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HootSuite Reviews

Vendor: HootSuite
3.8 out of 5
217 followers
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What is HootSuite?

Hootsuite is a social media management platform that allows organizations to efficiently manage and analyze their social media presence. Its primary use case is to streamline social media marketing efforts by providing a centralized dashboard for scheduling, publishing, and monitoring content across multiple social media platforms.

The most valuable functionality of Hootsuite is its ability to schedule and publish posts in advance, saving time and effort for organizations. With its intuitive interface, users can easily create and schedule content for various social media channels, ensuring consistent and timely messaging. Additionally, Hootsuite's content calendar provides a comprehensive overview of scheduled posts, allowing users to plan and organize their social media strategy effectively.

Hootsuite also offers powerful monitoring and analytics features, enabling organizations to track and measure the impact of their social media efforts. Users can monitor mentions, comments, and messages across different platforms, allowing for quick and efficient engagement with their audience. The analytics dashboard provides valuable insights into key metrics such as reach, engagement, and audience demographics, helping organizations make data-driven decisions to optimize their social media strategy.

Hootsuite helps organizations streamline their social media management, saving time and resources. By providing a centralized platform for scheduling, publishing, and monitoring content, it ensures consistent messaging and efficient engagement with the audience. The robust analytics capabilities further enable organizations to measure the effectiveness of their social media efforts and make informed decisions to drive better results. Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn, and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security, and comprehensive analytics for end-to-end measurement and reporting.

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HootSuite is the #2 ranked solution in top Social Media Analytics Software vendors, #4 ranked solution in top Social CRM solutions, and #4 ranked solution in top Social Media Management Systems. PeerSpot users give HootSuite an average rating of 7.6 out of 10. HootSuite is most commonly compared to Salesforce Marketing Cloud: HootSuite vs Salesforce Marketing Cloud. HootSuite is popular among the large enterprise segment, accounting for 67% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 17% of all views.
Buyer's Guide
Social CRM
March 2025
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HootSuite mindshare

Product category:
Social CRM
As of April 2025, the mindshare of HootSuite in the Social CRM category stands at 9.2%, down from 10.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Social CRM
 
 
Key learnings from peers

Valuable Features

Hootsuite's most valuable features include the ability to schedule and publish posts across multiple social media platforms, monitor and engage with social media conversations in real-time, and analyze social media performance with detailed analytics and reports. 

Additionally, Hootsuite offers team collaboration tools, allowing multiple users to manage social media accounts and tasks efficiently. 

  • "HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
  • "It has a social media presence outside of the hours people are able to devote to an organization."
  • "The main improvement HootSuite offers is allowing my organization to run social media campaigns."

Room for Improvement

Users have expressed the need for a more intuitive and user-friendly interface, as well as better organization and management of social media accounts. 

Additionally, users have highlighted the need for more advanced analytics and reporting features, as well as improved customer support and responsiveness. 

  • "The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
  • "Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."

ROI

Users have reported significant time savings and increased efficiency in managing their social media accounts. 

The platform's ability to schedule and automate posts, monitor multiple social media channels in one place, and provide detailed analytics has helped businesses streamline their social media marketing efforts. 

Users have also praised Hootsuite's user-friendly interface and excellent customer support. 

Pricing

The pricing structure is flexible, allowing businesses to choose a plan that aligns with their budget and requirements. However, some users have mentioned that the cost can be high for smaller businesses or individuals. 

  • "​I have only used the free versions.​"

Popular Use Cases

Hootsuite is a social media management platform that allows businesses and individuals to efficiently manage and schedule their social media content across multiple platforms. 

It provides a centralized dashboard where users can monitor and engage with their social media accounts, track analytics, and collaborate with team members. 

Hootsuite's primary use case is to streamline and optimize social media marketing efforts, enabling users to effectively manage their online presence and engage with their audience in a more organized and efficient manner.

Service and Support

HootSuite's customer service and support is highly praised for its responsiveness and helpfulness. 

Users appreciate the prompt and knowledgeable assistance provided by the support team, whether it's through live chat, email, or phone. HootSuite's customer service representatives are commended for their patience in addressing user queries and providing step-by-step guidance. 

Deployment

The initial setup of HootSuite is generally considered to be straightforward and user-friendly. Users appreciate the intuitive interface and the step-by-step instructions provided during the setup process. 

The platform offers various customization options, allowing users to tailor their dashboards according to their specific needs. 

Additionally, HootSuite provides excellent customer support, assisting users in resolving any issues they may encounter during the setup phase. 

Scalability

Users appreciate its ability to handle large volumes of social media accounts and posts without any performance issues. 

The platform's robust infrastructure and efficient management of multiple social media channels allow businesses to easily scale their social media presence. 

Users also highlight HootSuite's seamless integration with various social media platforms, making it a versatile tool for managing and expanding their online presence.

