Zoho Campaigns Reviews

I am a Zoho Creator Trainer, and I use Zoho Campaigns to reach out to my audience when I launch a new Zoho Creator course. Annually, I do two batches with only five to six candidates per batch. It's a very limited batch, and it's open only for a limited period of time. During that time, I send out my emailers via Zoho Campaigns. Other than that, I don't use the solution much.

My emails are to a niche audience. This solution has helped me understand who are still interested in the same niche, and who have moved on to other interests

I use Zoho Campaigns to run my youth organization. We use to manage promotions for our events, such as the upcoming youth convention we will host in Kenya this August. We're expecting upwards of 400 guests from around the continent. 

Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better. 

The best use case of the product is the cycles.

It is a very reliable and stable tool. We can use workflows and have different lists and segmentations. It is not a one-shot campaign. We don’t have to manage every single campaign. It is very interesting to use. If a customer wants to send us different information, they can do that using the workflows. 

I created a lot of campaigns and journeys for people who want to send a journey based on whenever a lead is entered into the system, when they have scores that hit, and when there's some testing. I did a lot of things inside Zoho Campaigns, like segments and mappings.

Zoho Campaigns is a good software for email marketing. Zoho Campaigns has a lot of integrations as well. For example, we can customize and integrate it with the CRM because it does not only stick with one software.

We can integrate Zoho Campaigns with different third-party software as well. The AB testing and segments are other useful functionalities of Zoho Campaigns.

We use Zoho Campaigns because we use Zoho. They're not particularly sophisticated campaigns. They're drip campaigns. They might have about six or seven steps in them. We have contacts, and we might send them a communication, usually an email but it could also be some other channel, and get some kind of feedback from them or not. Depending on the feedback or not, we send another communication to them, and so on. So, we have campaigns that run about six or seven steps for that.

Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated. Building a campaign on HubSpot is more difficult, but it can be more sophisticated. That's the primary difference between the two environments, but for what we want to do, Zoho is perfectly fine. We don't see a yawning gap in the functionality.

I use Zoho campaigns for sending updates, targeting customers, and rolling out new changes or features related to our products.

There is room for improvement with integration with other applications like MailChimp.

In future releases, I would like to have bulk-message features. 

Therefore, I'm interested in adding features like bulk SMS, and I'm looking forward to having that included in Zoho campaigns. The addition of text messaging features for both promotional and informational purposes.

We use the solution for email marketing.

It is a good product. The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution. Many solutions like Mailchimp are almost the same as Zoho Campaigns. The features are very similar, but the integration provided available in Zoho Campaigns makes it much more powerful. We can connect with Zoho Analytics, Zoho CRM, and Zoho Creator. I haven't run into any issues with the product. It's a very mature platform.

We use the solution to create email campaigns.

The solution helps us to design emails using different tools and create target groups. This way, we can generate leads or reach potential customers.