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Rubrik Logo
10,781 views|6,823 comparisons
98% willing to recommend
Zerto Logo
Read 236 Zerto reviews
11,669 views|6,286 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Jul 19, 2023

We compared Rubrik and Zerto based on user reviews in five categories. We reviewed all of the data and you can find the conclusion below.

  • Features: Rubrik is praised for its automated policy enforcement and efficient ransomware detection. Users say Zerto offers excellent data protection, and it’s easy to create VMs. Zerto users also like its real-time replication features. Rubrik could expand compatibility with open-source databases, improve documentation, and strengthen its ability to back up remote sites. Zerto could improve cloud environment configuration, PowerShell scripting, and multi-site replication.

  • Service and Support: Rubrik customers appreciate the support team's expertise and fast response. Customers have generally had positive experiences with Zerto's customer service, noting their quick response times and ability to resolve issues. Some customers have encountered slower response times and needed to go through multiple levels of support to get their issues resolved.

  • Ease of Deployment: Rubrik's setup is simple, and users say the support team was available to assist as needed. The setup process for Zerto can be either simple or complicated, depending on the individual's experience with backup solutions.

  • Pricing: Some users find Rubrik's pricing expensive, but many say it’s justified by its encryption and security features. Rubrik's license includes both software and hardware without any additional costs. Zerto’s price tag is considered reasonable and in line with industry norms. Others said it was somewhat expensive but still worth the cost.

  • ROI: Rubrik provides peace of mind and some cost savings, but users say that quantifying the ROI is difficult. Zerto reduces risks while saving costs and time. It increases efficiency, ensures compliance, and helps businesses grow.

Comparison Results: Users like Rubrik’s advanced ransomware features, excellent support, and automated policy enforcement. However, some had issues with its remote backup abilities and high price tag. Zerto offers top-tier data protection, excellent customer service, and real-time replication, but some users say its cloud and multi-site functionality could be better.

To learn more, read our detailed Rubrik vs. Zerto Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Drives the back-end through a powerful, well-documented API.""Rubrik is highly scalable and is easy to do.""The web-based approach is the most valuable feature.""In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology.""Product support team is excellent, with issues typically being resolved on the same day.""Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data.""Automation functions, image based backup, and the ability to instantly recover anything from files to databases.""Rubrik has led to improvement by reducing the amount of failed backups, leading to a reduced workload in IT operations."

More Rubrik Pros →

"The real-time replication of data is the most valuable feature. It is a vast improvement in scheduled daily backups. Real-time data is streamed to the offsite data center, which allows us to restore our mission-critical applications up to 10 seconds from when the last changes were made in our system. If we enter a sales order or enter any kind of information in our ERP application it is replicated within 10 seconds to the offsite location.""We relocated all our virtual machines from Belgium to Budapest, Hungary. I am not sure how we would have done it without Zerto, because we were able to keep the data in sync. We would have needed to have a lot more expensive storage products online at the time that could have kept that replication. From what I have seen from other methods, that would have required a much higher amount of bandwidth as well, then the cost would have been extreme. The mechanisms available to us with a storage space replication would have been more labor-intensive and prone to error. It was much easier and more successful with Zerto than other ways at our disposal.""The migration and ease of use are valuable. It is easy to set up and easy to flip. We just need to click on Move.""Zerto is intuitive. We could set everything up in the environment within a day and a half and start migrating on the third day.""Zerto provides our customers with the ability to continue work, even if something happens to their office or data center.""The live failover tests and point-in-time recovery options have been exceptionally valuable features of Zerto for our organization.""We can use Zerto to help protect our VMs.""The ability to perform DR testing to ensure data integrity is critical."

