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IBM Cognos vs SAP Analytics Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
IBM Cognos offers enhanced decision-making, cost savings, and productivity, reporting over $650k annual savings through efficient, user-friendly systems.
Sentiment score
6.6
SAP Analytics Cloud boosts ROI by streamlining data automation and reporting, accelerating decision-making and improving business processes efficiently.
I have seen a return on investment, as I mentioned earlier about time saving and productivity gains, with a consistent governed data model that reduces the risk of errors.
Sr. Project Manager at GlaxoSmithKline
I have seen a return on investment through improved decision making, as automated distribution and uptime, along with scheduled report delivery and bursting, have eliminated various manual emailing and delays, thereby saving time and cost.
Senior Project Manager at BD
Management can now drill down and view executive summaries for new products and fraud analytics quickly, resulting in less red tape during the decision-making process.
Vice President at a financial services firm with 10,001+ employees
 

Customer Service

Sentiment score
6.4
IBM Cognos customer service is mixed, with good technical support and resources, yet varying speed and consistency.
Sentiment score
6.1
SAP Analytics Cloud support is generally responsive, but users desire quicker responses, more expertise, and improved training resources.
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
EDW Manager at a university with 1,001-5,000 employees
The customer support has been proactive, solution-oriented, and helpful whenever I have needed to reach out.
Senior Project Manager at BD
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
head of commercial at Assimil8 Ltd.
The technical support is a very well-organized service, with a lot of tools for me as a consultant and for the end user on how to contact SAP support and get issues solved.
Competence Leader - BI at Sabris CZ s.r.o.
We are satisfied with the technical support from SAP because when we reached out, we were able to get very good support from SAP colleagues.
Project Manager at a tech services company with 51-200 employees
I am satisfied with SAP's technical support team; they provide very good support.
BI Lead Consultant at Intercom Enterprises
 

Scalability Issues

Sentiment score
7.4
IBM Cognos handles large-scale data needs efficiently, though performance can vary with hardware, integration, configuration, and user training.
Sentiment score
7.3
SAP Analytics Cloud is scalable and versatile, supporting large user bases while integrating well with other SAP products.
The scalability of IBM Cognos is very good, as it has continued growing with my organization's needs, allowing us to analyze and store a significant amount of data and handle our organization's growth efficiently.
Sr. Project Manager at GlaxoSmithKline
It can be scaled out to other teams, but requires building cubes and implementing policies.
head of commercial at Assimil8 Ltd.
SAP Analytics Cloud can be used by a small company, and it can be used by a large corporate.
Competence Leader - BI at Sabris CZ s.r.o.
I would rate its scalability up to nine on a scale of one to ten.
Project Manager at a tech services company with 51-200 employees
 

Stability Issues

Sentiment score
7.2
IBM Cognos is stable and reliable, though issues can arise with server capacity, configurations, and during peak usage.
Sentiment score
7.4
SAP Analytics Cloud is stable and reliable, though minor connectivity and performance issues occur with large datasets and variable updates.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
head of commercial at Assimil8 Ltd.
In my experience, IBM Cognos is stable, as I have not experienced any downtime or lagging issues.
Senior Project Manager at BD
You have a chance to test it on your test tenant in small increments, so it should not break your productive reports and productive environment.
Competence Leader - BI at Sabris CZ s.r.o.
 

Room For Improvement

IBM Cognos needs UI and mobile enhancements, better data visualization, improved support, and cost efficiency for user satisfaction.
SAP Analytics Cloud users seek improved integration, compatibility, visualization, programming support, pricing, analytics, documentation, technical support, and interface design.
Integration with Azure login makes trouble.
Sr. Project Manager at GlaxoSmithKline
IBM Cognos can be improved by addressing its limited real-time data connectivity, as well as enhancing the endpoint experience and mobility, which currently is not satisfactory due to limited data blending.
Senior Project Manager at BD
IBM Cognos could improve by introducing different role types, such as viewer roles, user roles, and admin roles, along with assigning minor modules to specific individuals.
Vice President at a financial services firm with 10,001+ employees
On the other hand, it is perfectly fitting to the SAP environment, with seamless integration to all SAP modules, not only ERP but also SuccessFactors and other tools from the SAP family.
Competence Leader - BI at Sabris CZ s.r.o.
Documentation-wise, we see some gaps when trying to connect different solutions.
Project Manager at a tech services company with 51-200 employees
 

