Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe comparison

Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.5%, down from 3.3% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.5%, down from 9.6% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.8%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Mohamed-Hassan

Microfinance at a consultancy with 11-50 employees

Steady performance, responsive support, and high availability

If we add a shell, the scalability depends on a legacy protocol and not the IBM FlashSystem 9100 NVMe which is a setback. At the previous bank, I worked at we had approximately 9,000 users. We are using the solution at its full capacity. I rate the scalability of IBM FlashSystem 9100 NVMe a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The high availability of the product is the most valuable feature."

"The solution is scalable."

"The most valuable feature of this solution is reliability."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"What I really like about this program, is that it is easy to use and easy to configurate."

More Pure FlashArray X NVMe pros

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"The product provides a good storage space."

"The solution provides excellent scalability."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

More Hitachi Virtual Storage Platform pros

"The most valuable feature of IBM FlashSystem 9100 NVMe is the snapshot. We use it daily for all of the storage units."

"What I like about the product are its high availability, maximum efficiency in performance, and its ability to handle a high level of I/O operations."

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."

"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."

"Good performance with a user-friendly UI."

"The high performance and high availability improved our overall processes."

"The most valuable feature is the speed."

More IBM FlashSystem 9100 NVMe pros

Cons

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"I'd like to see the product implement active replication for vehicles such as VMware."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"The software layer has to improve."

"There is room for improvement in the pricing of the product."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

More Pure FlashArray X NVMe cons

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

"For mission critical issues the performance is low."

"The solution is priced higher than its competitors."

"Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"This product should be easier to install and set up."

More Hitachi Virtual Storage Platform cons

"The ZIO interface could be improved."

"The solution's compression needs to be improved, as it's not the best."

"There is a tool provided by IBM for repairing batteries which can only be utilized by those who have an IBM technical advisor under service contract. However, for individuals who do not have such a contract, the tool can be difficult to use and requires a zip file copy. I believe that it would be greatly beneficial if the tool were made more user-friendly and accessible for all individuals who need to repair batteries."

"The pricing should be more competitive."

"The solution's compression feature could be better."

"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."

"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."

"IBM FlashSystem 9100 NVMe is an expensive solution, and its pricing could be improved."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"The cost price of this product is better than its competitors."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"It is expensive. Everything is included in the license. There is no additional cost."

"The price per gigabyte is good and it is low when it comes to terabytes."

"This is an expensive solution."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"The costs were primarily in line with every other vendor at the time."

More Hitachi Virtual Storage Platform pricing and cost advice

"The product has an average cost."

"The price of the FlashSystem 9100 NVMe is reasonable."

"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"The solution's price is competitive."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Manufacturing Company

Government

Computer Software Company

20%

Financial Services Firm

14%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell off...

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 33% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 43% of the time

Dell PowerMax NVMe vs IBM FlashSystem 9100 NVMe

Compared 15% of the time

Pure Storage FlashArray vs IBM FlashSystem 9100 NVMe

Compared 9% of the time

HPE Primera vs IBM FlashSystem 9100 NVMe

Compared 9% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

IBM FlashSystem 9100 NVMe

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe