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Microsoft Entra ID vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
235
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Salesforce Identity
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
5
Ranking in other categories
Mobile Identity (3rd), Customer Identity and Access Management (CIAM) (10th)
 

Mindshare comparison

While both are Identity and Access Management solutions, they serve different purposes. Microsoft Entra ID is designed for Single Sign-On (SSO) and holds a mindshare of 19.9%, down 25.9% compared to last year.
Salesforce Identity, on the other hand, focuses on Mobile Identity, holds 16.7% mindshare, up 15.6% since last year.
Single Sign-On (SSO) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID19.9%
Okta Workforce Identity8.2%
Auth07.8%
Other64.1%
Single Sign-On (SSO)
Mobile Identity Market Share Distribution
ProductMarket Share (%)
Salesforce Identity16.7%
Oracle Identity Governance27.8%
MicroStrategy Usher16.7%
Other38.8%
Mobile Identity
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Adheres to the data privacy regulations of each region, easy to learn and offers strong security features
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution is less time-consuming. We don't have to hire as many resources to give permissions to a particular user or group for any application."
"Microsoft Entra ID's valuable features include integration capabilities, a simplified Active Directory approach, scalability, conditional access, and privileged identity management."
"It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication."
"Single sign-on provides flexibility and helps because users don't want to remember so many passwords when logging in. It's a major feature. Once you log in, you have access to all the applications. It also enables us to provide backend access controls to our users, especially when it comes to groups, as we are trying to normalize things."
"The most important things of Azure Active Directory are the security and the facility to manage all the services and users. It is very easy to manage users and assign roles, permissions, and access. At the same time, it is a very secure environment. Microsoft takes security very seriously. They take care of all the security and all the factors to prevent any kind of data or information compromise."
"Just because I've been in the Azure space since it started out and in the Microsoft Cloud AD since the BPOS days in the early 2000s, and it's just a product that made life simpler for my clients to be able to integrate everything."
"For some applications, it's not only working for authentication but it's also being used to apply roles for users. From the management perspective, it's much better to have this because in the past we constantly needed to go into the console of the different solutions and create or delete users or modify their roles and permissions. Now, with Azure Active Directory, we can do that from a single point. That makes our management model much easier."
"What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with other Microsoft products, which streamlines the process."
"Salesforce Identity is a very user-friendly solution."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
"The solution is very easy to understand."
 

Cons

"Compatibility features for legacy system integration with new features will be challenging at times."
"Its area of improvement is more about the synchronization of accounts and the intervals for that. Sometimes, there're customers with other network challenges, and it takes a while for synchronization to happen to the cloud. There is some component of their on-prem that is delaying things getting to the cloud. The turnaround time for these requests is very time-sensitive. I don't mean this as derogatory for this service, but in my experience, that happens a lot."
"Azure Active Directory could improve the two-factor authentication."
"The management interface has some areas that need improvement."
"In my opinion, Microsoft sometimes releases products too early without providing enough documentation. Our team works with innovative solutions like verified ID, identity governance ,and lifecycle workflow. When we started with lifecycle workflows, we had only two integrated worklows. Still, we couldn't find much of the information we needed in the documentation about our use case or how to leverage IDs in our proof of concept."
"Allowing for more customization would be very useful. There is a limited metadata capability. When you look at a user, there are only six pieces of information you can see, but organizations are way more complex, so having that metadata available and being able to use that for dynamic user groups and other policies would be very helpful."
"The response from actual support tickets is a bit laggy, and I would like them to be more responsive."
"There are issues using it with ADFS."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"Salesforce Identity needs more expertise in the application."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"The product is slow."
 

Pricing and Cost Advice

"From a pricing standpoint, with all the services that we get, we are okay. I do not see a problem with the pricing structure. We are getting our money's worth."
"Azure Active Directory is expensive."
"The process for buying licenses from Microsoft is somewhat messy and really hard to do. We have to talk to someone because it's hard to find out how many licenses we need. If I'm applying for 2,000 users, how many Windows licenses do we need? They could also charge less for support."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
"We have various levels of their licensing, which includes users on different levels of their enterprise offering."
"For you to make use of some of the security features, you need to upgrade your licenses. If it is possible, could they just make some features free? For instance, for the Condition Access policy, you need to set that up and be on Azure AD P2 licensing. So if they could make it free or reduce the licensing for small businesses, that would be cool, as I believe security is for everyone."
"This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."
"The pricing for companies and businesses is okay, it's fair. But if you are trying to teach someone about Azure AD, there is no licensing option for that... It would be nice to have a 'learning' license, one that is cheaper for a single person."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
Financial Services Firm
19%
Manufacturing Company
11%
Computer Software Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
What do you like most about Salesforce Identity?
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.
What is your primary use case for Salesforce Identity?
We get network-related cases on Salesforce Identity and work on them.
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Microsoft, Okta, Ping Identity and others in Single Sign-On (SSO). Updated: September 2025.
867,676 professionals have used our research since 2012.