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IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IMImobile IMIcampaign
Ranking in Marketing Automation
29th
Average Rating
8.0
Reviews Sentiment
9.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of February 2025, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.2%, up from 0.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.1%, down from 25.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

reviewer2069073 - PeerSpot reviewer
Great bulk upload and two-way SMS
I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"Salesforce allows for the integration of different data sources."
"Salesforce is constantly evolving and have a good release cycle."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The Journey and CloudPages and automation are all great."
"The solution is very, very scalable."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
 

Cons

"IMIcampaign's ability to deliver to other countries could be improved."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"The solution can be difficult to set up for non-technical individuals."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"I would like to see more ways to accomplish specific tasks."
"The UA could be better designed for a mobile connection."
"Salesforce could benefit by implementing further integration with more platforms."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"Managing large volumes of data takes too long."
 

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."
"The solution's pricing is very high and should be more flexible for smaller companies."
"It's normal pricing."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Licensing fees are paid on a yearly basis."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"The solution is paid for monthly."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"Salesforce is an expensive solution."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

EE, O2, Schneider National
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: February 2025.
837,501 professionals have used our research since 2012.