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HPE Alletra Storage vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.2
Everpure FlashArray offers reduced costs and maintenance, improved performance, and notable ROI through efficient resource usage and data management.
Sentiment score
5.7
HPE Alletra Storage users report reduced costs, improved efficiency, reliability, ease of management, increased uptime, and significant infrastructure improvements.
Sentiment score
7.2
Zadara offers flexible, cost-effective storage expansion, with up to 50% savings and no major hardware investments, despite AWS comparisons.
Operational tasks such as provisioning storage and monitoring performance happen faster, and less downtime risk and hardware consolidation mean we support more workloads with fewer resources and less data center overhead.
System Engineer at a tech vendor with 10,001+ employees
We have never had an outage in my four and a half years, but in our company's ten or eleven years, there has never been any planned upgrades that required downtime.
System Engineer at Data Sciences Corporation
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Manager, Infrastructure Services Storage & Backup Vmware UNIX at Mphasis
For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.
CTO & Presales Manager at a tech services company with 11-50 employees
We try to achieve a return of interest within around 18 months for a three-year contract and 36 months for a five-year contract, just as examples to get the money back.
Database Administrator at CyrusOne
The data points of my return on investment include the protection for mission-critical operations and IT infrastructure, better performance, and the assurance of a good investment.
Analyst at a real estate/law firm with 201-500 employees
The project had a calculated cost that was fifteen thousand dollars, and came to an amount of six to seven thousand dollars with Zadara.
Arquiteto De Cloud at Claro Brasil
The cost is not cheaper compared to AWS, and we have not seen the expected return on investment.
Cloud System Engineer at cloud251
I can see the return on investment because we are saving around 15 to 18% of the operational cost when compared to AWS.
AI product lead at Sortis
 

Customer Service

Sentiment score
8.2
Everpure FlashArray's globally available customer service excels in responsiveness and expertise, ensuring minimal downtime with proactive support.
Sentiment score
6.6
HPE Alletra Storage support is effective and reliable with highly praised expertise, despite occasional delays in higher-tier support.
Sentiment score
8.2
Zadara's customer service is praised for efficient, 24/7 support, proactive issue monitoring, and knowledgeable technical assistance worldwide.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
Director of Engineering at a computer software company with 1,001-5,000 employees
I would rate the technical support an 11 out of 10.
Cyber Security Consultant at Jonkoping Energi AB
Everpure FlashArray is probably not cheap storage, but it provides great performance, scalability, and everything a customer needs.
Sr. Engineer at a consultancy with 51-200 employees
About 99.9% of my problems were resolved when I contacted them for technical or non-technical issues.
Senior Consultant at a tech vendor with 10,001+ employees
I simply tell them, 'This system is doing this,' and they already know what to do next.
Assembler at a manufacturing company with 1,001-5,000 employees
HPE has maintained the people who built the platform, keeping Nimble's engineering team mostly intact to ensure they know how to drive and support it.
Operations Technician at a energy/utilities company with 201-500 employees
We lack adequate response times and a 24/7 service level agreement.
Cloud System Engineer at cloud251
I rate the technical support from Zadara as nine out of ten.
IT Technical Architect at AVALIS
The support that Zadara provides feels like calling a friend for help.
AI product lead at Sortis
 

Scalability Issues

Sentiment score
6.9
Everpure FlashArray is praised for scalable modular design, though noted for challenges in large expansions and higher costs.
Sentiment score
6.9
HPE Alletra Storage effectively scales with business needs, though some users report limitations with specific models and upgrades.
Sentiment score
7.9
Zadara provides seamless, scalable storage solutions with cost-effective resource expansion, ideal for dynamic business needs and budget adaptability.
A big banking client had around 300 petabytes of data on Pure Storage.
Manager, Infrastructure Services Storage & Backup Vmware UNIX at Mphasis
Our customers can scale up or scale out, raise the performance, and expand the storage spaces by investing every year.
Senior Ai Architect at Logicalis
We have successfully upgraded the controllers, scaled capacity, and scaled arrays without much impact on the system and with seamless planning.
Platform Engineer at a tech vendor with 5,001-10,000 employees
Alletra provides modular, non-disruptive scale-up and scale-out.
Senior Consultant at a tech vendor with 10,001+ employees
If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.
Operations Technician at a energy/utilities company with 201-500 employees
Evidence for this is the ability to add components and upgrade storage while the storage array is still running.
Senior Support Engineer at iOCO
There is no need to worry about scalability because the virtual machine automatically detects the load and then takes the load balance.
AI product lead at Sortis
The Zadara team handled changes to hard drive RAID and the storage that made up all the logical part, and it was very transparent to the end user.
Arquiteto De Cloud at Claro Brasil
Zadara is a fully-fledged platform, and our customers are happy with its use.
Cloud System Engineer at cloud251
 

