Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe comparison

Hitachi Vantara and IBM are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.0, while IBM is ranked #8 with an average rating of 8.6. Hitachi Vantara holds a 7.9% mindshare in N, compared to IBM’s 1.4% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and IBM FlashSystem 9100 NVMe compete in the enterprise storage solutions category. Based on user reviews, IBM FlashSystem 9100 NVMe holds an edge due to its advanced features and superior ROI.

Features: Hitachi Virtual Storage Platform is noted for its scalability, reliability, and performance. IBM FlashSystem 9100 NVMe is recognized for its high speed, seamless integration, and advanced data reduction capabilities. Both products are strong contenders, but IBM's advanced features provide an advantage.

Room for Improvement: Users highlight Hitachi's need for more intuitive management, improved software compatibility, and better documentation. IBM FlashSystem 9100 NVMe users mention the high initial setup complexity, need for better support documentation, and requirement for more user-friendly interfaces. IBM's issues are primarily related to the initial setup, while Hitachi's concerns focus on operational ease.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform users report a generally smooth deployment process but desire faster customer support response times. IBM FlashSystem 9100 NVMe users find the deployment process more complex but praise the availability of comprehensive support services. IBM’s deployment complexity is mitigated by its valuable customer service.

Pricing and ROI: Hitachi Virtual Storage Platform is seen as cost-effective with a good return on investment over time. IBM FlashSystem 9100 NVMe, although more expensive initially, is viewed as delivering superior ROI due to its performance and advanced features. Users believe IBM's higher initial cost is justified by long-term benefits.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe Report (Updated: September 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe

September 2025

Download the complete report

Helped 872,008 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.7% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.4%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	3.2%
IBM FlashSystem 9100 NVMe	1.4%
Other	87.5%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

Read full review

MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The initial setup was extremely simple and straightforward."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The most valuable feature of this solution is its ease of use."

"One of the best features is the support, which is excellent."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

More Pure FlashArray X NVMe pros

"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

"The product's performance is good."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"The high performance of flash storage is especially valuable to us."

"The most valuable feature is that you can use it with all deployment models."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

More Hitachi Virtual Storage Platform pros

"There are many valuable features of IBM FlashSystem 9100 NVMele I have found to meet my needs. Specifically, the maintenance cycle is a standout feature of this solution. The main component of the IBM FlashSystem 9100 NVMe is the maintenance of the batteries, which have a predetermined and reliable four-year life cycle. This is in stark contrast to other solutions that may use spinning disks, which can fail unexpectedly, causing unwanted downtime and maintenance. Having a predictable maintenance cycle is a significant advantage and has made this solution a preferred choice for me."

"IBM FlashSystem provides the same software on each box, including virtualized solutions."

"IBM FlashSystem 9100 NVMe is easy to use and comes with good performance."

"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."

"Good performance with a user-friendly UI."

"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."

"What I like about the product are its high availability, maximum efficiency in performance, and its ability to handle a high level of I/O operations."

"It is a very stable solution."

More IBM FlashSystem 9100 NVMe pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The tool's pricing is higher than competitors."

"I'd like to see the product implement active replication for vehicles such as VMware."

"They could add more support for file storage and different types of storage."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"It is on the expensive side."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

More Pure FlashArray X NVMe cons

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

More Hitachi Virtual Storage Platform cons

"The solution's compression needs to be improved, as it's not the best."

"The solution's compression feature could be better."

"There could be a possibility of not requiring to buy a new box while upgrading to a newer version."

"There is a tool provided by IBM for repairing batteries which can only be utilized by those who have an IBM technical advisor under service contract. However, for individuals who do not have such a contract, the tool can be difficult to use and requires a zip file copy. I believe that it would be greatly beneficial if the tool were made more user-friendly and accessible for all individuals who need to repair batteries."

"Other vendors have included a block and file system. IBM doesn't include a file system. And yet, it's very necessary for all organizations' networks to have file systems. We have other systems for the file system, however, ideally, we would like to have one system with these features."

"The efficacy of the GUI in IBM FlashSystem 9100 NVMe could be enhanced, and it would be beneficial to include a feature that can prevent ransomware attacks."

"The pricing should be more competitive."

"I'd like to be able to connect to tape drives behind the storage device to back up the tape if need be. We have all of our storage running in all-flash, and we make a copy on tape. Currently, when we want to hook up tape drives, we have to add some extra equipment, which is a little bit complex. We want IBM to add a feature where we could install a tape into the storage so that we can connect it through a single pane of glass. We'd like to have a feature in the IBM flash storage system so that we can connect backup tape drives through the IBM storage system and we can manage the backup tape from the storage system."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The licensing is on a yearly basis."

"With VMware, we pay $300,000 annually."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Our licensing fees are $500,000+ USD."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"The costs were primarily in line with every other vendor at the time."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"This is an expensive solution."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

More Hitachi Virtual Storage Platform pricing and cost advice

"Compared to its competitors, IBM's offering is the most cost-effective."

"The solution is priced well."

"The product has an average cost."

"The tool's pricing is competitive."

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

"The price of the FlashSystem 9100 NVMe is reasonable."

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

More IBM FlashSystem 9100 NVMe pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which NVMe All-Flash Storage Arrays solutions are best for your needs.

See recommendations

872,008 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

15%

Manufacturing Company

Government

Computer Software Company

11%

Financial Services Firm

10%

Government

10%

Recreational Facilities/Services Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 22% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 11% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 30% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 30% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 14% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

October 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

IBM FlashSystem 9100 NVMe

October 2025

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe

September 2025

Free Report: Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: September 2025.

DOWNLOAD NOW

872,008 professionals have used our research since 2012.

See our Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe report.

See our list of best NVMe All-Flash Storage Arrays vendors and best All-Flash Storage vendors.

We monitor all NVMe All-Flash Storage Arrays reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.