Hitachi Virtual Storage Platform vs NetApp FAS Series comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.2, while NetApp is ranked #3 with an average rating of 8.8. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 96% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 7, 2024

Hitachi Virtual Storage Platform and NetApp FAS Series compete in the enterprise storage solutions category. NetApp FAS Series often has the upper hand due to its advanced features and perceived value for money.

Features: Hitachi Virtual Storage Platform offers non-disruptive migration, making it ideal for large database applications. Its Global Active Device feature enables access to the same volume from different locations. The platform is also noted for high-performance flash capabilities. NetApp FAS Series, however, is recognized for its protocol flexibility, reliable DataONTAP OS, and superior data management tools like SnapMirror and FlexClone. It supports various storage virtualizations.

Room for Improvement: Hitachi Virtual Storage Platform could benefit from enhanced user experience and better management tools. Users express concerns about pricing and lack of flexibility. NetApp FAS Series is criticized for its high pricing and limited UI options, but improvements in built-in monitoring and migration paths are often recommended.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform's deployment is favored in hybrid cloud settings with mixed reviews on technical support. NetApp FAS Series is appreciated for knowledgeable support teams, although coverage varies by region.

Pricing and ROI: Hitachi Virtual Storage Platform is competitively priced with some licensing challenges but positive ROI over time. NetApp FAS Series is costly yet offers features that justify the expense, aligning user satisfaction with ROI despite the initial investment.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp FAS Series Report (Updated: April 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp FAS Series

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Paweł Jabłoński

IT Infrastructure Manager at Bricoman Wilanów

Used for VMs with replication a feature, but need upgraded SSDs

We use this solution. I configured and updated it. Of course, I was also a user of applications that store data on that storage. We already have an SSD solution. So, rather than planning to go with an SSD solution, we are focusing on expanding it. If a company wants to deploy something new, it should choose a product with SSD, and NVMe disks. Overall, I rate the solution a six out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"On a scale of one to ten, I rate Pure FlashArray as ten."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The high availability of the product is the most valuable feature."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The database workloads are pretty fast because I frequently move data from here to there."

"The initial setup was extremely simple and straightforward."

More Pure FlashArray X NVMe pros

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

"Data optimization, compression, and deduplication are the most important features for us."

"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

More Hitachi Virtual Storage Platform pros

"It's a stable product. No issues there."

"Flexible and reliable storage solution with multiple features such as cloning, replication, and deduplication. Data migration can be done without any performance implications on the production systems."

"The solution is easy to use."

"The product is flexible."

"The most valuable feature for us is the combining of HA and SnapMirror."

"The most valuable feature is SnapMirror."

"NetApp FAS Series is simple to set up."

"I would definitely recommend NetApp FAS Series to other users because it's stable and really handy for IT personnel who manage it."

More NetApp FAS Series pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"They could add more support for file storage and different types of storage."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"In the future, I would like to see integration with enterprise backup systems."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

More Pure FlashArray X NVMe cons

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"The deployment could be a bit easier, because it's a bit tricky"

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"The complex setup phase is an area where improvements are needed."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

More Hitachi Virtual Storage Platform cons

"The solution could do more than just data."

"The product should improve its user experience."

"No other area for improvement comes to mind other than its price. Making the price more attractive will help this solution have a bigger market share."

"One area that needs improvement is the hyper-converged solution. Although NetApp has a solution, compared to Nutanix, it falls short."

"The solution’s pricing is expensive."

"Needs to add wizards for newer, inexperienced users."

"Its licensing cost can be improved."

"Technical support needs to be improved, as there are no longer partners in our country."

More NetApp FAS Series cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

More Pure FlashArray X NVMe pricing and cost advice

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"It is a little expensive."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

More Hitachi Virtual Storage Platform pricing and cost advice

"The scalability is pretty good, but it's too expensive."

"The solution is more expensive than other vendors."

"We are on a perpetual license."

"If we want a ransomware solution with the product or other extended features, we need to pay an extra cost."

"Low-priced product, but pricing could still be made more attractive."

"Most storage vendors also have software, or licensing bundles, which may offer the required licenses considerably cheaper, but do also maybe offer licenses, which are not needed."

