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Qualtrics XM Platform pros and cons

Vendor: Qualtrics
4.4 out of 5
Badge Ranked 1

Pros & Cons summary

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Prominent pros & cons

PROS

AI-driven analytics in Qualtrics XM Platform is highly effective for text analysis, performing sentiment analysis, and categorizing topics, thus providing meaningful insights for clients.
Integrating data and running algorithms help determine employee retention possibilities.
Qualtrics XM Platform offers comprehensive features for efficient data management and analysis, significantly enhancing organizational operations.
Qualtrics XM Platform is recognized as the best in class for its survey tool and additional functionalities beyond surveys.
Powerful workflows and features like Stats iQ, Text iQ, and Predict iQ enhance data collection and analysis capabilities.

CONS

Qualtrics XM Platform requires an implementation partner for three to four months due to its difficult implementation process.
The platform's integration with Salesforce needs improvement to enhance functionality.
Advanced AI capabilities should be incorporated into Qualtrics to facilitate survey generation through conversational interfaces or minimal instructions.
Pricing and licensing governance should be reviewed as the platform cost is high compared to competitors.
The server builder could improve, specifically in ease of conducting research tasks like implicit association testing.
 

Qualtrics XM Platform Pros review quotes

BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Jun 30, 2026
Qualtrics XM Platform is the best in class not only just having a great survey tool, but also saying we're going to do more for you than just surveys.
reviewer3329071 - PeerSpot reviewer
Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)
Jul 3, 2026
It is a pretty good customer experience platform.
Romina Dorola - PeerSpot reviewer
Head Of Vo C Strategy & Customer Success at TheX
Jun 4, 2026
It is the Ferrari of XM platforms.
Learn what your peers think about Qualtrics XM Platform. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
903,182 professionals have used our research since 2012.
Singh Aman - PeerSpot reviewer
Generative AI Engineer at Tata Consultancy
Jun 8, 2026
Time has been saved significantly because for every application, developers do not have to make custom feedback forms.
TF
Program Operations Associate at MyCaptain
Jun 10, 2026
Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management.
EM
Sr. Service Delivery Consultant at a consultancy with 201-500 employees
May 14, 2026
Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners.
JishnuG Anand - PeerSpot reviewer
Senior Consultant at ALA Consulting Group
Apr 3, 2026
AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights.
VinayakMishra - PeerSpot reviewer
Technology Consultant at Zill Consulting
Jun 3, 2024
Workflows are very powerful. There are a lot of good things, but I feel workflows are the best.
Martina Peneva - PeerSpot reviewer
People Technology Lead at Scandinavian Tobacco Group
Jun 3, 2024
The solution allows the development of multiple surveys based on the lifecycle
Shreyash Mhatre - PeerSpot reviewer
Information Technology Analyst at a consultancy with 10,001+ employees
May 10, 2024
The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ.
 

Qualtrics XM Platform Cons review quotes

BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Jun 30, 2026
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier.
reviewer3329071 - PeerSpot reviewer
Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)
Jul 3, 2026
In terms of commercial aspects, it is quite high when compared to other products. There is still a possibility that Qualtrics XM Platform could reduce the platform cost as the license cost is too high.
Romina Dorola - PeerSpot reviewer
Head Of Vo C Strategy & Customer Success at TheX
Jun 4, 2026
On the negative side of Qualtrics XM Platform, I see that there could be improvements.
Learn what your peers think about Qualtrics XM Platform. Get advice and tips from experienced pros sharing their opinions. Updated: June 2026.
903,182 professionals have used our research since 2012.
Singh Aman - PeerSpot reviewer
Generative AI Engineer at Tata Consultancy
Jun 8, 2026
I am not rating it higher because advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance.
TF
Program Operations Associate at MyCaptain
Jun 10, 2026
Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users.
EM
Sr. Service Delivery Consultant at a consultancy with 201-500 employees
May 14, 2026
To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first.
JishnuG Anand - PeerSpot reviewer
Senior Consultant at ALA Consulting Group
Apr 3, 2026
The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow.
VinayakMishra - PeerSpot reviewer
Technology Consultant at Zill Consulting
Jun 3, 2024
The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work.
Martina Peneva - PeerSpot reviewer
People Technology Lead at Scandinavian Tobacco Group
Jun 3, 2024
The process of creating, updating, and importing participants needs to be more flexible
Shreyash Mhatre - PeerSpot reviewer
Information Technology Analyst at a consultancy with 10,001+ employees
May 10, 2024
Sometimes, a lot of emails bounce back during email distribution.