Find out in this report how the two Web Application Firewall (WAF) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
With AWS WAF, it is easier for us to block unwanted malicious DDoS attacks and threats from coming into our web application.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
They reach out when you send them a ticket, and within 24 hours or less, someone is able to get back to you to solve your problem.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
I would rate the technical support with Cloudflare as excellent every time I've had to call them.
We use other solutions where support is available through Slack channels and is more interactive, with someone responding within a couple of minutes or seconds.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
AWS WAF does scale in the sense that it is fully managed and has automatic scaling.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
The tool offers very good performance, even during high-traffic periods.
I rate the solution’s scalability an eight out of ten.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
Since it protects web applications from common attacks such as SQL injection and XSS, it is very stable.
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
We faced issues with AWS WAF when writing the custom rules.
I rate the solution’s stability an eight out of ten.
The service is very stable with no impacts during high-traffic periods.
The product can improve by having more multitenancy capability, which is currently not available.
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF.
Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.
Customers do not have options to modify any configuration parameters in Cloudflare, whereas other competitor solutions, such as F5 Distributed Cloud, allow customers to tune configurations according to their requirements.
There are some performance considerations when it comes to dynamic content that involves fetching data from databases or using APIs.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
I find it to be cheap.
I rate the product’s pricing a five out of ten, where one is cheap, and ten is expensive.
The tool is a premium product, so it is very expensive.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
It has also helped to improve the posture of our application, prevent all DDoS attacks, and unnecessary traffic and SQL injection that is reducing the performance of our application.
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
Most of our DNS records that are presented to the internet are proxied whenever possible, providing another layer of defense from our perspective.
| Product | Mindshare (%) |
|---|---|
| AWS WAF | 5.3% |
| Imperva Application Security Platform | 8.1% |
| Fortinet FortiWeb | 7.5% |
| Other | 79.1% |
| Product | Mindshare (%) |
|---|---|
| Cloudflare | 16.2% |
| Arbor DDoS | 8.7% |
| Imperva Application Security Platform | 8.5% |
| Other | 66.6% |


| Company Size | Count |
|---|---|
| Small Business | 16 |
| Midsize Enterprise | 6 |
| Large Enterprise | 6 |
| Company Size | Count |
|---|---|
| Small Business | 22 |
| Midsize Enterprise | 12 |
| Large Enterprise | 26 |
| Company Size | Count |
|---|---|
| Small Business | 46 |
| Midsize Enterprise | 8 |
| Large Enterprise | 26 |
Cloudflare Web Application Firewall's intuitive dashboard enables users to build powerful rules through easy clicks and also provides Terraform integration. Every request to the WAF is inspected against the rule engine and the threat intelligence curated from protecting over 27 Million websites. Suspicious requests can be blocked, challenged or logged as per the needs of the user while legitimate requests are routed to the destination, agnostic of whether it lives on-premise or in the cloud. Analytics and Cloudflare Logs enable visibility into actionable metrics for the user.
AWS Web Application Firewall (WAF) is a firewall security system that monitors incoming and outgoing traffic for applications and websites based on your pre-defined web security rules. AWS WAF defends applications and websites from common Web attacks that could otherwise damage application performance and availability and compromise security.
You can create rules in AWS WAF that can include blocking specific HTTP headers, IP addresses, and URI strings. These rules prevent common web exploits, such as SQL injection or cross-site scripting. Once defined, new rules are deployed within seconds, and can easily be tracked so you can monitor their effectiveness via real-time insights. These saved metrics include URIs, IP addresses, and geo locations for each request.
AWS WAF Features
Some of the solution's top features include:
Reviews from Real Users
AWS WAF stands out among its competitors for a number of reasons. Two major ones are its user-friendly interface and its integration capabilities.
Kavin K., a security analyst at M2P Fintech, writes, “I believe the most impressive features are integration and ease of use. The best part of AWS WAF is the cloud-native WAF integration. There aren't any hidden deployments or hidden infrastructure which we have to maintain to have AWS WAF. AWS maintains everything; all we have to do is click the button, and WAF will be activated. Any packet coming through the internet will be filtered through.”
Cloudflare enhances web performance and security with features like CDN caching and DDoS mitigation while providing easy DNS management and intuitive setup through its user-friendly dashboard.
Cloudflare is recognized for its comprehensive web security and performance solutions. Speed improvements are achieved through caching mechanisms and DDoS protection, combining ease of DNS management with flexible page rules. The robust analytics and threat insight tools provide valuable data, assisted by a user-friendly dashboard allowing quick setup and configuration. An API offers dynamic DNS settings ensuring low latency and high performance across the globe.
What are Cloudflare's key features?Cloudflare finds utility across industries for DNS management and defense mechanisms. Its content delivery network assures fast content distribution and fortified security. Businesses integrate features like web application firewalls, load balancing, end-to-end SSL, and zero trust to protect websites from cyber threats while ensuring resilience and reliable performance.
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