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Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs Microsoft App-V comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Citrix DaaS (formerly Citri...
Ranking in Application Virtualization
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
125
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (3rd), Desktop as a Service (DaaS) (1st)
Microsoft App-V
Ranking in Application Virtualization
2nd
Average Rating
9.4
Reviews Sentiment
8.4
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Application Virtualization category, the mindshare of Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) is 27.0%, down from 29.2% compared to the previous year. The mindshare of Microsoft App-V is 22.4%, down from 24.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Virtualization
 

Featured Reviews

Mohd Abdul Aziz Shah Sulaiman - PeerSpot reviewer
Delivers secure and unified access to apps, desktops, and content for enhanced productivity
Citrix Workforce is good, but it needs improvement in diagnosing network issues. When errors occur, it is difficult to determine if they're due to network issues, Workspace issues, or environment issues. The error messages are too vague, just stating "connection error" without specifying if it's an IP address issue, connectivity problem, or something else related to the network. This lack of detail makes troubleshooting difficult. We often have to reinstall everything in Workspace, without knowing the root cause. Even after engaging with Citrix and sending logs, the feedback is often unsatisfactory, not meeting my expectations. This trial-and-error approach isn't effective problem-solving. While these issues aren't everyday occurrences, when they do happen, they can be catastrophic for our operations team.
DP
Enables organizations to deploy applications incredibly fast and reduces delivery time
We can deploy applications incredibly fast. The implementation time is really fast. I like the way the Sequencer works. The publication and management console are really helpful. We switch from the classic MSI through SCCM deployment to App-V with an in-house publication server. The delivery time has decreased by 40% to 45%.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I use Citrix DaaS to connect to devices."
"We can provide tons of applications with different settings, behaviors, and operating systems. It is the same way for the user. Then, we are totally transparent for the user to use a lot of totally different applications, which is the most important part of Citrix today."
"The app protection feature is one of the most valuable because it provides good security, as nobody is going to be able to look into your screen while you are sharing the screen. And if someone has installed a keylogger in your system, your keystrokes will be jumbled up and they would not make any sense to the keylogger. App protection is one of the coolest security features that I have encountered on any platform."
"The App is the most valuable feature."
"Citrix Virtual Apps is the most valuable feature. Many customers use this feature to publish only applications, and not the full desktop. They can publish the internal resource or allow the end-user to reach a site or an application without having the full desktop. That's why they love this feature. It helps them save on resources."
"The most valuable feature is the seamless application edition with the low-level network bandwidth because we have between 10 and 15 sites in France with a low level of communication needs. We need to deploy our main application, the ERP system, and we needed an efficient solution to provide a solution to the remote sites, with very small links between the data center and the remote site."
"The user experience when using the solution's technology remotely is definitely superior to our VPN and/or Windows Remote Desktop. It's a much better user experience for those folks."
"Instead of pointing to any single feature, I would say the most valuable aspect of Citrix Virtual Apps and Desktops is the overall product itself. Virtualized apps and desktops, in theory and in practice, are very helpful to users."
"It is very easy to use from an administration point of view."
"We can deploy applications incredibly fast."
"I would recommend Microsoft App-V for its simplicity and efficiency."
"It is easy to scale. You can quickly deploy additional instances. Rollbacks are easy because there is an automatic backup every hour. Deploying the application is straightforward and efficient."
"The most interesting and powerful feature for us is the fact that we can upgrade any kind of app instantly."
 

