Hitachi Virtual Storage Platform vs Nutanix Unified Storage (NUS) comparison

Hitachi Vantara and Nutanix are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #11 with an average rating of 8.2, while Nutanix is ranked #6 with an average rating of 9.0. Hitachi Vantara holds a 3.1% mindshare in AFS, compared to Nutanix’s 0.5% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 98% of Nutanix users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

The comparison between Hitachi Virtual Storage Platform and Nutanix Unified Storage (NUS) reveals distinct differences. Nutanix seems to have the upper hand due to its comprehensive features and ease of use.

Features: Hitachi Virtual Storage Platform is reliable, scalable, and essential for enterprise-level operations. Nutanix Unified Storage stands out for its integrated infrastructure, ease of management, and more user-friendly approach. Nutanix's feature set appears more holistic and well-rounded.

Room for Improvement: Hitachi users mention a need for improved automation, more intuitive management tools, and enhanced support. Nutanix users suggest enhancements in support, documentation, and minor feature adjustments.

Ease of Deployment and Customer Service: Hitachi's deployment is straightforward but requires significant expertise. Nutanix offers a simpler deployment process with more accessible support, giving Nutanix an edge in ease of use and customer service.

Pricing and ROI: Hitachi is viewed as cost-effective with solid ROI, although the initial setup cost can be high. Nutanix, while more expensive upfront, provides ROI through operational efficiency and reduced management complexity. Users deem Nutanix's higher price justified by its benefits.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS) Report (Updated: February 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS)

February 2025

Download the complete report

Helped 845,406 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.1%, up from 3.1% compared to the previous year. The mindshare of Nutanix Unified Storage (NUS) is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Read full review

Juan-Contreras

System Administrator at a educational organization with 501-1,000 employees

Ensures streamlined management, simplified infrastructure, and efficient data handling

It has effectively managed our unstructured data, including audio and video files. We've experienced smooth operations without any complaints regarding uploading or downloading videos. While video usage isn't as frequent, we primarily utilize it for downloading videos related to specific incidents for administrators or our police department. We've encountered no issues uploading files of any kind. Transitioning from VMware to Nutanix has highlighted the overall flexibility of Nutanix's platform. Unlike VMware's three-tier system, Nutanix simplifies the learning curve by streamlining operations. The update process, in particular, has been favorable, with no critical issues encountered. The resiliency of Nutanix hasn't been thoroughly tested in our environment so far. However, I routinely check fault tolerance settings to ensure they meet our requirements. During the update process, I've observed critical errors occur as hosts restart, but Nutanix's self-healing mechanism handles these issues seamlessly. The benefit of using Nutanix is evident in several ways. Firstly, we've effectively compressed our storage while significantly expanding our overall storage pool. Previously, our service had a capacity of twenty-five terabytes, but with Nutanix, we've scaled up to a hundred and twenty terabytes physically and approximately fifty terabytes logically. This expansion has been accompanied by noticeable improvements in performance, particularly with reduced latency and IOPS well within the boundaries of our equipment. All our resources are centralized in a single location for managing and running storage: our data center. We operate three Nutanix nodes within this center, effectively managing everything from one central location. We don't have any other locations outside of our data center running a Nutanix cluster. Nutanix's capability to eliminate silos within our organization's storage infrastructure was discussed during our recent call with the engineer. Although we haven't explored this feature extensively yet, there's a forthcoming project where we anticipate leveraging it.One thing I'd appreciate is having a desktop application similar to what VMware offered. With VMware, I could download a separate client program onto my computer, allowing me to log in directly rather than accessing the host through a browser.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I really like about this program, is that it is easy to use and easy to configurate."

"Overall stability is very good. It is a very stable solution."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The latency is good."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The most valuable features of this solution are its ease of use and performance."

"The most valuable feature of this solution is reliability."

More Pure FlashArray X NVMe pros

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The performance was decent."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

More Hitachi Virtual Storage Platform pros

"The solution's most valuable feature is the Prism Central centralized management console."

"The product is good, easy to upgrade, easy to use, and user-friendly."

"Nutanix Objects is reliable."

"DR and the replication power are valuable."

"We have been able to save local disk space by using Data Lens. We upload 18 GB to the cloud and are able to save 20% to 25%."

"We can utilize mixed storage block-sized objects and combine various databases within a unified interface."

"Some of the features that we use include replication and snapshot capabilities, especially from remote locations to our data centers. The main benefit our company sees from using Nutanix Unified Storage is simplification. In the past, we used three-tier solutions with a lot of complexity and operational overhead. Now, we want to focus on the layers above. I want to have storage available, but I don't want to have to think about it. I want it to work without any issues."

"What I found most valuable in Nutanix Files Storage is its high availability and ability to scale out with many VMs."

More Nutanix Unified Storage (NUS) pros

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The tool's pricing is higher than competitors."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"It is on the expensive side."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

More Pure FlashArray X NVMe cons

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"One improvement I am hoping for in the next release is unified storage."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"They should look at the cost because there are other vendors who offer the same cost with more features."

More Hitachi Virtual Storage Platform cons

"Nutanix should improve the one-click upgrade. There are a lot of dependencies on third-party licenses and HP hardware we use internally. The one-click upgrade fails sometimes."

"The graphical user interface could provide more detail. It would be nice if we could click on the service and get some expanded definitions of them. When hiring new people, it's difficult to teach them how everything works, but if they can access everything, they can teach themselves."

