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IBM Cognos vs Oracle Analytics Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
9th
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
137
Ranking in other categories
Reporting (5th)
Oracle Analytics Cloud
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
27
Ranking in other categories
Data Visualization (10th)
 

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.3%, down from 3.6% compared to the previous year. The mindshare of Oracle Analytics Cloud is 1.3%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos1.3%
Oracle Analytics Cloud1.3%
Other97.4%
BI (Business Intelligence) Tools
 

Featured Reviews

Dishan Patel - PeerSpot reviewer
Senior Software Engineer at McKinsey and Company
Efficient reporting with strong scheduling and time-saving features
The best features IBM Cognos offers include scheduled reports, calculation and transformation of raw data, and flexibility with the Excel format, which all stand out as especially valuable. I rely most on scheduling, calculation and transformation, and Excel flexibility, and these features affect my daily work by allowing me to use this tool for reporting to make and schedule reports easily. We are able to schedule over 300 reports in a day, where we also schedule them weekly to over 40 executives. Additionally, IBM Cognos transforms raw data into insights and analytics, enabling our data team to make great insights and data-driven decisions easily. IBM Cognos has positively impacted my organization by enhancing our data analysis capability which has helped us in our business planning. It is a great tool for reporting capacity, enabling us to update all of the leadership management about our business in one report. Auto scheduling and report generation are strong features that save a lot of time. Precisely, we have been able to save about 60% of our time from IBM Cognos Analytics, which helps us to make data decisions easily while also saving a lot of time.
Vaclav-Biba - PeerSpot reviewer
BI/DW Consultant at Neit Consulting
Enhanced analytics through metadata-driven reporting with enterprise-level visualizations enables competitive advantage
In my opinion, what can be better in Oracle Analytics Cloud these days is primarily about pricing. I am from the Czech Republic, which is our main market. The situation here in the Czech Republic is that Power BI rules the world. There are two main reasons for this. First, speaking about the Czech Republic specifically, and second, the Power BI pricing model appears cheaper compared to Oracle Analytics Cloud. The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos."
"In terms of stability, I think that Cognos is more stable than Tableau and Power Bi because of its framework manager concept that allows us to import metadata and store it in the framework manager."
"Integration with Office can enable the 'download' mode of storytelling.​"
"Even while a user is using a cube for reporting, there will not be a situation as ' Cube file locked; unable to build or deploy'."
"The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly."
"Precisely, we have been able to save about 60% of our time from IBM Cognos Analytics, which helps us to make data decisions easily while also saving a lot of time."
"Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions."
"Security administration tools are powerful and flexible."
"This is a stable and scalable solution."
"It plays a crucial role in facilitating decision-making for various organizational stakeholders."
"The solution is user-friendly."
"It has the best feature for data augmentation."
"The AI/ML enablement is useful, as many reporting tools do not offer machine learning models as of now, without writing customized code."
"The solution can scale."
"The product is able to compare with other tools on the market; it has everything you need, everything you can find in other tools such as Tableau and Power BI, and additionally, it has history, so you get a robust solution with support."
"The best feature may be data flow, which is used to prepare and clean data."
 

Cons

"The solution's support could be better."
"We are generally satisfied, but I am not certain if IBM Cognos meets every feature request from users since we only provide IBM Cognos as our standard and do not maintain infrastructure for other tools."
"One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics."
"There is room for improvement in self-service analytics and predictiveness."
"I would like to see the introduction of mapbooks for supporting some geographical information."
"I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality."
"We need more predictive analytical functions, not only diagnostic or decryptic analytics."
"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients."
"The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment."
"Analytics Cloud allows you to merge various data types and structure data from multiple sources."
"The product should be improved in terms of connectors; right now the top twenty connectors are available, but OneDrive and Teradata are missing."
"Oracle Analytics Cloud is lacking in charts. They should add more charts to it."
"The solution could be more flexible."
"The learning curve should be improved, and I'm uncertain if tutorials are readily available or easily accessible. We may have resorted to looking on YouTube for such information. Having easily understandable documents or guides for new users would be beneficial. AI integration would be an interesting feature to add in the next release."
"The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment."
"Its machine learning and visualization capabilities can be improved. There should be more visualization options."
 

Pricing and Cost Advice

"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"It's more expensive than similar solutions like Tableau and Power BI."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."
"The tool's pricing is not unreasonable or non-competitive."
"A highly cost-effective solution"
"Oracle Analytics Cloud's pricing is generally higher than that of other vendors."
"We pay on a monthly basis and it is $10 per user each month."
"I would rate it a five out of five in terms of the value received for the price charge."
"The price is reasonable; it's quite a bit lower than Tableau and Spotfire."
"I rate the product's pricing a nine on a scale of one to ten, where one is cheap, and ten is expensive."
"Bottom line, the cost is really, really cheap compared to other solutions. Oracle has made a huge effort on the pricing."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Government
14%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise87
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise7
Large Enterprise11
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
The pricing of Oracle Analytics Cloud is quite expensive, fitting for a premium tool. However, the cost raises expectations for partner support that are not met, especially for smaller companies wh...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Sejong Hospital
Find out what your peers are saying about IBM Cognos vs. Oracle Analytics Cloud and other solutions. Updated: December 2025.
881,282 professionals have used our research since 2012.