Try our new research platform with insights from 80,000+ expert users

Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs Microsoft App-V comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Citrix DaaS (formerly Citri...
Ranking in Application Virtualization
1st
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
128
Ranking in other categories
Remote Access (4th), Virtual Desktop Infrastructure (VDI) (2nd), Desktop as a Service (DaaS) (1st)
Microsoft App-V
Ranking in Application Virtualization
2nd
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Application Virtualization category, the mindshare of Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) is 22.8%, down from 27.2% compared to the previous year. The mindshare of Microsoft App-V is 20.0%, down from 21.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Virtualization Market Share Distribution
ProductMarket Share (%)
Citrix DaaS (formerly Citrix Virtual Apps and Desktops service)22.8%
Microsoft App-V20.0%
Other57.2%
Application Virtualization
 

Featured Reviews

SN
Technical Lead on Virtual Desktop at Orange
Has delivered consistent desktop experiences across remote locations and has supported multimedia workloads efficiently
I have utilized the HDX protocol for compression and audio-video capabilities. When users need to conduct meetings with customers or colleagues, they can use Teams solutions and open a bridge where video and audio are encapsulated within the ICA protocol, which is protected by SSL and certificates for security. This provides secure communication at good quality through the HDX protocol. HDX protocol has improved application performance as it is specifically designed for multimedia applications. If processing audio or video files, such as in telecom where discussions are recorded and then prepared as video or audio, this does not consume excessive bandwidth during the operation compared to a normal remote desktop connection provided by Microsoft. Everything is compressed and provides sufficient bandwidth for multiple people to perform similar tasks without interruption or session disconnection. All multimedia-related activities, such as playing content on YouTube, deliver a better experience with this protocol overall. I use multi-factor authentication for opening sessions to the data center where users access their machines or software. Multi-factor authentication has helped secure applications because users typically have two-way authentication software on their phones. They use a password first and then authenticate themselves through their mobile application to grant access to resources. This approach is effective because if a hacker attacks a user, they need more than just the password and username. They must also possess the device that provides authentication. The device typically has facial recognition, a password, and provides better security overall.
SN
Technical Lead on Virtual Desktop at Orange
Legacy software is maintained effectively, offering cost savings and integration flexibility
I believe there is no room for improvement in Microsoft App-V since it is officially at the end of life. Microsoft does not negotiate extensions for their end-of-life solutions. It has been a great tool over the years, but the company has managed to write most applications to bring them up to date, many written from scratch or as web-based applications. It's highly likely that we will decommission the Microsoft App-V solutions next year, keeping backups for a period until the new applications stabilize. I'm confident that once they transition to newer versions, they will phase out Microsoft App-V just like they do with operating systems. When Microsoft decides to close a version, such as Windows 10-22H2 or 21-H2, it happens. Paying for extended support is costly and, in the end, not worth it. Organizations must think of alternatives, possibly leaning towards MSIX, although MSIX doesn't support very old software used on Windows XP or 2000, which raises doubts about what can truly be improved. It's clear they won't introduce anything new; they will only provide security patches as they approach the end-of-life timeline.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Provisioning Services are the most valuable feature. We have Premium licensing, so Provisioning Services is huge for us, along with the Virtual Apps and Desktops part. It allows us to have a vDisk for every region, one that can easily be copied between them if we need to, to limit the amount of updates we have to do."
"It is a lightweight application that incorporates multi-factor authentication."
"The most beneficial feature is seamless remote access, particularly for applications rather than full endpoints. Security features include full data encryption and integrated SSL VPN through NetScaler for secure access."
"The product is stable."
"Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) is a mature infrastructure solution that provides considerable flexibility for corporate environments."
"Its user-friendliness is most valuable. It was easy to log in and navigate. Some of such solutions are not very user-friendly, but this one was."
"Citrix is used by many organizations to make it possible to streamline the way different developers work together from different locations."
"It is a good product. I don't have any complaints."
"It is very easy to use from an administration point of view."
"From my experience with Microsoft App-V, the feature I liked the most is the streaming."
"We can deploy applications incredibly fast."
"It is easy to scale. You can quickly deploy additional instances. Rollbacks are easy because there is an automatic backup every hour. Deploying the application is straightforward and efficient."
"The most interesting and powerful feature for us is the fact that we can upgrade any kind of app instantly."
"The most valuable feature of Microsoft App-V that I found is the possibility to bring old software back to life and publish it for users to do their jobs using those applications."
"Microsoft App-V is a simple, very good working product that just works."
"I would recommend Microsoft App-V for its simplicity and efficiency."
 

