Business Intelligence Analyst at a tech vendor with 10,001+ employees
Real User
Top 20
Oct 10, 2025
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metrics. I don't know anything about the pricing or cost of Looker Studio, as I was using an organization account. I think anyone working with Google Workspace should definitely use Looker Studio, as many people using Google Workspace either export the files to a more well-known visualization tool, especially if there are mixed environments within the organization, or they just use the charts on Google Sheets, which I do not recommend. Google Sheets will always be Google Sheets, so every organization needs a good visualization tool to communicate data in a simpler way, so decision making could be done easily. On a scale of 1-10, I rate Looker Studio a 7.
Analytics Director, SEO at a computer software company with 1,001-5,000 employees
Real User
Top 10
Aug 18, 2025
We frequently use the collaboration features in Looker Studio via sharing capabilities. A small team is sufficient to deploy Looker Studio. On a scale of 1-10, this solution rates a 6.
I wouldn't dare to give an opinion on valuable features with Vertex AI because I have no direct experience, but I can connect you with some of the data science team members who work with that. My team has more experience with Looker Studio and BigQuery. Since I am in Spain and work on the Latin American schedule, I currently have plenty of time to talk even outside of working hours. I appreciate your patience in reaching out to me until I had the time to speak. We are customers and do not resell any Google product. I would rate this solution eight or nine out of ten.
I would give Looker Studio an overall rating of eight out of ten. Its ease of use and visualization features are commendable, although Google should focus on improving performance.
If you want to use Google Data Studio for the first time, my recommendation is simple: don't consider it a professional tool. It is a good solution for making something easy and fast. I rate the overall product a six out of ten. If you want data easily with your team but don't need sophisticated analysis, then it is a good solution.
I am not familiar with whether the product can enhance our company's data security and management. All I do is do data analytics from Google's side, which connects to Azure DB. The analytics capabilities impacted our company's data-driven decisions in an amazing way. When it comes to analytics, Google offers products such as Google Data Studio, Looker Studio, and LookML. Google Data Studio is the one used to design products and is available to users for free, so anybody can use it. LookML is a licensed tool and is quite expensive, but it is still good for organizations. LookML connects to any platform, no matter how complex it is, and it includes tools like Azure or SAP. LookML connects nicely with other platforms, and it allows you to join multiple tables, extract the data, and then do the modeling aggregation. Google offers a very big version to users. Google's analytic tools have two products, Google Data Studio and LookML, where ML stands for machine learning, and both are two different products. Google Data Studio is Google's in-house product. LookML is a Looker tool, a successful analytics tool in the market. Google bought Looker Studio and rebranded it as Google LookML. Google Data Studio is a product that interacts with LookML, and it is a free tool. You and I can access Google Data Studio free of cost, but for LookML, you need to pay some money. In terms of integration capabilities, Google Data Studio comes out with hundreds of connectors, but if you are a free user, then you may not get the benefit of using all the connectors. When you buy LookML, you may get a lot more connectors. Though I recommend that others use the product, I suggest that they pay attention to the tool's security. In terms of the support offered by the product in areas like AI and machine learning projects, I would say that Google Data Studio plans to come out with GenAI by December. If you enable the GenAI, then the system will do the visualization as per your questions. The aforementioned plan was included in the Google Data Studio roadmap, but I haven't seen it implemented yet. I tried to use the product with three people, and whenever they made any report, I collaborated with them online, and I helped them build it. The benefits derived by my company from using the solution revolve around the fact that the tool changed how the data migration was working because earlier, there were no proper error alerts in there. Using Google Data Studio, my company changed the way people were working with data migration. Okay. I would say this way. Yeah. Earlier, there was only one step in data migration. When someone used to run the data migration, they figured out that there were around 200 errors. When our company introduced Google Data Studio, it was able to identify the number of errors in the data before it went to the real system. I rate the tool an eight to nine out of ten.
Data Analyltics Engineer at a financial services firm with 10,001+ employees
Real User
Top 10
Apr 4, 2024
It is easy to learn and become proficient in Google Data Studio. I had prior experience with Tableau, so I watched a few YouTube tutorials to familiarize myself with Data Studio. Transitioning from one BI tool to another was relatively easy. I recommend Google Data Studio primarily because it's free. It's a great starting point for creating visualizations and exploring data without cost. Other tools might be worth considering if you need more advanced features or support for a larger user base. Google Data Studio is free, making it accessible for anyone to start using and experimenting with. Overall, I rate the solution a seven out of ten.
IT Consultant at a tech services company with 1-10 employees
Real User
Nov 10, 2023
I would recommend spending around a week exploring and familiarizing yourself with the various data types and templates available. A half-day of hands-on experience should give you a good understanding of the platform. Overall, I would rate it eight out of ten.
Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share...
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metrics. I don't know anything about the pricing or cost of Looker Studio, as I was using an organization account. I think anyone working with Google Workspace should definitely use Looker Studio, as many people using Google Workspace either export the files to a more well-known visualization tool, especially if there are mixed environments within the organization, or they just use the charts on Google Sheets, which I do not recommend. Google Sheets will always be Google Sheets, so every organization needs a good visualization tool to communicate data in a simpler way, so decision making could be done easily. On a scale of 1-10, I rate Looker Studio a 7.
We frequently use the collaboration features in Looker Studio via sharing capabilities. A small team is sufficient to deploy Looker Studio. On a scale of 1-10, this solution rates a 6.
I wouldn't dare to give an opinion on valuable features with Vertex AI because I have no direct experience, but I can connect you with some of the data science team members who work with that. My team has more experience with Looker Studio and BigQuery. Since I am in Spain and work on the Latin American schedule, I currently have plenty of time to talk even outside of working hours. I appreciate your patience in reaching out to me until I had the time to speak. We are customers and do not resell any Google product. I would rate this solution eight or nine out of ten.
For integration, I recommend connecting directly with databases like SQL or MongoDB. My overall rating for Looker Studio is ten out of ten.
I would give Looker Studio an overall rating of eight out of ten. Its ease of use and visualization features are commendable, although Google should focus on improving performance.
If you want to use Google Data Studio for the first time, my recommendation is simple: don't consider it a professional tool. It is a good solution for making something easy and fast. I rate the overall product a six out of ten. If you want data easily with your team but don't need sophisticated analysis, then it is a good solution.
I am not familiar with whether the product can enhance our company's data security and management. All I do is do data analytics from Google's side, which connects to Azure DB. The analytics capabilities impacted our company's data-driven decisions in an amazing way. When it comes to analytics, Google offers products such as Google Data Studio, Looker Studio, and LookML. Google Data Studio is the one used to design products and is available to users for free, so anybody can use it. LookML is a licensed tool and is quite expensive, but it is still good for organizations. LookML connects to any platform, no matter how complex it is, and it includes tools like Azure or SAP. LookML connects nicely with other platforms, and it allows you to join multiple tables, extract the data, and then do the modeling aggregation. Google offers a very big version to users. Google's analytic tools have two products, Google Data Studio and LookML, where ML stands for machine learning, and both are two different products. Google Data Studio is Google's in-house product. LookML is a Looker tool, a successful analytics tool in the market. Google bought Looker Studio and rebranded it as Google LookML. Google Data Studio is a product that interacts with LookML, and it is a free tool. You and I can access Google Data Studio free of cost, but for LookML, you need to pay some money. In terms of integration capabilities, Google Data Studio comes out with hundreds of connectors, but if you are a free user, then you may not get the benefit of using all the connectors. When you buy LookML, you may get a lot more connectors. Though I recommend that others use the product, I suggest that they pay attention to the tool's security. In terms of the support offered by the product in areas like AI and machine learning projects, I would say that Google Data Studio plans to come out with GenAI by December. If you enable the GenAI, then the system will do the visualization as per your questions. The aforementioned plan was included in the Google Data Studio roadmap, but I haven't seen it implemented yet. I tried to use the product with three people, and whenever they made any report, I collaborated with them online, and I helped them build it. The benefits derived by my company from using the solution revolve around the fact that the tool changed how the data migration was working because earlier, there were no proper error alerts in there. Using Google Data Studio, my company changed the way people were working with data migration. Okay. I would say this way. Yeah. Earlier, there was only one step in data migration. When someone used to run the data migration, they figured out that there were around 200 errors. When our company introduced Google Data Studio, it was able to identify the number of errors in the data before it went to the real system. I rate the tool an eight to nine out of ten.
It is easy to learn and become proficient in Google Data Studio. I had prior experience with Tableau, so I watched a few YouTube tutorials to familiarize myself with Data Studio. Transitioning from one BI tool to another was relatively easy. I recommend Google Data Studio primarily because it's free. It's a great starting point for creating visualizations and exploring data without cost. Other tools might be worth considering if you need more advanced features or support for a larger user base. Google Data Studio is free, making it accessible for anyone to start using and experimenting with. Overall, I rate the solution a seven out of ten.
I would recommend spending around a week exploring and familiarizing yourself with the various data types and templates available. A half-day of hands-on experience should give you a good understanding of the platform. Overall, I would rate it eight out of ten.
I recommend the solution. I rate the overall solution a seven out of ten.
I would rate the product seven out if ten. The product has good documentation available which has all the latest features.
I rate Google Data Studio eight out of 10. I recommend it.