Microsoft Power BI vs Tableau comparison

Microsoft and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Microsoft is ranked #1 with an average rating of 7.9, while Salesforce is ranked #2 with an average rating of 8.7. Microsoft holds a 23.0% mindshare in BIT, compared to Salesforce’s 20.6% mindshare. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 8, 2024

Microsoft Power BI and Tableau compete in data visualization and business intelligence. Despite praise for both, Tableau often stands out due to its comprehensive feature set.

Features: Power BI integrates seamlessly with Microsoft products, manages large datasets efficiently, and offers cost-effectiveness. Tableau provides advanced data visualization features, extensive data exploration options, and intuitive visualizations.

Room for Improvement: Power BI requires enhanced custom visualization options, faster processing times, and more streamlined processes. Tableau has a steep learning curve, high costs, and would benefit from simplified processes and accessibility improvements.

Ease of Deployment and Customer Service: Power BI is noted for simple deployment and strong customer support, significantly aided by Microsoft's resources. Tableau provides comprehensive tutorials and a supportive user community, though its deployment process is more complex.

Pricing and ROI: Power BI offers competitive pricing, appealing to budget-conscious businesses, and provides a favorable return on investment. Tableau's higher pricing is offset by advanced analytical capabilities, offering justified ROI for those prioritizing higher-end visualization features.

To learn more, read our detailed Microsoft Power BI vs. Tableau Report (Updated: November 2024).

Buyer's Guide

Microsoft Power BI vs. Tableau

November 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of November 2024, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.4% compared to the previous year. The mindshare of Microsoft Power BI is 23.0%, up from 22.8% compared to the previous year. The mindshare of Tableau is 20.6%, up from 18.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Q&A Highlights

it_user83559

Database Expert at a energy/utilities company with 10,001+ employees

May 15, 2014

Business users moving from Tableau to MS Report builder

Rich- What is it that current leadership perceives as lacking in the current reporting tool set? Why change if the only benefit is features or a products capabilities? Can the products features and capabilities be exploited? By who and when? How does that make money for the company? Increased profit? Cost reduction? Increased resource utilization? Fewer days for order to cash? Reduced collections? Better on time shipping? Faster production? Increased gross margin? Reduced inventory? You get the picture. It's the people that make the difference. Not the tool! What is it that we need to know to grow our business constantly and continuously? Every tool mentioned can do really great "stuff". But what "stuff" does your company need? I wish you the best.

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Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Amol Rane

Solutions Architect M365 at Sogeti UK

Supports AI initiatives in terms of predictive analytics

The only issue is with permissions. Sometimes, despite granting granular permissions, dashboards are visible to people who shouldn't have access. It's difficult to understand why the permissions slip out. Sometimes dashboards are visible to stakeholders even though they should not have permission. It's a bit difficult to understand why the permissions slip out. The dashboards lack a user-friendly appearance, and the permissions should be easier to understand. At this point, we have to go through a lot of details. It takes a lot of time to understand the permissions, so if there were better options available within the Power BI setup, it would be quite beneficial, especially for admins. So, there should be a more user-friendly dashboard appearance and easier-to-understand permissions.

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ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is very straightforward."

"IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions."

"The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them."

"It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information."

"The basic platform comes with several meta-modelling tools."

"IBM Cognos improves the effectiveness of the sales team."

"The dashboarding offered by this solution is very valuable to us."

"We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the stock market, fixed accounts, credit cards, and business accounts. We can create one consolidated report called CCS support, which includes all these accounts. In that statement, we are consolidating all those accounts."

More IBM Cognos pros

"Other people can access data much more easily than before. Its usability is the main advantage, people in the company are using it."

"There is a feature in Microsoft BI that allows JSON data to SQL on the dashboards effectively and quickly."

"The most valuable feature would be the abundance of connectors. It is also easy to use."

"Microsoft BI's most valuable feature is flexibility."

"It provides easy integration with Office tools."

"Provides good data flow related to the container and control flow."