"Lowering the price would improve this product."

"I haven't had any issues with the solution so far."

"I believe that one of the most complicated parts of Nutanix Unified Storage is the configuration of the DNS issue in Active Directory. Sometimes it is a bit complicated to troubleshoot or detect an error when integrating it with Active Directory."

"The interface is not logical. It should be a little simpler."

"Allowing the use of the Gflag compromises the integrity of the Nutanix system and its established standards."

"The biggest thing for me, which is a pet peeve of mine, is the integration with the hardware platforms."

More Nutanix Unified Storage (NUS) cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"It is expensive. Everything is included in the license. There is no additional cost."

"I would like to see better pricing and more discounts."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"The price per gigabyte is good and it is low when it comes to terabytes."

"Hitachi VSP's pricing is good compared to other brands."

"The price is good enough considering the performance, and we are satisfied."

"The costs were primarily in line with every other vendor at the time."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

More Hitachi Virtual Storage Platform pricing and cost advice

"Nutanix is very competitive."

"Nutanix offers different pricing options, including Ultimate and Ultimate Pro."

"It is quite expensive otherwise as it comes with three-tier peer underlying hardware."

"With all of the Nutanix equipment, the licensing is expensive. We operate in the enterprise space, but we're a midsized company. At times, the price tag is a little bit shocking for a company with only 35 employees. We're not a Fortune 500 company, but we deal with Fortune 500 drug and energy companies. We have to play in that enterprise space if we're going to have enterprise customers. I'm very price-conscious, but I understand that if I want the best, I've got to pay the price."

"Nutanix Unified Storage pricing is reasonable."

"The product has an annual licensing fee."

"The cost of Nutanix Unified Storage can be prohibitive for some small and medium-sized businesses, making it challenging for them to adopt the product."

"The product is neither cheap nor expensive, making it a solution offering a price range that is in the middle."

More Nutanix Unified Storage (NUS) pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

845,406 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

Computer Software Company

32%

Educational Organization

23%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

See all answers

What do you like most about Nutanix Unified Storage?

Nutanix has excellent product documentation available on their portals, written in simple, easy-to-understand language.

See all answers

What is your experience regarding pricing and costs for Nutanix Unified Storage?

Nutanix Unified Storage isn't expensive.

See all answers

What needs improvement with Nutanix Unified Storage?

The dashboard could be more customizable

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 12% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Red Hat Ceph Storage vs Nutanix Unified Storage (NUS)

Compared 19% of the time

Dell PowerScale (Isilon) vs Nutanix Unified Storage (NUS)

Compared 18% of the time

MinIO vs Nutanix Unified Storage (NUS)

Compared 10% of the time

Microsoft Storage Spaces Direct vs Nutanix Unified Storage (NUS)

Compared 8% of the time

Amazon S3 vs Nutanix Unified Storage (NUS)

Compared 5% of the time

More Nutanix Unified Storage (NUS) Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

March 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

Nutanix Unified Storage (NUS)

March 2025

Download Nutanix Unified Storage (NUS) product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Nutanix Files Storage, Nutanix Volumes Block Storage, Nutanix Objects Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Nutanix Unified Storage provides high availability and seamless cloud platform integration, ensuring robust redundancy, scalability, and streamlined management. It supports hybrid cloud connectivity, enhancing storage security and performance.

Nutanix Unified Storage is designed for effective data protection across block, file, and object storage, offering features like ransomware detection and a centralized management interface through Prism Central. Users gain improved SLAs and IT cost savings through its efficient performance. Despite its user-friendly interface, there is a demand for enhanced security measures such as Multi-Factor Authentication and DLP. While its resilience is notable, users seek improvements in protocol compatibility, storage capabilities, pricing, and support processes.

What are the most important features of Nutanix Unified Storage?

User-Friendly Interface: Simplifies storage management and monitoring.
High Availability: Ensures continuous operation and reliability.
Seamless Cloud Integration: Compatible with platforms like Azure and AWS.
Robust Redundancy: Protects data against hardware failures.
Scalable Architecture: Easily adapts to growing data storage needs.
Ransomware Detection: Enhances data protection measures.

What benefits and ROI might users find in reviews?

Improved SLAs: Increased service reliability and performance.
IT Cost Savings: Reduces expenses through efficient resource use.
Enhanced Security: Stronger data protection and reduced risk.
Centralized Management: Easier control and monitoring from one dashboard.

Industries implement Nutanix Unified Storage for tasks such as file storage, database performance improvement, and storage solution consolidation. Companies deploying virtual machines, securing against ransomware, connecting hybrid clouds, and backing up data find it useful. It supports workloads like Citrix VDI, Kubernetes, and research data, assisting many organizations migrating from legacy storage for better cost efficiency and reduced data center footprints.

Nutanix

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

JetBlue, International Speedway Corporation, Volkswagen SAIC, Brighton and Hove City Council, Foresters Financial, Janus International Group, Cloud Comrade, Serco

Buyer's Guide

Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS)

February 2025

Free Report: Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS)

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS) and other solutions. Updated: February 2025.

DOWNLOAD NOW

845,406 professionals have used our research since 2012.

See our Hitachi Virtual Storage Platform vs. Nutanix Unified Storage (NUS) report.

See our list of best All-Flash Storage vendors and best NVMe All-Flash Storage Arrays vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.