Stability Issues

Sentiment score
8.4
Everpure FlashArray ensures high reliability with minimal disruptions, offering robust stability and exceptional performance for mission-critical applications.
Sentiment score
7.9
HPE Alletra Storage is praised for stability, 100% uptime, seamless upgrades, and resilience, earning it high user ratings.
Sentiment score
7.7
Users praise Zadara's stability and consistency, noting strong failover, smooth updates, and proactive support despite rare glitches.
For stability, I rate it a ten out of ten.
Senior Storage Administrator at a comms service provider with 5,001-10,000 employees
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
Senior Storage Engineer at Ensono
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
Technical Lead at Wipro Limited
I have not experienced any downtime, crashes, or performance issues.
Manager, Information Technology at a agriculture with 5,001-10,000 employees
I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.
Head of Information Technology at a media company with 51-200 employees
I have not experienced any downtime, crashes, or performance issues on these arrays.
Senior admin at a agriculture with 1-10 employees
The security and control side, for what it offered, gave total stability.
Arquiteto De Cloud at Claro Brasil
 

Room For Improvement

Everpure FlashArray upgrades focus on user customization, cloud integration, scalability, encryption, automation, and reducing pricing for SMBs.
HPE Alletra Storage users desire enhanced NVMe integration, simplified setup, better management, cost efficiency, and improved ease of use.
Zadara users recommend proactive updates, enhanced features, improved interfaces, better security, platform compatibility, and AI integration with pricing adjustments.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Lead Technical Architect at ePlus Technology, inc.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Director of Engineering at a computer software company with 1,001-5,000 employees
As a technical professional, I lack visibility into the system logs.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Everything is performing well with no major problems or complaints and complete data protection.
Senior Consultant at a tech vendor with 10,001+ employees
The conversations should focus on how AI can augment what people are already doing, allowing them to move to higher-value tasks rather than replacing their positions entirely.
IT Director at a educational organization with 11-50 employees
The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors.
Systems Specialist at a comms service provider with 201-500 employees
Adding AI capabilities could enhance the offering as well.
Cloud System Engineer at cloud251
Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs.
IT Technical Architect at AVALIS
They currently look like simple PHP interfaces, but they need to customize and work on their interfaces and user interfaces significantly.
AI product lead at Sortis
 

Setup Cost

Everpure FlashArray offers cost-effective premium storage with predictable costs, justifying its price with performance, features, and reliability.
HPE Alletra Storage is competitively priced, offering predictable models, but some find it complex compared to Dell or NetApp.
Zadara offers simple, competitive pricing aligned with IaaS, with flexible billing but has regional cost concerns in South Africa and Ethiopia.
They're expensive.
Director of Engineering at a computer software company with 1,001-5,000 employees
While they say it's free, we actually pay for support upfront.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Senior Storage Engineer at Ensono
The setup costs were in some cases half the price of some of the other competitors with even more features.
System Engineer III at a energy/utilities company with 201-500 employees
For the one SAN I'm paying monthly as GreenLake hardware-as-a-service, the total cost of that subscription has a value that far outpaces what it would have taken to buy the same capacity outright.
Operations Technician at a energy/utilities company with 201-500 employees
I don't believe HPE Alletra has helped reduce the cost per terabyte, as it is competitive with other products, maintaining a similar price point.
Manager at Converge Systems & Services Pvt. Ltd.
The pricing is considered expensive.
Cloud System Engineer at cloud251
 

