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Microsoft Entra ID Protection vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Microsoft Entra ID Protection achieved ROI in three years, enhancing efficiency and user satisfaction despite higher costs.
Sentiment score
8.1
Microsoft Purview Information Protection enhances security, ensures compliance, reduces costs, and improves efficiency by automating data protection and governance.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
The cost of data loss and your data going to a competitor is potentially massive.
Customers have seen a return on investment through quicker issue detection and cost savings due to automation.
 

Customer Service

Sentiment score
6.1
Entra ID Protection support receives mixed reviews; while responsive for some, others report delays, reliance on documentation, and inconsistent ticket handling.
Sentiment score
5.3
Users report mixed customer service experiences with Microsoft Purview, noting slow response times and inadequate communication despite some improvements.
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
My teammates have had good communication with Microsoft.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
It's hard to be an ambassador for a product when you know it will be hard to get support.
We generally receive good support from Microsoft for this solution.
 

Scalability Issues

Sentiment score
8.6
Microsoft Entra ID Protection offers scalable, adaptable solutions with high performance, praised for flexibility and cloud-native capabilities across industries.
Sentiment score
7.3
Microsoft Purview Information Protection is scalable for large workloads, but speed and policy update intervals could be improved.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
It can be scaled across different departments organization-wide very quickly and easily.
It can handle large collections of data without issues.
Scalability can be improved by reducing these intervals.
 

Stability Issues

Sentiment score
8.0
Microsoft Entra ID Protection and Azure AD are generally stable, reliable, and perform well, with minor and infrequent issues.
Sentiment score
7.4
Purview remains reliable and stable, performing well at scale with minor issues and continuous upgrades through its SaaS model.
Once implemented, I haven't had issues with its consistency.
The solution is stable overall.
 

Room For Improvement

Microsoft Entra ID Protection needs better management, integration, scalability, and simplified user interface, with key improvements for Mac support.
Microsoft Purview Information Protection needs enhancements in integration, affordability, reporting, AI, feature reintroduction, and comprehensive data protection.
Microsoft has not offered control over how they calculate high or low-risk scenarios.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
There is room for improvement in the ability for Entra ID Protection to inherit roles and configurations from whatever solution I am migrating from.
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Clarifying product features and use cases would help avoid such confusion.
Purview could better integrate with third-party tools.
 

Setup Cost

Microsoft Entra ID Protection's pricing is seen as competitive, yet sometimes perceived as complex or expensive by enterprise buyers.
Microsoft Purview Information Protection offers competitive pricing, attractive bundling, and flexible licensing options, appealing to enterprise buyers.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
Microsoft Entra ID requires additional licensing components.
The pricing for Microsoft Entra ID protection is not expensive.
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
Our focus is on helping customers maximize their software investment.
The pricing is not very high and is considered fine.
 

Valuable Features

Microsoft Entra ID Protection integrates seamlessly, enhancing security with multifactor authentication, conditional access, and scalable user management.
Microsoft Purview excels in data protection with encryption, labeling, cross-platform security, and seamless integration, enhancing compliance and efficiency.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
The valuable features of Entra ID Protection include providing me visibility of my entire estate, managing access, and having a level of control.
Microsoft Copilot is an advantage because it's enterprise-grade AI.
It's paramount to have a single solution for information protection.
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
16
Ranking in other categories
Identity Management (IM) (8th), Identity Threat Detection and Response (ITDR) (2nd)
Microsoft Purview Informati...
Ranking in Microsoft Security Suite
14th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
12
Ranking in other categories
Data Governance (4th), Data Privacy Management Software (1st)
 

Mindshare comparison

As of April 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 4.6%, up from 3.7% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.1%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Mahender Nirwan - PeerSpot reviewer
Access to other software is just one click away and suitable for big organizations
Currently, we have limited use of Microsoft AD. We only use it to see if user blocks are available. If they are, we unblock the account and get access accordingly. AD has paid access control features. We can add access control over AD. For example, for documentation, we use an Outline tool. It's open source, and we add our company's knowledge base to it. It's an alternative to Confluence. We don't want everyone to have access to all documentation. If I create documentation for my team, only my team should have access, not support or sales. We can add these scopes or access controls over AD. Once integrated, the person will get the appropriate access control features upon logging in. Role-based access control is a great feature of Active Directory.
Heidi Hasting - PeerSpot reviewer
Provides an essential audit trail that helps prevent accidental exposure of sensitive data, but the changing product names are confusing
One of the key features of Microsoft Purview Information Protection is the auto-classification functionalities, although I have found them to be less effective in complex scenarios. The policy toggle, demanding justification for downgrading labels, provides an essential audit trail that helps prevent accidental exposure of sensitive data. The security tools integrate well. I like that you can scan several data or informational assets, such as your SharePoint list, Teams, etc., and bring them into Purview as a central repository. Partnering with other products, like Sentinel, for logging capability and inventory provides a service across the board. It's essential that Purview automatically prevents highly sensitive corporate secrets and data from being ingested into generative AI models, but the reality is that AI is a tool. It's problematic if consumers rely on a tool to protect them because they must be educated first. Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
14%
Government
9%
Manufacturing Company
8%
Financial Services Firm
19%
Computer Software Company
13%
Retailer
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
I have set up my Active Directory locally for the same domain. However, Entra ID lacks a function to synchronize from the cloud to the local directory. This is a significant issue since there is no...
What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...
What needs improvement with Microsoft Purview Information Protection?
The most difficult part in the labeling solution is the lack of direct PDF support on Macs, whereas on Windows, a Purview agent can label PDFs. This should be improved to support PDF protection on ...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Information Protection
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Information Protection and other solutions. Updated: March 2025.
848,207 professionals have used our research since 2012.