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AvePoint Cloud Backup vs Zerto comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
11th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (3rd)
Zerto
Ranking in Cloud Backup
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
309
Ranking in other categories
Backup and Recovery (2nd), Cloud Migration (2nd), Disaster Recovery (DR) Software (2nd)
 

Mindshare comparison

As of May 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.7%, up from 3.2% compared to the previous year. The mindshare of Zerto is 4.1%, down from 5.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Robert Hedblom - PeerSpot reviewer
Focuses on not just backup but also on providing highly granular restore capabilities, ensuring that data can be restored at a very specific level rather than restoring entire environments
The fact that AvePoint focuses on restore capabilities, not just backup is valuable. The main intention of backup is to restore data, and that's the major differential with AvePoint compared to other vendors. Many claim to do backup, but that's not the same. The crucial part is the ability to perform granular restores, having restore-level objectives (RLO) instead of restoring entire SharePoint sites when you only need a single document. AvePoint excels in providing extremely granular restore capabilities with great Recovery Time Objectives (RTO). AvePoint Cloud Backup comes with Immutable Storage and our OPEX licensing model also includes Unlimited Storage.
Sachin Vinay - PeerSpot reviewer
Leverage disaster recovery with reliable support and cost-effective future-proof features
Zerto is straightforward to implement because it only requires the installation of an agent on the VMs designated for migration. A service, typically a VM, must also be deployed at the disaster recovery location. This entire process is simple and can be completed within three days. Zerto's near-synchronous replication occurs every minute, allowing for highly granular recovery points. This means that even if interruptions or malware disruptions occur within that minute, Zerto can restore to the last known good state, effectively recovering the entire setup to the latest backup. This capability ensures high data security and minimizes potential data loss. One of the main benefits of implementing Zerto is its data compression, which significantly reduces the load on our IPsec VPN. Zerto compresses data by 80 percent before transmitting it across the VPN, minimizing the data transferred between geographically dispersed locations. This compression and subsequent decompression at the destination alleviate the strain on the VPN, preventing overload and ensuring efficient data synchronization. Zerto simplifies malware protection by integrating it into its disaster recovery and synchronization features. This comprehensive approach eliminates the need for separate antivirus setups in virtual machines and applications. It streamlines our security measures and removes the need for additional software or solutions, resulting in an excellent return on investment. Zerto's single-click recovery solution offers exceptional recovery speed. Through the user interface, a single click allows for a complete restoration from the most recent backup within two to three minutes, enabling rapid recovery and minimal downtime. Zerto's Recovery Time Objective is excellent. In the past, if a virtual machine crashed, we would recover it from a snapshot, which could take one to two hours. With Zerto, the recovery process takes only five minutes, and users are typically unaware of any disruption. This allows us to restore everything quickly and efficiently. Zerto has significantly reduced our downtime. When malware affects our data, Zerto immediately notifies us and helps us protect other applications, even those not yet implemented with Zerto. By monitoring these applications, we can quickly identify and address any potential malware spread, minimizing downtime across our systems. Zerto significantly reduces downtime and associated costs during disruptions. Our services are unified, so in the event of a disruption without Zerto, even a half-day disruption would necessitate offline procedures. This would lead to increased manpower, service delays, and substantial financial losses due to interrupted admissions and other critical processes. By unifying service processes, Zerto minimizes the impact of outages. Zerto streamlines our disaster recovery testing across multiple locations by enabling efficient failover testing without disrupting live services. Traditionally, DR testing required downtime of critical systems, but Zerto's replication and failover capabilities allow us to test in parallel with live operations. This non-disruptive approach ensures continuous service availability while validating our DR plan, even in scenarios like malware attacks, by creating a separate testing environment that mirrors the live setup. This comprehensive testing provides confidence in our ability to handle real-world incidents effectively. This saves us over 60 percent of the time. Zerto streamlines system administration tasks by automating many processes, thereby reducing the workload for multiple administrators. This allows them to focus on other university services that require attention and effectively reallocate support resources from automated tasks to those requiring more dedicated management. Zerto is used exclusively for our critical services, providing up to a 70 percent improvement in our IT resilience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"It is the only product in the market that offers platform backup."
"The product's initial setup phase was super easy."
"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."
"The initial setup is super easy."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"Live replication and up to the second type of failover are valuable. The fact that we can do test failovers and failbacks is important for our ISO certification."
"The most valuable feature of this solution is the live migration."
"For most use cases, the failover time is a handful of minutes, if that. A single user can run the system."
"Zerto is extremely easy to use. You set it and forget it."
"Continuous protection is Zerto's most valuable aspect."
"Zerto stands out for its user-friendly approach to data protection and recovery, allowing for quick and efficient backups and restores."
"The main valuable features are the fast RPO and RTOs we could achieve and the analytics behind that."
"The most valuable feature is the ease of upgrades."
 

