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HootSuite vs Sprout Social comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 8, 2024
 

Categories and Ranking

HootSuite
Ranking in Social CRM
4th
Ranking in Social Media Management Solutions
3rd
Ranking in Social Media Analytics Software
2nd
Average Rating
8.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Sprout Social
Ranking in Social CRM
5th
Ranking in Social Media Management Solutions
5th
Ranking in Social Media Analytics Software
4th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Social CRM category, the mindshare of HootSuite is 8.6%, down from 10.8% compared to the previous year. The mindshare of Sprout Social is 11.6%, down from 15.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

Kapil Rampal - PeerSpot reviewer
Sep 16, 2023
Good customization and social media management with helpful AI capabilities
It has made access control very easy. We don't need to share the actual account credentials with any employee. They can work through HootSuite. We can also manage all our social media in one interface with personalization. It has improved efficiency and security and has delivered significant cost savings. In the enterprise edition, there is also an option to manage user access, and you can limit or grant access, depending on the business needs. For example, marketing can be given access to analytics, customer support to messages, and social teams to the postings. Also, you can have levels for approvals.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"​I have only used the free versions.​"
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
15%
Manufacturing Company
14%
Retailer
8%
Financial Services Firm
14%
Computer Software Company
11%
Manufacturing Company
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about HootSuite?
HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts.
What needs improvement with HootSuite?
The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings als...
What is your primary use case for HootSuite?
We use HootSuite to manage our social media, including regular posts, advertising campaigns, and responding to messages. The product allows the users to add all the social accounts on a company on ...
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Comparisons

 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Find out what your peers are saying about Salesforce, Sprinklr, Qualtrics and others in Social CRM. Updated: October 2024.
814,649 professionals have used our research since 2012.