement at this time, as we have not started using it in the production environment.
It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated.
For how long have I used the solution?
We are in the process of implementing this solution, but we haven't started using it in the production environment.
How are customer service and technical support?
The vendor was helpful during our implementation.
How was the initial setup?
The initial setup was easy, with help from the vendor.
What about the implementation team?
We have had help from the vendors, they have been very close to us, helping us all the way.
Which other solutions did I evaluate?
We decided to go with the Pure Storage solution because of the business model that they presented to us.
What other advice do I have?
We have hired Pure Storage and a distributor to help out at the beginning but mostly we deal with Pure Storage directly.
I would rate Pure Storage FlashArray a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Pure Storage FlashArray
June 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
861,524 professionals have used our research since 2012.
Owner at a tech services company with 11-50 employees
Stable, scalable, good speed, and fast support
Pros and Cons
- "I like its speed. It has all the features that I need."
- "Its price needs improvement. Its price is almost double than any other flash storage solution."
What is our primary use case?
We are basically using it for the department of space and online education purposes. We are using its latest version.
What is most valuable?
I like its speed. It has all the features that I need.
What needs improvement?
Its price needs improvement. Its price is almost double than any other flash storage solution.
For how long have I used the solution?
I have been using this solution for a year and a half.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is scalable. We have about 81 users.
How are customer service and technical support?
I have interacted with them. They respond very fast to our queries.
Which solution did I use previously and why did I switch?
I was using a Sun Microsystems product. Basically, the Sun Microsystems product is nothing but Hitachi Storage. They buy Hitachi Storage and label it as Sun Microsystems.
How was the initial setup?
We tried it on our own and almost reached the final stage, but then we had some doubts. After that, Pure people came and helped us. It took about three to four hours to complete the whole installation.
What about the implementation team?
We did it on our own. We had only two Admins for its deployment.
What's my experience with pricing, setup cost, and licensing?
Its price is almost double than any other flash storage solution.
What other advice do I have?
I would recommend this solution. I am satisfied with this solution, and we plan to keep using this solution.
I would rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technology and Architecture Deputy Manager at a financial services firm with 1,001-5,000 employees
Has good data replication and continuous snapshots
Pros and Cons
- "The most valuable features are the replication of data and the continuous snapshot that we can take from the disc."
- "The problem is that we can only make a few groups, around five or six groups. I like groups and we need a lot of them. We had to put all the information in only a few groups and cannot make a more detailed separation of them."
What is our primary use case?
Our primary use case is to keep the disc for all the critical systems in the company.
What is most valuable?
The most valuable features are the replication of data and the continuous snapshot that we can take from the disc.
What needs improvement?
The problem is that we can only make a few groups, around five or six groups. I like groups and we need a lot of them. We had to put all the information in only a few groups and cannot make a more detailed separation of them.
This is the only problem that we have in the two years of working with Pure Storage and it is not an important problem. The interface that this solution has is really good. It senses all the errors. We get good support from the vendor.
The price doesn't really matter. It's very expensive, it can be cheaper.
For how long have I used the solution?
I have been using Pure Storage FlashArray for around two years.
What do I think about the stability of the solution?
Stability is very good. We haven't had any problems.
What do I think about the scalability of the solution?
We have around 4,000 users.
How was the initial setup?
The initial setup was very easy. It took around two weeks.
What other advice do I have?
I would highly recommend this solution.
I would rate it a ten out of ten. It has all the features we need. It tests all the software solutions that are currently available and that will be available in the future. You do not have to pay for any additional solutions that they purchase.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Solutions Architect at SC PROSERVICECORP SRL
Simple to use, good performance, resilient, and good technical support
Pros and Cons
- "The speed of the Pure FlashArray is very, very fast and nothing in the market can compare to it."
- "It is not possible to create a cluster on top of multiple arrays."
What is most valuable?
What I like most about this solution is the simplicity of the array.
The speed of the Pure FlashArray is very, very fast and nothing in the market can compare to it.
The education, compression, and the speed to perform these are astonishing.
The array is really resilient.
What needs improvement?
The price of this solution is high and should be lowered.
It is not possible to create a cluster on top of multiple arrays.
For how long have I used the solution?
I have been working with Pure Storage for about three years.
What do I think about the stability of the solution?
The stability of the Pure FlashArray is 100%.
What do I think about the scalability of the solution?
With respect to scalability, it would be nice to create a LAN or a cluster on top of multiple arrays.
