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Auth0 vs Okta Customer Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0
Ranking in Customer Identity and Access Management (CIAM)
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Single Sign-On (SSO) (5th), Access Management (4th)
Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
18
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 is 19.4%, down from 22.6% compared to the previous year. The mindshare of Okta Customer Identity is 8.4%, up from 7.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Market Share Distribution
ProductMarket Share (%)
Auth019.4%
Okta Customer Identity8.4%
Other72.2%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…
Chetanya Sharma - PeerSpot reviewer
Has improved secure access to all applications through a single login point
Stability and the UI/UX of Okta Customer Identity are fine as they are; I do not see any need for improvement in those areas. From the user perspective, everything is good and no change is needed. I do not think any biometrical features for authentication or limitations from Okta Customer Identity on request systems can be added at this moment. Some users face challenges after upgrades. Whenever we upgrade Okta Customer Identity, there is no challenge or blocker from Okta Customer Identity. However, I have seen cases where there might be issues with InTune or JumpCloud due to sync delays from their end; Okta Customer Identity was fine at that moment. After Okta Customer Identity made an upgrade process, we had some challenges with the integration of Okta Customer Identity and Jamf. The only issue with Okta Customer Identity is after the upgrade process; we have some issues with the integration between Okta Customer Identity and Jamf. The only point for improvement is the upgrade process.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It supports identity federation, FSO and multi-tenancy."
"It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users."
"I simply use the JWT from the client on the server side to process requests and push updated profile data to a database/queue as needed and end the process without having to persist data in the web server (sessions)."
"It offers stronger security and flexibility with API keys, which are generated on runtime."
"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."
"It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"The most valuable feature of the product is scalability."
"Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products."
"The most valuable feature of this solution for most customers is access management."
"The main benefits Okta Customer Identity provides to users include single point of login for all applications and single authentication, which saves time and reduces frustration."
"As far as our security team is concerned, the ease of implementing multifactor authentication is definitely the biggest value for our organization."
"I think all the functions of the solution are vital and important because life cycle management is important for some companies. The Single Sign-On feature is fantastic for different customers and advanced server access is really good for access to the servers."
"We primarily use it to manage the community onboarding and offboarding of users, and it's quite a simple solution for that."
"Adaptive authentication in Okta Customer Identity is a flexible feature that is very secure and user-friendly."
"The main benefits Okta Customer Identity provides to users include single point of login for all applications and single authentication, which saves time and reduces frustration."
 

Cons

"The product could use a more flexible administration structure"
"There are indeed areas where the product could improve. For instance, Okta offers various application configurations, enabling access management, which the tool could consider implementing."
"The tool's price should be improved."
"The product support for multi-tenancy could be improved."
"In the past, there was an issue with the multi-tenant where there wasn't the ability to manage them."
"The price modelling is a bit confusing on the site and can be costly."
"I think they can do a better job in explaining what you're supposed to do next in order to correctly follow an idiomatic approach to using the solution beyond simply passing a JWT token to a server and having the server check then signature to validate the token."
"There could be easy integration with IoT devices for the product."
"In the future, we'd like to see the product implement more security features, like, for example, zero-trust."
"Some limitations in scalability. Each application we work with can be completely different, resulting in highly variable implementation processes."
"Okta has a limitation with directory integrations. If you have multiple Active Directory integrations, the user distinguished name (DN) and the manager DN don't get imported properly into the Okta user profile."
"The only issue with Okta Customer Identity is after the upgrade process; we have some issues with the integration between Okta Customer Identity and Jamf."
"The initial setup could be easier to do."
"I would like to see the provisioning simplified."
"All of the governance functionality and privileged account management could be improved."
"In Okta Identity Governance and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and switches is not currently available."
 

Pricing and Cost Advice

"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"It is a relatively inexpensive product in the industry."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"Pricing might be high, but it comes down when the number of people using the product goes up."
"The price of the solution is fair for what it offers."
"Okta's pricing is right where it needs to be and right in the middle of the market."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"Okta Customer Identity is not an expensive solution."
"The solution is really expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
9%
Comms Service Provider
9%
Retailer
7%
Computer Software Company
13%
Marketing Services Firm
11%
Manufacturing Company
8%
Energy/Utilities Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise6
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise5
Large Enterprise10
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
The pricing should be lower. A reduction of 20-25% would be great.
What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products. Further details on costs would require consultation with our sales team.
What needs improvement with Okta Customer Identity?
In Okta Identity Governance ( /categories/identity-management-im ) and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and...
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
Find out what your peers are saying about Auth0 vs. Okta Customer Identity and other solutions. Updated: September 2025.
870,623 professionals have used our research since 2012.