Try our new research platform with insights from 80,000+ expert users

IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IMImobile IMIcampaign
Ranking in Marketing Automation
31st
Average Rating
8.0
Reviews Sentiment
9.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
56
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.2%, down from 0.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.8%, down from 25.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

reviewer2069073 - PeerSpot reviewer
Great bulk upload and two-way SMS
I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"Email automation is most valuable."
"Offers many great features and is intuitive."
"The most valuable part of the solution are the selling features."
"It has excellent lead and opportunity tracking."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The Journey and CloudPages and automation are all great."
"I like the user interface it has a nice look and feel."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
 

Cons

"IMIcampaign's ability to deliver to other countries could be improved."
"Marketing Cloud's forecasting could be improved."
"In the SMS area, it is not up to the mark, compared to what has been developed for email."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"They could improve the product's data integration functionality for larger companies."
"The technicality of the solution can be streamlined."
"The solution can be difficult to set up for non-technical individuals."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"In a future release, adding end-user personalization would be a benefit."
 

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"My company pays to use this solution."
"The solution is paid for monthly."
"The price is expensive."
"This is a low cost solution suited to larger organizations."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"The solution's pricing is very high and should be more flexible for smaller companies."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
847,772 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Educational Organization
57%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

EE, O2, Schneider National
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: April 2025.
847,772 professionals have used our research since 2012.