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IBM Cognos vs Oracle Analytics Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
138
Ranking in other categories
Reporting (4th)
Oracle Analytics Cloud
Ranking in BI (Business Intelligence) Tools
15th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
27
Ranking in other categories
Data Visualization (11th)
 

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.3%, down from 3.8% compared to the previous year. The mindshare of Oracle Analytics Cloud is 1.2%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos1.3%
Oracle Analytics Cloud1.2%
Other97.5%
BI (Business Intelligence) Tools
 

Featured Reviews

Christine Wanjiru - PeerSpot reviewer
Sr. Project Manager at GlaxoSmithKline
Reporting workflows have become faster and data-driven decisions are made confidently
The best features IBM Cognos offers include seamless data integration, AI-powered insights, and user-friendly dashboards that really make my job easier. The AI-powered insights help me automatically identify patterns and insights where they enhance analysis depth effortlessly, and this feature has been very instrumental in uncovering variable insights that might have otherwise gone unnoticed. When it comes to seamless data integration, I love the seamless and efficient data integration capability of IBM Cognos Analytics, where it allows us easy merging of data from various sources such as customer feedback and sales figures. The smooth integration process streamlines workflow efficiency and enhances overall data management practice. I also really love the user-friendly and intuitive dashboards where IBM Cognos Analytics enables quick creation of custom dashboards and an easy understanding of visual data presentation, allowing us to identify trends at a glance and enhance our analytical capabilities. IBM Cognos has positively impacted my organization since implementing this tool, as it has been very helpful with a particularly strong data analysis capability that helps us in business planning. Its strong data analysis capability helps us for business planning, and the great reporting capacity helps update all the leadership management about the business in one report. Auto-scheduling and report generation is a good feature that saves a significant amount of time. Specific outcomes that show how IBM Cognos has helped my organization include saving time, as we have been able to save forty to fifty percent of our time with its auto-scheduling and report generation functionality.
Vaclav-Biba - PeerSpot reviewer
BI/DW Consultant at Neit Consulting
Enhanced analytics through metadata-driven reporting with enterprise-level visualizations enables competitive advantage
In my opinion, what can be better in Oracle Analytics Cloud these days is primarily about pricing. I am from the Czech Republic, which is our main market. The situation here in the Czech Republic is that Power BI rules the world. There are two main reasons for this. First, speaking about the Czech Republic specifically, and second, the Power BI pricing model appears cheaper compared to Oracle Analytics Cloud. The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution's initial setup process is easy."
"The initial setup is very straightforward."
"IBM Cognos improves the effectiveness of the sales team."
"The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools."
"The tool can join data from different sources, write back to databases, generate alerts, and be customized to our preferences. It's an enterprise BI tool that's more powerful than just visualization tools like Power BI or Tableau."
"In terms of stability, I think that Cognos is more stable than Tableau and Power Bi because of its framework manager concept that allows us to import metadata and store it in the framework manager."
"Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users."
"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."
"This is a stable and scalable solution."
"It plays a crucial role in facilitating decision-making for various organizational stakeholders."
"The solution can scale."
"A valuable feature is the speed of the solution."
"Data preparation is fantastic and fast. We were able to use multiple data sources and prepare the data quickly."
"The advanced calculations by the tool are highly effective"
"Oracle Analytics Cloud is not very user-friendly, however, it is robust and capable of performing a wide range of tasks."
"The best feature may be data flow, which is used to prepare and clean data."
 

Cons

"We need more predictive analytical functions, not only diagnostic or decryptic analytics."
"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help."
"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos."
"In terms of what could be improved, I would say, monitoring, monitoring, monitoring. Some improvements in monitoring would be helpful. I'd like to see more monitoring of specific reports and fields. The way the auditing is now is very limited, so I'd like to see more of that - of the monitoring."
"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."
"It would be good if the solution had conditional formatting."
"Need improvement towards Visualization."
"We are generally satisfied, but I am not certain if IBM Cognos meets every feature request from users since we only provide IBM Cognos as our standard and do not maintain infrastructure for other tools."
"The product should improve its user interface. It should be welcoming and modern. Developers should also find it easier to build data models. Oracle Analytics Cloud needs to have better visualizations and more options in the marketplace."
"Sharing dataflows is not possible at this time, and the custom chart functionality is not available."
"The solution could be more flexible."
"Its machine learning and visualization capabilities can be improved. There should be more visualization options."
"One of the major issues is that Oracle Analytics Cloud is not user-friendly, requiring skilled people with proper certifications to work with it successfully."
"Its FAW feature has limitations in terms of usage."
"When you implement the product on a small scale, it doesn't generate any ROI."
"Analytics Cloud allows you to merge various data types and structure data from multiple sources."
 

Pricing and Cost Advice

"The solution is affordable."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
"It's more expensive than similar solutions like Tableau and Power BI."
"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
"I rate the product's pricing a nine on a scale of one to ten, where one is cheap, and ten is expensive."
"Bottom line, the cost is really, really cheap compared to other solutions. Oracle has made a huge effort on the pricing."
"It is an expensive platform."
"A highly cost-effective solution"
"I don't know the exact cost, but its pricing was good. Its pricing was competitive. I would rate it a three out of five in terms of pricing."
"The price is reasonable; it's quite a bit lower than Tableau and Spotfire."
"The tool's pricing is not unreasonable or non-competitive."
"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Government
14%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise88
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise7
Large Enterprise11
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
The pricing of Oracle Analytics Cloud is quite expensive, fitting for a premium tool. However, the cost raises expectations for partner support that are not met, especially for smaller companies wh...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Sejong Hospital
Find out what your peers are saying about IBM Cognos vs. Oracle Analytics Cloud and other solutions. Updated: February 2026.
881,360 professionals have used our research since 2012.