Marketing Creatio vs Salesforce Marketing Cloud comparison

Creatio and Salesforce are both solutions in the Marketing Management category. Creatio is ranked #15, while Salesforce is ranked #1 with an average rating of 8.5. Creatio holds a 0.8% mindshare in MM, compared to Salesforce’s 14.9% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

75 Views
45 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 55 Salesforce Marketing Cloud reviews

2,422 Views
1,412 Comparison Views

98% willing to recommend

Marketing Creatio

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketing Creatio and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: January 2025).

Buyer's Guide

Marketing Management

January 2025

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Helped 838,640 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

15th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of February 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 0.8%, up from 0.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 14.9%, down from 20.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"The solution is very, very scalable."

"This is a very powerful and scalable solution."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"It has excellent lead and opportunity tracking."

"It is very easy to use from a marketing standpoint."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

More Salesforce Marketing Cloud pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"They could improve the product's data integration functionality for larger companies."

"The cost is always a concern for anyone using a SaaS product."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"This solution could be more user-friendly."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"The solution is paid for monthly."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"Salesforce is an expensive solution."

"The licensing cost for the solution is on a yearly basis."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Educational Organization

60%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

See all answers

Comparisons

No data available

Marketo vs Salesforce Marketing Cloud

Compared 21% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 13% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 11% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 7% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketing Management

January 2025

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Buyer's Guide

Salesforce Marketing Cloud

January 2025

Download Salesforce Marketing Cloud product report

Also Known As

bpm’online marketing

ExactTarget

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management. Updated: January 2025.

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