More Zerto Pros →

Cons
"There is room for improvement through a further extension of their Office 365 backup platform. In addition, it's still a bit cost-prohibitive to backup NAS. Those would be the two primary areas for improvement.""It needs more storage array integration options and an easier restore for files that download using a browser.""The licensing cost is quite high. That is something that needs to be worked out, because so many times it happens that the team does not have the budget or there are other issues at that time. Cost has become an important factor in deciding whether to continue with the Rubrik solution.""The Polaris piece could use improvement. When you get a report and you have events that are suspicious, you cannot drill down and find out why it's suspicious. You only know it's suspicious, but you don't know the root cause. Other than that, everything works well.""In terms of what could be improved with Rubrik, we need to improve the backup for remote sites. The competitors are stronger in terms of their remote office back up. Rubrik needs to improve to be stronger for backup. This is the main thing.""I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns.""We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help.""Improving PowerShell integration would greatly simplify Rubrik management."

More Rubrik Cons →

"I wouldn't mind seeing Zerto sold at a cheaper price point, although the cost is comparable to VMware SRM.""Zerto could be considered as a backup product but this is not true. So if we could consolidate and use Zerto for disaster recovery as well as everyday backup and restore for situations where we need to recover something, that would be helpful. Anyway, we think that Zerto will win with no competition in the Disaster Recovery process, so we stay focused on this. Now we are testing version 10 which include real-time ransomware detection, a new Cyber Resilience Vault and enhanced cloud capabilities and security: we expect more from these features for superior hybrid cloud security.""I think Zerto could do better with size planning because it would be nice to analyze a server for a week and give an estimate on sizing the Journal.""The replication layer can probably be improved.""It would be nice if Zerto offered OVFs, which are custom-built VMs that you can install on your virtualized environment. At the moment, I have the Zerto sitting on two custom-built Windows servers, which creates a lot of overhead. I'm waiting for them to create an OVF file, which is a built and hardened version of their Zerto server that I can just install wherever with a couple of mouse clicks.""Zerto's solution could benefit from additional security features, such as malware scanning tools at the recovery site.""The overall management plan could improve. If something happens with the VM on the vSphere side, the error codes are pretty weak. If there was a way to click on something within the UI that takes us to a support page or article, that would be very beneficial.""It works only for a virtual platform, it does not support bare metal."

More Zerto Cons →

Pricing and Cost Advice
  • "When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
  • "It’s simple, straightforward, and we were able to see 50% hard savings."
  • "The setup cost is a bit high, but the solution is an all-in-one solution."
  • "Rubrik is an all inclusive price. No additional implementation costs or licencing."
  • "The cost was less than our previous provider, and this is a much better product."
  • "Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
  • "The product is not cheap, but for good reason. It simply works and is very fast."
  • "It is a great value, but its cost is still a bit high."
  • More Rubrik Pricing and Cost Advice →

  • "Pricing depends on your future growth. Start small and then scale up."
  • "Zerto’s licensing model has changed a bit over the last year and they are in alignment with others. It is pretty simple and more economical."
  • "Licensing is based on the number of VMs to replicate. The first thing should be to get the number of VMs to replicate based on your business needs."
  • "Licensing is VM based so you can buy packages or single VM. Price is not low but the power of application is high, so you will get your money back."
  • "It's a little bit expensive."
  • "We believe the pricing, setup costs, and licensing are easy to understand. The pricing seems very reasonable."
  • "The solution is very cost-effective and very easy to set-up but does not compromise on features."
  • "While we find the twenty-five VM license somewhat inflexible, the actual setup costs are minimal as the product is so easy to install."
  • More Zerto Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from screen to… more »
    Top Answer:Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up… more »
    Top Answer:Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie en VPG werden de Host Data in write-ack Block-Level gerepliceerd. Qua licentie 1 =… more »
    Top Answer:The most valuable feature of Zerto for us is its DR capability.
    Top Answer:We find Zerto's licensing model compatible with major cloud providers like Google, AWS, and Azure. The Azure pricing model is particularly cost-effective for us compared to other cloud providers… more »
    Ranking
    Views
    10,781
    Comparisons
    6,823
    Reviews
    13
    Average Words per Review
    521
    Rating
    8.5
    Views
    11,669
    Comparisons
    6,286
    Reviews
    128
    Average Words per Review
    934
    Rating
    9.0
    Comparisons
    Also Known As
    Zerto Virtual Replication
    Learn More
    Overview

    Rubrik is a backup and recovery solution that can be used as a converged data management platform for physical, virtual, and hybrid environments. The solution works to protect your data and applications from ransomware, operational failures, and rogue employees, and also helps your organization simplify data management and accelerate cloud mobility. In addition, Rubrik is designed for cloud integration and infinite scalability to enable hybrid cloud for all enterprises.

