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Auth0 vs Okta Customer Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0
Ranking in Customer Identity and Access Management (CIAM)
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
17
Ranking in other categories
Single Sign-On (SSO) (5th), Access Management (2nd)
Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 is 20.9%, down from 25.9% compared to the previous year. The mindshare of Okta Customer Identity is 6.9%, down from 9.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…
Upendar G - PeerSpot reviewer
Leverage reliable server management for seamless identity operations
There is room for Okta Customer Identity to improve by increasing the reliability for the server end, creating more directories, and focusing on internal users rather than external or contract-based ones. Additionally, extending idle session times from ten milliseconds to at least forty-five seconds would be beneficial. It is also suggested that patches be applied annually rather than quarterly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users."
"The most valuable feature is that it is simple to integrate, irrespective of your codebase."
"It has improved our organization by providing login authentication for a mobile app."
"It supports identity federation, FSO and multi-tenancy."
"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."
"If we had to develop our own and manage it, it would take years of development and maintenance. In those terms, it’s definitely beneficial."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"I simply use the JWT from the client on the server side to process requests and push updated profile data to a database/queue as needed and end the process without having to persist data in the web server (sessions)."
"We can integrate two-factor authentication with the applications."
"The most valuable feature of this solution for most customers is access management."
"Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases."
"I think all the functions of the solution are vital and important because life cycle management is important for some companies. The Single Sign-On feature is fantastic for different customers and advanced server access is really good for access to the servers."
"The most valuable features of Okta Customer Identity are there is no infrastructure cost, integrated, has plenty of documentation, and is user-friendly."
"As far as our security team is concerned, the ease of implementing multifactor authentication is definitely the biggest value for our organization."
"It is very seamless."
"We primarily use it to manage the community onboarding and offboarding of users, and it's quite a simple solution for that."
 

Cons

"I think they can do a better job in explaining what you're supposed to do next in order to correctly follow an idiomatic approach to using the solution beyond simply passing a JWT token to a server and having the server check then signature to validate the token."
"The product support for multi-tenancy could be improved."
"This is a costly solution and the price of it should be reduced."
"Better documentation for Salesforce integration is suggested."
"I find it surprising that there is no access to a standard user profile."
"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience."
"There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that."
"The price modelling is a bit confusing on the site and can be costly."
"The integration process takes a bit longer than we would want it to."
"The product must be provided for free."
"I would like to see the provisioning simplified."
"The initial setup could be easier to do."
"There is an access request system that is very limited access to the systems available for end-users. The access request should improve in Okta Customer Identity."
"Okta has a limitation with directory integrations. If you have multiple Active Directory integrations, the user distinguished name (DN) and the manager DN don't get imported properly into the Okta user profile."
"What I'd like to see improved in Okta Customer Identity is the process of exporting users. Currently, it lacks this feature, and you have to use a third-party tool to export users from the group. Exporting users should be very easy, though I did notice that Okta Customer Identity is being upgraded from time to time, and I've been seeing much improvement in it compared to the previous years."
"All of the governance functionality and privileged account management could be improved."
 

Pricing and Cost Advice

"It is a relatively inexpensive product in the industry."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"The solution is really expensive."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"Okta Customer Identity is not an expensive solution."
"Okta's pricing is right where it needs to be and right in the middle of the market."
"Pricing might be high, but it comes down when the number of people using the product goes up."
"The price of the solution is fair for what it offers."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
8%
Comms Service Provider
6%
Financial Services Firm
13%
Computer Software Company
12%
Healthcare Company
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
There is no immediate need for improvement. However, better documentation for Salesforce integration is suggested. Multi-factor authentication could be considered for future research.
What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
The pricing for Okta Customer Identity is very economical. It is much cheaper compared to Oracle Access Manager, and the company focuses on internal training to mitigate additional certification co...
What needs improvement with Okta Customer Identity?
There is room for Okta Customer Identity to improve by increasing the reliability for the server end, creating more directories, and focusing on internal users rather than external or contract-base...
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
Find out what your peers are saying about Auth0 vs. Okta Customer Identity and other solutions. Updated: January 2025.
838,713 professionals have used our research since 2012.