HPE Zerto Software vs Rubrik comparison

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HPE Zerto Software

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Executive SummaryUpdated on Mar 22, 2026

HPE Zerto Software and Rubrik are notable players in the data protection and management sector. While HPE Zerto Software is recognized for its versatile data recovery options, Rubrik gains preference for its extensive data management capabilities. Rubrik's comprehensive solution and user perception as a value-driven product give it an advantage.

Features: HPE Zerto Software offers seamless disaster recovery, continuous data protection, and non-disruptive data migrations. Its platform supports hybrid and multi-cloud environments, enabling users to efficiently manage both on-premises and cloud-based data recovery solutions. Rubrik provides an integrated backup platform, offering instant recovery and cloud data management. This solution includes live mounting and automated index creation for quick restores and supports S3 cloud storage for archiving, contributing to cost-efficient data management processes.

Room for Improvement: HPE Zerto Software could enhance its cloud analytics engine for more comprehensive reporting and reduce reliance on external analytics. Additionally, improving Hyper-V support and offering more real-time replication features would enhance its market value. Rubrik might benefit from advancing its interface intuitiveness, especially for first-time users, enhancing its capacity to manage larger volumes of data with more customization in SLA policies, and providing more cost-effective archiving solutions for smaller enterprises.

Ease of Deployment and Customer Service: HPE Zerto Software is noted for its flexible and speedy deployment with smooth system integration and knowledgeable support. Rubrik emphasizes an appliance-based approach, facilitating quicker deployments and simplified archiving. Its user-friendly interface and intuitive management processes, combined with responsive customer service, offer a competitive edge in customer satisfaction and ease of use.

Pricing and ROI: HPE Zerto Software is appreciated for its competitive pricing and potential return on investment, particularly for organizations prioritizing disaster recovery. Rubrik, with higher initial setup costs, offers robust features that potentially deliver significant long-term savings due to a comprehensive solution that reduces operational overhead. While HPE Zerto presents initial affordability, Rubrik's broader capabilities may justify a higher cost, aligning with its superior value recognition among users.

To learn more, read our detailed HPE Zerto Software vs. Rubrik Report (Updated: April 2026).

HPE Zerto Software vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.9

HPE Zerto Software reduces downtime and costs with efficient cloud disaster recovery, offering significant resource savings and enhanced resilience.

Sentiment score

7.1

Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.

Before, it was a huge cost. It was several thousand dollars to do a DR test, whereas now, I click a button.

Thomas Sipf

CTO at Erisa Administrative Services, Inc.

It saves us a lot of time and gives us the ability to perform other DR plans for other systems.

reviewer2728620

System Engineer at a wholesaler/distributor with 1,001-5,000 employees

It's not only in the cloud; it's DR as a service, which means that the recovery operations are performed by a dedicated team specializing in this area.

Itsik Ohana

Founder & CEO at Itix Cyber Ltd

For more quotes and insights, download the HPE Zerto Software report

Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.

AmarpreetSingh

Technical Architect at a tech vendor with 10,001+ employees

For more quotes and insights, download the Rubrik report

Customer Service

Sentiment score

7.5

HPE Zerto Software's customer service is praised for responsiveness, expertise, and effective issue resolution, especially post-HP acquisition.

Sentiment score

8.3

Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.

I have never had an issue that was not resolved, and I have never been in a situation where they did not respond.

reviewer762012

Sr. Systems Engineer at a legal firm with 1,001-5,000 employees

I would give them a rating of ten because it represents the highest level of support based on the technical knowledge of the support team, response time, and effectiveness of the provided resolutions.

reviewer1599558

Disaster Recovery Manager at a financial services firm with 10,001+ employees

When I open a ticket, I usually get a call within an hour or two.

David Comer

Systems Engineering Manager at a legal firm with 1,001-5,000 employees

For more quotes and insights, download the HPE Zerto Software report

They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.

Rubrik administrator at Freelance

Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.

For more quotes and insights, download the Rubrik report

IT Program Manager at a government with 1,001-5,000 employees

Rubrik provides excellent customer service and technical support.

HarishKumar6

Senior System Engineer at Goya Foods

Scalability Issues

Sentiment score

7.4

HPE Zerto Software offers scalable, seamless integration for diverse organizations, enabling easy expansion from small setups to extensive VM management.

Sentiment score

7.8

Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.

I would rate it a ten out of ten for scalability.

