Dell PowerMax NVMe vs NetApp EF-Series All Flash Arrays comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #8 with an average rating of 8.5, while NetApp is ranked #28 with an average rating of 9.0. Dell Technologies holds a 4.0% mindshare in AFS, compared to NetApp’s 0.6% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

NetApp EF-Series All Flash Arrays and Dell PowerMax NVMe compete in the high-performance data storage category. Dell PowerMax NVMe often has the upper hand due to its advanced features and perceived value despite higher costs.

Features: NetApp EF-Series excels in simplicity with features like rapid deployment, straightforward storage management, and competitive pricing. Dell PowerMax NVMe offers innovative data services, built-in AI for performance optimization, and extensive scalability.

Room for Improvement: NetApp EF-Series needs improvements in data services, reporting capabilities, and scalability. Dell PowerMax NVMe users seek a streamlined setup process, reduced complexity, and enhanced documentation.

Ease of Deployment and Customer Service: NetApp EF-Series is known for its intuitive setup and responsive support. Dell PowerMax NVMe has comprehensive initial guidance but involves a more complex deployment process. Dell’s customer service is thorough and offers ongoing support.

Pricing and ROI: NetApp EF-Series stands out for its competitive setup costs and quick ROI due to reduced operational overhead. Dell PowerMax NVMe justifies higher upfront expenses with extensive functionalities and long-term performance benefits.

To learn more, read our detailed Dell PowerMax NVMe vs. NetApp EF-Series All Flash Arrays Report (Updated: April 2025).

Buyer's Guide

Dell PowerMax NVMe vs. NetApp EF-Series All Flash Arrays

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell PowerMax NVMe is 4.0%, down from 4.2% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.6%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"It has good, reliable, fast storage."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The most valuable feature of this solution is its ease of use."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The solution uses newer technology for deduplication and compression."

"Overall stability is very good. It is a very stable solution."

"I appreciate the performance."

More Pure FlashArray X NVMe pros

"The PowerMax software and CloudIQ let us get an inside view of our compression and compaction, as well as our usage of the storage."

"Based on our experience with VMAX, there isn't any hardware failure or something like that in PowerMax. Performance-wise also, everything is fine. We haven't faced any performance issues or any hardware failure. Its performance is great as compared to VMAX. Its I/O per second rate is higher than the old model."

"We are using the solution's application and snapshot feature."

"The solution's most valuable feature is the data reduction ratio."

"They're basically tanks. You could take a baseball bat to the thing, and it's still going to keep running and doing what it's supposed to do. We've had a couple of part failures, and you can pretty much replace any part on that thing at any time during the day in the middle of production without worrying about anything happening."

"It was easy for teams to pick up the technology with very limited exposure and training, then implement and support it."

"We like the compression, dedupe, and I/O on the PowerMax. They are better than on the XtremIO."

"It allows us to protect our data using different data centers and replicate bi-directionally between our two main data centers."

More Dell PowerMax NVMe pros

"The replication and mirroring features are very good."

"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."

"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."

"Having the option of such high-speed storage in the data center is what makes it valuable."

"Some of the valuable features include MetroCluster switchover, in terms of disaster recovery, it is easy to use, and flexible."

"One of the most valuable features is the overall performance it provides. You're able to throw a pile of IOPS at it and it will handle that without much issue."

"We use it for our VDI environment, and have not had any complaints with it."

"The most valuable feature of this solution is the performance of the database access."

More NetApp EF-Series All Flash Arrays pros

Cons

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"The UI for this solution needs to be improved."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"They could add more support for file storage and different types of storage."

"In terms of what needs improvement, the dashboard and management could be simplified."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

More Pure FlashArray X NVMe cons

"I would like to see the rack change. They have defaulted to the standard rack, so our fiber cables are crowded when we shut our back door."

"There is room for improvement in the replication. It's an important requirement for us."

"When it comes to Oracle and database workloads, data reduction could be a little bit better. Some of the competition, like Pure, have post-processes which do additional deduplication and compression on the backside; everything is in-line and then they do a secondary process. It would be a good option if you could start getting 5:1 or 6:1 data reduction on database workloads."

"They should work with the storage engineers to better tweak the management tools to give them improved visibility into their data."

"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."

"There is also room for improvement in the PowerMax architecture and hardware itself. They should design the PowerMax on the basis of PCIe 4.0. I would like to see the possibility of an NVMe drive that operates on PCIe 4.0 and not PCIe 3.0."

"The main challenge with the product was to have control over the simultaneous failures of controllers. For recovery, manual intervention is required."

"The technical support is lacking. We are working with Dell EMC to get some better understanding of this."

More Dell PowerMax NVMe cons

"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."

"Better integration with other brands is important so we would like to see it easier to integrate."

"Better support technicians for CAPP."

"It was difficult to implement and lacks some additional features that would be useful, but as a solution fits a particular need for our organization."

"There could be an improvement when it comes to SLA support, it could be faster."

"We need a center related to NetApp in Egypt so that we can deal with them directly."

"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."

"Things like the FlexClones, SnapVault, SnapMirror, all of that. Some of it's available on the EF series, but we like what we have in the FAS system."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Our licensing fees are $500,000+ USD."

"The licensing is on a yearly basis."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."

"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."

"The pricing for this solution is good compared to other products in the market."

"Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charges, billing only for used capacity. As a 360° partner, significant discounts are available."

"It scales enormously, but it's expensive to do so."

"Our costs for the product are three million."

"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."

More Dell PowerMax NVMe pricing and cost advice

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"This solution is not available to many users because the cost is very expensive."

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

"Adding more capacity will increase the cost."

"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."

"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

10%

Government

Computer Software Company

18%

Comms Service Provider

12%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The price is starting from $500,000. It's expensive.

See all answers

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

See all answers

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 5% of the time

More Dell PowerMax NVMe Competitors

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 33% of the time

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 14% of the time

IBM FlashSystem vs NetApp EF-Series All Flash Arrays

Compared 11% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 11% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax NVMe

April 2025

Download Dell PowerMax NVMe product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

March 2025

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

Dell PowerMax NVMe vs. NetApp EF-Series All Flash Arrays

April 2025

Free Report: Dell PowerMax NVMe vs. NetApp EF-Series All Flash Arrays

Find out what your peers are saying about Dell PowerMax NVMe vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: April 2025.

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