HubSpot CRM vs Insightly CRM comparison

HubSpot and Insightly are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while Insightly is ranked #25 with an average rating of 9.0. HubSpot holds a 2.2% mindshare in CRM, compared to Insightly’s 0.3% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Insightly users who would recommend it.

HubSpot CRM

Read 47 HubSpot CRM reviews

959 Views
649 Comparison Views

98% willing to recommend

Insightly CRM

Read 1 Insightly CRM review

193 Views
84 Comparison Views

100% willing to recommend

HubSpot CRM

Insightly CRM

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Executive Summary

We performed a comparison between HubSpot CRM and Insightly CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: March 2025).

Buyer's Guide

CRM

March 2025

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Helped 848,989 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Insightly CRM

Ranking in CRM

25th

Average Rating

9.0

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of HubSpot CRM is 2.2%, up from 2.1% compared to the previous year. The mindshare of Insightly CRM is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Micah Oren Feldkamp

Lead Consultant for Cloud Implementations at ZeroClick.ai

Highly scalable, easy to use, flexible, and affordable

In terms of areas for improvement in Insightly, it would be the project management functionality. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want. For example, in the software developer world, we use the Agile or Scrum methodology, which has a completely different project management system than Insightly. Sadly, Insightly doesn't support that well. You would need to create some custom objects in order for that to work correctly. Also, even without the Scrub methodology or other types of project management styles, Insightly needs support with how it manages its pipelines and activity sets. The access to making templated tasks is very limited. If Insightly could expand access to activity sets and create more flexible project management features, that would be a big win for the CRM. The things I would like to see as a developer and as a consultant for my clients would be more integration and more updates with the project management. When it comes to additional features, I would like to see the ability to connect other data sources inside the dashboard reporting. For example, if you would like to see your sales organization and how many activities you made on a contact, how many phone calls, emails, text messages, etc., Insightly should be able to show that information in the opportunity or the sales report. That would be very valuable, to get data from the contact, not from the opportunity, and see those data points together. Right now, they are silent. There is just a data opportunity report and a contact report. Insightly should put some type of API connection or integration to update the activity into the opportunity record to link it so you would be able to see it. Right now it is siloed but it would be useful to create API connections to automate that so that salespeople don't have to link it to the contact and the opportunity. The AI connection of automation should do that for you like in other software systems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."

"The solution is easy to use and easy to implement."

"The most valuable feature of HubSpot CRM is the forms."

"It's very easy to use and configure HubSpot CRM."

"HubSpot CRM has the most reliable and user-friendly options."

"The best feature in HubSpot CRM for us is the custom objects that we integrated. This allows us to include more information on the contact profile, company profile, and other details, making it easier for our staff to have all the necessary information before contacting our customers.Additionally, having all this information in a centralized place is highly beneficial for us."

More HubSpot CRM pros

"The most valuable feature is the speed of adoption, the simple user interface, and the flexibility of use."

Cons

"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."

"The pricing could improve."

"HubSpot CRM could improve by reducing the price."

"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."

"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

"The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it."

"The initial setup could be faster as it currently takes a lot of time."

"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."

More HubSpot CRM cons

"Project management in Insightly could use some improvement. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want."

Pricing and Cost Advice

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"HubSpot CRM is affordable."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"I do not recall the particulars of the licensing fees."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"We use a paid version of Hubspot and we have an annual license."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The price of the solution could improve because it is expensive."

More HubSpot CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Comms Service Provider

11%

Government

11%

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

See all answers

What do you like most about Insightly CRM?

The most valuable feature is the speed of adoption, the simple user interface, and the flexibility of use.

See all answers

What is your experience regarding pricing and costs for Insightly CRM?

The pricing of Insightly is great. If you buy annually on enterprise, it's $100 per user monthly, so the limit is $1200 for enterprise per user. That is how high it goes and it's fair. It is afford...

See all answers

What needs improvement with Insightly CRM?

See all answers

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Product Reports

Buyer's Guide

HubSpot CRM

April 2025

Download HubSpot CRM product report

Buyer's Guide

CRM

March 2025

Download Insightly CRM product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Insightly CRM is a comprehensive customer relationship management software designed to streamline and optimize sales, marketing, and project management processes. Its primary use case is to help businesses effectively manage their customer interactions and improve overall productivity.

The most valuable functionality of Insightly CRM includes contact management, pipeline management, task and project management, email integration, and reporting. With contact management, organizations can easily store and access customer information, track interactions, and maintain a centralized database. Pipeline management allows businesses to track sales opportunities, forecast revenue, and prioritize leads, resulting in improved sales performance.

Insightly CRM's task and project management feature enables teams to collaborate, assign tasks, set deadlines, and monitor progress, ensuring efficient project execution. The software's seamless email integration allows users to sync emails, schedule follow-ups, and track communication history, enhancing customer engagement and relationship building.

Insightly CRM also offers robust reporting capabilities, providing valuable insights into sales performance, customer behavior, and team productivity. These insights enable organizations to make data-driven decisions, identify areas for improvement, and optimize their sales and marketing strategies.

Insightly

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Kings, Savanta, Nimble, 4over, Annexus Health, Atlanta Eats, Book Fuel

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: March 2025.

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