Pure Storage FlashArray's overall speed is its most valuable feature.
Virtual Storage Administrator at a tech vendor with 51-200 employees
A stable and scalable product that functions amazingly fast in terms of speed once it is up and running
Pros and Cons
- "Pure Storage FlashArray's overall speed is its most valuable feature."
- "The initial setup of the product is complex."
What is most valuable?
What needs improvement?
Pure Storage FlashArray is painful in certain areas, and because of this, in my company, we wish it was made to be a bit more user-friendly, especially in a VMware environment, so that it can be made less of a cumbersome process. I don't know if its less user-friendly nature in a VMware environment is indicative of some of the encryption features and other stuff of Pure Storage FlashArray. Pure Storage FlashArray would just be easier to manage if it didn't have to jump through so many hoops.
For how long have I used the solution?
I have experience with Pure Storage FlashArray. My company is a customer of Pure Storage FlashArray.
What do I think about the stability of the solution?
It is a stable solution. As long as you don't accidentally cut the power off in your company, the product remains stable, making it pretty reliable.
Buyer's Guide
Pure Storage FlashArray
February 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: February 2025.
838,713 professionals have used our research since 2012.
What do I think about the scalability of the solution?
It is a scalable solution.
How are customer service and support?
The solution's technical support is good. I rate the technical support a nine to ten out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup of the product is complex.
What about the implementation team?
Pure Storage FlashArray's team had to install the product in our company.
What's my experience with pricing, setup cost, and licensing?
Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company.
What other advice do I have?
Pure Storage FlashArray is a solution that can be described as a product that functions amazingly fast in terms of speed once it is up and running.
In our company, we only semi-manage the product. Three people who look after server infrastructure, networking infrastructure, and virtual infrastructure in my company look after the product's maintenance.
I rate the overall product an eight to nine out of ten. I wish the product wasn't cumbersome to do certain things and should provide a little more flexibility.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

Reasonably priced, reliable, and easy to install
Pros and Cons
- "It is always out of the box, and ready to use."
- "Automation could be simplified."
What is our primary use case?
I help our customers build FlashArray.
What is most valuable?
It is always out of the box, and ready to use.
It is very simple to set up, and very simple to use.
The interface is easy to use.
It is very easy to implement.
What needs improvement?
It falls far short of protocol support. Our customers frequently ask us how we can use NFS or if we can use it as a copy or something similar. If you have any suggestions, I believe they could use more protocol, and have easier automation.
Automation could be simplified. For example, we can ask the storage to create a folder and then monitor it automatically.
For how long have I used the solution?
I have been working with Pure Storage FlashArray for three years.
What do I think about the stability of the solution?
Pure Storage FlashArray is a very stable product.
What do I think about the scalability of the solution?
Pure Storage FlashArray is a scalable solution.
Which solution did I use previously and why did I switch?
I am also working with Pure FlashArray X series and Pure Storage FlashBlade.
How was the initial setup?
The initial setup is straightforward.
What's my experience with pricing, setup cost, and licensing?
The price is very reasonable when compared to other solutions.
What other advice do I have?
I would rate Pure Storage FlashArray a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer:
Buyer's Guide
Pure Storage FlashArray
February 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: February 2025.
838,713 professionals have used our research since 2012.
KYC Quality Assurance at a financial services firm with 10,001+ employees
Quick and responsive performance, good compression and deduplication features, responsive support
Pros and Cons
- "The compression and deduplication features help to make the best use of the capacity."
- "The system has dual controllers but does not have a high level of resiliency built-in."
What is our primary use case?
This product is for database usage and consolidating performance.
How has it helped my organization?
The Pure Storage FlashArray provides us with faster data access. Our processing time is faster for tasks that used to take a long time before. Now, it's a lot quicker and more responsive.
What is most valuable?
The low latency and the performance, in general, are very good.
The compression and deduplication features help to make the best use of the capacity.
Replication and active-active features are available.
What needs improvement?
The system has dual controllers but does not have a high level of resiliency built-in. For what the peak says, I'm very happy with it. However, if you compare it to similar devices with multiple controllers that are scaled-out, it's not a true active-active.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately one year.
