Try our new research platform with insights from 80,000+ expert users

Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs Microsoft App-V comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Citrix DaaS (formerly Citri...
Ranking in Application Virtualization
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
127
Ranking in other categories
Remote Access (4th), Virtual Desktop Infrastructure (VDI) (3rd), Desktop as a Service (DaaS) (1st)
Microsoft App-V
Ranking in Application Virtualization
2nd
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Application Virtualization category, the mindshare of Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) is 26.6%, up from 25.0% compared to the previous year. The mindshare of Microsoft App-V is 21.9%, down from 23.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Virtualization Market Share Distribution
ProductMarket Share (%)
Citrix DaaS (formerly Citrix Virtual Apps and Desktops service)26.6%
Microsoft App-V21.9%
Other51.5%
Application Virtualization
 

Featured Reviews

Grant Waddell - PeerSpot reviewer
User-friendly and easily accessible, but cost could be made cheaper
We use Citrix Workspace on Citrix Cloud. We have all of our servers on the AWS public cloud. There are a number of tools that we can implement that would save us costs. However, we've stuck to Citrix for convenience. If the prices keep increasing, we will have to consider other solutions. Users need to understand the tool's limitations correctly and what they require from a usability perspective. They should also understand the configuration of security policies. In some cases, people are unable to download or upload files onto their PCs, which is necessary for them to do their work. Users should understand the limitations of the product or the configuration options. Overall, I rate the solution a seven out of ten.
Francois Gotti - PeerSpot reviewer
Streaming has impressed but integration and support require improvement
The problem with Microsoft App-V is that there is no choice since Microsoft has decided to stop it, and we are searching for alternatives. Microsoft App-V needs to evolve, possibly with better integration with other solutions, particularly since we use Citrix and want to integrate App-V packages more efficiently. The management of packages should be easier, possibly through a web console for visibility in versioning, and options to convert packages when changing technologies. Many companies avoid using tools like Admin Studio due to high costs. Additionally, Microsoft App-V has been slow, and users experience delays when launching applications, which presents significant challenges.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable solution. We don't usually have problems with the platform...It is a very scalable solution."
"My focus has primarily been on publishing virtual applications."
"The remote desktop feature allows employees to work from home."
"The most valuable feature of Citrix Virtual Apps and Desktops is the security and it is easy to work with."
"Relative to other solutions, Citrix has fewer conditions and fewer parameters. Citrix also provides some flexibility because it can be used on any device."
"The most valuable feature is connectivity. The remote connection is the reason we are using this solution."
"I use Citrix DaaS to connect to devices."
"Its user-friendliness is most valuable. It was easy to log in and navigate. Some of such solutions are not very user-friendly, but this one was."
"The most valuable feature of Microsoft App-V that I found is the possibility to bring old software back to life and publish it for users to do their jobs using those applications."
"It is easy to scale. You can quickly deploy additional instances. Rollbacks are easy because there is an automatic backup every hour. Deploying the application is straightforward and efficient."
"We can deploy applications incredibly fast."
"The most interesting and powerful feature for us is the fact that we can upgrade any kind of app instantly."
"Microsoft App-V is a simple, very good working product that just works."
"I appreciate the process of being able to change or review my answers."
"It is very easy to use from an administration point of view."
"From my experience with Microsoft App-V, the feature I liked the most is the streaming."
 