    Rubrik’s software is also built to support most operating systems, databases, hypervisors, clouds, and SaaS applications, and the solution integrates with on-premises hardware if necessary.

    Rubrik Features

    Rubrik has many valuable key features. Some of the most useful ones include:

    • Instant recovery
    • Live-restore
    • Single console
    • Automatic incremental backups
    • Policy-driven automation
    • Instant search
    • Live Mount capability
    • Compliance and capacity customized reporting
    • Quick and efficient snapshots
    • Multiple backup destinations
    • Deduplication and file compression
    • Intuitive web interface
    • Good performance
    • Easy to use
    • Low maintenance
    • Flexible deployment

    Rubrik Benefits

    There are several benefits to implementing Rubrik. Some of the biggest advantages the solution offers include:

    • Single policy engine: Because Rubrik is policy-driven, it functions through a single policy engine that orchestrates service level agreements (SLAs) across the data lifecycle. Management is automated through one programmatic interface.
    • Customized reports: With Rubrik, you can create customized reports and utilize data visualizations.
    • Advanced security: Regardless of location, data remains secure in transit and at rest throughout its lifecycle, as it is stored and backed up.
    • Compliance: With Rubrik, you gain granular role-based access control while automating compliance reporting, which helps complete various industry and internal audits.

    Reviews from Real Users

    Below are some reviews and helpful feedback written by Rubrik users.

    PeerSpot user Chadd B., System Administrator at a manufacturing company, says, “The solution is easy to use with an intuitive web interface, helpful support, good performance, and saves us time. The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds. The VM backup and the SQL backup are blazingly fast for both backup and recovery.”

    A Storage Administrator at a healthcare company explains that the solution “Cut our backup management time significantly, and the near-instant recovery reduces our downtime. He also comments that “The scalability is wonderful. That is one of our biggest advantages with this.”

    Burhan S., Systems Engineer at Harvard University, mentions, "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."

    Kevin M., Head Of Operations at University of Reading, states, “The solution’s SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced. Its web interface is really easy to use. It's just click and go. It's fast and intuitive. We've never had any problems in navigating.”

    Zerto, a Hewlett Packard Enterprise company, specializes in data protection and empowers customers to run a business by simplifying the protection, disaster recovery, and mobility of on-premises and cloud applications. Zerto uses advanced hybrid cloud IT technologies to recover and protect business-critical applications in on-premises and cloud environments, enabling them to deliver continuous service without compromising security. Zerto’s foundation is based on continual data protection (CDP) technology. Users can benefit from a single, unified, and automated recovery and data management experience across all virtualized or container-based workloads.

    Zerto's native clustering technology creates a resilient, fault-tolerant system that automates recovery of critical virtual machines while supporting software updates, new OS releases, and upgrades. With native clustering, a creation, migration, or deletion of a virtual machine is automatically replicated to all nodes in the cluster. This creates an automated failover and availability solution with the features of high-end dedicated servers running at a fraction of the cost.