Cons

"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"It is challenging for small or medium-sized businesses to purchase it."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"The restoration could be faster."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"I would like to see some improvements with APIs going into the cloud so that they can more natively orchestrate the migration point-to-point without special hands-on configuration. Azure does some of that natively by having an agent on the VM, but Zerto could improve on its APIs into Azure or Google so that spinning up works more natively in that environment. It would make things smoother."
"The version 10 update 4 took really long to deploy, and we had to back off and do update 2 because that seems to deploy much quicker."
"There are a couple of areas in the interface that are not very intuitive. Most of them are pretty easy, but there are a few areas in the journal and replication that, unless you've done it before, you really have no idea what to do."
"The RPO for our SQL server has room for improvement."
"For special situations, there are options within advanced settings. You don't have to dig too far for them, but they're not quite as straightforward."
"Analytics has a 90-day window, where it keeps data. It would be nice to have on-prem storage instead of cloud storage for that so we can keep the data for longer. Unless you discover the problem within three months, you don't know that you need the data. Then, it is gone by the time you realize there is an issue."
"Its pricing could be better. Also, Zerto needs to improve its reporting capabilities and provide better dashboards."
"I'm not sure if it has throttling, meaning, what's going over the wire and how we can throttle that to reduce the amount of data that's going across the bandwidth. I can't remember if that's something that's in this product. It might be in the more recent version."
 

Pricing and Cost Advice

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"The platform is more expensive than other vendors."
"I would say that the pricing policy of the product is flexible and good."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"It costs a little bit more than other competitors in the market."
"I am not sure, but I believe that the cost is $7 USD per user."
"Zerto does a per-workload licensing model, per-server. It is simple and straightforward, but it is not super flexible. It is kind of a one size fits all. They charge the same price for those workloads. I feel like they could have some flexible licensing option possibly based on criticality, just so we could protect less important work. I would love to protect every workload in my environment with Zerto, whether I really need it or not, but the cost is such that I really have to justify that protection. So, if we had some more flexibility, e.g., you could protect servers with a two-, three-, or four-hour RPO at a certain price point versus mission-critical every five minutes, then I would be interested in that."
"There is a one-time cost for maintenance and support. We have a three-year contract that we will have to renew when those three years come up. There is also licensing on top of that for whatever product you are using it for."
"The licensing model is good. The price is a little bit expensive, but for what customers get on it, it tends to pay for itself. However, if more and more companies start to improve, then Zerto may need to look at their pricing and make it a little better."
"Pricing is kind of expensive, but for what we get, it is probably worth it. I know they just had a huge price increase due to the VMware stuff getting expensive, which added about a thousand dollars a month to our bill."
"Licensing is based on the number of VMs to replicate. The first thing should be to get the number of VMs to replicate based on your business needs."
"They should adjust the pricing because I feel its price is too much. If they reduce the price, there will be more users and customers."
"I do not have anything to compare it to. It is expensive, but I am not going to squabble about the price when I bring the system up in a disaster. It is what it is."
"Zerto is expensive but offers many features that make it competitive."
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Comparison Review

it_user159711 - PeerSpot reviewer
Nov 9, 2014
VMware SRM vs. Veeam vs. Zerto
Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…
 

Top Industries

By visitors reading reviews
Computer Software Company
19%
Financial Services Firm
9%
Manufacturing Company
9%
Retailer
5%
Computer Software Company
23%
Financial Services Firm
11%
Manufacturing Company
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
What advice do you have for others considering Oracle Data Guard?
Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie en VPG werden de Host Data in write-ack Block-Level gerepliceerd. Qua licentie 1...
What do you like most about Zerto?
Its ability to roll back if the VM or the server that you are recovering does not come up right is also valuable. You have the ability to roll back a few seconds or a few minutes. The rollback feat...
What is your experience regarding pricing and costs for Zerto?
The setup is somewhat expensive. I'd rate the pricing seven out of ten.
 

Also Known As

No data available
Zerto Virtual Replication
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
Find out what your peers are saying about AvePoint Cloud Backup vs. Zerto and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.