Google Analytics vs Heap comparison

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."

"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."

"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."

"The initial setup process was straightforward."

"Heap enables one to easily track how customers use one's applications on both the web and mobile."

"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."

"Discerning application and UX weak points, driving better user retention."

"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"They can improve their Android app."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."

"Their analytics could be more user-friendly."

"The product could benefit from more advanced UI features."

"It's more expensive."

"The installation cost is really low and does not require a team with a super performance to run."

"Heap's pricing can be heavy according to the usage and requirements for control billing."

"The solution is expensive."