Stability

HootSuite is generally considered a stable product. Users appreciate its reliability and consistent performance, with minimal downtime or technical issues. 

The platform's stability allows users to efficiently manage their social media accounts, schedule posts, and engage with their audience without interruptions. 

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Social CRM Buyer's Guide for additional reliable information.

Top industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
17%
Manufacturing Company
13%
University
8%
Educational Organization
8%
Retailer
8%
Government
3%
Insurance Company
3%
Legal Firm
3%
Non Profit
3%
Wellness & Fitness Company
2%
Energy/Utilities Company
2%
Logistics Company
2%
Media Company
2%
Performing Arts
2%
Pharma/Biotech Company
2%
Real Estate/Law Firm
2%
Transportation Company
2%
Comms Service Provider
2%

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HootSuite customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks

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Product Categories

Product Categories
Social CRM
Social Media Management Solutions
Social Media Analytics Software

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HootSuite reviews

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Kapil Rampal - PeerSpot user
Managing Director at Ivory Education Private Limited
Verified user of HootSuite
Mar 18, 2025
Good customization and social media management with helpful AI capabilities

Pros

"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts. "

Cons

"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."

What is our primary use case?

We use HootSuite to manage our social media, including regular posts, advertising campaigns, and responding to messages. The product allows the users to add all the social accounts on a company on one integrated interface. 

The best feature of the product is that you can create one post, and it can be released on all platforms, with customization as per the platform (such as hashtags, mentions, etc.). 

Our social team uses the product actively to manage all our social media, and they find the product really useful.

How has it helped my organization?

It has made access control very easy. We don't need to share the actual account credentials with any employee. They can work through HootSuite. 

We can also manage all our social media in one interface with personalization. It has improved efficiency and security and has delivered significant cost savings. In the enterprise edition, there is also an option to manage user access, and you can limit or grant access, depending on the business needs. For example, marketing can be given access to analytics, customer support to messages, and social teams to the postings. Also, you can have levels for approvals. 

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (443 words)
LG
Vice President, Product & Co-founder at a media company with 1-10 employees
Verified user of HootSuite
Mar 12, 2025
User interface feels outdated and needs significant improvements

What is our primary use case?

I am using Hootsuite to manage my customers' LinkedIn pages. I manage about ten customers.

What is most valuable?

Hootsuite feels like an all-in-one tool. I can publish content on Hootsuite and then answer comments, which is what I do for my customers.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (181 words)
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PeerSpot user
Operations Manager at a legal firm with 11-50 employees
Verified user of HootSuite
Mar 13, 2018
It has a social media presence outside of the hours people are able to devote to an organization. However, you can't schedule Twitter threads where each tweet is a reply to a previous tweet.

Pros

"The main improvement HootSuite offers is allowing my organization to run social media campaigns."

Cons

"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."

What is our primary use case?

I have primarily used HootSuite in the context of small nonprofits or community groups without paid staff dedicated to social media (if they have any paid staff at all). 

How has it helped my organization?

The main improvement HootSuite offers is allowing my organization to run social media campaigns. Also, it has a social media presence outside of the hours people are able to devote to an organization.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (176 words)
PeerSpot user
Marketing at PNMsoft
Verified user of HootSuite
    Dec 2, 2013
    Does what it says on the tin - great product

    I've been using HootSuite since 2011 in 3 different companies. I cannot recommend it enough, it is a brilliant product and would be happy to talk to anyone about it in private. I would like to disclose that I am in no way linked to the company or any employee of HootSuite, just a big fan :)

    *Disclosure: I am a real user, and this review is based on my own experience and opinions.
    Read full review (64 words)
    PeerSpot user
    Consultant at a consultancy with 51-200 employees
    Verified user of HootSuite
    Nov 3, 2014
    Hootsuite is fantastic

    What is most valuable?

    • Scheduling
    • Multiple profile access
    • Dashboard overview

    How has it helped my organization?

    It saves me time.

    *Disclosure: I am a real user, and this review is based on my own experience and opinions.
    Read full review (107 words)
    PeerSpot user
    Marketing with 51-200 employees
    Verified user of HootSuite
    Jan 22, 2014
    Great tool to make small team effective.

    I love HootSuite! I'm a Marketing Managers responsible for all of my company's social media, as well as a number of other functions (events, landing page and email copy, blog, etc). HootSuite makes it so easy to do the social part of my job well because I can schedule my posts in advance, shrink my links right in the platform, gather my analytics, etc. In addition, they integrate with Get Satisfaction customer communities (disclaimer: I work for GS), so when someones gives us praise on Twitter, I can pull it into our community for everyone to see/search for. All of this, right in the platform.

    *Disclosure: I am a real user, and this review is based on my own experience and opinions.
    Read full review (115 words)