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IDnow vs Okta Customer Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IDnow
Ranking in Customer Identity and Access Management (CIAM)
19th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
4th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of IDnow is 1.0%, up from 0.5% compared to the previous year. The mindshare of Okta Customer Identity is 7.3%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

MiguelPurizaca - PeerSpot reviewer
Focus on seamless integration and advanced security management enhances application usage and threat detection across multiple countries
Okta Customer Identity focuses on providing top-notch identity management solutions. One of its most valuable features is its easy integration with various applications through its extensive application directory, offering hundreds or thousands of applications ready to configure. This integration is significantly easier compared to Microsoft Entra ID, where we encountered numerous issues. We particularly value its real-time reporting capabilities. For example, we detected cyberattacks from countries like Russia and Asia and were able to block those IP addresses and configure our system for more security. These advanced security features and reporting capabilities make it easy to manage.
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
13%
Financial Services Firm
13%
Healthcare Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
Okta Customer Identity is expensive compared to other solutions, but we believe the investment is justified given the rising cybersecurity threats. Despite the cost, it's cheaper than the potential...
What needs improvement with Okta Customer Identity?
Okta Customer Identity is continuously improving its solution. Since we started using it in 2019, we have observed numerous enhancements to increase security.
 

Overview

 

Sample Customers

Information Not Available
FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
Find out what your peers are saying about Auth0, Ping Identity, Omada and others in Customer Identity and Access Management (CIAM). Updated: April 2025.
848,207 professionals have used our research since 2012.