Alan Barrett

Head of IT at TWM SOLICITORS LLP

Customers need to follow good engineering practices for optimal product use.

Proby Patel

Tech Lead, Storage and Data Protection at a manufacturing company with 10,001+ employees

By adding more hosts and installing VRAs on each, tasks can be efficiently managed.

reviewer2641974

Senior Systems Engineer at a financial services firm with 51-200 employees

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It can scale out horizontally as well as vertically, and the availability of expansion is very quick.

AmarpreetSingh

Technical Architect at a tech vendor with 10,001+ employees

Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.

Kammara Bheemanna

Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC

Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.

Ibrahim Hasan

Sales Manager at Beta Information Technology

For more quotes and insights, download the Rubrik report

Stability Issues

Sentiment score

8.0

Zerto is highly reliable, with stable performance, minimal issues, smooth updates, and continuous application uptime, despite minor bugs.

Sentiment score

8.1

Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.

I promptly delete the malfunctioning elements and set them up again to resume replication, ensuring stability.

Jagadeesh Ethiraj

Technical Architect at a manufacturing company with 10,001+ employees

The ease of use was so good with Zerto that they were able to migrate things much quicker.

reviewer2691450

Inside Sales Representative at a tech services company with 51-200 employees

It is very reliable.

David Comer

Systems Engineering Manager at a legal firm with 1,001-5,000 employees

For more quotes and insights, download the HPE Zerto Software report

Rubrik has been stable, and we have not experienced any downtime.

For more quotes and insights, download the Rubrik report

IT Program Manager at a government with 1,001-5,000 employees

When you do the restore, it is also stable and quickly delivering what we have been looking for.

reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.

Kammara Bheemanna

Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC

Room For Improvement

HPE Zerto Software users seek enhanced Hyper-V support, better backup, flexible licensing, improved cloud integration, and robust IT compatibility.

Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.

If I have 350 objects that I am protecting, I would like Zerto to be able to fire them up in one order, rather than having to manually bring them up in a sequence.

David Riberdy

Enterprise data management supervisor at a insurance company with 1,001-5,000 employees

If the host has a lot of VMs on it, there may not always be enough time to relocate all of the VMs from a protection group standpoint to other hosts before the replication appliance that Zerto uses to manage that powers itself down.

David Comer

Systems Engineering Manager at a legal firm with 1,001-5,000 employees

If HPE Zerto Software has it built-in where we're going to vCenter and you click on it, it will build the VPG and indicate configuration requirements, that would be amazing.

reviewer2729427

Senior Converged Infrastructure Engineer at a educational organization with 1,001-5,000 employees

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We need more efficient search capabilities that allow searching by last name or login ID.

IT Program Manager at a government with 1,001-5,000 employees

I need a better output from the existing reports as they currently do not provide comprehensive metrics.

HarishKumar6

Senior System Engineer at Goya Foods

Including packaged training with the product at the time of purchase would be beneficial.

For more quotes and insights, download the Rubrik report

Rubrik administrator at Freelance

Setup Cost

HPE Zerto Software is competitively priced for disaster recovery, with scalable licensing but higher costs when scaling up.

Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.

If you want a good-quality tool that is robust and does a good job for you, you have to pay a higher price to get that, and Zerto is no different.

JeffSmith12

IT Manager at American Pioneer Federal Credit Union

However, it can become quite expensive when you start looking at the number of workloads you have in the environment and what you would like to do.

reviewer2645856

Cloud and Infrastructure Services Manager at a healthcare company with 1,001-5,000 employees

Zerto is easier to set up and use, and it's less expensive.

Bill Dudgeon

Professional Services Engineer at US Signal

For more quotes and insights, download the HPE Zerto Software report

Rubrik is considered expensive, with a price rating of three out of ten.

Ibrahim Hasan

Sales Manager at Beta Information Technology

We could mix and match to optimize costs for our needs.

IT Program Manager at a government with 1,001-5,000 employees

Rubrik is expensive due to its robust hardware.

For more quotes and insights, download the Rubrik report

Rubrik administrator at Freelance

Valuable Features

HPE Zerto Software provides efficient disaster recovery with near-zero RPO, supporting multi-cloud, seamless migration, and user-friendly interface.

Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.

Zerto offers excellent technical support with responsive and helpful experts.

