Hitachi Content Platform vs IBM Cloud Object Storage comparison

Hitachi Vantara and IBM are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while IBM is ranked #12 with an average rating of 9.3. Hitachi Vantara holds a 1.6% mindshare in FaOS, compared to IBM’s 1.0% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 87% of IBM users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

IBM Cloud Object Storage and Hitachi Content Platform are key players in the cloud storage market, each appealing to different organizational needs. IBM has an edge with competitive pricing and broad integration capabilities, while Hitachi offers advanced data management suitable for enterprises with specific data requirements.

Features: IBM Cloud Object Storage offers scalability, flexible storage classes, and seamless integration with IBM cloud services, which is beneficial for businesses using multiple IBM products. On the other hand, Hitachi Content Platform provides comprehensive data management capabilities, multi-cloud support, and sophisticated data retention policies, catering to enterprises needing advanced solutions.

Room for Improvement: IBM Cloud Object Storage could enhance its interface for non-tech users, offer more granular data analytics, and expand third-party integrations. Hitachi Content Platform may improve its deployment simplicity, reduce the complexity of its pricing models, and increase documentation clarity for new users.

Ease of Deployment and Customer Service: IBM Cloud Object Storage stands out for its straightforward deployment and accessible support, simplifying the implementation process for customers. Hitachi Content Platform might have a more complex deployment process but compensates with strong customer service and detailed documentation, suiting companies requiring specialized support.

Pricing and ROI: IBM Cloud Object Storage is known for its cost-effective pricing that offers high ROI for businesses with diverse storage needs. In contrast, Hitachi Content Platform, despite its higher initial costs, provides a solid ROI for enterprises focusing on extensive data governance and protection, making it a valuable investment for targeted use cases.

To learn more, read our detailed Hitachi Content Platform vs. IBM Cloud Object Storage Report (Updated: September 2025).

Buyer's Guide

Hitachi Content Platform vs. IBM Cloud Object Storage

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of October 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.7%, down from 6.2% compared to the previous year. The mindshare of Hitachi Content Platform is 1.6%, down from 1.7% compared to the previous year. The mindshare of IBM Cloud Object Storage is 1.0%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	5.7%
IBM Cloud Object Storage	1.0%
Hitachi Content Platform	1.6%
Other	91.7%

File and Object Storage

Featured Reviews

MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Steve Qualls

Senior Storage Engineer at Q & Q IT Consulting

Offers the ease with which you can move data between on-premises storage and the cloud and then retrieve it back on-premises when necessary

IBM Cloud Object Storage supports big data and analytics workflows. However, I usually have to refer to my documentation for that. Cloud environments are part of almost every project I've been involved in over the last few years, but I rely heavily on documentation whenever I need to do anything in the cloud. I know the basics, but the technical details always need refreshing. I create the drawings or diagrams of how the on-premises and cloud environments interact. So, visual representations are helpful. I'll diagram the on-premises environment, the cloud environment, and any appliances in between and then work from there. The integration capabilities simplified our data workflows. Like, the integration itself is pretty easy. The access appliances create the connection between both environments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."

"The solution is able to handle workloads and is easy to use. It allows us to actually manage the boxes in less time."

"Among its most appealing features are its ease of handling and minimal maintenance requirements."

"The snapshots, replication, and the ability to have immutable blades are the most valuable features. You're putting data snapshots out in those blades, and they cannot be touched. Its performance is great."

"Pure Storage FlashBlade is user-friendly. It's replication feature is great because it has active replication and active DR. That's the beauty of the product. It's a perfect solution for block storage."

"It is very easy to use, and it is very fast."

"Approximately 40% to 50% of my time is saved using Pure Storage FlashBlade compared to different products."

"The most valuable feature of this solution is performance."

More Pure Storage FlashBlade pros

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"The most valuable features of the solution are the versioning and the ransomware protection."

"The Hitachi Content Platform is a stable and reliable solution."