    Zerto Features

    Zerto has many valuable key features. Some of the most useful ones include:

    • Continuous data security
      • Continuous replication
      • The industry's lowest RPOs and fastest RTOs
      • App and database protection and recovery on a granular level
    • Agility across hybrid and multi-cloud
      • Protection between clouds
      • Simple on-premises to cloud migration
      • User-friendly native cloud services
    • Simple to scale
      • Automation and orchestration are built-in
      • Cross-platform, multi-site analytics
      • Unified experience regardless of cloud
    • Software-based
      • Hardware, hypervisor, and cloud are all independent
      • No physical appliances
      • Future-proof

    Zerto Benefits

    • Robust disaster recovery: Continuous data protection enables recovery of entire clusters, multi-VM applications, or even a single server with the lowest RPOs and fastest RTOs. Zerto allows users to safeguard, manage, and recover all of their key digital assets, whether they’re recovering to a secondary location, the public cloud, or a managed service provider.
    • Constant backup: Instead of making backups every 12 or 24 hours, Zerto creates backups every 5-15 seconds. Zerto backup has no impact on production and eliminates the burden of micromanaging backup windows by using CDP instead of snapshots. Its backup provides immediate recovery of data, folders, or virtual machines (VMs) that are only seconds behind the original, which is a simple approach to completely avoid ransomware or erase inadvertent deletions.
    • Strong long-term retention: Send data to the cloud or a purpose-built storage appliance of your choice for months or years of retention. These long-term copies can be made from local backups or DR replicas, and they can be kept wherever is most convenient for your company. Its powerful indexing and search makes discovering and restoring data simple. For data you want to maintain but only use infrequently, use cost-effective cloud tiering to shift LTR copies from hot to cold to deep-freeze storage.

    Reviews from Real Users

    Zerto stands out among its competitors for a number of reasons. Two major ones are its disaster recovery abilities and its ease of use. PeerSpot users take note of the advantages of these features in their reviews:

    Justin C., Director of IT at Arnott Inc. writes of the solution, “If we had to deal with a ransomware event, Zerto would be one of the first things I would use, because it is going to be the fastest to restore data to a certain point. If there were a fire in our building, Zerto would be a big thing too, because we would shut down everything that's in our building… It's definitely going to be one of our prevalent DRBC layers of protection."

    Brad W., Vice President of Information Technology at a financial services firm, notes, “The file restoration is very helpful. They've improved it over the years to make it a lot more user-friendly and easy to do, which I appreciate. So, we use that quite a bit. The failover process is quite simple and intuitive. Even the configuration and setup are pretty easy to do.”

    Sample Customers
    Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
    United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
    Top Industries
    REVIEWERS
    Financial Services Firm12%
    University12%
    Comms Service Provider11%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Financial Services Firm11%
    Government10%
    Manufacturing Company8%
    REVIEWERS
    Financial Services Firm17%
    Insurance Company12%
    Healthcare Company10%
    Manufacturing Company8%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm10%
    Manufacturing Company8%
    Healthcare Company7%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise24%
    Large Enterprise53%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise16%
    Large Enterprise63%
    REVIEWERS
    Small Business23%
    Midsize Enterprise25%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise14%
    Large Enterprise56%
    Buyer's Guide
    Rubrik vs. Zerto
    May 2024
    Find out what your peers are saying about Rubrik vs. Zerto and other solutions. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    Rubrik is ranked 4th in Disaster Recovery (DR) Software with 83 reviews while Zerto is ranked 2nd in Disaster Recovery (DR) Software with 236 reviews. Rubrik is rated 9.2, while Zerto is rated 9.0. The top reviewer of Rubrik writes "Easy to use with minimal training required, innovative, good support". On the other hand, the top reviewer of Zerto writes "Gives us business continuity capabilities during hurricane season and in case of ransomware". Rubrik is most compared with Veeam Backup & Replication, Cohesity DataProtect, Commvault Cloud, Dell PowerProtect DD (Data Domain) and Azure Backup, whereas Zerto is most compared with Veeam Backup & Replication, VMware SRM, Commvault Cloud, Dell RecoverPoint for Virtual Machines and VMware Cloud Disaster Recovery. See our Rubrik vs. Zerto report.

    See our list of best Disaster Recovery (DR) Software vendors, best Backup and Recovery vendors, and best Cloud Backup vendors.

    We monitor all Disaster Recovery (DR) Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.