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HubSpot CRM vs SugarCRM Platform comparison

HubSpot and SugarCRM are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while SugarCRM is ranked #24 with an average rating of 8.5. HubSpot holds a 2.2% mindshare in CRM, compared to SugarCRM’s 0.4% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 50% of SugarCRM users who would recommend it.
HubSpot CRM
Read 47 HubSpot CRM reviews
  • 959 Views
  • 649 Comparison Views
98% willing to recommend
SugarCRM Platform
Read 12 SugarCRM Platform reviews
  • 347 Views
  • 164 Comparison Views
50% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

SugarCRM Platform and HubSpot CRM are competing products in the CRM category, with HubSpot CRM leading due to its extensive features, whereas SugarCRM's pricing and support are preferred by some users.

Features: SugarCRM offers robust customization, integration with open APIs, and flexible module creation, making it adaptable for complex operations. HubSpot CRM provides a comprehensive marketing suite, easy sales tracking, and business intelligence tools, offering a unified customer engagement experience.

Room for Improvement: SugarCRM could enhance ease of use and streamline the initial setup process, while improving graphical UX designs. HubSpot CRM may benefit from reducing initial setup complexity, expanding analytics capabilities, and offering more customization options within its free version.

Ease of Deployment and Customer Service: SugarCRM's on-premise deployment offers data control, with responsive customer service, though setup may be complex. HubSpot CRM's cloud-based model ensures easy installation and scalability, supported by efficient customer service and user-friendly onboarding.

Pricing and ROI: SugarCRM has lower setup costs and aligns with specific business needs, leading to significant ROI. HubSpot CRM incurs higher initial costs but offers a feature-rich environment and scalability that justifies long-term investment return.

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To learn more, read our detailed HubSpot CRM vs. SugarCRM Platform Report (Updated: April 2025).
Buyer's Guide
HubSpot CRM vs. SugarCRM Platform
April 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
6th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
47
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in CRM
24th
Average Rating
7.0
Reviews Sentiment
6.5
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (8th), Marketing Automation (8th), Sales Force Automation (9th)
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of HubSpot CRM is 2.2%, up from 2.1% compared to the previous year. The mindshare of SugarCRM Platform is 0.4%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.
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Styliana Araouzou - PeerSpot reviewer
Customizable, easy to configure, and reliable
My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."
"The feature that is beneficial from HubSpot CRM is business intelligence."
"The calling option from any region is beneficial."
"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."
"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."
"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."
"It's highly reliable, and the flexibility it offers is noteworthy."
"Hubspot CRM also lets you make calls and send emails directly."
More HubSpot CRM pros
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The most valuable aspect of this solution is its low cost."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"It has sales email campaigns, plus integration with Active Directory."
 

Cons

"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."
"We had a problem with the tool’s stability once."
"Sometimes, the usability is not intuitive."
"The product's free version could have more integration and automation options."
"I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage."
"The pricing could improve."
"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."
"There is no option to remove duplicate constant contacts."
More HubSpot CRM cons
"It lacks customization, and this is the main reason that we are switching to a different solution."
"I would like to see more integration on a mobile platform in the next release."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"You cannot include all your entities under one instance at the moment."
 

Pricing and Cost Advice

"We are using HubSpot CRM’s free version."
"The cost of HubSpot CRM is less than the cost of Freshsales."
"The pricing is in a midrange if you line up the marketing tools."
"The pricing is reasonable."
"We use a paid version of Hubspot and we have an annual license."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"The price of the solution could improve because it is expensive."
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
More HubSpot CRM pricing and cost advice
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Government
12%
Comms Service Provider
11%
Manufacturing Company
7%
Educational Organization
31%
Engineering Company
15%
Computer Software Company
13%
Real Estate/Law Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
See all answers
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
See all answers
What is your primary use case for HubSpot CRM?
I primarily use the solution for CRM.
See all answers
What do you like most about Sugar Enterprise?
The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
See all answers
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
See all answers
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
See all answers
 

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Product Reports

Buyer's Guide
HubSpot CRM
April 2025
HubSpot CRM reportDownload HubSpot CRM product report
Buyer's Guide
SugarCRM Platform
March 2025
SugarCRM Platform reportDownload SugarCRM Platform product report
 

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM
 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Buyer's Guide
HubSpot CRM vs. SugarCRM Platform
April 2025
Free Report: HubSpot CRM vs. SugarCRM Platform
Find out what your peers are saying about HubSpot CRM vs. SugarCRM Platform and other solutions. Updated: April 2025.
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