"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."

"Hitachi is a big company, so it's a very strong product."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"Integrating Hitachi Content Platform with existing systems is not challenging."

"The platform helps in efficient data management with the ease of server provisioning."

Cons

"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."

"An area for improvement in Pure Storage FlashBlade is its price. It could be reduced. The technical support for Pure Storage FlashBlade also needs improvement. It used to be good, with more experienced engineers. Nowadays, it isn't, and it takes longer for support to solve problems."

"I would like to see more VM-Aware features in the next release of this solution."

"I would like to see better integration."

"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."

"File storage needs a lot of improvement. Mainframe connectivity also needs improvement because it requires additional components to be integrated with Pure Storage FlashBlade. If you want to keep your backup data, then this becomes an even more expensive solution because Pure Storage FlashBlade will not be able to meet your backup needs."

"There could be improvements in public cloud integration."

"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."

More Pure Storage FlashBlade cons

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"This product's ability to track logs for access still needs to be improved."

"What is lacking in this solution is a simple process to migrate from existing systems."

"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."

"At present, it is complicated to use the CLI command."

"They could improve compatibility and offer a more user-friendly GUI."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

Pricing and Cost Advice

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

"The price of this solution could be made more affordable."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"Our customers have seen a reduction in TCO."

"I understand that it is competitively priced compared to other brands."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"We used a reseller for the purchase."

More Pure Storage FlashBlade pricing and cost advice

"The product’s cost is average."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"Hitachi is more expensive than StorageGRID."

"Pricing is comparable to other solutions in the market."

"The pricing could be better."

"The price of the Hitachi Content Platform is very high."

"Overall, it's costly."

"Pricing is not cheap."

"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."

"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."

"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

23%

Financial Services Firm

19%

Government

12%

Comms Service Provider

Financial Services Firm

25%

Computer Software Company

19%

Manufacturing Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	6
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	4

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

See all answers

What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

See all answers

What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

See all answers

What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

See all answers

What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What do you like most about IBM Cloud Object Storage?

The integration itself is pretty easy. The access appliances create the connection between both environments.

See all answers

What is your experience regarding pricing and costs for IBM Cloud Object Storage?

In general, Object Storage should be a cheaper solution.

See all answers

What needs improvement with IBM Cloud Object Storage?

The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 19% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 9% of the time

VAST Data vs Pure Storage FlashBlade

Compared 7% of the time

More Pure Storage FlashBlade Competitors

NetApp StorageGRID vs Hitachi Content Platform

Compared 25% of the time

MinIO vs Hitachi Content Platform

Compared 24% of the time

Dell ObjectScale vs Hitachi Content Platform

Compared 17% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 15% of the time

More Hitachi Content Platform Competitors

MinIO vs IBM Cloud Object Storage

Compared 32% of the time

Dell ObjectScale vs IBM Cloud Object Storage

Compared 22% of the time

Red Hat Ceph Storage vs IBM Cloud Object Storage

Compared 17% of the time

HPE File Storage and Object Storage vs IBM Cloud Object Storage

Compared 10% of the time

IBM Spectrum Scale vs IBM Cloud Object Storage

Compared 10% of the time

More IBM Cloud Object Storage Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

October 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

October 2025

Download Hitachi Content Platform product report

Buyer's Guide

IBM Cloud Object Storage

October 2025

Download IBM Cloud Object Storage product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Cleversafe

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

IBM Cloud Object Storage is a web-scale platform that stores unstructured data - from petabyte to exabyte - with reliability, security, availability and disaster recovery without replication.

IBM

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

Bitly, Dreamstime, Prime Research

Buyer's Guide

Hitachi Content Platform vs. IBM Cloud Object Storage

September 2025

Free Report: Hitachi Content Platform vs. IBM Cloud Object Storage

Find out what your peers are saying about Hitachi Content Platform vs. IBM Cloud Object Storage and other solutions. Updated: September 2025.

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