"It offers a lot of information and is very flexible and interactive."

"In contrast to what we were using before I think that Power BI has given us more extensive results."

More Microsoft Power BI pros

"The platform's most important feature is predictive analysis."

"The most important feature is the tool is very easy to use. This makes it simple to introduce it to CxOs. After a rapid demo, they are usual impressed by the results shown, because it has such a rare simplicity."

"All features are valuable. It is very user-friendly, and it is mostly drag-and-drop. If we have the dataset available, then we can develop any dashboard very quickly."

"It's very easy to set everything up."

"The most valuable feature is that we can integrate with our own database, and it will displays the KPIs. This is highly required from the business side."

"The product offers an intuitive user interface, detailed screens and widgets, and the absence of data limitations"

"Its performance is pretty good, and the development time is very low."

"Gradual scalability from simple to complex situations"

More Tableau pros

Cons

"I think the GIS pieces maybe not as good as we would like."

"It could have more options for themes."

"Tableau and Power BI are faster than Cognos."

"The AI-based features could be further enhanced by the solution."

"Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other applications, like Power BI. Also, if you encounter an issue, it takes more time to resolve it on the formatting side."

"They should provide improved visual reporting."

"They were lacking in the initial phases of development in the area of big data, and they still need to improve that aspect of the product."

"One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map."

More IBM Cognos cons

"I have to write scripts to query data for analyzing performance."

"We would like to have better SQL support for queries."

"They can improve it in terms of rule-based security. Currently, it has very limited rules."

"The look and feel should be updated in terms of the types of dashboards and graphs that you can produce. They aren't as visual as some of its competitors."

"It should be easier to use when there are multiple system sources."

"In the future, Microsoft BI can be better by increasing user-friendliness"

"Licensing could be improved."

"I'm missing collaborations functionality to operate or to work connected with multiple people on a data source or on virtualization. There should be more collaborations functions, such as in Confluence. We haven't explored the solution sufficiently in this area, but at this time it doesn't look sufficient."

More Microsoft Power BI cons

"There should be more widgets that would help less trained individuals create charts with less difficulty."

"With performance tuning, it generates a pretty complex query when it is not required."

"Overall, the only major frustration that I have had so far is with Tableau Public. I first used Tableau Public when I was building capacity, and when there was a later release to download and you wanted to upgrade, all your work would have to be manually re-entered."

"Most of the problems in Tableau Online that I have noticed have to do with performance or weird, inexplicable bugs that I can't pin down. For example, you might try unloading some data, and you'll be waiting for a long time without anything happening."

"Its price is a concern. It is more expensive than Power BI. The other thing that I never liked about Tableau is its ability to handle large sets of data. To present the data in the dashboards, we have to stage it up exactly like it is going to come into the dashboard. We use another tool called Alteryx that does that for us. So, we manipulate the data, get it staged, and then push it into Tableau. Tableau is terrible at handling large data sets, and we knew right away that we couldn't use Tableau to do data manipulation."

"When compared to Power BI, it is less user-friendly."

"There could be improvements on the mobile application, it is lacking features."

"It will be good if the server, could be more stable, and I would like to have the technical service to be more reliable."

More Tableau cons

Pricing and Cost Advice

"Pricing should be improved."

"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."

"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."

"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."

"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."

"IBM Cognos offers competitive pricing similar to other BI vendors in the market."

"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."

"The pricing of this product is meant for medium to large-scale enterprises."

More IBM Cognos pricing and cost advice

"Compared to others, I think it is reasonable."

"I am satisfied with its price. Its price is very less as compared to Tableau and QlikView."

"Globally, we evaluated a number of products, including Salesforce's product, Microsoft won on the ground of simple functionally and cost."

"Regarding cost, the initial investment wasn't too high, but ongoing licensing could add up."

"The price of the solution can be expensive if you want to synchronize your data more."

"You don't need a license for development, but if you want to publish to external users, you need a license. The licensing is very costly, but I think that since the advantages and benefits of Power BI are so high, people are willing to pay. I can't blame them."