Cons

"Citrix duplicates multiple processes."
"It would be great if they included VPN features and improved connectivity."
"When there are technical issues, sometimes we can't get on the cloud."
"The price is currently high, and having tiered pricing would benefit companies."
"Citrix has to support all of the hypervisors including KVM and OpenStack KVM."
"I think Citrix's support is good, but sometimes it is a little slow."
"The ITSM adapters need to be enhanced."
"There is room for improvement on the hypervisor side, providing better integration between the hypervisor and the product line. I suspect that they haven't put the work into that because of the move to the cloud. They want everything to be cloud-hosted. But for folks like us, who will always be a hybrid model, that's of some concern."
"Microsoft App-V has been slow, and users experience delays when launching applications, which presents significant challenges."
"There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance."
"Regarding improvements in Microsoft App-V, I would appreciate seeing the successor, MSIX, work better, as nothing is going to be implemented anymore since it is end of life by the end of the year."
"The process was streamlined but didn't make our work simple. We encountered an issue with the person responsible for designing the website."
"The reporting features could be improved."
"If it were possible to integrate App-V with a cybersecurity solution then we could implement a documentation registry, which would be useful."
"Microsoft App-V is more suited for legacy software usage, and trying to make it work in that context usually feels tricky and unreliable."
"The downside is that Microsoft bought this product and they are going to discontinue it in 2026. This is worrisome for us."
 

Pricing and Cost Advice

"Based not only on the cost of Citrix, but additional costs like firewalls, IPS, and other solutions, the total cost of switching users from using normal laptops with VPNs to connection via Citrix were so huge that the CEO of our company decided to postpone the deployment process."
"The solution is affordable."
"The price of the solution could be less expensive. There are different versions to their solution and the price keeps increasing."
"It's costly in the market. But it is not expensive for the company. For the company, it's relatively inexpensive because the core of the work is compensated with the price."
"We recouped 60 to 70 percent of the hardware costs."
"If you look at cost, then you must look at the number of users that you are covering. If you are only using it for some users, then it is very expensive. However, if you have a massive amount of users, then it begins to be interesting to use Citrix. Because once you are managing thousands of servers with one guy, your maintenance costs decrease per user."
"We don't have a lot to compare it to, but we certainly think whatever we pay is worthwhile at this point in time. It's very reasonable."
"I don't quite remember the specifics of what we had. I believe we had a 25-user license, and I don't recall it being overly expensive."
"The pricing of this product is competitive."
"Clients do not pay licensing fees."
report
Use our free recommendation engine to learn which Application Virtualization solutions are best for your needs.
879,422 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
20%
Manufacturing Company
9%
Financial Services Firm
8%
Government
6%
Financial Services Firm
16%
Government
9%
Healthcare Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise21
Large Enterprise69
By reviewers
Company SizeCount
Small Business4
Large Enterprise5
 

Questions from the Community

What do you like most about Citrix Virtual Apps and Desktops?
My focus has primarily been on publishing virtual applications.
What is your experience regarding pricing and costs for Citrix Virtual Apps and Desktops?
I rate the product’s pricing a seven out of ten, where one is cheap and ten is expensive.
What needs improvement with Citrix Virtual Apps and Desktops?
I have found that Citrix DaaS is still a complex product, especially on the desktop side, which affects scalability. Although it works well on the apps side, the desktop aspect still has room for i...
What is your experience regarding pricing and costs for Microsoft App-V?
Regarding pricing, I believe flexibility would help retain customers. Costs could be more adaptable to meet varying budgets.
What needs improvement with Microsoft App-V?
There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance.
What is your primary use case for Microsoft App-V?
I have been using Microsoft App-V for quite some time, and I can describe my use cases, which include various applications that enhance productivity.
 

Also Known As

XenDesktop, XenApp (Citrix Virtual Apps), Citrix Workspace
App-V, MS App-V
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Exelon, Aeronamic, AIDS Healthcare Foundation, Alameda County Medical Center, Alaska Department of Fish & Game, Aloysius Stichting, Amarchand Mangaldas, AmBev, Amnet Technology Solutions, Arval
The University of Texas at San Antonio (UTSA), GDDKiA, P&V, Etisalat Lanka, Hellenic Petroleum
Find out what your peers are saying about Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs. Microsoft App-V and other solutions. Updated: December 2025.
879,422 professionals have used our research since 2012.