What do I think about the stability of the solution?
Over the past year that we have been using it, the stability has been good. That said, we're still testing it. It is very low maintenance; on the Pure side, they don't have much involvement apart from a bit of monitoring.
What do I think about the scalability of the solution?
We've not had to increase the capacity yet but it does have the flexibility to scale if we need to. At this point, we have 25,000 end-users and we don't expect that to increase. Our user base is fairly static.
How are customer service and support?
We have been in contact with technical support a couple of times. They are quick to respond and we are very happy with the customer support team.
The support plan makes it simple to plan ahead.
Which solution did I use previously and why did I switch?
We have used other flash arrays in the past.
How was the initial setup?
This initial setup is very straightforward. A couple of hours on-site is all that was needed for the engineer to complete it. It took that long to make sure that everything was in place and available.
Overall, it is very simple.
For the deployment, we didn't need many people but we do have a wider storage team that deals with it.
What about the implementation team?
Installation was included with the purchase. We didn't do it ourselves.
What's my experience with pricing, setup cost, and licensing?
There are no licensing fees aside from the support. The support plan is simple and quite easy to understand, and it covers issues such as hardware failures.
Which other solutions did I evaluate?
We evaluated all of the options that were presented to us at the time, and Pure won.
What other advice do I have?
Feature-wise, there's nothing specific that is lacking for us at the moment. The features that are there now are really what we need.
Overall, this is a good product and I recommend it.
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
DBA at a financial services firm with 1,001-5,000 employees
A high-performance solution for our SQL Server, but automated copy data management is needed
Pros and Cons
- "The amount of throughput that we're getting is really nice."
- "In the next release of this solution, we would like to see automated copy data management for SQL Server."
What is our primary use case?
We primarily use this solution for our SQL server in an on-premises deployment.
Having a dedicated array for our SQL server is very nice.
We are running VMware on Pure, and the main driver for that is because it is all-flash. Also, we wanted a dedicated solution for our SQL environment. Running on Pure has given us the ability to scale out our SQL environments. We tripled our environment in the past three years since implementing this solution, and we have not had any issues with the storage keeping up with the workloads.
We are making use of some of the VMware integrations that have been developed by Pure, but we are really waiting for the copy data management part.
What is most valuable?
We are really enjoying the speed of this solution. The amount of throughput that we're getting is really nice.
What needs improvement?
In the next release of this solution, we would like to see automated copy data management for SQL Server.
What do I think about the stability of the solution?
We have had zero issues with stability once it is in. However, we have had issues with migrations to different cabinets or different arrays. We had one instance with an eight-hour outage in our primary data center because the upgrade to the controller failed, and the controller redundancy didn't work. It was an odd issue that we now have under control.
What do I think about the scalability of the solution?
This solution scales well. The issue we had with stability is now under control, so we are able to scale out fine. We can just drop in new disks when we need them.
How are customer service and technical support?
When we've had issues, technical support has been really good about resolving them quickly. I was on the call with them when we had the issue with the controller, and they were very, very helpful.
Which solution did I use previously and why did I switch?
Our older solution was not very good. Pure increased our speed a lot. We needed to increase our storage because we were filling up the array. Our SQL footprint has greatly increased over the past three years.
This solution was chosen because we happened to be doing a POC when our previous solution failed horribly, and we moved our production to Pure. It was able to pick it up, which was the selling point.
How was the initial setup?
The initial setup of this solution was pretty straightforward. It was a vanilla, out-of-the-box setup with nothing out of the ordinary.
What about the implementation team?
We used an integrator to assist us with the implementation and deployment of this solution. We were hands-off, but it seems that all went well because everybody is happy with it.
What was our ROI?
We have seen a good return on investment, mainly because we took our SQL Server workload out of the general population and we're able to get it separated, which is a huge advantage to us. The biggest boost is getting separation of duty.
Which other solutions did I evaluate?
I have used InfiniBand in the past. We are now looking at building a new data center, and the vendors on our shortlist are Pure and InfiniBand.
What other advice do I have?
We are now starting to look at some of the copy data management tools that come with the new array.
