Google Analytics 360 vs Heap comparison

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Google Analytics 360

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Executive Summary

We performed a comparison between Google Analytics 360 and Heap based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Google Analytics 360 vs. Heap Report (Updated: December 2025).

Google Analytics 360 vs. Heap

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Helped 879,768 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Analytics 360

Ranking in Web Analytics

3rd

Average Rating

8.6

Number of Reviews

Ranking in other categories

Cross-Channel Attribution Providers (1st)

Heap

Ranking in Web Analytics

4th

Average Rating

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Web Analytics category, the mindshare of Google Analytics 360 is 12.6%, up from 9.3% compared to the previous year. The mindshare of Heap is 7.7%, up from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Google Analytics 360	12.6%
Heap	7.7%
Other	79.7%

Web Analytics

Featured Reviews

Navcharan Singh

Assistent Seo Manager at RTDS

Have improved decision-making with effective reporting

Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.

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Jon Fedor

Engagement Manager at TheMathCompany

Provides actionable user behavior insights and improves feature prioritization decisions

I didn't encounter many components that were annoying. One main area of frustration was finding data. When wanting to find data about clicks on a specific UI feature, element, or button, sometimes the objects were not named in a descriptive way. That was our problem on the implementation side, not Heap's. I also found that the analytics dashboards in Heap couldn't be customized as much as desired. I couldn't adjust the charts in the widgets or the settings on each widget to the level wanted in either data granularity or physical size of the widget on the dashboard page. Additional flexibility in dashboard building and widget building would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."

"The initial setup process was straightforward."

"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."

"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."

"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."

"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."

"Heap enables one to easily track how customers use one's applications on both the web and mobile."

"Discerning application and UX weak points, driving better user retention."

Cons

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"They can improve their Android app."

"It's more expensive."

"Their analytics could be more user-friendly."

"The product could benefit from more advanced UI features."

"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

"Heap's pricing can be heavy according to the usage and requirements for control billing."

"The solution is expensive."

See which vendors are best for you

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

10%

Retailer

Performing Arts

Real Estate/Law Firm

15%

Computer Software Company

14%

Insurance Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	2
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	2
Large Enterprise	4

Questions from the Community

What needs improvement with Google Analytics?

My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...

What is your primary use case for Google Analytics?

For Google Analytics 360, I can describe a few use cases and their purposes.

What advice do you have for others considering Google Analytics?

What is your experience regarding pricing and costs for Heap?

My experience with pricing, setup cost, and licensing was a smoother process, and my teammates helped me out because I don't have clear information about pricing. It was a cost-efficient way to get...

What needs improvement with Heap?

I recommend making Heap stronger, more user-friendly, and integrating it with other apps such as Instagram, Facebook, LinkedIn, and even smaller platforms such as Reddit. If it is integrated with A...

What advice do you have for others considering Heap?

My advice to others looking into using Heap is to use auto-capture and complete capture a lot because these two features are really amazing compared to its competitors. The reports it generates, th...

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Product Reports

Web Analytics

Download Google Analytics 360 product report

Download Heap product report

Also Known As

Google Attribution 360

No data available

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Delivered on Google's world-class platform.

Google

Heap automatically captures every customer touchpoint. No more tracking plans, tracking code, or tags. Get answers in seconds and make decisions faster.

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

Zendesk, Marketo, Ernst & Young, Salesforce

Google Analytics 360 vs. Heap