Try our new research platform with insights from 80,000+ expert users

IBM Cognos vs Oracle Analytics Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
138
Ranking in other categories
Reporting (4th)
Oracle Analytics Cloud
Ranking in BI (Business Intelligence) Tools
15th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
27
Ranking in other categories
Data Visualization (11th)
 

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.3%, down from 3.8% compared to the previous year. The mindshare of Oracle Analytics Cloud is 1.2%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos1.3%
Oracle Analytics Cloud1.2%
Other97.5%
BI (Business Intelligence) Tools
 

Featured Reviews

Christine Wanjiru - PeerSpot reviewer
Sr. Project Manager at GlaxoSmithKline
Reporting workflows have become faster and data-driven decisions are made confidently
The best features IBM Cognos offers include seamless data integration, AI-powered insights, and user-friendly dashboards that really make my job easier. The AI-powered insights help me automatically identify patterns and insights where they enhance analysis depth effortlessly, and this feature has been very instrumental in uncovering variable insights that might have otherwise gone unnoticed. When it comes to seamless data integration, I love the seamless and efficient data integration capability of IBM Cognos Analytics, where it allows us easy merging of data from various sources such as customer feedback and sales figures. The smooth integration process streamlines workflow efficiency and enhances overall data management practice. I also really love the user-friendly and intuitive dashboards where IBM Cognos Analytics enables quick creation of custom dashboards and an easy understanding of visual data presentation, allowing us to identify trends at a glance and enhance our analytical capabilities. IBM Cognos has positively impacted my organization since implementing this tool, as it has been very helpful with a particularly strong data analysis capability that helps us in business planning. Its strong data analysis capability helps us for business planning, and the great reporting capacity helps update all the leadership management about the business in one report. Auto-scheduling and report generation is a good feature that saves a significant amount of time. Specific outcomes that show how IBM Cognos has helped my organization include saving time, as we have been able to save forty to fifty percent of our time with its auto-scheduling and report generation functionality.
Vaclav-Biba - PeerSpot reviewer
BI/DW Consultant at Neit Consulting
Enhanced analytics through metadata-driven reporting with enterprise-level visualizations enables competitive advantage
In my opinion, what can be better in Oracle Analytics Cloud these days is primarily about pricing. I am from the Czech Republic, which is our main market. The situation here in the Czech Republic is that Power BI rules the world. There are two main reasons for this. First, speaking about the Czech Republic specifically, and second, the Power BI pricing model appears cheaper compared to Oracle Analytics Cloud. The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."
"The Report Studio that is aimed at professional report writers."
"One of the strong suits of Cognos is its robust corporate reporting capability."
"IBM Cognos is a very comprehensive analytics tool that dissolves the challenge of turning complex and large data sets into clear, actionable insights by providing an intuitive platform for data visualization and reporting."
"The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly."
"The initial setup was straightforward."
"The basic platform comes with several meta-modelling tools."
"The most valuable features of IBM Cognos are governance and enterprise reporting."
"The specific capability I find important in Oracle Analytics Cloud is that it allows the basic user to easily drag and drop data. I also like that the solution allows the user to decide what to measure and what to see in the reports."
"The features that I find to be the most valuable are the BAS (Business Analytics), the Narrate feature, and the auto-visualization."
"Analytics Cloud allows you to merge various data types and structure data from multiple sources."
"The solution is user-friendly."
"I've discovered that the new layout of this product makes Docker sharing, machine learning support, and data backups more efficient. Unlike the older method of linking physical, pre-logical, and presentation layers separately, the new interface simplifies this process. Additionally, the integration of databases and machine learning is seamless, with the new visualization approach being particularly beautiful and highly beneficial."
"It's valuable feature is that it is user-friendly and doesn't require much time for understanding. The solution is stable. The initial setup was straightforward."
"This is a stable and scalable solution."
"The best feature may be data flow, which is used to prepare and clean data."
 

Cons

"There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data."
"It would be nice to offer free online training on the tool for end-users."
"The visualization aspect needs to be improved and I believe, this is being resolved in upcoming versions."
"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients."
"Extending dynamic cubes aggregate awareness with calculated measures."
"Need improvement towards Visualization."
"One area where IBM Cognos can be improved is that customer service sometimes is not very responsive, and I would love to see the user interface improved, especially to look somehow updated."
"One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics."
"It's not a failure of the product; it's just an architectural choice. It has to do with data modeling. I'm comparing this to another product, which is Oracle's developer client and probably called Oracle BI Developer Client Tool. The data modeler, which is cloud-based, and Oracle BI Developer Client Tool, which is local or on-premises-based, both can do the same thing in data modeling. However, the cloud tool does not have as many features as the Oracle BI Developer Client Tool, which is closest to the OBIEE Administration Tool with full feature data modeling, metadata development, and so forth. In a complex environment or implementation, that is the capability that you need."
"It is less scalable than Snowflake."
"One of the major issues is that Oracle Analytics Cloud is not user-friendly, requiring skilled people with proper certifications to work with it successfully."
"The product could benefit from increased flexibility compared to other vendors."
"When we have, for example, a table with low performance, we have several issues with drawing some graphics in the Oracle cloud."
"They could improve the ease of developing the dashboard and interacting with it."
"The interfaces could be improved and some in-memory operations could be built in."
"One of the major issues is that Oracle Analytics Cloud is not user-friendly, requiring skilled people with proper certifications to work with it successfully."
 

Pricing and Cost Advice

"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"Pricing should be improved."
"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."
"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"It is an expensive platform."
"I rate the product's pricing a nine on a scale of one to ten, where one is cheap, and ten is expensive."
"A highly cost-effective solution"
"Oracle Analytics Cloud's pricing is generally higher than that of other vendors."
"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."
"Bottom line, the cost is really, really cheap compared to other solutions. Oracle has made a huge effort on the pricing."
"I don't know the exact cost, but its pricing was good. Its pricing was competitive. I would rate it a three out of five in terms of pricing."
"The tool's pricing is not unreasonable or non-competitive."
report
Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.
881,384 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Government
14%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise88
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise7
Large Enterprise11
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
The pricing of Oracle Analytics Cloud is quite expensive, fitting for a premium tool. However, the cost raises expectations for partner support that are not met, especially for smaller companies wh...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Sejong Hospital
Find out what your peers are saying about IBM Cognos vs. Oracle Analytics Cloud and other solutions. Updated: February 2026.
881,384 professionals have used our research since 2012.