This is now my go-to product, and I was an InfiniBand guy before. I like how there are database integrators on the Pure team that are actually there to help you tune your database workloads with their solution. I don't see that in a lot of other vendors.
This is a good product and the overall day-to-day workflow within it is great, but some of the issues that we've had with migrations bump it down slightly. The product is good, but it could be better.
I would rate this solution a seven out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Cloud Infra Manager at a university with 5,001-10,000 employees
Great for desktop virtualization, with an easy setup and excellent stability
Pros and Cons
- "The solution is easy to scale. I'm running two environments right now, so I need to scale. I'm running a part technology. I've got an A-side and a B-side."
- "I'd like to see a move towards individual VMs for what the performance of each VM is in a VD infrastructure. I can see the overall volume, but I would love to see things in a more granular level on the VM side."
What is our primary use case?
We primarily use the solution for desktop virtualization.
I have IOPS and IOPS input/output. The reason that we have virtualization required for the media is because of high IOPS and we're able to maintain it with PR. The encryption is pretty high. We like the encryption right on the storage.
How has it helped my organization?
I was able to put up more VMs using Pure. I'm running almost 3,400 VMs and VDIs on Pure Storage. This improves our organization because we can just set it up and we forget about it. Everything works. We do not need to worry about storage or bandwidth issues. Its ease of use is also helpful. The setup is very easy with Pure.
What needs improvement?
I'd like to see a move towards individual VMs for what the performance of each VM is in a VD infrastructure. I can see the overall volume, but I would love to see things in a more granular level on the VM side. I'd like to say "Hey, this particular VDI, what is the performance on that? How much IO is it using, what are the issues, what is CPU?" etc. I'd like to see that layout in the portal. That would be great for us.
For how long have I used the solution?
I've been using the solution for the last four years.
What do I think about the stability of the solution?
The stability of the solution is very good. After five years, I've had very few problems. In terms of problems, for example, sometimes I've seen some spikes in iOS. It came from our end, not from Pure.
What do I think about the scalability of the solution?
The solution is easy to scale. I'm running two environments right now, so I need to scale. I've got an A-side and a B-side.
How was the initial setup?
The initial setup was very straightforward. I did the GUI configuration after Pure finished their end, so it was very easy for me to set up. They just did the back end. I did the physical setup. They came back and did the configuration on the heads and I did the GUI set up with the network configuration, so everything else we set up ourselves. The setting up volume was very easy.
What about the implementation team?
Pure assisted us with the implementation. It was a beautiful experience because we had an older model on which the head had to be upgraded. They did it seamlessly. I had no drops in my VMs.
What was our ROI?
There has definitely been an ROI. In four years I've never seen another storage vendor that offers what's called an Evergreen solution. I should have my refresh next year, so I'm getting a brand new a controller with a minimal cost. By then we're going back and replacing the whole thing.
Which other solutions did I evaluate?
I did a POC with three different vendors. Pure won out due to its resiliency, adaptability and the IOS and the feature sets. I was able to pull up all three discs at the same time and it never failed.
What other advice do I have?
We are using the private cloud deployment model.
We are running VM on Pure. The main driver around VM on Pure is the number of IOPS I was able to get out of the two controllers. That was the main reason I chose Pure.
I'm not using any plugin with the vCenter or anything else like that.
The advice I would give to others considering implementation is to do your investigation, do a POC, and try it out. Find out which fits your needs. Also, isolate your workload. Don't mix your workloads if you want to do a successful VDI deployment.
I would give the solution nine out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
CTO at a wellness & fitness company with 201-500 employees
Simplifies my upgrade paths, and the support I have received has been outstanding
Pros and Cons
- "The sales and executive support have been outstanding compared to the rest of the market... My upgrade paths have been simple on the Pure... It's a lot simpler to implement and a lot simpler to manage."
- "In some cases, we get into very in-depth conversations around movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that."
What is most valuable?
The sales and executive support have been outstanding compared to the rest of the market. I replaced another couple of vendors that I had in place for storage, who over-promised and under-delivered on their technical expectations, and who certainly over-promised on their ability to do conversions from one array to another. My upgrade paths have been simple on the Pure.
What needs improvement?
