Hitachi VSP E Series vs Hitachi Virtual Storage Platform comparison

Hitachi VSP E Series vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.5%, down from 3.3% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.5%, down from 9.6% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.5%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Achieves high performance and availability with a reliable and flexible storage solution

The most valuable features of Hitachi VSP series include its high performance and availability. These are key selling points for any Hitachi product. No other storage system provides a hundred percent availability, but Hitachi offers this twenty-four by seven without needing downtime. These products are highly scalable with flexible memory and controller updates.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The high availability of the product is the most valuable feature."

"It has good, reliable, fast storage."

"The most valuable feature of this solution is reliability."

"The latency is good."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The initial setup was extremely simple and straightforward."

"The solution uses newer technology for deduplication and compression."

More Pure FlashArray X NVMe pros

"Its resilience is the most valuable."

"The product offers high stability."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"I am happy about the storage system and availability."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"It's best features are its reliability and stability."

More Hitachi Virtual Storage Platform pros

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"We are using the Hitachi VSP E Series for high IOPS."

"It offers good file sharing."

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

"The most valuable features of Hitachi VSP series include its high performance and availability."

Cons

"The UI for this solution needs to be improved."

"The software layer has to improve."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"We need better data deduplication."

"It is on the expensive side."

"I would like to see replication and DR features in the next release of this solution."

More Pure FlashArray X NVMe cons

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"This product should be easier to install and set up."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

More Hitachi Virtual Storage Platform cons

"Hitachi should work on unified storage platforms."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

"Hitachi should work on unified storage platforms."

"The solution's support duration or end-of-support life is very short."

"There is room for improvement in simplifying the overall complexity of the environment."

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The product is expensive."

"Given its price, Pure is not the first option."

"The licensing is on a yearly basis."

"The support cost per array is about $20,000 a year for 24/7 support."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Our licensing fees are $500,000+ USD."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

More Hitachi Virtual Storage Platform pricing and cost advice

"Hitachi VSP E Series is an expensive solution."

"The pricing is fair, with additional costs for support services."

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

21%

Financial Services Firm

19%

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Maybe the price can be reduced since the solution is very expensive.

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell off...

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

What is your experience regarding pricing and costs for Hitachi VSP E Series?

Hitachi is generally expensive, providing products designed for enterprise customers like banks with transactional wo...

What needs improvement with Hitachi VSP E Series?

Hitachi should work on unified storage platforms. Currently, they provide separate block, file, and cloud storage. I ...

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Compared 13% of the time

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Compared 13% of the time

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Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor vs Hitachi Virtual Storage Platform

Compared 2% of the time

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Dell PowerStore vs Hitachi VSP E Series

Compared 57% of the time

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Compared 13% of the time

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Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

NVMe All-Flash Storage Arrays

February 2025

Download Hitachi VSP E Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Hitachi VSP E Series vs. Hitachi Virtual Storage Platform