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Microsoft Entra ID vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Microsoft Entra ID improves efficiency and security, reduces costs, and enhances performance with integrated security and automated identity management.
Sentiment score
7.4
Microsoft Purview enhances protection, automates compliance, reduces response time, and supports growth, though exact savings are hard to quantify.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
Purview can do a quick scan, and it doesn't use human resources, so it gets time to do things that we need humans to focus on.
The E5 license comes with different solutions like data discovery classification, CASB, DLP solutions, and Defender for Cloud.
The cost of data loss and your data going to a competitor is potentially massive.
 

Customer Service

Sentiment score
6.7
Microsoft Entra ID support is generally positive but quality varies; premium options offer faster and more expert assistance.
Sentiment score
4.4
Users experience inconsistent Microsoft Purview support, citing slow responses and unresolved issues, despite some improvements in visibility and engagement.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
They usually try to deflect, buy time, and often do not address the problem immediately.
Sometimes, I get a fast and knowledgeable response, while other times, I've experienced delays and received no resolution.
It's hard to be an ambassador for a product when you know it will be hard to get support.
After our issues are reported, it takes a long time to find a resolution.
 

Scalability Issues

Sentiment score
7.9
Microsoft Entra ID offers seamless scalability and integration, effectively supporting diverse and large-scale enterprise operations globally.
Sentiment score
7.4
Microsoft Purview Information Protection is praised for scalability despite some concerns with data analytics speed and policy update intervals.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
It can be scaled across different departments organization-wide very quickly and easily.
It can handle large collections of data without issues.
Scalability can be improved by reducing these intervals.
 

Stability Issues

Sentiment score
7.9
Microsoft Entra ID is praised for its stability and reliability, despite minor MFA issues and occasional sluggish response times.
Sentiment score
7.4
Microsoft Purview is stable and reliable, with minor delays and occasional drawbacks, fostering user trust and wide deployment.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
Once implemented, I haven't had issues with its consistency.
The product is stable, and whatever it does, it does better than any other thing.
The solution is stable overall.
 

Room For Improvement

Microsoft Entra ID requires better documentation, integration, user interfaces, pricing clarity, support, stability, and enhanced features for improved functionality.
Microsoft Purview requires better integration, pricing, navigation, and feature enhancements to address user concerns about functionality and support.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
Effectiveness in Microsoft Purview Information Protection means enforcing the policy and making sure it works consistently across non-Microsoft products as well.
Having a roadmap or updates about new releases would be helpful for demonstrating to clients.
Clarifying product features and use cases would help avoid such confusion.
 

Setup Cost

Microsoft Entra ID offers flexible user-based pricing and licensing tiers, with discounts for educational and nonprofit organizations.
Microsoft Purview offers competitive pricing, flexible enterprise licenses, and cost-effective bundled solutions, despite some complexity in licensing options.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
I talked to people who had compared it to other products on the market, and they're spending five figures to get started.
The E5 license covers most of the solutions for different technologies, so that way, it is good and more affordable compared to any other solution.
Our focus is on helping customers maximize their software investment.
 

Valuable Features

Microsoft Entra ID enhances security and efficiency with features like single sign-on, multi-factor authentication, and seamless third-party integration.
Microsoft Purview enhances data protection with encryption, automated labeling, and compliance, excelling in Microsoft ecosystem integration and management.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
Microsoft Copilot is an advantage because it's enterprise-grade AI.
It's paramount to have a single solution for information protection.
Regardless of the education, the employee might share the information anyway, so the AI shouldn't be the first point of failure. It should be a human making good decisions.
 

Categories and Ranking

Microsoft Entra ID
Ranking in Microsoft Security Suite
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st)
Microsoft Purview Informati...
Ranking in Microsoft Security Suite
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
14
Ranking in other categories
Data Governance (5th), Data Privacy Management Software (2nd)
 

Mindshare comparison

As of July 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID is 9.1%, up from 7.0% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
Abhi T - PeerSpot reviewer
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Educational Organization
10%
Manufacturing Company
8%
Financial Services Firm
19%
Computer Software Company
12%
Retailer
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...
What needs improvement with Microsoft Purview Information Protection?
I am concerned about its accuracy levels. Sometimes it throws a lot of false positives. Microsoft Purview Information Protection needs to increase effectiveness and ensure compatibility. Effectiven...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
Microsoft Information Protection
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
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Find out what your peers are saying about Microsoft Entra ID vs. Microsoft Purview Information Protection and other solutions. Updated: June 2025.
861,524 professionals have used our research since 2012.