The documentation has gone along with the idea of "it's simple to use." In some cases, we get into very in-depth conversations around the movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that.
It wasn't until we got to a point where we had changed out everything front-ending the platform, and got past that conversation and we rose up past helpdesk and fact sheets and documentation, and before we actually got to somebody who knew about it, there was community knowledge within Pure that knew that problem existed. Having that front and center, where we could have searched and looked for that information, would have answered our questions and caused me to rate it as a ten.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
I've never had an outage.
What do I think about the scalability of the solution?
It's very scalable. I probably run about 10 million patient visits a year through the system. I've never had a problem. It's back-ending my entire medical record platform. It's a very stable platform.
Which solution did I use previously and why did I switch?
Prior to Pure, the original implementations that we had for other vendors had been in place for about 15 years. This actually replaces another all-flash array product that had been in place for the three years previous.
What was our ROI?
From an investment standpoint, the support staff I require for it is greatly reduced, so I don't have the in-depth requirements that I had on other products. The challenges of getting into the product and manage it and moving away from older platforms for systems management disappeared, so that reduced my cost and expense for support. It's a lot simpler to implement and a lot simpler to manage, so I'm able to divert those resources onto other projects, so it's a pretty decent return on investment.
What's my experience with pricing, setup cost, and licensing?
I definitely like the licensing model. It's a lot better than being "piecemealed" as a customer. I've been extremely happy. Cost-wise, it's been very effective. We're a nonprofit-based organization, so pricing is at the forefront of every conversation we have, and it's been a good marriage between the technical capability of the product, the software that we get, the service and support that we get. From a price standpoint, it's been very effective.
Which other solutions did I evaluate?
I looked at a half a dozen other products and Pure won over across the board.
What other advice do I have?
I would absolutely recommend this product to a colleague. And I have done that already.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
IT Director at Obstetrics & Gynecology of Indiana, P.C.
This array houses our entire production environment
Pros and Cons
- "It is an SSD array that has awesome performance, low submillisecond latency, and does what it is supposed to do. It just works, which is difficult for things to do anymore."
- "Its array houses our entire production environment."
- "I would like to see more detailed reporting on the data. However, it would be nice to know what are the exact VMs usage after deduplication and/or what that VMs actual latency and bandwidth is, outside of VMware."
What is our primary use case?
The Pure Storage array houses our entire production environment. Production consists of VMware 5.5 on three HPE DL360 G7 hosts.
How has it helped my organization?
I don't really need to worry about storage anymore. I can focus on more critical issues. I log into the array interface maybe once every month to see what my deduplication ratio is and that is about it.
What is most valuable?
It is difficult to say what features are valuable. It is an SSD array that has awesome performance, low submillisecond latency, and does what it is supposed to do. It just works, which is difficult for things to do anymore.
What needs improvement?
I would like to see more detailed reporting on the data. Sure, it is great to see usage, trends, latency, and all the common stuff. However, it would be nice to know what are the exact VMs usage after deduplication and/or what that VMs actual latency and bandwidth is, outside of VMware.
For how long have I used the solution?
One to three years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Vice President, Products and Services with 51-200 employees
Comparison of technology-defined storage solutions: max IOPs, raw capacity, total cost, and cost per GB per IOP.
Original posted at https://www.freeitdata.com/.
Buzzwords suck. That’s right, I said it. Hybrid, All-flash, Converged, Hyper-converged, Data-aware, VM-aware, Software-defined, Object Storage, BigData, Scale-out – we get it, but why is it all so confusing? Or better yet, why is it all so similar?
In Spite of the Buzz - A Win for the Customer
Despite the overuse of buzzwords and re-classifications, the storage industry has actually seen dramatic improvements over the last 3-4 years. All of these changes are great for the customer. More efficient technologies & more competition have lead to lower operating cost, better pricing, and better solutions. But what good is saving all that time and money implementing and using these products, if it takes just as long to weed through all the jargon to find the right one?
Technology-Defined-Storage
There are plenty of options and a ton of overlap, but each of these unique solutions has a place in today’s modern data centers. Let’s take a moment and weed through the buzzwords to get a better understanding of where each one fits best.
