Try our new research platform with insights from 80,000+ expert users

Immuta vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
24th
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
4
Ranking in other categories
Data Security Posture Management (DSPM) (14th)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
57
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of April 2025, in the Data Governance category, the mindshare of Immuta is 1.6%, up from 0.8% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 23.9%, down from 25.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Saurav P - PeerSpot reviewer
A data governance management solution that helps to restrict sensitive information
We use the product for data governance management. It helps us to create policies and restrict sensitive data.  The tool's most valuable feature is restriction.  Immuta is behind in updating upgrades and software releases.  I have been using the product for the last three years.  Immuta is…
James McDowall - PeerSpot reviewer
The sensitivity and retention options in Purview are excellent
Some of the menu headings may not be easy to understand for some people. For example, when I first used Purview, I noticed that one of the self-compliance centers had changed its name. Microsoft has done a huge amount of updates, and sometimes it's hard to keep track of what Purview can do. We almost constantly have to explore it. Maybe Microsoft could have a 365 roadmap where we can look at upcoming features, or some kind of bulletin announcement for Purview users that explains new features and what they can do in simple terms. We could also look at the menu settings. In my experience of using Purview, we've never used it as an exclusive system for IT professionals or technical staff. We were very keen that other specialists around the business made use of some of these features because we thought that some of what Purview could do was relevant to other departments as well as IT. For example, we have HR managers and financial staff who use it. I think that some of the terminology in Purview is pitched toward IT and tech professionals, and it may not be immediately understood by other specialists. This is something that could be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate the most is its user-friendliness."
"The tool's most valuable feature is restriction."
"All features available are good."
"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"The feature that I find most valuable is its ability to block unintended data sharing, like forcing unencrypted emails to be encrypted. We're evolving technologically, so people aren't always working from their desks. Our people are on the move. We have data everywhere. For example, in airlines, they're mobile and working from one door to another. They can't carry a computer from one station to another. That's where a lot of airlines use iPads. Securing and integrating iPads is helpful."
"The best part is that I can create classifications per my requirements. I use it to classify multiple platforms like AWS, GCP, Azure, and different file sharing systems."
"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."
"The data lineage feature stands out. It tracks where the data comes from and any changes made."
"The most significant value lies in its seamless integration into the Azure ecosystem, automating various processes and reducing operational burdens."
"The ability to classify data quickly and effortlessly is arguably Microsoft Purview's most valuable feature."
"It's certainly easy to work with all Microsoft data sources like SQL Server, Synapse, and data lakes, but it also has great functionality working with Oracle. And of particular interest to us is the ability to pull data from Excel, CVS files, and other types of flat files."
"The most important aspect is our vision to create a data marketplace and Data Governance policies."
 

Cons

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"Immuta is behind in updating upgrades and software releases."
"There is room for improvement in enhancing the monitoring capabilities."
"The product must provide better integrations with OS X and iOS."
"The product needs improvement to edit the number of assets. It needs to be more inuitive as well."
"The custom data classification for the African region needs to be improved."
"As Microsoft Purview got a little more mature, the deployments got a little more complex, as we were kind of seeing that there are a lot of ways, like there were a hundred ways to do one thing or less."
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"We have had some issues automating our document management with Power Apps. I haven't been super-disappointed with anything except for Power Apps, which kinda drives me nuts. I think it's because I am a coder who can do things properly, and I keep trying to do things there, but it's not working out the way. The security team is pretty quick. I'm kind of a thorn in their side. I always try to get around stuff. They haven't come to me for anything saying, "Hey, I can't find this information." They're pretty good. Maybe, there's a lack of documentation, but that doesn't seem to be an issue for our team."
"Some of the menu headings may not be easy to understand for some people."
"Purview's data loss prevention for macOS endpoints has some limitations, and the end-user experience of recovering from a failure is lacking."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"Currently, the licensing differs for the governance side compared to the risk and compliance side."
"The solution is extremely affordable for the K-12 space."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"Microsoft Purview requires a Microsoft 365 license and is included with an E5 license."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
report
Use our free recommendation engine to learn which Data Governance solutions are best for your needs.
849,190 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
26%
Computer Software Company
11%
Government
10%
Manufacturing Company
8%
Financial Services Firm
14%
Computer Software Company
14%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Immuta?
We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration.
What is your primary use case for Immuta?
Our use cases are for data access control and data access control provisioning. We also use it for roles and policies.
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
The auto-tagging feature should be available at a lower licensing level.
What needs improvement with Microsoft Azure Purview?
Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level.
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.