"We purchased it for four years, and it wasn't expensive. It was reasonable. Every company has a different agreement with NetApp. We got everything we wanted with all the bells and whistles and all the features and functionalities."

"I don't recall the price, but in general, pricing can always be better."

More NetApp FAS Series pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Government

Manufacturing Company

Educational Organization

60%

Manufacturing Company

Computer Software Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

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Which SAN product would you choose: IBM FlashSystem (FS9500) vs PureFlash Array/X NVMe vs PureFlash Array/XL NVMe?

Have you considered a NetApp FAS Storage for your NAS needs? I am sure it fits very well.

See all answers

What do you like most about NetApp FAS Series?

Flexibility in data replication.

See all answers

What is your experience regarding pricing and costs for NetApp FAS Series?

Cost is a big factor in our decision-making process. When we're buying storage, the first thing we look at is how muc...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

Hitachi VSP E Series vs Hitachi Virtual Storage Platform

Compared 2% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerScale (Isilon) vs NetApp FAS Series

Compared 23% of the time

HPE MSA vs NetApp FAS Series

Compared 10% of the time

NetApp AFF vs NetApp FAS Series

Compared 8% of the time

Dell Unity XT vs NetApp FAS Series

Compared 6% of the time

More NetApp FAS Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

April 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp FAS Series

March 2025

Download NetApp FAS Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp FAS series is an enterprise-level storage system that provides a wide variety of data management services, including data protection, block and file storage, and data management.

NetApp FAS is designed to be highly scalable, allowing your organization to grow storage capacity on demand. NetApp FAS also supports multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel, as well as various storage architectures, including SAN (Storage Area Network) and NAS (Network-Attached Storage).

The FAS series has multiple data protection and data management features, including snapshots, cloning, replication, and deduplication, to help secure your data and manage it more efficiently. The system integrates with other NetApp products and solutions, to create a unified data management platform. The system can be deployed on-premise, on multi-cloud environments, or hybrid.

NetApp FAS Series Benefits and Features

NetApp FAS series provides its users with several key benefits and features, including:

Scalability: NetApp FAS series is easy to scale, allowing organizations to rapidly grow their storage capacity according to demand.

Security: Protect and manage your data with various data protection and data management tools, including snapshots, cloning, replication, and deduplication.

Seamless integration: Integrate with other NetApp products and solutions to ensure a unified data management platform across on-premise, hybrid, and multi-cloud environments.

Reduced costs: Consolidation of multiple storage boxes greatly reduces the data center footprint. From a management point of view, with NetApp FAS you manage a single storage box instead of multiple storage boxes.
Compatibility: Forward and backward compatibility ensures that you don’t have to trade in existing controllers. New controllers can always integrate with previously released controllers.

Multi-protocol support: Support for multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel.

High performance and availability: The solution has high input and output per second performance and ensures that critical data remains accessible in the event of a hardware failure.
Intuitive interface: The FAS series has a user-friendly interface and management dashboard, making it easy to manage your storage systems. With unified management, you can quickly run a single protocol on your entire system
Data cloning and replication: Easily clone databases of any size. Clones occupy a very, very small footprint on the storage until they are severed from the main database. Replications carried out by the system are fast and require very little bandwidth.

Reviews from Real Users

NetApp FAS Series stands out among its competitors for a number of reasons. Several major ones are its speed, reliability, and a wide variety of features.

Adriano S., IT project and infrastructure service manager, writes, “The replication feature is noteworthy because it's faster than most and it uses little bandwidth. Then there's the friendly interface that the equipment offers. With this interface, it is very easy to manage.”

Temitope O., a NetApp product manager at Hiperdist Ltd, says, “I like the unified management feature because sometimes you end up running a single protocol on the entire system. You rather have a system for a particular protocol and another system for other protocols, especially in a big environment like mine.”

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Children's Hospital Central California, Plex Systems, PDF PNI Digital Media, Denver Broncos, PDF KSM Legal, Clayton Companies, Virginia Community College

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp FAS Series

April 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp FAS Series

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp FAS Series and other solutions. Updated: April 2025.

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