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Microsoft Entra Verified ID vs Okta Customer Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Customer Identity and Access Management (CIAM)
8th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
4
Ranking in other categories
Microsoft Security Suite (25th)
Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
4th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra Verified ID is 3.6%, down from 7.8% compared to the previous year. The mindshare of Okta Customer Identity is 7.3%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Andy Yen - PeerSpot reviewer
Offers single sign-on feature for business applications but needs to offer personalized insights
Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.
MiguelPurizaca - PeerSpot reviewer
Focus on seamless integration and advanced security management enhances application usage and threat detection across multiple countries
Okta Customer Identity focuses on providing top-notch identity management solutions. One of its most valuable features is its easy integration with various applications through its extensive application directory, offering hundreds or thousands of applications ready to configure. This integration is significantly easier compared to Microsoft Entra ID, where we encountered numerous issues. We particularly value its real-time reporting capabilities. For example, we detected cyberattacks from countries like Russia and Asia and were able to block those IP addresses and configure our system for more security. These advanced security features and reporting capabilities make it easy to manage.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the Microsoft Authenticator app since it comes with two-factor authentication."
"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."
"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"The most valuable features of the solution are mainly in the areas of security and auditing."
"We primarily use it to manage the community onboarding and offboarding of users, and it's quite a simple solution for that."
"Overall, I would rate Okta Customer Identity a ten."
"We can integrate two-factor authentication with the applications."
"There is no password hash saved on the cloud, which is the part that I like the most."
"As far as our security team is concerned, the ease of implementing multifactor authentication is definitely the biggest value for our organization."
"The most valuable feature of this solution for most customers is access management."
"I think all the functions of the solution are vital and important because life cycle management is important for some companies. The Single Sign-On feature is fantastic for different customers and advanced server access is really good for access to the servers."
"The solution has great multifactor authentication."
 

Cons

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"The tool's expensive nature is an area of concern where improvements are required."
"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
"This solution would be improved by adding biometrics features."
"The initial setup could be easier to do."
"There is an access request system that is very limited access to the systems available for end-users. The access request should improve in Okta Customer Identity."
"What I'd like to see improved in Okta Customer Identity is the process of exporting users. Currently, it lacks this feature, and you have to use a third-party tool to export users from the group. Exporting users should be very easy, though I did notice that Okta Customer Identity is being upgraded from time to time, and I've been seeing much improvement in it compared to the previous years."
"Okta has a limitation with directory integrations. If you have multiple Active Directory integrations, the user distinguished name (DN) and the manager DN don't get imported properly into the Okta user profile."
"All of the governance functionality and privileged account management could be improved."
"Some limitations in scalability. Each application we work with can be completely different, resulting in highly variable implementation processes."
"In the future, we'd like to see the product implement more security features, like, for example, zero-trust."
 

Pricing and Cost Advice

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"If one is cheap and ten is very expensive, I rate the product price as seven."
"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"The solution is really expensive."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"The price of the solution is fair for what it offers."
"Pricing might be high, but it comes down when the number of people using the product goes up."
"Okta's pricing is right where it needs to be and right in the middle of the market."
"Okta Customer Identity is not an expensive solution."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Financial Services Firm
9%
Healthcare Company
8%
Manufacturing Company
8%
Computer Software Company
14%
Financial Services Firm
13%
Healthcare Company
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Microsoft Entra Verified ID?
I like the Microsoft Authenticator app since it comes with two-factor authentication.
What needs improvement with Microsoft Entra Verified ID?
There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in.
What is your primary use case for Microsoft Entra Verified ID?
We started using Microsoft Entra Verified ID when the Active Directory was changed, and we needed to onboard customers from on-premises to Azure Cloud. For instance, we started using the solution w...
What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
Okta Customer Identity is expensive compared to other solutions, but we believe the investment is justified given the rising cybersecurity threats. Despite the cost, it's cheaper than the potential...
What needs improvement with Okta Customer Identity?
Okta Customer Identity is continuously improving its solution. Since we started using it in 2019, we have observed numerous enhancements to increase security.
 

Overview

 

Sample Customers

Information Not Available
FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
Find out what your peers are saying about Microsoft Entra Verified ID vs. Okta Customer Identity and other solutions. Updated: March 2025.
849,210 professionals have used our research since 2012.