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Actifio vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Actifio
Ranking in Backup and Recovery
50th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
8
Ranking in other categories
Test Data Management (7th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.2
Reviews Sentiment
7.4
Number of Reviews
91
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of April 2025, in the Backup and Recovery category, the mindshare of Actifio is 0.3%, down from 0.4% compared to the previous year. The mindshare of Rubrik is 7.8%, up from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery
 

Featured Reviews

Anil-Sinha - PeerSpot reviewer
Actifio enables quick and efficient data refreshes
The product is scalable. However, to ensure optimal scalability, you need to work on the underlying hardware and resources. For example, if your network has limited bandwidth, you need to identify and address the bottlenecks by increasing resources. The product is designed to be scalable, but it requires attention to the underlying resources to ensure sufficient capacity. For example, they have the appliance on a given server. And that server would work till a certain stage. Then if you see that the resources are low or have reached the capacity, you have to next level of the VM, like, in terms of if there is a memory or CPU or from the appliance to wherever you are hosting, wherever you are presenting that virtual disk, that network traffic, if you see that network traffic is reaching capacity, then you have to add additional. So it's scalable from the design perspective, but you have to work on the underlying resources to make sure they also have that capacity.
CarlosCastells - PeerSpot reviewer
Easy to do backup, easy to deploy and scalable
I have experience with different solutions like Oracle, Veeam, andCommvault Cloud. Right now, we are testing a solution for Kubernetes. We are trying to replace it, so we just don't know yet. I don't really know if Rubrik is a good solution for this. We are testing Velero (Open Source) or Kasten K10, and I don't know Rubrik's view for this type of technology.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Very user-friendly and the QSA is very good."
"The solution helps reduce costs."
"They will assist me in achieving whatever budget issue the client may be having."
"Very user-friendly and the QSA is very good."
"This product has unique capabilities that lead the product category in test data management, cloning and recovery."
"Actifio was very stable. Whenever they identified bugs, they would promptly provide us with patches."
"Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data."
"The solution’s ransomware recovery, from a security perspective, is one of the biggest features of the product. We don't have to worry about the operational complexity of air-gapped backups and can rely more on the immutability approach. It is a highly valued feature in this solution."
"When it comes to saving time managing our backups, Rubrik has saved us a lot of time compared to what we were using. It feels like it has saved us lifetimes of time because the process used to be difficult. It's not just the day to time savings. When something goes wrong, that's where the real time savings comes into play. We are able to get back to where we need to be more confidently and with much fewer steps."
"The most valuable feature of Rubrik for me is its user-friendliness and efficiency."
"The archiving, off-of-box, is awesome. It lets you put your data where you want it and gives you the peace of mind of having more than one copy of it. And it's smart about the way that it does the archiving. It doesn't just copy one-for-one. It does all of its processing of the deduplication and compression before it sends it off to the archive, which helps with our cloud costs."
"Features we have requested are typically added to the next product release."
"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
"I don't know if it is the best or the worst but it's very easy to install and very easy to balance. Sometimes that it's a problem because the installer of these data gets extremely scared because it's so easy. The product is easy to install, easy to balance, and easy to work with. Another really good point is the instant recovery."
 

Cons

"While the product does support various databases, the company needs to make more of an effort to support N-minus-one compatibility."
"Areas that need improvement would be the support for recovery in the physical environment."
"Google has stopped supporting the on-premise version of the tool."
"Lacks the option to price backup costs within the solution itself."
"The solution doesn't support AIX software or in-cloud, and we have a lot of servers running on AIX and Oracle."
"The initial setup is complex."
"The interface is still slightly clunky and has room for improvement. They do work with us whenever we mention anything that needs to be done or anything that we want. We find that bringing up the management interface is a little slow and not as intuitive as we would like, but it's been getting better as it evolves."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
"The recovery of Oracle databases is too complicated. It is not something that helps the DBA, the Database Administrator, but it should be done by the backup person like many other solutions. Everything is ready for the DBA to recover the database. It is a way of doing things, but I don't think you should give the backup people the ability to do it."
"It is an expensive product."
"Could be improved from an analytics point of view."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers. They need to find a solution that suits SMBs."
"Lacks availability in a NFR format of virtual appliances to test them in public cloud environment."
"The licensing cost is quite high. That is something that needs to be worked out, because so many times it happens that the team does not have the budget or there are other issues at that time. Cost has become an important factor in deciding whether to continue with the Rubrik solution."
 

Pricing and Cost Advice

"Support is very good. They send out a VM link and help you fix any issues."
"Actifio is cheaper than other tools."
"Pricing is on a case by case basis."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"As a technical person, I don't have the details, but from what I have heard, it can be expensive."
"Rubrik is a little bit expensive, but it's worth the price."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Computer Software Company
20%
Retailer
8%
Government
5%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The product must provide AI features. Google has stopped supporting the on-premise version of the tool.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Rubrik is considered expensive, with a price rating of three out of ten. Improvements in pricing and licensing would be beneficial.
 

Comparisons

 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Actifio vs. Rubrik and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.