Sachin Vinay

Assistant Manager-Networks at a university with 1,001-5,000 employees

If we were attacked, I could revert to a backup from five seconds before the attack, and no one would know we were attacked.

reviewer2641974

Senior Systems Engineer at a financial services firm with 51-200 employees

The replication time and the minor amount of time it takes to sync a new server outside of any of my huge 40-terabyte boxes is ridiculously quick.

reviewer762012

Sr. Systems Engineer at a legal firm with 1,001-5,000 employees

For more quotes and insights, download the HPE Zerto Software report

The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.

Ibrahim Hasan

Sales Manager at Beta Information Technology

Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.

IT Program Manager at a government with 1,001-5,000 employees

Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.

For more quotes and insights, download the Rubrik report

Rubrik administrator at Freelance

Categories and Ranking

HPE Zerto Software

Ranking in Backup and Recovery

2nd

Ranking in Cloud Backup

2nd

Ranking in Disaster Recovery (DR) Software

1st

Average Rating

9.0

Reviews Sentiment

7.1

Number of Reviews

355

Ranking in other categories

Cloud Migration (1st), Autonomous Operational Resilience (1st)

Rubrik

Ranking in Backup and Recovery

3rd

Ranking in Cloud Backup

3rd

Ranking in Disaster Recovery (DR) Software

4th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the Backup and Recovery category, the mindshare of HPE Zerto Software is 1.9%, down from 3.0% compared to the previous year. The mindshare of Rubrik is 3.4%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
HPE Zerto Software	1.9%
Rubrik	3.4%
Other	94.7%

Backup and Recovery

Featured Reviews

reviewer2802231

Dev Ops Engineer at a media company with 201-500 employees

Near-zero downtime has protected critical workloads and now simplifies hybrid cloud recovery

The best features of HPE Zerto Software are mainly very sophisticated and relevant to the current market. The data protection CDP part has real-time replication, unlike other solutions that have snapshot backups. We can set it up hourly, making it ideal for use with workloads. Another attraction is the near-zero RTO, with automated failover within minutes and one-click failover and failback. Currently, we are using a hybrid cloud solution, and HPE Zerto Software supports multi-cloud environments, making it easy to migrate between on-premises and cloud. Regarding the impact of HPE Zerto Software on our RTOs, we have near-zero RTO, meaning the system must be back online within thirty minutes if we measure the time. It is very quick to recover services. With HPE Zerto Software's near-synchronous replication, we have some CDP protection, so we typically write interceptions along with some asynchronous replication. There is almost real-time replication available.

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Kammara Bheemanna

Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC

Technical support has improved my data management process but I encounter GUI and cost challenges

The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

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Comparison Review

it_user159711

Architect at a tech services company with 51-200 employees

Nov 9, 2014

VMware SRM vs. Veeam vs. Zerto

Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Healthcare Company

Computer Software Company

Financial Services Firm

13%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	92
Midsize Enterprise	94
Large Enterprise	202

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	55

Questions from the Community

What advice do you have for others considering Oracle Data Guard?

Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie en VPG werden de Host Data in write-ack Block-Level gerepliceerd. Qua licentie 1...

What is your experience regarding pricing and costs for Zerto?

In terms of pricing, I'll not say HPE Zerto Software is very cheap, and I'll not say that whatever features it provides, it's very highly priced. However, there could be room for negotiation on the...

What needs improvement with Zerto?

The documentation is very good. The GUI is kind of an old one. More development on the GUI can be useful for the users.The areas that have room for improvement include the GUI. The other thing is t...

Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

Veeam Data Platform vs HPE Zerto Software

Comparisons

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Compared 4% of the time

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Commvault Cloud vs HPE Zerto Software

Compared 3% of the time

BDRShield vs HPE Zerto Software

Compared 3% of the time

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Commvault Cloud vs Rubrik

Compared 11% of the time

Veeam Data Platform vs Rubrik

Compared 8% of the time

Cohesity DataProtect vs Rubrik

Compared 7% of the time

Azure Backup vs Rubrik

Compared 4% of the time

AWS Backup vs Rubrik

Compared 2% of the time

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Product Reports

HPE Zerto Software

Download HPE Zerto Software product report

Download Rubrik product report

Also Known As

Zerto Virtual Replication

No data available

Overview

Zerto is used for disaster recovery, business continuity, data migration, and ransomware recovery, providing continuous data protection and near real-time replication. Valued for ease of use, efficient failover processes, and versatile integration, it enhances organizational efficiency, reduces errors, and boosts productivity.

Hewlett Packard Enterprise

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

HPE Zerto Software vs. Rubrik