There is definitely room for improvement in terms of marketing. Marketing is something that is not that great. If you look at some of the other companies in the space, they have a lot of published case studies and tested models. They make a lot of noise. They have got some of their best customers talking about them, which is where HeadSpin needs to work. They should automate their onboarding. A lot of things are still manual. They can create a video assistant or something like that to completely automate the entire process. There is a great scope to improve professional services. The time to deploy is quite long. They can increase and improve the scope of their professional services and set up automation through scripts. They do it at this stage, but they're very expensive. I would love to see them come up with project-based costing for companies that are startups or low on funds. Apart from these, they have been on top of the game in terms of features. I can't think of any other new set of features at this point in time because they're already on top in terms of innovation.