Cons

"The lag when using Skype or Screen Sharing with multiple users needs to improve, as it makes it difficult for us to continue when we have to restart the system."
"We encounter compatibility issues related to hardware, scanners, and other devices."
"The initial setup is complex."
"We're running into all kinds of speed issues and reliability issues. There are frequent disconnects, and we're not sure whether that's a problem with the product, with the way the product has been deployed, or with server capacity or bandwidth. Our IT department pays attention to that, but we are feeling the impact of that."
"The support offered by Citrix's partner needs to improve. The partner support platform should aim to provide more technical information to users."
"Dependency on server virtualization after v7.x is an issue which I encountered in small environments."
"This solution is resource-intensive, it takes a lot of Bandwidth and a lot of the resources of the server."
"The product's technical support services need improvement."
"The downside is that Microsoft bought this product and they are going to discontinue it in 2026. This is worrisome for us."
"If it were possible to integrate App-V with a cybersecurity solution then we could implement a documentation registry, which would be useful."
"Microsoft App-V has been slow, and users experience delays when launching applications, which presents significant challenges."
"The process was streamlined but didn't make our work simple. We encountered an issue with the person responsible for designing the website."
"Regarding improvements in Microsoft App-V, I would appreciate seeing the successor, MSIX, work better, as nothing is going to be implemented anymore since it is end of life by the end of the year."
"Microsoft App-V is more suited for legacy software usage, and trying to make it work in that context usually feels tricky and unreliable."
"The reporting features could be improved."
"There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance."
 

Pricing and Cost Advice

"If you look at cost, then you must look at the number of users that you are covering. If you are only using it for some users, then it is very expensive. However, if you have a massive amount of users, then it begins to be interesting to use Citrix. Because once you are managing thousands of servers with one guy, your maintenance costs decrease per user."
"In the past, the prices of the product were great. With the acquisition of Citrix by your company, the prices have drastically increased. For my company, it has become a bit of a problem to sell products from Citrix."
"As for the cost, it is neither cheap nor expensive. Personally, I find it quite expensive, especially if you want to add more features. The security features we use include App Protect and Endpoint Protection."
"I think it is a little high priced."
"I suggest using the concurrent user licensing scheme."
"We're paying for a standard license and, in my view, the price is too high. I would be satisfied with it if it were reduced by about 20-30%. Right now, I would rate the pricing a five out of ten."
"It is an expensive solution. I rate its pricing a nine out of ten."
"Citrix solutions cost a lot in comparison with competitors, like Azure Virtual Desktop or VMware Horizon. Those solutions cost around 50 to 60 percent less, per month per user, than Citrix."
"Clients do not pay licensing fees."
"The pricing of this product is competitive."
report
Use our free recommendation engine to learn which Application Virtualization solutions are best for your needs.
867,676 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
20%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Financial Services Firm
15%
Government
10%
Healthcare Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise21
Large Enterprise68
By reviewers
Company SizeCount
Small Business4
Large Enterprise5
 

Questions from the Community

What do you like most about Citrix Virtual Apps and Desktops?
My focus has primarily been on publishing virtual applications.
What is your experience regarding pricing and costs for Citrix Virtual Apps and Desktops?
I rate the product’s pricing a seven out of ten, where one is cheap and ten is expensive.
What needs improvement with Citrix Virtual Apps and Desktops?
I have found that Citrix DaaS is still a complex product, especially on the desktop side, which affects scalability. Although it works well on the apps side, the desktop aspect still has room for i...
What is your experience regarding pricing and costs for Microsoft App-V?
Regarding pricing, I believe flexibility would help retain customers. Costs could be more adaptable to meet varying budgets.
What needs improvement with Microsoft App-V?
There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance.
What is your primary use case for Microsoft App-V?
I have been using Microsoft App-V for quite some time, and I can describe my use cases, which include various applications that enhance productivity.
 

Also Known As

XenDesktop, XenApp (Citrix Virtual Apps), Citrix Workspace
App-V, MS App-V
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Exelon, Aeronamic, AIDS Healthcare Foundation, Alameda County Medical Center, Alaska Department of Fish & Game, Aloysius Stichting, Amarchand Mangaldas, AmBev, Amnet Technology Solutions, Arval
The University of Texas at San Antonio (UTSA), GDDKiA, P&V, Etisalat Lanka, Hellenic Petroleum
Find out what your peers are saying about Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs. Microsoft App-V and other solutions. Updated: September 2025.
867,676 professionals have used our research since 2012.