Cons

"In the bank, a major part of all our applications is Microsoft App-V. If App-V is at end of life, then we need a new technology to replace it. As of today, I haven't seen in Citrix Studio that there is a new technology embedded directly in it to replace App-V."
"Where improvement could be driven is in terms of clarity as to the functionality of some of the solutions. If you go back to the older Citrix Xen products that we had, we understood those really well. As we've come into the new workstation premium suite, there is a lot of additional functionality that we perhaps have not yet fully exploited. It is not because we can't, but simply because we don't yet understand the depth of functionality that's offered."
"Citrix has to support all of the hypervisors including KVM and OpenStack KVM."
"I heard that Citrix found some loopholes in the product, and they have yet to be covered up."
"I think improvement around the Analytics piece is super important. There has been a lot of maturity over the last year in that area, though a lot more needs to be done. Also, a lot more of the value of those Analytics needs to be sold to end users. Citrix is working on a lot of things that are ahead of the curve and a lot of organizations aren't quite there yet with implementing those technologies and capabilities."
"It is slow. When everybody is logged in, it does have a tendency to slow down. You can tell the connectivity slows down a little bit, but it's still a good product."
"The application is now very complex. We started with Citrix on PCs. Now, to access the same application, we need to have a StoreFront Server, the Delivery Controller, and Citrix License Server. It's now very complex."
"Templating the deployment process could use improvement. When you start, there are a large number of details that are quite client-specific, although they do share common themes. To get somebody up and running in a day is very difficult to do. They should streamline by use case."
"The reporting features could be improved."
"The process was streamlined but didn't make our work simple. We encountered an issue with the person responsible for designing the website."
"The downside is that Microsoft bought this product and they are going to discontinue it in 2026. This is worrisome for us."
"If it were possible to integrate App-V with a cybersecurity solution then we could implement a documentation registry, which would be useful."
 

Pricing and Cost Advice

"The Citrix license model has changed. It costs around $240 per user for a single username, but a concurrent license costs double."
"The Citrix licensing scheme is really straightforward and simple. It doesn't have hidden costs. You get what you pay for. It is easy to understand what is on the product, so it's simple to get a clear idea of how much it costs. Licensing is not an issue."
"Where Citrix really needs to improve is in their support and in the way that they manage their licenses. Everything else comes second because if I'm not in a position where I can get proper support or manage my own licenses in an easy way, then it is pointless. Today, I am at a point where I may not be able to use Citrix anymore because they want to take away some of the licenses that I bought, pretending they are not valid anymore. That is frankly unacceptable. If they don't solve this, everything comes second because I cannot use my product."
"Citrix Virtual Apps and Desktops is an expensive solution."
"The price of the solution could be less expensive. There are different versions to their solution and the price keeps increasing."
"We have more than a million seats under management so we get the best price."
"Based not only on the cost of Citrix, but additional costs like firewalls, IPS, and other solutions, the total cost of switching users from using normal laptops with VPNs to connection via Citrix were so huge that the CEO of our company decided to postpone the deployment process."
"It's my understanding that the solution license fee for each user is around $300 US. If we buy a personal laptop for each employee every five years, then the total cost is five times $300 US, or $1,500 USD. So we could buy 100 personal laptops instead of the Citrix solution."
"Clients do not pay licensing fees."
"The pricing of this product is competitive."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
11%
Manufacturing Company
8%
Government
7%
Financial Services Firm
19%
Government
10%
Computer Software Company
7%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Citrix Virtual Apps and Desktops?
My focus has primarily been on publishing virtual applications.
What is your experience regarding pricing and costs for Citrix Virtual Apps and Desktops?
I rate the product’s pricing a seven out of ten, where one is cheap and ten is expensive.
What needs improvement with Citrix Virtual Apps and Desktops?
I have found that Citrix DaaS is still a complex product, especially on the desktop side, which affects scalability. Although it works well on the apps side, the desktop aspect still has room for i...
What is your experience regarding pricing and costs for Microsoft App-V?
It is way more expensive than other platforms. It is almost twice the price of other platforms. I rate the product’s pricing an eight or nine out of ten, where one is cheap and ten is expensive.
What needs improvement with Microsoft App-V?
The process was streamlined but didn't make our work simple. We encountered an issue with the person responsible for designing the website. They installed a plugin that disrupted the services and m...
What is your primary use case for Microsoft App-V?
We use the solution for the Docker container.
 

Also Known As

XenDesktop, XenApp (Citrix Virtual Apps), Citrix Workspace
App-V, MS App-V
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Exelon, Aeronamic, AIDS Healthcare Foundation, Alameda County Medical Center, Alaska Department of Fish & Game, Aloysius Stichting, Amarchand Mangaldas, AmBev, Amnet Technology Solutions, Arval
The University of Texas at San Antonio (UTSA), GDDKiA, P&V, Etisalat Lanka, Hellenic Petroleum
Find out what your peers are saying about Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs. Microsoft App-V and other solutions. Updated: March 2025.
846,549 professionals have used our research since 2012.