How are customer service and technical support?
The technical support is 100% and they respond really quickly. Their Evergreen support plan is astonishing. They are a leader in this regard.
Which solution did I use previously and why did I switch?
I have worked with similar solutions from IBM and NetApp. The advantage to those solutions is that you can create a LAN on top of multiple arrays.
What's my experience with pricing, setup cost, and licensing?
The price of this solution is high.
Which other solutions did I evaluate?
With respect to comparing other solutions, when you put all of the features in a box, leverage them and migrate your application to one of these arrays, it will give you a lot of benefits. Some people have compared benchmark performance tests against other arrays and from my point of view, overall as a whole package when you sum everything up, Pure Storage is the winner.
What other advice do I have?
Overall, this is a very good solution and my main complaint is about the price. Out of all of the arrays that I have worked with, Pure Storage is one of the better ones.
I highly recommend both the solution and the company. My suggestion to anybody who is considering this product is to do the mathematics regarding the budget and the price really well because the rate can be expensive when it comes to upgrading in the future, either scaling it up or out.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director of Information Security at a healthcare company with 1,001-5,000 employees
Has reliable infrastructure and white glove customer service
What is our primary use case?
Our primary use case for Pure Storage is for disaster recovery.
We use AWS for our cloud provider.
How has it helped my organization?
It's fast because it's Flash storage so the IT team doesn't have to worry about it.
Besides virtualization and the benefits associated with that, we're a Workspace ONE customer, we're going to be starting that deployment Q4 of this year and we're looking forward to improving the patient experience with the doctors and the rest of the medical staff.
We are delivering a better experience for doctors and the other staff that deliver desirable outcomes. Again, it's easy on the IT staff. It's important to have infrastructure that you can rely on and not have to worry about failing.
We use SRM for VMware integration. The failovers with SRM are fantastic. It's fast and reliable. It just works, which is sometimes difficult to achieve.
What is most valuable?
The white glove customer service that I get is their greatest value. They even do the firmware upgrades for me. I don't have to worry about it.
What needs improvement?
The capability from Pure as far as sharing out files and things of that nature is a little bit lacking. However, I know it's coming so I'm not upset that it doesn't exist yet.
What do I think about the stability of the solution?
Their stability is second to none.
What do I think about the scalability of the solution?
I'm confident it will grow as the hospital grows.
Which solution did I use previously and why did I switch?
When I started at my current employer, our SAN was eight years old and out of support. It was very urgent that we replaced it immediately.
How was the initial setup?
The initial setup was straightforward. Plug it in, then they show up to do the firmware upgrade. We connected the fiber channel, we put it on the network and within two hours we were moving workloads over.
What about the implementation team?
We bought it from a reseller but we did the installation and design ourselves in-house.
What was our ROI?
We have received a return on our investment.
Which other solutions did I evaluate?
I have used NetApp, IBM, and EMC XtremIO in the past. We selected Pure because of its reputation. We also considered vSAN, but we ultimately went with Pure because of the ability to do things that vSAN couldn't do at the time. It has since changed. I don't know if that would change my mind about going with Pure, but I don't regret the decision.
What other advice do I have?
Depending on their EMR, Pure is certified to work with many vendors including EPIC and MEDITECH, and they're a fantastic partner. Even from pre-sale to post-sales, I'm always in contact with the folks at VMware and Pure. They address any issues, problems, or questions I have. Their ability to help is endless.
I would rate this solution as nine out of ten. When the file services are available on Pure, it will absolutely be a ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
System Engineer at a tech services company with 51-200 employees
Good performance, high speed, and it's easier for administrators to manage
Pros and Cons
- "The performance is very good."
- "Storage. There could be better storage."
What is our primary use case?
We use the on-premise deployment model of this solution for the bank. We use AWS as our cloud provider.
How has it helped my organization?
High speed has been an improvement for our organization.
We are using the private cloud version. I run it on vSphere, vCenter, and vRealize.
It benefits our IT organization in the way that it's easier for the administrators to manage.
What is most valuable?
The performance is the most valuable feature.
What needs improvement?
There could be better storage.
What do I think about the stability of the solution?
I like this storage because it is very easy.
What do I think about the scalability of the solution?
Scalability is good.
How are customer service and technical support?
I haven't needed to use support. My employees say their support very good.
How was the initial setup?
The initial setup was easy and straightforward.
