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Influitive AdvocateHub vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Influitive AdvocateHub
Ranking in Social CRM
14th
Average Rating
9.2
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of April 2025, in the Social CRM category, the mindshare of Influitive AdvocateHub is 0.4%, down from 0.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 13.9%, up from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

it_user680442 - PeerSpot reviewer
I have found the challenges, discussions and referral features most valuable. It gives our customers a variety of ways to share their passion for our product.
Customer Service: Influitive gets a 10 for customer service! They are exceptionally responsive to any request - large or small and they are professional, courteous and helpful. Technical Support: Influitive technical support is superior - 10.0! Again, their responsiveness to any issue is quick, polite and helpful. They set a high bar and reach it every time.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Influitive has always been great at listening to feedback when it comes to new product suggestions, which is nice as a regular user."
"We are better equipped to engage with our customers on a regular basis using the program."
"It allows me to be able to create challenges around questions that I have, then in return, I can get instant results which are amazing."
"It has helped tremendously when it comes to driving our customer story pipeline."
"It has excellent lead and opportunity tracking."
"Email automation is most valuable."
"The user interface is easy to use, especially for my staff who use assistive technology."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"It makes it easy for a business to use any module based on their preference."
 

Cons

"One thing that I would like to see improved is the number of challenges listed in each experience."
"I have suggested notifications within the platform for new challenges and also a more engaged platform for each community member to interact with one another."
"The product could use a little bit of BI in the sense of rule-based building."
"The solution can be difficult to set up for non-technical individuals."
"The cost is always a concern for anyone using a SaaS product."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The UA could be better designed for a mobile connection."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
 

Pricing and Cost Advice

Information not available
"This is a low cost solution suited to larger organizations."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"The solution's pricing is very high and should be more flexible for smaller companies."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"Salesforce is an expensive solution."
"Licensing fees are paid on a yearly basis."
"It's normal pricing."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Bynder, Hubspot, BMC, OurCrowd, Prezi, Ecobee, DocuSign, MongoDB, ADP, Ceridian, LifeWorks, Rosetta Stone, Gainsight, iCompass, Marketo, Salesforce, Box, Dell EMC, Duo, Oracle, VMware, IBM, HP, Cisco
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Influitive AdvocateHub vs. Salesforce Marketing Cloud and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.