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Immuta vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
24th
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
4
Ranking in other categories
Data Security Posture Management (DSPM) (15th)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Microsoft Security Suite (7th)
 

Mindshare comparison

As of October 2025, in the Data Governance category, the mindshare of Immuta is 1.5%, up from 1.4% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 21.4%, down from 22.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Governance21.4%
Immuta1.5%
Other77.1%
Data Governance
 

Featured Reviews

Saurav P - PeerSpot reviewer
A data governance management solution that helps to restrict sensitive information
We use the product for data governance management. It helps us to create policies and restrict sensitive data.  The tool's most valuable feature is restriction.  Immuta is behind in updating upgrades and software releases.  I have been using the product for the last three years.  Immuta is…
AmrNaeem - PeerSpot reviewer
It helps us by reporting on and auditing leaks and breaches
One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"What I appreciate the most is its user-friendliness."
"The tool's most valuable feature is restriction."
"All features available are good."
"The feature that I find most valuable is its ability to block unintended data sharing, like forcing unencrypted emails to be encrypted. We're evolving technologically, so people aren't always working from their desks. Our people are on the move. We have data everywhere. For example, in airlines, they're mobile and working from one door to another. They can't carry a computer from one station to another. That's where a lot of airlines use iPads. Securing and integrating iPads is helpful."
"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."
"The custom classifications are one of the most valuable features."
"One important feature is data security, which both end users and the organization seek."
"It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies."
"The cataloging tool is definitely the most valuable... It tells you about all the data you have in your tables, which helps people understand our data. We now know what data we have."
"The time to onboard is pretty short."
"It is critical that Purview delivers data protection across multi-cloud and multi-platform environments. That is the number one reason that people are adopting hybrid and best-of-the-breed approaches. Especially in banking, it is critical because people want to protect, govern, and secure their data. This is one of the first conversations that happens with security and the architecture group on the client side."
 

Cons

"Immuta is behind in updating upgrades and software releases."
"There is room for improvement in enhancing the monitoring capabilities."
"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"Data quality has been a highly requested feature among customers."
"Running eDiscovery once a day takes quite a long time because it has to fetch your data. I also want the eDiscovery results to be improved. At the same time, I would like to get a centralized page where I could see records management applied to my Office 365 tenant visualized instead of waiting for a custom script to run through the complete tenant."
"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."
"The technical support has room for improvement."
"One area for improvement is better documentation on what is working and what is not, as well as what features are allowed depending on your licensing model. It's essential to know if a feature isn't working due to missing licenses."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"I lose a little bit of that control when we're talking about third-party connectors. Compliance-wise, I would like to see more ability to audit from a user perspective, where I could extrapolate what the user was thinking or trying to do."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"Microsoft Purview Data Loss Prevention is not cheap."
"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."
"I would rate the cost of Microsoft Purview a six out of ten with ten being the most expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Computer Software Company
13%
Government
10%
Manufacturing Company
7%
Financial Services Firm
15%
Computer Software Company
12%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise30
 

Questions from the Community

What needs improvement with Immuta?
We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration.
What is your primary use case for Immuta?
Our use cases are for data access control and data access control provisioning. We also use it for roles and policies.
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: September 2025.
872,019 professionals have used our research since 2012.