What's my experience with pricing, setup cost, and licensing?
I don't know the exact cost but it's around $1,000.
What other advice do I have?
The team that worked with this program say it's a very good program, so I'd recommend it.
My coworkers say it's very good, so I would give this a nine out of ten. For me, no product ever gets a ten, because nothing is perfect.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Cloud Administrator at a tech services company with 51-200 employees
Enables us to deploy a 3:1 ratio for storage and has good deduplication and compression
Pros and Cons
- "For us, the most valuable feature is the compression and deduplication. Being able to deploy a three to one ratio for storage is absolutely critical in today's world with the growing need for storage and the growing need for more space."
- "The scalability of the solution is not as good as it probably could be."
What is our primary use case?
We use the private deployment model of this solution and VMware for our storage provider. Our primary use case of this solution revolves around our clients. We have different tiers of storage. We use the Pure Storage FlashArray for our tier-one storage, our higher-level storage to support not only multi-tenant clients but also our private cloud clients, and to provide them with an all-flash storage solution.
How has it helped my organization?
We used to use a product called XtremIO which was a pretty significant improvement on the old way of deploying storage which was through standalone SANDS and we also used EMC VMAX. That was really expensive. We saw a vast improvement when we switched over to using the Pure Storage model over the XtremIO. It just made us that much more competitive. We were able to offer those workloads to our clients, we sold more, and we keep selling it.
VMware absolutely benefited our IT organization. VMware has always been just above the rest in terms of virtualization. I was not part of the organization prior to VMware being a prevalent powerhouse like it is today. But I know that back in the day of our organization, we used to have every server in a single box. Now, we've trimmed down so much of our infrastructure as well as some of our other client's that we've moved to VMware and it's been a significant improvement.
We are and we aren't running VMware on Pure. We have our ESXi hosts are not running on Pure Storage but we use Pure Storage for the back-end data stores that we run. We don't necessarily run the Hypervisor on Pure, but we run a lot of our client's virtual machines on Pure Storage.
The main driver of running VMware on Pure is for more IOPS. It's a growing trend in the industry that we have to have more clients that have more IOPS and low latency. It's an ongoing battle with the industry. When it comes down to it there's going to be a higher demand for even lower latency; even more speed, and more IOPS. We haven't hit that quite yet, but it will happen. It's just the nature of the business.
The joint solution has benefited our organization. It's with the ability to have the tier-one storage from Pure Storage that's allowed us to not only sell more at a higher cost but also it's allowed us to separate certain workloads from others. We have the tier-one storage, then we have tier-two storage on a different provider that allows us to have more storage, but also to really just give Pure Storage to those that really need it. This provides better performance for those VMs.
What is most valuable?
For us, the most valuable feature is the compression and deduplication. Being able to deploy a three to one ratio for storage is absolutely critical in today's world with the growing need for storage and the growing need for more space. Everything needs more space. For us to have a solution that allows deduplication and that lets us deploy more on less.
What do I think about the stability of the solution?
It's a very stable solution. Even going through maintenances we can individually bring down certain nodes without any disruption in performance. It works really seamlessly with our current implementation.
What do I think about the scalability of the solution?
The scalability of the solution is not as good as it probably could be. In regards to storage and SANDS, it's very difficult to have a scalable solution when you're talking about hardware stores. It's just really difficult to do that. Overall, I think Pure does a good job with scalability.
How are customer service and technical support?
I don't interface with technical support too much. Overall whenever I've had to interface with technical support it's always been a very positive experience.
Which solution did I use previously and why did I switch?
We previously used XtremIO. We knew we needed to switch because of the trends in the industry. It's always going be a battle for consumer-based demands. Consumers are always going to demand more, and more; now. What that means is that you need to build apps that are quicker, faster; or have a more sleek run without as much code, or they're more highly available. That's what it really comes down to.
How was the initial setup?
The initial setup was straightforward.
What about the implementation team?
Pure Storage did the deployment for us.
What was our ROI?
We have seen ROI.
Which other solutions did I evaluate?
Pure was on our shortlist. There are not a whole lot of other competitors that do what Pure does. They architected their own SAND right from scratch and it's a versatile product.
What other advice do I have?
It's a pretty simple and pretty straightforward solution. There's a lot of one pane of glass type of things that we have with Pure and I don't see much in terms of improvement.
I would rate this solution a ten out of ten. My advice to someone considering this solution is to just get it.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: June 2025
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