Try our new research platform with insights from 80,000+ expert users

Microsoft Entra ID vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Microsoft Entra ID reduces costs and enhances security by streamlining authentication and integrating seamlessly with Azure for improved efficiency.
Sentiment score
7.9
Microsoft Purview Information Protection consolidates tools, enhances protection and boosts response times, ensuring compliance and preventing costly data breaches.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
The cost of data loss and your data going to a competitor is potentially massive.
Customers have seen a return on investment through quicker issue detection and cost savings due to automation.
 

Customer Service

Sentiment score
6.7
Microsoft Entra ID support varies, with mixed satisfaction due to expertise inconsistency, but premier support and response times praised.
Sentiment score
4.7
Microsoft Purview's customer service is inconsistent, with varying user experiences and recent improvements in support visibility and engagement.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
It's not timely or professional.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
It's hard to be an ambassador for a product when you know it will be hard to get support.
We generally receive good support from Microsoft for this solution.
 

Scalability Issues

Sentiment score
7.9
Microsoft Entra ID provides seamless scalability and reliability, effortlessly managing vast user numbers with flexible, automated resource adjustments.
Sentiment score
7.9
Microsoft Purview Information Protection is scalable, efficiently managing large data volumes, though on-premises scanner improvements are needed.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
It can be scaled across different departments organization-wide very quickly and easily.
It can handle large collections of data without issues.
 

Stability Issues

Sentiment score
7.9
Microsoft Entra ID offers high reliability with minimal outages, swift issue resolution, and strong stability, earning user trust.
Sentiment score
7.6
Microsoft Purview Information Protection is stable, reliable, and performs well at scale, with minor issues in specific features.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
Once implemented, I haven't had issues with its consistency.
 

Room For Improvement

Users urge improvements in Entra ID documentation, integration, price transparency, support, user interface, authentication, and licensing clarity.
Microsoft Purview Information Protection needs improved integration, enhanced features, reduced costs, clearer communication, and better cloud functionality.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions.
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Clarifying product features and use cases would help avoid such confusion.
Purview could better integrate with third-party tools.
 

Setup Cost

Microsoft Entra ID offers affordable tiered pricing with discounts, featuring user-based costs tailored for enterprises with various security levels.
Microsoft Purview Information Protection is affordable for enterprises with cost-effective bundled options and competitive pricing in Microsoft licensing.
We are getting our money's worth.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
Compared to other Microsoft products, the cost is not too expensive.
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
Our focus is on helping customers maximize their software investment.
 

Valuable Features

Microsoft Entra ID excels in user identity management with secure features, scalability, and seamless integration into the Microsoft ecosystem.
Microsoft Purview safeguards data through encryption, automatic classification, and user-friendly compliance features, integrating seamlessly with Microsoft products.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
Microsoft Copilot is an advantage because it's enterprise-grade AI.
It's paramount to have a single solution for information protection.
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
4th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
218
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Informati...
Ranking in Microsoft Security Suite
15th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Data Governance (5th), Data Privacy Management Software (1st)
 

Mindshare comparison

As of January 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 8.7%, up from 6.0% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.1%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Aaron Liang - PeerSpot reviewer
Has significantly improved secure access to applications and resources in our environment
Microsoft Entra ID has helped by simplifying our management of permissions for APIs. We are not directly exposing credentials, as we use tokens instead. It has made management easier and more secure, especially in a multi-user environment. The implementation of Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on. Managing API permissions became much easier, as application registration often involves calling an API to utilize services without directly exposing credentials, relying instead on token-based authentication. This streamlined approach benefits end-users by simplifying access while remaining transparent to them. Ultimately, my role focuses on ensuring a smooth and user-friendly experience, even if the underlying technology remains unseen by the end-users. Our company strongly emphasizes passwordless authentication, primarily through device-bound passkeys in Microsoft Authenticator. While administrators with high-privileged accounts utilize YubiKeys and passwords for tasks like accessing Microsoft Graph, we are actively transitioning all other users towards passwordless methods such as Windows Hello biometrics. This approach streamlines authentication and enhances security. Though initial deployment in 2022 presented challenges due to hardware limitations and the lingering effects of the COVID-19 pandemic, the technology has significantly improved and provides a simple and effective user experience.
Heidi Hasting - PeerSpot reviewer
Provides an essential audit trail that helps prevent accidental exposure of sensitive data, but the changing product names are confusing
One of the key features of Microsoft Purview Information Protection is the auto-classification functionalities, although I have found them to be less effective in complex scenarios. The policy toggle, demanding justification for downgrading labels, provides an essential audit trail that helps prevent accidental exposure of sensitive data. The security tools integrate well. I like that you can scan several data or informational assets, such as your SharePoint list, Teams, etc., and bring them into Purview as a central repository. Partnering with other products, like Sentinel, for logging capability and inventory provides a service across the board. It's essential that Purview automatically prevents highly sensitive corporate secrets and data from being ingested into generative AI models, but the reality is that AI is a tool. It's problematic if consumers rely on a tool to protect them because they must be educated first. Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
report
Use our free recommendation engine to learn which Microsoft Security Suite solutions are best for your needs.
831,997 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
33%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
6%
Financial Services Firm
20%
Computer Software Company
12%
Government
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
We are an enterprise customer with an enterprise agreement in place with many of our partner companies, so there are no special questions or issues about pricing, setup cost, or licensing.
What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly...
What needs improvement with Microsoft Purview Information Protection?
The communication around Microsoft product names and functionalities can be confusing, like when they combined Office 365 Risk and Compliance with Azure Purview. Then, they added Purview Hub to Fab...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Information Protection
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Information Not Available
Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Information Protection and other solutions. Updated: January 2025.
831,997 professionals have used our research since 2012.