- Performance Centric – The top tier. The absolute must have NOW situations. There are several solutions that will fall into this section. Typically, the all-flash technologies that promise 300k IOPS. These types of solutions are best suited for your production database or VDI environments, but are often limited by budget and capacity.
- Me Too (Hybrid) – The two trick ponies. These solutions typically combine a flash element with spinning disc to create a “best of both worlds” scenario. You can get speed and capacity at a reduced cost when compared to the performance tier. They also aren’t the cheapest, or the fastest.
- Designed for the virtually minded – Sliding all my money to the middle of the table betting on “virtualization black”. Very specific and very good at what they do, these solutions focus on how they function within virtualized spaces.
- Cheap-n-deep (Capacity Play) – Yes, they still have a place in our hearts. The “box of drives” are still very useful inside today’s modern data centers. Perfect for backup/archiving and large amounts of unstructured data. Typically these boxes won’t overwhelm you with performance or features, but they fit the wallet nicely.
- All-in-one (Converged + Hyper-Converged) – I like Legos too. Like building blocks, these solutions allow you to group compute, storage and networking into one device and stack them as needed. This makes it super simple to manage your environment and allocate assets, but it’s an all or nothing type buy.
Below we have dissected a few of the industries leaders to look at IOPS, Capacity, cost and how they compare. This is a great snapshot, but doesn’t by any means tell the entire story.
Software Makes All the Difference
It’s all in the software. Obviously, reliant to some extent upon the hardware, the software really determines how the important stuff is handled...the data. De-dupe, compression, hot data, cold data, these features all play a big role in the IOPS and capacity capabilities of each solution. Not to mention the reporting and administration capabilities provided by these unique and elegant software platforms. Many of the hardware components inside each of these “boxes” are virtually the same. They are manufactured by the same companies, assembled in the same manner, with same CPUs, the same RAM. The software layered on top of this hardware really defines its capabilities.
Fit-Defined-Storage
In a perfect world, we just look at the speeds and feeds, features and functionalities and find the best technology to fix the problem, but there are many other business considerations when evaluating data center technologies. Installation, integration, usability, performance, the list goes on and on, but budget is often the biggest one.
Uh oh. More buzzwords - TCO, cost per GB, cost per IOP. All just ways to assess whether those features are worth the money. We couldn't just look at cost as a single determinant on picking the right solution, but looking at it relative to the performance and capacity is one easy way to determine “value.” Here is a look at the same data above by cost per GB.
How about looking at it by cost per GB, per IOP.
One size doesn’t fit all. At least not when you factor in more than just size. The process of evaluating solutions can become long, complex, and costly.
Scale-out, IOPS, TCO, cost per GB…all of these things together with budget, timing, integration & ease of use factor into finding the right fit. By themselves they’re just features, much like buzzwords.
Disclosure: My company has a business relationship with this vendor other than being a customer: We are vendor-agnostic implementers.

Buyer's Guide
Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros
sharing their opinions.
Updated: February 2025
Product Categories
All-Flash StoragePopular Comparisons
Dell PowerStore
NetApp AFF
Pure FlashArray X NVMe
Dell Unity XT
IBM FlashSystem
HPE Nimble Storage
Pure Storage FlashBlade
HPE Primera
HPE 3PAR StoreServ
Dell PowerMax NVMe
VAST Data
Huawei OceanStor Dorado
Hitachi Virtual Storage Platform
HPE Alletra Storage
Lenovo ThinkSystem DM Series
Buyer's Guide
Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Pure Storage or NetApp for VDI?
- How do NetApp All Flash FAS and Pure Storage compare? Let the community know what you think.
- Nimble Storage vs Pure Storage, which do you recommend?
- Which is the best storage system for machine learning? Does Pure Storage hold up after two years of usage?
- How would you compare Dell PowerProtect DD vs NetApp FAS series?
- Has anyone tried Dell EMC PowerStore? What do you think of it and how was migration?
- Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series
- Pure Storage or NetApp for VDI?
- When evaluating Enterprise Flash Array Storage, what aspect do you think is the most important to look for?
- IBM vs. EMC vs. Hitachi Compression