Setup Cost

IBM Cognos is costly compared to competitors but offers extensive features, with complex licensing and potential discounts available.
SAP Analytics Cloud is pricey but valuable for SAP integration, requiring careful cost analysis and license management.
Our central team negotiated a different price because multiple teams within our organization use IBM Cognos, bringing the price down to around $10 to $11 per user per month.
Vice President at a financial services firm with 10,001+ employees
I rate pricing as a four, meaning it is more expensive compared to other solutions.
head of commercial at Assimil8 Ltd.
My experience with pricing, setup cost, and licensing is positive, as the price is relatively competitive and affordable.
Senior Project Manager at BD
 

Valuable Features

IBM Cognos provides AI-powered insights, intuitive dashboards, and advanced reporting tools, enhancing automation, scalability, and comprehensive business intelligence.
SAP Analytics Cloud is valued for its predictive analytics, integration, user interface, AI features, and cost-effective comprehensive functionalities.
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
Senior Data Engineer at LTI LATAM and Toubro Improtech
I love the seamless and efficient data integration capability of IBM Cognos Analytics, where it allows us easy merging of data from various sources such as customer feedback and sales figures.
Sr. Project Manager at GlaxoSmithKline
Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis.
Senior Project Manager at BD
For SuccessFactors and S/4HANA Cloud, there are pre-built reports available which are commonly used by customers.
Project Manager at a tech services company with 51-200 employees
The capabilities of SAP Analytics Cloud that I consider the most valuable are that all three functionalities are in one tool.
Competence Leader - BI at Sabris CZ s.r.o.
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
139
Ranking in other categories
Reporting (4th)
SAP Analytics Cloud
Ranking in BI (Business Intelligence) Tools
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
Predictive Analytics (3rd)
 

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.3%, down from 3.8% compared to the previous year. The mindshare of SAP Analytics Cloud is 2.2%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
SAP Analytics Cloud2.2%
IBM Cognos1.3%
Other96.5%
BI (Business Intelligence) Tools
 

Featured Reviews

RL
Senior Project Manager at BD
Data insights have transformed reporting speed and support faster, informed decisions
IBM Cognos makes it simple to create visually appealing products, and we are able to run about 1,000 reports on a daily basis while another 1,000 are run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler, which we use to confirm the completion of other processes needed to be available before the job is scheduled to run, allowing us to make data-driven decisions easily. Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis. We are able to use the drag and drop feature to create ad-hoc visualizations. Additionally, I find the AI-powered natural language query feature for data analysis and dashboard input to be very useful for a non-technical person to put queries around the spreadsheets data to get a quick answer. Building insights for accurate decision-making has been great. Moreover, we can package reports with data-backed insights for stakeholders in PDF and Excel format to support business ad-hoc cases, forecasting, and strategic recommendations on relevant tasks. Of all those features, the visual graphs, predictive analytics, and data cleansing feature makes the biggest difference for my team. IBM Cognos is deployed in my organization using a hybrid cloud setup with Amazon Web Services as our cloud provider.
Pavlina Pankova - PeerSpot reviewer
Competence Leader - BI at Sabris CZ s.r.o.
Brings reporting, planning, and prediction together in one seamless workflow
I think the areas of SAP Analytics Cloud that could be improved or enhanced are mentioned by users or companies, and they would definitely mention the price in terms of planning licensing. From a consulting point of view, I don't see any major weaknesses. It is reasonably well-developed, and the perfect strength is that innovations are coming on a quarterly basis. It is slightly behind other tools in terms of the number of graphical outputs. Some tools have it faster, but every increment of innovations contains new features. On the other hand, it is perfectly fitting to the SAP environment, with seamless integration to all SAP modules, not only ERP but also SuccessFactors and other tools from the SAP family, for example, integrated business planning for the production planning. This is really a highlight compared to other tools.
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Government
7%
Manufacturing Company
18%
Financial Services Firm
9%
Retailer
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise90
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise39
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about SAP Analytics Cloud?
In the data warehouse, you're free to make changes. You can make everything text, meaning it's always a string. Even numbers appear as text, giving you the flexibility to work with all columns.
What is your experience regarding pricing and costs for SAP Analytics Cloud?
I normally do not deal with the commercials, so I am not aware of the pricing part of it.
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
SAP BusinessObjects Cloud
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Live Oak Bank
Find out what your peers are saying about IBM Cognos vs. SAP Analytics Cloud and other solutions. Updated: February 2026.
882,333 professionals have used our research since 2012.