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Google Analytics 360 vs Heap comparison

Google and Heap are both solutions in the Web Analytics category. Google is ranked #3 with an average rating of 9.0, while Heap is ranked #4 with an average rating of 7.5. Google holds a 12.4% mindshare in WA, compared to Heap’s 5.2% mindshare. Additionally, 90% of Google users are willing to recommend the solution, compared to 100% of Heap users who would recommend it.
Google Analytics 360
Read 16 Google Analytics 360 reviews
  • 1,011 Views
  • 566 Comparison Views
90% willing to recommend
Heap
Read 5 Heap reviews
  • 353 Views
  • 342 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Google Analytics 360 and Heap based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed Google Analytics 360 vs. Heap Report (Updated: September 2025).
Buyer's Guide
Google Analytics 360 vs. Heap
September 2025
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Helped 867,497 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Analytics 360
Ranking in Web Analytics
3rd
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Cross-Channel Attribution Providers (1st)
Heap
Ranking in Web Analytics
4th
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Web Analytics category, the mindshare of Google Analytics 360 is 12.4%, up from 8.5% compared to the previous year. The mindshare of Heap is 5.2%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Google Analytics 36012.4%
Heap5.2%
Other82.4%
Web Analytics
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
Read full review
Harshith Bejjam - PeerSpot reviewer
Provides the availability of defining events, but there could be advanced UI features
We use Heap to create user metrics, and track page visits, feature usage, and user workflows after engaging with features The product's most valuable feature was the ready-made availability of defining events, creating visuals, and storing the data in the database. The product could benefit from…
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."
"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."
"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."
"Discerning application and UX weak points, driving better user retention."
"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."
"The initial setup process was straightforward."
"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."
 

Cons

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."
"They can improve their Android app."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
"Their analytics could be more user-friendly."
"It's more expensive."
"The product could benefit from more advanced UI features."
"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."
 

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."
"The solution is expensive."
"Heap's pricing can be heavy according to the usage and requirements for control billing."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Insurance Company
9%
Retailer
7%
Computer Software Company
15%
Insurance Company
14%
Real Estate/Law Firm
11%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise2
Large Enterprise1
No data available
 

Questions from the Community

What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...
See all answers
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
See all answers
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether...
See all answers
What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.
See all answers
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.
See all answers
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...
See all answers
 

Comparisons

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Compared 12% of the time
StatCounter vs Google Analytics 360 Logo
StatCounter vs Google Analytics 360
Compared 7% of the time
Optimizely vs Google Analytics 360 Logo
Optimizely vs Google Analytics 360
Compared 4% of the time
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Amplitude vs Heap
Compared 38% of the time
Segment vs Heap Logo
Segment vs Heap
Compared 19% of the time
Matomo vs Heap Logo
Matomo vs Heap
Compared 19% of the time
More Heap Competitors
 

Product Reports

Buyer's Guide
Web Analytics
September 2025
Google Analytics 360 reportDownload Google Analytics 360 product report
Buyer's Guide
Heap
September 2025
Heap reportDownload Heap product report
 

Also Known As

Google Attribution 360
No data available
 

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Delivered on Google's world-class platform.

Google
Heap automatically captures every customer touchpoint. No more tracking plans, tracking code, or tags. Get answers in seconds and make decisions faster.
Heap
 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Zendesk, Marketo, Ernst & Young, Salesforce
Buyer's Guide
Google Analytics 360 vs. Heap
September 2025
Free Report: Google Analytics 360 vs. Heap
Find out what your peers are saying about Google Analytics 360 vs. Heap and other solutions. Updated: September 2025.
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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.