"Microsoft BI is very cost-effective and this is why we use it."

"Power BI comes with enterprise Microsoft licensing. So for the user, you don't have to pay, but you do have to pay a one-time cost."

More Microsoft Power BI pricing and cost advice

"Pricing is not bad. It's competitive."

"I believe it has a lifelong license, and once you purchase it, you don't have to renew it, but I'm not sure."

"We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive."

"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."

"It's an annual fee with everything included but it's quite expensive."

"The price of Tableau could improve. The license is too expensive."

"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."

"The cost of the solution should be improved."

More Tableau pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Answers from the Community

it_user83559

Database Expert at a energy/utilities company with 10,001+ employees

May 15, 2014

Business users moving from Tableau to MS Report builder

2 out of 21 answers

it_user79284

Owner

Feb 4, 2014

What might be “easy” for some is often “difficult” for others. Some users might find their experience with Tableau can be applied to quickly getting up to speed with Report Builder; others might find their mastery of Tableau gets in the way of learning the new software. I’m sure if asked, some colleague’s would say they find Tableau hard to use. Even so, I think what you really need to know is how much training would be needed after converting over to MS BI. I would suggest that to find the answer, you should ask the organization’s best Tableau users to try out a few typical daily tasks in Report Builder and let them evaluate how difficult or easy they are to complete. Their responses can be used to develop a training program for the other users. I would also suggest this link http://technet.microsoft.com/en-us/library/dd239338.aspx. It provides tutorials for various tasks in Report Builder, which may be able to give you a feel for how simple or complex it is to build a dashboard, chart or report in Report Builder.

Read full answer

it_user79746

Consultant at a energy/utilities company

Feb 4, 2014

I am still early in my Tableau experience. I do know that MS has a thing called PowerPivot which is part of the MS answer to Tableau, interesting that so many other BI providers are having to adapt to the competition provided by Tableau, but that also requires enterprise Sharepoint. Where I work they are just coming out of what we might call BI 1.0 and trying to get to BI 2.0, which is why I am there.

Read full answer

See all 21 answers

Top Industries

By visitors reading reviews

Educational Organization

56%

Financial Services Firm

Computer Software Company

Government

Educational Organization

41%

Financial Services Firm

Computer Software Company

Manufacturing Company

Educational Organization

40%

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

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What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

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Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...

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Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...

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How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

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What do you like most about Tableau?

Tableau is a fantastic tool that provides impressive dashboards and customized reports.

See all answers

Comparisons

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

Amazon QuickSight vs IBM Cognos

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 7% of the time

SAP Analytics Cloud vs IBM Cognos

Compared 5% of the time

Qlik Sense vs IBM Cognos

Compared 5% of the time

More IBM Cognos Competitors

Domo vs Microsoft Power BI

Compared 10% of the time

Amazon QuickSight vs Microsoft Power BI

Compared 8% of the time

KNIME vs Microsoft Power BI

Compared 6% of the time

Databricks vs Microsoft Power BI

Compared 5% of the time

MicroStrategy vs Microsoft Power BI

Compared 2% of the time

More Microsoft Power BI Competitors

Domo vs Tableau

Compared 14% of the time

Amazon QuickSight vs Tableau

Compared 8% of the time

Databricks vs Tableau

Compared 5% of the time

SAS Visual Analytics vs Tableau

Compared 4% of the time

Oracle Hyperion vs Tableau

Compared 2% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

IBM Cognos

November 2024

Download IBM Cognos product report

Buyer's Guide

Microsoft Power BI

November 2024

Download Microsoft Power BI product report

Buyer's Guide

Tableau

October 2024

Download Tableau product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Tableau Desktop, Tableau Server, Tableau Online

Learn More

IBM

Microsoft

Salesforce

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Microsoft Power BI vs. Tableau

November 2024

Free Report: Microsoft Power BI vs. Tableau

Find out what your peers are saying about Microsoft Power BI vs. Tableau and other solutions. Updated: November 2024.

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