We performed a comparison between IMImobile IMIcampaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The Journey Builder and the Email Studio features are most valuable."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"The most valuable part of the solution are the selling features."
"IMIcampaign's ability to deliver to other countries could be improved."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"Salesforce could benefit by implementing further integration with more platforms."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The technicality of the solution can be streamlined."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"The encryption and decryption have room for improvement."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"I've noticed on one-to-one leads, the customer objection option is not available."
IMImobile IMIcampaign is ranked 10th in Marketing Automation with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. IMImobile IMIcampaign is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of IMImobile IMIcampaign writes "Great bulk upload and two-way SMS". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". IMImobile IMIcampaign is most compared with , whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.
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