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HPE Alletra Storage vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
5.7
HPE Alletra Storage users report cost-effectiveness, improved performance, and reliability, though some await measurable returns post-implementation.
Sentiment score
8.2
Zadara offers cost-effective scalability, eliminating upfront investments with flexible, nearly limitless capacity, potentially saving 50% in time and money.
By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.
If you wait more than seven years to buy another one, you get a return on your investment.
For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.
Uptime is ROI.
With Alletra, it downloads the software, and you just hit the button, and go.
The cost is not cheaper compared to AWS, and we have not seen the expected return on investment.
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.7
HPE Alletra Storage customer service is praised for expertise, rapid issue resolution, and strong collaboration, despite occasional response delays.
Sentiment score
8.2
Zadara's exceptional, 24/7 global customer service and technical expertise reduce user workload, earning high satisfaction ratings.
With Pure FlashArray X NVMe, we need to escalate the issue and get an account manager for its resolution.
We also had one outage where a controller of one of the products had failed and had to be replaced on-site.
Customers always have their issues resolved promptly.
We have four-hour support, and 99% of our issues are resolved within that timeframe.
Last week, a ticket that needed to be solved in six hours took one week.
As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.
We lack adequate response times and a 24/7 service level agreement.
I rate the technical support from Zadara as nine out of ten.
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.1
HPE Alletra Storage is praised for scalability and seamless expansion, though some desire improved configuration options in specific contexts.
Sentiment score
7.6
Zadara provides scalable, flexible workload management, supporting business growth with adjustable tiers and high performance for various needs.
You cannot increase capacity if latency is present.
It is highly scalable.
It is suitable for both medium-sized and enterprise businesses.
We've had zero downtime.
Alletra provides modular, non-disruptive scale-up and scale-out.
If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.
Zadara is a fully-fledged platform, and our customers are happy with its use.
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.1
HPE Alletra Storage is lauded for its stability and reliability, providing zero downtime and consistent performance across environments.
Sentiment score
7.5
Users appreciate Zadara for its stability, high-availability, and reliability, noting minimal downtime and dependable performance in demanding environments.
During the eight years, there have been no problems such as hardware failure or stopping.
I would rate the stability of the solution as a ten out of ten.
I would rate the stability of the product at seven out of ten.
The solution is stable and rock-solid.
I have not experienced any downtime, crashes, or performance issues.
I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
HPE Alletra Storage requires improvements in pricing, interface, setup, AI features, NVMe support, integration, and customer resources.
Zadara needs better communication, advanced features, broader support, improved infrastructure, and user-friendly upgrades to enhance market competitiveness.
Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.
They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.
They would like to have one tool that can take them everywhere. There should be a single pane of glass.
Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.
Adding AI capabilities could enhance the offering as well.
Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs.
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
HPE Alletra Storage offers competitive pricing, flexibility, and quality support, though initial costs can be high and complex.
Zadara offers predictable pay-per-use pricing, with all-inclusive features and support, appealing to cost-conscious enterprise buyers.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Pure FlashArray X NVMe’s pricing is cheaper than other products.
For future use, we bill based on device consumption rather than the traditional datacenter model.
The predictability of having that one-time cost is everything for the data center.
It's expensive.
The pricing is considered expensive.
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
HPE Alletra Storage offers intuitive management, high-speed performance, and cloud-like efficiency, enhancing storage performance and cost efficiency.
Zadara offers flexible cloud integration, scalable storage solutions, and predictable costs with high performance, reliability, and user-friendly support.
Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.
The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.
Its data compression feature is the best that we have ever seen.
With NVMe drives, a single drive can provide up to thirty thousand IOPS.
The guarantee of data availability is very important to us. Data runs everything.
The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.
The most valuable feature is its storage management capability.
Zadara's troubleshooting feature is very valuable for me.
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
83
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
33rd
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Software Defined Storage (SDS) (18th), Compute Service (10th), Public Cloud Storage Services (15th), File and Object Storage (20th)
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.8%, up from 1.6% compared to the previous year. The mindshare of Zadara is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Anand Algesan - PeerSpot reviewer
Provisioning and encryption ease improve data storage efficiency
To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.
Kirubel Behailu - PeerSpot reviewer
Enhancing storage management efficiency with user-friendly experience
Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage.  I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Government
6%
Computer Software Company
21%
Manufacturing Company
13%
Financial Services Firm
7%
Real Estate/Law Firm
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
The pricing, setup cost, and licensing for HPE Alletra Storage are in line with the market from both CapEx and OpEx p...
What needs improvement with HPE Alletra?
Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From ...
What needs improvement with Zadara?
The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...
What is your primary use case for Zadara?
I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...
What advice do you have for others considering Zadara?
As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about HPE Alletra Storage vs. Zadara and other solutions. Updated: July 2025.
861,524 professionals have used our research since 2012.