IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

IMImobile and Salesforce are both solutions in the Marketing Automation category. IMImobile is ranked #31, while Salesforce is ranked #1 with an average rating of 8.6. IMImobile holds a 0.2% mindshare in MA, compared to Salesforce’s 22.8% mindshare. Additionally, 100% of IMImobile users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

61 Views
21 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 55 Salesforce Marketing Cloud reviews

4,122 Views
2,446 Comparison Views

98% willing to recommend

IMImobile IMIcampaign

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between IMImobile IMIcampaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: March 2025).

Buyer's Guide

Marketing Automation

March 2025

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Helped 842,296 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IMImobile IMIcampaign

Ranking in Marketing Automation

31st

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of March 2025, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.2%, down from 0.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.8%, down from 25.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

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SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

"We use this solution for reporting, pipeline generation, and forecasting."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."

"We haven't had any issues with integration."

"The most valuable part of the solution are the selling features."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

More Salesforce Marketing Cloud pros

Cons

"IMIcampaign's ability to deliver to other countries could be improved."

"I would like to see more ways to accomplish specific tasks."

"Managing large volumes of data takes too long."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"The solution can be difficult to set up for non-technical individuals."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."

"The solution is a bit expensive."

"Salesforce is an expensive solution."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"The price is expensive."

"This is a low cost solution suited to larger organizations."

"The solution is paid for monthly."

"Licensing fees are paid on a yearly basis."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

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842,296 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Educational Organization

59%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

See all answers

Comparisons

No data available

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Compared 12% of the time

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Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

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Product Reports

Buyer's Guide

Marketing Automation

March 2025

Download IMImobile IMIcampaign product report

Buyer's Guide

Salesforce Marketing Cloud

March 2025

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

EE, O2, Schneider National

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2025.

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