IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

IMImobile and Salesforce are both solutions in the Marketing Automation category. IMImobile is ranked #29, while Salesforce is ranked #1 with an average rating of 8.5. IMImobile holds a 0.2% mindshare in MA, compared to Salesforce’s 22.1% mindshare. Additionally, 100% of IMImobile users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

58 Views
21 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 55 Salesforce Marketing Cloud reviews

4,299 Views
2,527 Comparison Views

98% willing to recommend

IMImobile IMIcampaign

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between IMImobile IMIcampaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: February 2025).

Buyer's Guide

Marketing Automation

February 2025

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Helped 837,501 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IMImobile IMIcampaign

Ranking in Marketing Automation

29th

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of February 2025, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.2%, up from 0.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.1%, down from 25.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

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SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

"Salesforce allows for the integration of different data sources."

"Salesforce is constantly evolving and have a good release cycle."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"The Journey and CloudPages and automation are all great."

"The solution is very, very scalable."

"Marketing Cloud has improved our productivity and our team enjoy using it."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

More Salesforce Marketing Cloud pros

Cons

"IMIcampaign's ability to deliver to other countries could be improved."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

"The solution can be difficult to set up for non-technical individuals."

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."

"I would like to see more ways to accomplish specific tasks."

"The UA could be better designed for a mobile connection."

"Salesforce could benefit by implementing further integration with more platforms."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

"Managing large volumes of data takes too long."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."

"The solution's pricing is very high and should be more flexible for smaller companies."

"It's normal pricing."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Licensing fees are paid on a yearly basis."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"The solution is paid for monthly."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Salesforce is an expensive solution."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Educational Organization

60%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

See all answers

Comparisons

No data available

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Oracle Eloqua vs Salesforce Marketing Cloud

Compared 13% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 11% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketing Automation

February 2025

Download IMImobile IMIcampaign product report

Buyer's Guide

Salesforce Marketing Cloud

January 2025

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

EE, O2, Schneider National

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: February 2025.

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