Valuable Features

Everpure FlashArray offers fast performance, scalability, and user-friendly management with data reduction, seamless upgrades, and comprehensive support.
HPE Alletra Storage enhances efficiency with easy management, cloud-like operations, cost savings, and high performance through innovative features.
Zadara excels in cloud integration, offering flexible deployments, advanced management, multicloud support, and predictable costs for diverse customer needs.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
Lead Technical Architect at ePlus Technology, inc.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
Director of Engineering at a computer software company with 1,001-5,000 employees
Alletra helped reduce the time in storage provisioning. We have reduced it by two hours. Before switching solutions, it used to take us two to three hours, and we have reduced it to about 15 minutes with Alletra.
Specialist management server at a financial services firm with 1,001-5,000 employees
The technology uses NVME for increased storage, latency, high bandwidth, and sub-millisecond response times.
Senior Support Engineer at iOCO
This solution simplifies storage operations and provides predictable performance and capacity for applications.
Service Manager at MMO 2000 Informatica
Zadara's impact on scalability and its competitive pricing compared to other market players positively affect my organization.
Analyst Level 3 at a comms service provider with 10,001+ employees
The most valuable feature is its storage management capability.
Cloud System Engineer at cloud251
Zadara's troubleshooting feature is very valuable for me.
IT Technical Architect at AVALIS
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
23rd
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
15
Ranking in other categories
Software Defined Storage (SDS) (11th), Compute Service (9th), Public Cloud Storage Services (13th), File and Object Storage (13th)
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of HPE Alletra Storage is 4.6%, down from 10.0% compared to the previous year. The mindshare of Zadara is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
HPE Alletra Storage4.6%
Zadara0.7%
Other87.8%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Ridip Baruah - PeerSpot reviewer
Manager at Converge Systems & Services Pvt. Ltd.
Improved read and write performance while simplifying data provisioning and daily management
Its performance is good, but we do have some concerns with Alletra. The challenge I face is that the recent models launched are not available now. When we pitch a solution to a customer and sell HPE Alletra 6000, the customer sees that the product has been discontinued by HPE. The transition of the storage is happening too fast, making it difficult for us, as we normally declare to customers that the product will not reach end-of-life for the next five years. These challenges arise as HPE transitions for the betterment of the product, but we are left answerable to the customer when they ask why we are offering something that the OEM has discontinued. This transition is occurring too fast, and historically, HPE had 3PAR storage that lasted a long time. We need a stable product, and with HPE Alletra, we are unsure about the stability of the product for the next one or two years. Customers now inquire about what happened to Primera storage, which is no longer available, and we lack answers. I feel that HPE Alletra Storage could be improved, as all our competitors offer storage with options for both file and block and object within a single model, while HP still considers HPE Alletra as block storage only. In many government bids, when the government specifies a need for storage that supports both file and block, we lack a solution for that. A customer will not purchase two storages—one for file and another for block—so we need HPE Alletra to come with a solution that accommodates all data types: file, block, and object. This is critical since government purchases often rely on tenders.
AA
Arquiteto De Cloud at Claro Brasil
Hybrid data migration has reduced costs and now needs stronger security and database integration
I would like to share something that I believe could improve Zadara's process, which is the issue of communication with databases. Today we have MongoDB as a cloud service, so integration with databases in Zadara would bring better performance in connection in SaaS models and in dynamic models that could bring a platform and a solution that could increase Zadara's usage in the market and in its business scope. Zadara can improve in the database integration area as I mentioned. Zadara can have better dynamism such as MongoDB in SaaS and bring this better dynamism by connecting and offering it within the clouds as a possibility of block storage within that partner cloud, such as AWS EBS, Google's cloud storage, or something within Azure. Creating a stronger partnership where this block storage can become an API connectable across various clouds but native to those clouds would be beneficial. I noticed simplicity in the security part during the time I used Zadara, so I believe Zadara's security needs to improve to provide more and deliver more security visibility to the end customer so that they feel more secure with data encryption and attack protection. A WAF on the API connection that goes through greater protection, something along those lines, could help guarantee that the data is protected by Zadara.
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Outsourcing Company
6%
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
8%
Outsourcing Company
6%
Construction Company
12%
Comms Service Provider
12%
Computer Software Company
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
By reviewers
Company SizeCount
Small Business13
Large Enterprise7
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
What needs improvement with Zadara?
Zadara can be improved by making their interfaces more attractive. They currently look like simple PHP interfaces, bu...
What is your primary use case for Zadara?
My main use case for Zadara is to build and validate the GPU as a Service and the AI sovereignty that they're working...
What advice do you have for others considering Zadara?
Regarding Zadara's AI capabilities, I think it depends on the MSPs that they are performing collaborations with, and ...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about HPE Alletra Storage vs. Zadara and other solutions. Updated: June 2026.
908,402 professionals have used our research since 2012.